Plum Safety
Plum Safety ApS is a Danish manufacturer of workplace first aid products—including eyewash, wound care, plasters, modular stations, and decontamination solutions—sold through a global dealer network to industrial, food, chemical, laboratory, and public sector customers across Europe and worldwide.
- Company typePrivate
- Founded2020
- HeadquartersAssens, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Plum Safety does
Plum Safety ApS is a Danish manufacturer of workplace first aid products, headquartered in Assens, Denmark, with a regional sales office in Cuxhaven, Germany. The company designs, produces, and distributes a portfolio of eyewash solutions (Sodium Chloride and pH Neutral 4.9% Phosphate variants, including DUO eyecup formats for simultaneous both-eye rinsing), wound and eyewash sprays, plaster dispensers and refills (QuickFix), cohesive bandages (QuickSoft), modular first aid stations (QuickSafe, QuickSafe Solo, 1Aid Station), portable solutions (1Aid Bag, Belt Bag, iBox), and specialized decontamination products (BodyNeutrAll for acids, alkalis, oxidants, formaldehyde, phenols, and hydrofluoric acid). Plum's products are deployed across enclosed stations (Green Box, iBox), open wall stations, and mobile formats for cold-weather and field use. The portfolio targets industrial workplaces, food production, chemical manufacturing, laboratories, offices, and public institutions.
The business operates exclusively through a global dealer and distributor network, supported by regional sales teams covering the Nordics, France, DACH (Germany, Austria, Switzerland), Eastern Europe, and Global Sales. Plum Safety emphasizes regulatory-grade differentiation: eyewash products are MDR-certified as Class IIb medical devices under EU Regulation 2017/745, manufactured under ISO 13485:2016 quality management, and compliant with EN 15154-4. Proprietary technology includes the DUO eyecup design, a borate-free pH neutral phosphate formulation with documented superior acid/alkali neutralization, and the BodyNeutrAll multi-component decontamination formula. Brand heritage dates to 1860, with workplace safety focus formalized in 1997. The current legal entity, Plum Safety ApS, was established in 2020 when Sweden's Lifco AB acquired the Workplace Safety Division from KiiltoClean A/S; Plum now operates as an independent subsidiary within the Lifco diversified industrial group. Pricing is not publicly disclosed and is handled via dealer quotes based on volume and workplace configuration.
Plum Safety firmographics
Firmographics- Name
- Plum Safety
- Legal name
- Plum Safety ApS
- Website
- https://plum.eu
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Plum Safety ApS is a Danish manufacturer of workplace first aid products—including eyewash, wound care, plasters, modular stations, and decontamination solutions—sold through a global dealer network to industrial, food, chemical, laboratory, and public sector customers across Europe and worldwide.
- Ownership category
- akta.pro rank
Plum Safety industry classification
Industry- Product category
- Occupational First Aid Products
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care) (CRADAMAB)
Keywords
Where Plum Safety is headquartered
LocationHeadquarters
- HQ city
- Assens
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Plum Safety business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- First Aid Products and Solutions: Plum Safety generates revenue through the sale of first aid products including wound and eyewash solutions, plaster dispensers and refills, cohesive bandages, first aid stations, decontamination products, and accessories. Products are sold through a dealer network and directly to workplaces.
- Medical Device Products (MDR Certified): Sale of MDR-certified medical devices including eyewash products (Class IIb) and associated stations. These products carry CE marking and comply with EU Regulation 2017/745.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B enterprise pricing through dealer network |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Plum Safety product offering
Product offeringCore offering
Plum Safety manufactures and sells workplace first aid and decontamination products, including eyewash solutions (sodium chloride and pH-neutral phosphate), plaster dispensers and refills, cohesive bandages, modular first aid stations (open stations, iBox, Green Box, QuickSafe, 1Aid), and mobile decontamination solutions (BodyNeutrAll). The portfolio is delivered through wall-mounted stations, portable kits, and accessory ecosystems designed for industrial, food production, chemical, laboratory, and public-sector workplaces. Products are MDR-certified medical devices and are distributed exclusively through a global dealer network.
