National Carpet Cleaners Association

What National Carpet Cleaners Association does

The National Carpet Cleaners Association (NCCA), founded in 1968 and headquartered at the Museum of Carpet in Kidderminster, UK, is the only nationally recognised trade association dedicated to the cleaning and maintenance of carpets, hard flooring, and soft furnishings in the United Kingdom. It operates three interconnected offerings: (1) a tiered Membership programme (Member, Associate, Advanced, Senior) for professional cleaning businesses, requiring Code of Practice compliance, recognised qualifications, and insurance verification; (2) a Training Programmes portfolio spanning carpet and upholstery cleaning, advanced spot and stain removal, leather care, rug cleaning, hard floor restoration, commercial cleaning, water damage restoration, and recent expansions into small-business management topics; and (3) the Trusted Local Cleaners consumer-facing directory at trustedlocalcleaners.ncca.co.uk, which lets consumers search for vetted cleaners by postcode, distance, service type, cleaning method, and membership level. The platform serves as the primary lead-generation channel for members and is integrated with TrustMark, IICRC, and WoolSafe credentialing frameworks.

NCCA generates revenue through recurring annual membership fees from approximately 400-500 member cleaning businesses across the UK, supplemented by training course fees. Pricing is quote-based and not publicly disclosed. Its go-to-market is community-led: members are attracted by training accreditation and consumer-facing directory visibility, while consumers are drawn by the trust signal of NCCA vetting. Partnerships with Prochem Europe (training delivery since 1984), IICRC (international certification), WoolSafe (wool carpet care), TrustMark (government-endorsed consumer protection), and the British Cleaning Council extend NCCA's reach without requiring internal scaling. The organisation operates with 1-10 staff and has no disclosed funding rounds, parent company, or AI/technology infrastructure beyond its directory platform.

Name

National Carpet Cleaners Association

Legal name

National Carpet Cleaners Association

Website

https://ncca.co.uk

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

The National Carpet Cleaners Association is a UK trade association (founded 1968) that credentials, trains, and provides a consumer-facing directory to roughly 400-500 professional carpet and upholstery cleaning businesses across the United Kingdom.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF)

akta.pro secondary industries

National/Institutional Accreditors (Career, Faith-Based, Distance, etc.) (EDADACAB), Standards, Metrology & Accreditation Bodies (BPAIAOAC)

Keywords

• Trade association services
• Cleaning industry training
• Professional certification programs
• Member directory services
• Carpet cleaning standards

Headquarters

HQ city

Kidderminster

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: NCCA generates revenue through annual membership fees from professional carpet and upholstery cleaning businesses. Membership levels include Member, Associate Member, Advanced Member, Senior Member, with corresponding membership numbers assigned (e.g., 4019 for Hydro Kleen Services Ltd, 4185 for Zhelev1994).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The NCCA is a UK trade association that credentials and supports professional carpet, upholstery, hard floor, and soft furnishings cleaning businesses. Its core offerings include a tiered Membership Programme (Member, Associate, Advanced, Senior levels) that requires Code of Practice compliance and insurance verification, comprehensive Training Programmes delivering IICRC and WoolSafe recognised qualifications, and the consumer-facing Trusted Local Cleaners online directory that connects property owners with vetted member cleaners across the UK.

Product overview

The National Carpet Cleaners Association (NCCA) operates as a trade association offering three interconnected service offerings: a consumer-facing Trusted Local Cleaners Directory platform for finding accredited cleaning professionals, comprehensive NCCA Training Programmes delivering recognised qualifications across multiple cleaning disciplines, and an NCCA Membership programme that credentials professional cleaners who follow a Code of Practice. The association's core function is maintaining industry standards through training, insurance verification, and professional accreditation rather than delivering cleaning services directly.

Differentiator

Problem solved

Functional benefit

Brands

• Trusted Local Cleaners: Online directory for finding NCCA-accredited carpet and upholstery cleaning professionals across the UK.

