What TexTrace AG does

TexTrace AG is a privately held Swiss technology company founded in 2010 and headquartered in Frick, Switzerland. The company specializes in RFID transponders that are woven directly into brand labels, integrating product identification and authentication into a single textile component rather than requiring separate hangtags, stickers, or external RFID hard tags. TexTrace sells this woven-RFID-label technology to apparel brands, textile manufacturers, and brand-protection buyers that need combined branding, supply-chain traceability, and anti-counterfeiting functionality in one integrated label.

The company's core product merges two manufacturing domains — woven textile label production and RFID inlay integration — into a single qualified SKU that can be specified into a brand's bill of materials and produced on standard apparel labeling lines. This addresses retailer-mandated RFID programs (e.g., item-level tagging), brand-protection requirements, and inventory/returnable-asset tracking for fashion, luxury, and technical-textile customers. The company's website (textrace.com) positions it as a specialist provider of this integrated technology.

TexTrace operates with 11–50 employees and remains privately held, with no disclosed funding rounds, parent company, or M&A activity. Go-to-market details, pricing, customer concentration, and revenue are not disclosed in the available data. Sybille Korrodi serves as Head of Marketing, indicating a deliberate commercial build-out alongside the company's engineering and production operations. The data set does not include evidence of software, analytics, AI, or recurring-revenue elements layered on top of the physical label product.

Name

TexTrace AG

Legal name

METANET (full legal name not explicitly stated in source)

Website

https://textrace.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

TexTrace AG is a Swiss RFID technology company founded in 2010 that manufactures RFID transponders woven directly into brand labels, serving apparel and textile brand owners needing integrated product identification, traceability, and anti-counterfeiting functionality.

Ownership category

akta.pro rank

Product category

RFID Textile Labels

NAICS

Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)

akta.pro secondary industries

Labels, Tags & Branding Trims (Woven/Printed Labels/Hangtags/Patches/Heat Transfers) (IMAOALAC), Textiles, Fabrics, Trims & Components Suppliers (CRAAAAAL)

Keywords

• RFID woven labels
• Smart brand labels
• Apparel RFID tags
• Textile identification
• Embedded RFID inlays

Headquarters

HQ city

Frick

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel

Revenue model

1. Domain Registration: Annual recurring revenue from domain name registrations including .ch, .swiss, .com, .li, .net, .org domains. Customers pay yearly fees for domain ownership.
2. Web Hosting Services: Monthly and annual subscription revenue from web hosting plans including shared hosting, WordPress hosting, and managed cloud hosting solutions.
3. Virtual Private Server (VPS): Recurring revenue from VPS services offering virtual cloud servers with configurable performance and full root access.
4. Business Email: Monthly subscription revenue from professional business email services with centralized management, high availability, and integrated protection.
5. SSL Certificates: Revenue from SSL certificate sales for website security.
6. Reseller Hosting: Revenue from partners who resell hosting services using METANET's infrastructure.
7. Professional Services: Migration support, premium services, and provider switching assistance for customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

TexTrace AG manufactures and supplies woven brand labels with embedded RFID transponders (RFID labels) for the apparel and textile industry. The labels combine a traditional woven care/brand label with an integrated RFID inlay so that garments can be identified at item level without separate hangtags. The product is aimed at apparel brands, garment manufacturers, and label converters requiring source-tagged merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• RFID woven brand labels Woven textile brand/care labels with embedded RFID transponders, supplied to apparel brands, garment manufacturers, and label converters for source-tagging garments at item level.

Quantifiable outcome

• 60,000+ customers served
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Scale indicators3 records

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• Avery Dennison: Global label and materials major that acquired Smartrac, making it a direct scaled competitor in RFID labels and a credible comparator on smart-label strategy. Operates across apparel, retail, and logistics with much broader scale than TexTrace.
• HID Global: Broad RFID and identification solutions provider (ASSA ABLOY subsidiary), including RFID tags and inlays for apparel and asset tracking. Comparable as a scaled RFID tag provider with broader identity solutions portfolio.
• CCL Industries: Global specialty label manufacturer with healthcare, consumer, and apparel exposure. Comparable to TexTrace as a label-converter peer with adjacent apparel trim and RFID capabilities.

Direct peers

• SML Group: Specialist in RFID tags and labels purpose-built for retail apparel, encoding, and brand compliance. Closest comparable to TexTrace on RFID-in-apparel product category and target customers.
• Smartrac (Avery Dennison): RFID inlay and label specialist, now part of Avery Dennison. Directly comparable to TexTrace as an RFID label technology provider serving apparel and brand-label customers.
• Checkpoint Systems: Provider of RFID-based retail inventory and loss-prevention solutions, including RFID labels for apparel. Comparable to TexTrace as an RFID label supplier to apparel retailers and brands.
• Confidex: Specialty RFID tag and label manufacturer focused on industrial and asset-tracking use cases. Comparable to TexTrace as a focused RFID label specialist with niche industrial exposure.
• SATO Holdings: Japanese manufacturer of labels, RFID tags, and printers serving retail and apparel. Comparable to TexTrace as a label-and-RFID peer with apparel brand customers.

Others

• Impinj: Leading provider of RFID chips and reader infrastructure (RAIN RFID). Comparable as an enabling technology provider whose URFID chips power many of the inlays used in RFID woven labels like TexTrace's.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks2 records

Key highlights4 records

Customer concentration

• Facebookde-de.facebook.com/metanetag
• LinkedInlinkedin.com/company/textrace-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TexTrace AG