Product overview
Plum Safety offers a comprehensive first aid and workplace safety product portfolio consisting of multiple integrated product lines. The core offerings include Plum Wound and Eyewash solutions (available as bottles, sprays, and QuickRinse ampoules in Sodium Chloride and Phosphate variants) for eye and wound rinsing; Plum QuickFix plaster dispensers and refills for minor injuries; and Plum QuickSoft cohesive bandages for finger/joint protection. These products are deployed through various station formats including Plum Open Stations (wall-mounted open access), Plum iBox (portable dust-proof containers), and Plum Green Box (insulated closed boxes with optional heating). Plum QuickSafe and Plum 1Aid Station provide complete customizable first aid stations combining multiple product types. Portable solutions include Plum 1Aid Bag and Plum Belt Bag for mobile first aid. Plum BodyNeutrAll offers decontamination solutions for hazardous substance exposure. Supporting accessories include mounting plates, wall brackets, signs, and the Plum Safety Reminder mobile app for expiry tracking. The portfolio serves industries from offices to chemical processing, with solutions tailored for food industry and chemical industry specific requirements.
Differentiator
Problem solved
Functional benefit
Brands
- Plum iBox: A portable and durable eyewash station with a see-through window for expiry control. Can be released from the wall and brought directly to the injured person.
- Plum Green Box
- Plum Open Stations
- Plum 1Aid Station
- Plum QuickFix
- Plum QuickSoft Cohesive Bandage
- Plum QuickSafe
- Plum QuickSafe Solo
- Plum Wound and Eyewash
- Plum 1Aid Bag
- Plum BodyNeutrAll
Products and services
- Plum Wound and Eyewash Effective and user-friendly wound and eyewash solutions for quick first aid in case of eye or wound accidents. Available in Sodium Chloride (0.9% for foreign objects) and pH Neutral 4.9% Phosphate (for acids and alkali) variants, with DUO eyecup options for simultaneous both-eye rinsing. Designed for industrial workplaces, food production, chemical plants, and laboratories.
- Plum QuickFix Plaster Dispensers and Refills Wall-mounted plaster dispensers and refills providing quick, hygienic first aid for minor workplace injuries. Includes multiple plaster types (Elastic, Water Resistant, Detectable, X-Ray, Black, Aloe Vera, Blood Stopper) and dispenser models (standard, UNO, Solo) targeted at offices, factories, food production, and industrial workplaces.
- Plum QuickSoft Cohesive Bandage Latex-free, self-adhesive cohesive bandage for fingers and joints with tear-off design requiring no scissors. Available in blue, black, and beige colors, dispensed via wall-mounted green dispenser. Targeted at workplaces needing quick finger/joint support.
- Plum Open Stations Wall-mounted open eyewash stations providing good overview and quick, easy access to first aid. Available in Single and Double configurations with various bottle size combinations, intended for indoor industrial and laboratory workplaces.
- Plum iBox Portable Eyewash Station
- Plum Green Box Closed Eyewash Station
- Plum QuickSafe First Aid Station Complete and customizable first aid station combining wound and eyewash, plasters, and other essential products in one place. Available in Basic, Complete, Food Industry, and Chemical Industry configurations to match workplace risk profiles.
- Plum 1Aid Station Flexible wall-mounted first aid station keeping essential wound care products organized, visible, and within easy reach. Customizable with various refill options including QuickCool, QuickStop, QuickClean, and plasters. Targeted at offices, schools, and distributed workplaces.
- Plum 1Aid Bag
- Plum BodyNeutrAll Decontamination Solution
Quantifiable outcome
- Eyewash products transitioned from Class I to Class IIb medical devices under MDR, expanding intended use to include wound rinsing
Companies that use Plum Safety
Customer profileSegments6 records
Ideal customer profiles4 records
Plum Safety technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Plum Safety partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights6 records
Plum Safety competitors and assessment
Company assessmentDirect peers
- Hartmann Group: German medical and hygiene products company with significant wound care, surgical supply, and workplace first aid offerings (e.g., Sterillium, DermaPlast). Comparable as a European specialist in wound care and first aid with overlapping customer verticals.