Products and services

• NCCA Membership Programme Tiered trade association membership (Member, Associate Member, Advanced Member, Senior Member) for professional carpet, upholstery, hard floor, and soft furnishings cleaning businesses. Members follow a Code of Practice, hold recognised qualifications, and carry public liability insurance. Members receive a membership number and directory listing on Trusted Local Cleaners.
• NCCA Training Programmes Industry-specific training courses for carpet and upholstery cleaning professionals, including Professional Carpet & Upholstery Cleaning, Advanced Spot & Stain Removal, Leather Identification & Cleaning, Rug Cleaning, Curtain Cleaning, Water Damage Restoration, Commercial Cleaning, Fine Fabrics, Hard Floor Restoration, Textile Insect Pest Control, and Upholstery Protection. Courses deliver IICRC and WoolSafe recognised qualifications.
• Trusted Local Cleaners Directory Online directory service enabling consumers to search for NCCA-accredited professional carpet and upholstery cleaners by postcode, distance (1-50 miles), service type (carpet, upholstery, rug, hard floor, leather, curtain, etc.), cleaning method (Hot Water Extraction, Low Moisture, Dry Cleaning), and membership level. Each member listing displays contact details, services, and reviews.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Prochem Europe LtdcoreTechnology or IntegrationCorporate member partner. Prochem Europe has provided training courses for the NCCA since 1984. Founded in 1974, Prochem manufactures cleaning products and machines and offers industry-recognised training courses alongside the NCCA.
• TrustMarkcoreGTM or Marketing PartnerGovernment-approved consumer protection scheme endorsed by NCCA. TrustMark members are highlighted in the Trusted Local Cleaners directory. NCCA recommends consumers check for TrustMark affiliation as a verification standard.
• IICRC (Institute of Inspection Cleaning and Restoration Certification)coreStrategic or Co-development PartnerInternational certification body. Paul Pearce, NCCA Technical & Training Director, is an Approved Instructor through IICRC and has served as President/Chairman of IICRC. NCCA teaches IICRC courses including CCT, UFT, RCT, CCMT, and HCT certifications.
• WoolSafeminorStrategic or Co-development PartnerWoolSafe is a certification scheme for wool carpet care. NCCA Technical & Training Director Paul Pearce teaches for WoolSafe in the UK. NCCA members receive training on WoolSafe-approved cleaning methods.
• British Cleaning CouncilminorStrategic or Co-development PartnerIndustry governing body. Paul Pearce, NCCA Technical & Training Director, served as Chairman of the British Cleaning Council, linking NCCA to broader UK cleaning industry standards and governance.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• British Institute of Cleaning Science: UK-based training and accreditation body for the professional cleaning industry. Directly comparable to NCCA as a membership-and-training organisation serving UK cleaning professionals, with overlapping credentialing purpose across adjacent cleaning disciplines.
• Cleaning & Support Services Association: UK trade association representing cleaning and support service companies. Comparable to NCCA in operating model (membership body for cleaning service providers) but broader in scope, covering commercial contract cleaning rather than the carpet/upholstery niche.
• The Carpet Foundation: UK trade body for the carpet manufacturing and retail industry. Comparable to NCCA as a UK trade association focused on carpets, but addresses the manufacturing/retail side of the value chain rather than cleaning and maintenance.
• IICRC (Institute of Inspection Cleaning and Restoration Certification): International standards-setting body for the inspection, cleaning, and restoration industries. Directly comparable to NCCA in offering professional certifications (CCT, UFT, RCT, etc.) to cleaners; already a strategic partner of NCCA but also a competitor for credentialing mindshare globally.
• WoolSafe: International certification scheme for wool carpet and rug care. Comparable to NCCA as a specialist accreditation and training provider for carpet care, but narrower in scope (wool only) and operating internationally with manufacturer and service-provider members.
• ARCSI (Association of Residential Cleaning Services International): Trade body representing residential cleaning service providers in the UK and Ireland. Comparable to NCCA in serving independent cleaning businesses via membership and training, but addresses the broader residential cleaning market rather than carpet/upholstery specialism.

Broad incumbents

• ISSA (Worldwide Cleaning Industry Association): The largest global trade association for the cleaning industry, serving manufacturers, distributors, and service providers worldwide. A broad incumbent offering training, certification, and networking analogous to NCCA but at global scale and across the full cleaning industry value chain.

Others

• British Cleaning Council: UK industry-wide governing body for the cleaning sector. Adjacent to NCCA — Paul Pearce has served as Chairman — functioning as an umbrella policy and standards voice rather than a direct credentialing competitor.
• Prochem Europe: UK manufacturer of professional carpet and upholstery cleaning chemicals and equipment, and a long-standing corporate partner of NCCA since 1984. Adjacent peer in the same professional cleaning ecosystem, supplying products and training alongside — rather than competing with — NCCA's credentialing business.

Emerging players

• TrustMark: UK government-endorsed quality scheme for tradespeople. Comparable to NCCA in providing consumer-facing trust signals to vetted trades, but operates across all trades (not just cleaning) and is government-backed, giving it a different trust profile than NCCA's industry-led credentialing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/NCCA__
• YouTubeyoutube.com/user/carpetcleaningassoc
• Facebookfacebook.com/NationalCarpetCleanersAssociation
• LinkedInlinkedin.com/company/national-carpet-cleaners-association
• Instagraminstagram.com/ncca_nationalcarpetcleaners

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Carpet Cleaners Association