GrandLife Hotels
GrandLife Hotels is a privately-held hospitality company operating two luxury boutique hotels—Soho Grand and The Roxy—and nine dining and entertainment venues in Manhattan's SoHo and TriBeCa, serving luxury travelers and local patrons with integrated accommodation, F&B, cinema, and live entertainment.
- Company typePrivate
- Founded1996
- HeadquartersNew York, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What GrandLife Hotels does
GrandLife Hotels is a privately-held New York City hospitality company founded in 1996 with the opening of Soho Grand Hotel at 310 West Broadway in SoHo, which the company describes as Manhattan's first luxury Downtown boutique hotel. The portfolio has expanded to a second flagship property, The Roxy Hotel New York at 2 6th Avenue in TriBeCa, alongside nine on-site food, beverage, and entertainment venues: Grand Bar & Salon, Roxy Bar, Soho Diner, The Django (a subterranean jazz club modeled on Parisian boîtes), Roxy Café, Gilligan's (an open-air seasonal venue), The Club Room, Roxy Cinema (an art-house cinema specializing in independent films and 35mm cult classics), and The Gallery at Soho Grand (a modern art gallery and event space). Together these 11 properties form an integrated hospitality, dining, and cultural programming platform serving both overnight guests and local patrons.
The company's core offering is luxury accommodation at Soho Grand and The Roxy, augmented by a curated entertainment and F&B stack that generates additional on-site spend. Distribution runs through direct booking on individual property websites (sohogrand.com, roxyhotelnyc.com), third-party online travel agencies, and walk-in traffic at the venues. Technology is limited to standard hospitality management and guest services tooling; no proprietary platform, AI/ML capability, or app is referenced. Headcount sits in the 501-1000 range, consistent with operating two hotels plus multiple F&B and entertainment venues.
Revenue is generated through three streams: nightly hotel room rentals priced by season and availability, food and beverage sales across the restaurants/bars/lounges, and entertainment/event revenue (cinema admissions, jazz performances, private event bookings). Pricing is quote-based and not publicly disclosed. Ownership is private with no identified institutional or PE sponsor; there is no disclosed funding history, M&A activity, or public listing. The company's stated customer segments are luxury travelers seeking upscale boutique accommodation in SoHo/TriBeCa and local NYC residents drawn to the restaurants, cinema, jazz, and gallery programming.
GrandLife Hotels firmographics
Firmographics- Name
- GrandLife Hotels
- Legal name
- GrandLife Hotels
- Website
- https://grandlife.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- GrandLife Hotels is a privately-held hospitality company operating two luxury boutique hotels—Soho Grand and The Roxy—and nine dining and entertainment venues in Manhattan's SoHo and TriBeCa, serving luxury travelers and local patrons with integrated accommodation, F&B, cinema, and live entertainment.
- Ownership category
- akta.pro rank
GrandLife Hotels industry classification
Industry- Product category
- Boutique Hotels
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Heritage & Historic Boutique Hotels (THAGADAD)
- akta.pro secondary industries
- Lounge Bars & Hotel Bars (THAFAEAI), Hotel & Resort Restaurants (THAFACAH)
Keywords
Where GrandLife Hotels is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
GrandLife Hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Hotel Room Rentals: Primary revenue from luxury hotel accommodations at Soho Grand Hotel and The Roxy Hotel New York. Rooms are rented on a nightly basis with rates varying by season, room type, and availability. The hotels offer various room categories from standard rooms to suites.
- Food and Beverage Venues: Revenue from multiple on-site restaurants, bars, and lounges including Grand Bar & Salon, Roxy Bar, Soho Diner, The Django jazz club, Roxy Café, Gilligan's, and The Club Room. These venues serve both hotel guests and the general public.
- Entertainment and Events: Revenue from Roxy Cinema (art house cinema showing first-run independent films, archival prints, and 35mm cult classics) and event spaces like The Gallery at Soho Grand. The cinema charges admission for film screenings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard hotel rooms to luxury suites |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
GrandLife Hotels product offering
Product offeringCore offering
GrandLife Hotels operates two luxury boutique hotels — Soho Grand Hotel (opened 1996) and The Roxy Hotel New York — in Manhattan's SoHo and TriBeCa neighborhoods. The portfolio is complemented by nine on-site food, beverage, and entertainment venues including bars, restaurants, an arthouse cinema, a jazz club, and an art gallery/event space, offering integrated hospitality and cultural experiences.
