Crescent Moon Snowshoes

What Crescent Moon Snowshoes does

Crescent Moon Snowshoes is a privately held, Colorado-based outdoor gear company founded in 1997 that designs, manufactures, and sells snowshoes for walking, hiking, and trail running. The company operates from a single headquarters in Englewood, Colorado, and has 11-50 employees. It produces two core product lines: premium aluminum snowshoes built with aircraft-grade aluminum tubing, TGS and Hypalon decking, and a proprietary three-claw crampon traction system featuring a genuine toe claw; and lightweight foam snowshoes including Eco Eva, Eva, and Luna models for casual and running use. The portfolio includes gender-specific designs (e.g., Big Sky 32 and Denali 37 for men, Leadville 29 and Vail 24.5 for women), making it the first company to specifically engineer snowshoes for men and women separately.

The company sells through a direct-to-consumer e-commerce storefront at crescentmoongear.com and a network of physical dealers, with an accessories line spanning trekking poles, carry bags, headlamps, booties, avalanche probe kits, and kids' skis, plus pre-configured snowshoe bundles. Pricing is publicly disclosed, with individual snowshoes priced $134.95-$259.95 and bundles up to $294.95. The business model is one-time unit sales with promotional discounting (up to 25% off during seasonal sales), supported by free shipping, 30-day risk-free returns, and a limited lifetime warranty on aluminum snowshoes. Marketing is driven by content marketing, organic Instagram, email, SEO, and an affiliate program, with the brand positioning anchored in its Colorado manufacturing heritage and proprietary binding and traction technologies. The company is founder/independently owned with no disclosed institutional investment, no parent company, and no M&A activity.

Name

Crescent Moon Snowshoes

Legal name

Crescent Moon Snowshoes

Website

https://crescentmoonsnowshoes.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Crescent Moon Snowshoes is a privately held, Colorado-based manufacturer founded in 1997 that designs and sells aluminum and foam snowshoes, accessories, and bundles through direct-to-consumer e-commerce and a dealer network, serving outdoor enthusiasts seeking hiking, backcountry, and trail-running snowshoes.

Ownership category

akta.pro rank

Product category

Snowshoes and Winter Outdoor Recreation Equipment

NAICS

Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Snowshoeing Retail (CRAMAJAH)

akta.pro secondary industries

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

Keywords

• Snowshoe manufacturing
• Winter hiking gear
• Backcountry snowshoes
• Aluminum frame snowshoes
• Foam snowshoes

Headquarters

HQ city

Englewood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Snowshoe Sales: Primary revenue stream from direct sales of aluminum and foam snowshoes. Products sold as individual units or in bundles with accessories (trekking poles, carry bags).
2. Accessories Sales: Supplementary revenue from trekking poles, carry bags, headlamps, booties, avalanche probe kits, repair parts, and kids' skis.
3. Bundles: Pre-configured product bundles combining snowshoes with poles and carry bags at discounted prices compared to individual items.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Crescent Moon Snowshoes manufactures and sells premium snowshoes for hiking, walking, and trail running. The product range spans aluminum-frame snowshoes built with aircraft-grade tubing and TGS or Hypalon decking, plus lightweight foam snowshoes for casual and running use, with gender-specific designs (men's and women's) and an accessory line (poles, bags, headlamps, booties, kids' skis, avalanche probes). The company sells primarily direct-to-consumer via its own e-commerce storefront and bundles products with poles and carry bags for complete winter adventure kits.

Product overview

Crescent Moon Snowshoes offers two core product lines: Aluminum Snowshoes (premium models with aircraft-grade aluminum frames, TGS decking, and three-claw crampon systems with toe claws) and Foam Snowshoes (lightweight Eco Eva, Eva, and Luna models for casual and trail running use). The portfolio includes gender-specific designs such as the Big Sky 32 and Denali 37 for men, and Leadville 29 and Vail 24.5 for women, plus all-terrain models like the Trailhawk 27 and Sawtooth 27. The company sells accessories including Trekking Poles, Shovels, Carry Bags, Headlamps, Booties, Kids' Skis, and Avalanche Probe Kits, along with pre-configured Snowshoe Bundles combining snowshoes with poles and bags. The company was the first to specifically design snowshoes for men and women separately.