- Cederroth: Nordic first aid and wound care manufacturer (part of Orkla) producing eyewash, plasters, and burn care products for workplaces, schools, and homes. Most direct geographic and product overlap with Plum Safety in the Scandinavian workplace first aid category.
- Actiomedic: German workplace first aid specialist (part of Bunzl) producing plasters, bandages, wound cleansers, and first aid kits for industrial and office customers. Direct product-line overlap with Plum's QuickFix, QuickSafe, and wound care lines.
- W. Söhngen GmbH: German manufacturer of first aid equipment, plasters, bandages, and emergency medical supplies for workplaces and emergency services. Closely comparable product range and DACH-region market positioning to Plum Safety.
- Essity (BSN medical): Swedish hygiene and health company with a wound care, compression therapy, and surgical supplies business (formerly BSN medical) overlapping directly with Plum's wound care and surgical-supply category.
Regional players
- Dr. Weigert: German hygiene and cleaning specialist with decontamination and surface disinfection products used in healthcare, industry, and food production. Partial overlap with Plum's BodyNeutrAll hazardous-substance decontamination line, primarily within DACH.
Others
- Mediq: European distributor of medical devices and supplies serving hospitals, care institutions, and workplaces. Relevant demand-side and channel peer, with overlap in B2B medical supply customers and dealer-style distribution to workplace end users.
Broad incumbents
- Honeywell Safety: Diversified global safety and PPE player offering eyewash, first aid, and emergency response products within a much wider industrial safety portfolio. Relevant as a bundling competitor in enterprise workplace safety accounts.
- Johnson & Johnson (Band-Aid): Global consumer healthcare leader with the Band-Aid brand dominating plasters and a growing presence in workplace and food-service first aid. Comparable in category but a vastly larger, consumer-led organization.
- 3M Safety: Global industrial and safety conglomerate with workplace first aid and eyewash products as part of a much broader PPE and safety portfolio. Competes with Plum on enterprise safety contracts but at far greater scale and category breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Plum Safety social profiles
Digital presencePlum Safety compliance and trust
Trust signalCompliance6 records
Plum Safety financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plum Safety leadership team
Management profileNumber of profiles
Profiles3 records
Plum Safety funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plum Safety M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plum Safety
What does Plum Safety do?
Plum Safety manufactures and sells workplace first aid and decontamination products, including eyewash solutions (sodium chloride and pH-neutral phosphate), plaster dispensers and refills, cohesive bandages, modular first aid stations (open stations, iBox, Green Box, QuickSafe, 1Aid), and mobile decontamination solutions (BodyNeutrAll). The portfolio is delivered through wall-mounted stations, portable kits, and accessory ecosystems designed for industrial, food production, chemical, laboratory, and public-sector workplaces. Products are MDR-certified medical devices and are distributed exclusively through a global dealer network.
Is Plum Safety a public or private company?
Plum Safety is a private company. It is classified as corporate owned and is currently operating.
When was Plum Safety founded?
Plum Safety was founded in 2020. It employs 11 to 50 people.
Where is Plum Safety based?
Plum Safety is headquartered in Assens, Denmark, in the Europe region.
How does Plum Safety make money?
Two revenue lines are on record. First Aid Products and Solutions are the primary driver. The others are medical Device Products (MDR Certified).
Who are Plum Safety's main competitors?
Direct peers on record are Hartmann Group, Cederroth, Actiomedic, W. Söhngen GmbH and Essity (BSN medical). Dr. Weigert is listed as a regional player. Mediq is listed as an others. Broad incumbents are Honeywell Safety, Johnson & Johnson (Band-Aid) and 3M Safety.
Does Plum Safety have an API?
No public API is recorded for Plum Safety.
What industry is Plum Safety in?
Plum Safety's product category is Occupational First Aid Products. Its primary akta.pro industry code is CRADAMAB, First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care). Its NAICS code is 339113 and its SIC code is 3841.