Product overview
GrandLife Hotels is a hospitality management company operating a portfolio of two boutique hotels and nine dining/entertainment venues in New York City's SoHo and Tribeca neighborhoods. The portfolio consists of two flagship properties: Soho Grand Hotel (established 1996) and The Roxy Hotel New York, complemented by an array of food, beverage, and cultural venues including Grand Bar & Salon, Roxy Cinema, Soho Diner, The Django jazz club, Roxy Bar, The Club Room, Gilligan's, The Gallery at Soho Grand, and Roxy Café. The properties collectively emphasize art, music, film, and culinary experiences with rock and roll and Art Deco-inspired aesthetics.
Differentiator
Problem solved
Functional benefit
Brands
- Soho Grand Hotel: Manhattan's first luxury Downtown boutique hotel located at 310 West Broadway, New York, NY 10013
- The Roxy Hotel New York
- Grand Bar & Salon
- Roxy Cinema
- Soho Diner
- The Django
- Roxy Bar
- The Club Room
- The Gallery at Soho Grand
- Gilligan's
- Roxy Café
Products and services
- Soho Grand Hotel Luxury boutique hotel accommodation at 310 West Broadway, New York, NY 10013, featuring industrial elegance with bottle-glass staircase, masonry columns, and Gilded Age-inspired design; serves as a living museum of SoHo's architectural history. Telephone: (212) 965-3000; email: [email protected].
- The Roxy Hotel New York Luxury boutique hotel at 2 6th Avenue, New York, NY 10013 in TriBeCa, featuring renovated guest rooms alongside on-site venues Paul's Cocktail Lounge, Roxy Bar, The Django jazz club, Roxy Cinema New York, and Roxy Café. Telephone: 212.519.6600; email: [email protected].
- Grand Bar & Salon Throwback cocktail bar at Soho Grand with industrial SoHo-inspired design, featuring a gold-polished marble-top oak bar and embossed leather bar stools with nail-head detailing; serves classic cocktails such as Old-Fashioneds.
- Roxy Cinema Art Deco-inspired arthouse cinema at The Roxy Hotel specializing in first-run independent films, rare archival prints, and 35mm cult classics.
- Soho Diner Modern American eatery paying homage to the classic American dining staple, serving classics on the jukebox and on the plate.
- The Django Subterranean jazz club modeled after the boîtes of Paris, offering dinner, cocktails, and live jazz performances.
- Roxy Bar Seasonal American fare paired with hand-crafted cocktails venue located in TriBeCa within The Roxy Hotel.
- The Club Room Gilded hideaway at Soho Grand accessed through a velvet curtain entrance, providing a theatrical lounge atmosphere.
- Gilligan's Open-air venue offering cocktails and east coast fare with ingredient-driven dishes, operating during the summer months.
- The Gallery at Soho Grand Modern art gallery and event space located in the heart of SoHo at Soho Grand Hotel.
- Roxy Café European café-inspired coffee venue on the border of SoHo & TriBeCa, serving Partners Coffee for coffee and espresso.
Companies that use GrandLife Hotels
Customer profileSegments2 records
Ideal customer profiles2 records
GrandLife Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GrandLife Hotels partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Partners CoffeeminorRoxy Café proudly serves Partners Coffee, indicating a supplier relationship for coffee and espresso products at the Roxy Café venue.
Scale indicators3 records
Recent moves4 records
Expansion highlights2 records
GrandLife Hotels competitors and assessment
Company assessmentDirect peers
- The Greenwich Hotel: Independent, owner-operated luxury boutique hotel in TriBeCa NYC with a strong design identity and integrated F&B; competes head-to-head with GrandLife's Soho Grand and The Roxy for the same affluent, design-conscious traveler in Lower Manhattan.