Differentiator

Problem solved

Functional benefit

Products and services

• Aluminum Snowshoes Premium snowshoes constructed from lightweight aircraft-grade aluminum tubing with TGS ultra-durable decking material, featuring the only three-claw crampon traction system and genuine toe claw on the market. Includes free heel lifts with each set. Sold to outdoor enthusiasts for winter hiking and backcountry use.
• Foam Snowshoes Lightweight foam snowshoes that bend and roll with the foot for a natural stride, featuring simple hook-and-loop bindings and durable rubber lugs with optional ice cleats for traction. Targeted at casual users, trail runners, and families with children.
• Big Sky 32 Men's Backcountry Snowshoes Men's backcountry snowshoe with a 32-inch frame designed for deep powder and steep terrain, featuring a precision binding system and aggressive crampons. Sold to male outdoor enthusiasts tackling advanced terrain.
• Trailhawk 27 Aluminum Snowshoes All-terrain aluminum snowshoe with Spin Binding System featuring a 9x27 inch teardrop-shaped frame, 3.5 lbs/pair weight, fits shoe sizes W6-M11.5, recommended for users up to 195 lbs, with built-in heel lift and stainless steel crampons. Targeted at all-terrain snowshoers and recognized as Best of Snowshoes 2024.
• Sawtooth 27 All-Terrain Snowshoes All-terrain aluminum snowshoe with ergonomic blue frame and mountain map decking, designed for versatile trail use. Sold to snowshoers seeking general-purpose trail performance.
• Leadville 29 Women's Backcountry Snowshoes Women's backcountry aluminum snowshoe with aggressive crampons and ergonomic frame for steep terrain performance. Targeted at female snowshoers pursuing backcountry and challenging conditions.
• Vail 24.5 Women's Trail Snowshoes Women's trail aluminum snowshoe with ergonomic bindings and traction system, teardrop shaped for natural stride. Targeted at women seeking comfortable trail performance.
• Yellowstone 24.5 Ultralight Trail Snowshoes Ultralight trail aluminum snowshoe with precision binding system, designed for packed trails and light winter hiking. Targeted at snowshoers prioritizing low weight.
• Denali 37 Men's Powder Ski Snowshoes Men's powder ski aluminum snowshoes with topographic map decking, designed for maximum flotation in deep powder. Targeted at advanced backcountry snowshoers in deep snow.
• Eco Eva Foam Snowshoes Eco-friendly foam snowshoes made from sustainable EVA material, designed for casual hiking. Sold to environmentally conscious casual snowshoers and families.
• Eva Snowshoes Lightweight foam snowshoes with secure hook-and-loop bindings, recognized as Best for Casual Hiking by Treeline Review for ease, fun, and comfortable snowshoeing. Sold to casual recreational users.
• Luna Foam Snowshoes Foam snowshoes designed for trail running and hiking on snow and sand terrain. Targeted at trail runners and fitness-oriented snowshoers.
• Trekking Poles Ultralight adjustable trekking poles with ergonomic grips and snow baskets for snowshoeing support. Sold as accessories to snowshoe customers.
• Ultralight Telescoping Shovel Telescoping shovel with D-handle for camping and emergency use. Sold to backcountry snowshoers and campers.
• Carry Bags Vented mesh carry bags with adjustable shoulder straps for transporting snowshoes. Sold to snowshoe owners needing storage and transport solutions.
• Rechargeable LED Headlamp Rechargeable LED headlamp for hands-free illumination during winter adventures. Sold to snowshoers and winter hikers needing low-light visibility.
• Neoprene Insulating Snowshoe Booties Insulated neoprene boot covers for use over regular boots while snowshoeing, providing warmth and weather protection. Sold to snowshoers seeking added foot warmth.
• Toddler Ski Set (Kids' Skis) Toddler ski sets with adjustable bindings designed for ages 2-4 in bright orange. Sold to families introducing young children to snow play.
• Avalanche Probe Kits Emergency avalanche probe equipment for backcountry safety. Sold to advanced backcountry snowshoers operating in avalanche terrain.
• Snowshoe Bundles Pre-configured kits combining snowshoes with trekking poles and carry bags for complete winter adventure readiness, priced at a discount versus individual items. Sold to first-time and gift-buying customers.

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sherpa Snowshoes: Direct competitor offering aluminum-frame snowshoes for hiking and backcountry use. Sherpa competes with Crescent Moon in the mid-to-premium aluminum segment and on binding innovation.
• MSR (Mountain Safety Research): Premium snowshoe maker and outdoor brand owned by Cascade Designs. MSR competes directly with Crescent Moon in the high-end aluminum snowshoe segment and shares a similar focus on technical binding systems and traction innovation.
• Louis Garneau: Canadian-based cycling and winter sports brand with a snowshoe line targeting the recreational segment. Louis Garneau competes with Crescent Moon on women's and entry-level product positioning.
• Tubbs Snowshoes: One of the most recognized snowshoe brands in North America, offering aluminum and women's-specific models across trail, backcountry, and powder categories. Tubbs is owned by Fenix Outdoor and competes head-to-head with Crescent Moon in DTC, dealer channels, and product positioning.
• Atlas Snow-Shoe Company: Long-established snowshoe manufacturer with a broad line spanning recreational to backcountry. Atlas competes with Crescent Moon across price points and dealer channels and is known for its Quick-Pull binding systems.
• GV Snowshoes (GV Sports): Niche snowshoe manufacturer competing with Crescent Moon in the women's-specific and beginner categories. GV offers comparable product lines with a similar DTC plus dealer distribution approach.

Emerging players

• Yaktrax: Winter traction-device brand (ice cleats for shoes and boots) sold into the same cold-weather outdoor consumer that buys snowshoes. Yaktrax is an emerging player with adjacent products that occasionally substitute for entry-level snowshoes.
• Kahtoola: Niche winter traction brand making crampons, gaiters, and snowshoe accessories. Kahtoola is an emerging player with partial overlap because it serves the same backcountry snowshoer customer and sells complementary traction gear.

Broad incumbents

• Black Diamond Equipment: Broad outdoor brand owned by Clarus Corp that includes a snowshoe line in its winter portfolio. Black Diamond is larger and more diversified, but its snowshoes overlap Crescent Moon's backcountry and technical categories.
• REI Co-op: Large outdoor cooperative retailer that stocks Crescent Moon products alongside competing brands. REI is a broad incumbent and key channel partner that influences which snowshoe brands win at retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/crescentmoonsnowshoes
• Xx.com/cm_snowshoes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crescent Moon Snowshoes