- Crosby Street Hotel: Design-led luxury boutique hotel in SoHo NYC (Firmdale Hotels) overlapping GrandLife's core catchment; competes for the same SoHo luxury traveler segment and is similarly independently positioned rather than chain-affiliated.
- The Bowery Hotel: Independent luxury boutique hotel on the Bowery in downtown Manhattan offering integrated restaurants and bars; directly comparable in scale, neighborhood positioning, and target guest to GrandLife's Soho Grand.
- The NoMad Hotel: Boutique luxury hotel in NoMad/ downtown Manhattan with a celebrated restaurant and bar program; overlaps with GrandLife on F&B-driven hospitality, design-forward positioning, and the downtown NYC luxury traveler.
- Ace Hotel: Design-centric boutique hotel brand with cultural programming (music venues, coffee bars, galleries) explicitly built into the concept; closely mirrors GrandLife's hotel-plus-curated-venues positioning and independent, lifestyle-driven identity.
- The Standard Hotels: Lifestyle boutique hotel brand known for integrated bars, restaurants, and nightlife programming; comparable to GrandLife in combining accommodation with a strong food-and-beverage/entertainment identity in dense urban markets.
Broad incumbents
- 1 Hotels: Well-capitalized lifestyle-luxury hotel brand with a flagship in Manhattan; competes with GrandLife for design-conscious luxury travelers and shares the integrated F&B and wellness amenity model, though at greater scale and with institutional backing.
- Kimpton Hotels & Restaurants: IHG-affiliated boutique hotel brand with a strong restaurant and bar program; overlaps with GrandLife on the boutique-plus-F&B concept and NYC presence, but operates at much greater scale as part of a major global chain.
- Moxy Hotels: Marriott-affiliated lifestyle/boutique hotel brand with NYC properties and integrated bar/lobby programming; competes with GrandLife for design-driven urban travelers at a different price tier and with the scale advantages of a major chain.
Regional players
- Wythe Hotel: Independent boutique hotel in Williamsburg, Brooklyn combining rooms with a restaurant, bar, and event spaces; comparable to GrandLife in the integrated-hospitality-and-venues model, but serves a different NYC submarket and does not compete directly in SoHo/TriBeCa.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
GrandLife Hotels social profiles
Digital presenceGrandLife Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
GrandLife Hotels leadership team
Management profileNumber of profiles
GrandLife Hotels subsidiaries and ownership
Company hierarchySubsidiaries2 records
GrandLife Hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GrandLife Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GrandLife Hotels
What does GrandLife Hotels do?
GrandLife Hotels operates two luxury boutique hotels — Soho Grand Hotel (opened 1996) and The Roxy Hotel New York — in Manhattan's SoHo and TriBeCa neighborhoods. The portfolio is complemented by nine on-site food, beverage, and entertainment venues including bars, restaurants, an arthouse cinema, a jazz club, and an art gallery/event space, offering integrated hospitality and cultural experiences.
Is GrandLife Hotels a public or private company?
GrandLife Hotels is a private company. It is classified as unknown and is currently operating.
When was GrandLife Hotels founded?
GrandLife Hotels was founded in 1996. It employs 501 to 1,000 people.
Where is GrandLife Hotels based?
GrandLife Hotels is headquartered in New York, United States, in the North America region.
How does GrandLife Hotels make money?
Three revenue lines are on record. Hotel Room Rentals are the primary driver. The others are food and Beverage Venues and entertainment and Events.
Who are GrandLife Hotels's main competitors?
Direct peers on record are The Greenwich Hotel, Crosby Street Hotel, The Bowery Hotel, The NoMad Hotel, Ace Hotel and The Standard Hotels. Broad incumbents are 1 Hotels, Kimpton Hotels & Restaurants and Moxy Hotels. Wythe Hotel is listed as a regional player.
Does GrandLife Hotels have an API?
No public API is recorded for GrandLife Hotels.
What industry is GrandLife Hotels in?
GrandLife Hotels's product category is Boutique Hotels. Its primary akta.pro industry code is THAGADAD, Heritage & Historic Boutique Hotels, with a secondary code of THAFAEAI, Lounge Bars & Hotel Bars. Its NAICS code is 72111 and its SIC code is 7011.