GrandLife Hotels

What GrandLife Hotels does

GrandLife Hotels is a privately-held New York City hospitality company founded in 1996 with the opening of Soho Grand Hotel at 310 West Broadway in SoHo, which the company describes as Manhattan's first luxury Downtown boutique hotel. The portfolio has expanded to a second flagship property, The Roxy Hotel New York at 2 6th Avenue in TriBeCa, alongside nine on-site food, beverage, and entertainment venues: Grand Bar & Salon, Roxy Bar, Soho Diner, The Django (a subterranean jazz club modeled on Parisian boîtes), Roxy Café, Gilligan's (an open-air seasonal venue), The Club Room, Roxy Cinema (an art-house cinema specializing in independent films and 35mm cult classics), and The Gallery at Soho Grand (a modern art gallery and event space). Together these 11 properties form an integrated hospitality, dining, and cultural programming platform serving both overnight guests and local patrons.

The company's core offering is luxury accommodation at Soho Grand and The Roxy, augmented by a curated entertainment and F&B stack that generates additional on-site spend. Distribution runs through direct booking on individual property websites (sohogrand.com, roxyhotelnyc.com), third-party online travel agencies, and walk-in traffic at the venues. Technology is limited to standard hospitality management and guest services tooling; no proprietary platform, AI/ML capability, or app is referenced. Headcount sits in the 501-1000 range, consistent with operating two hotels plus multiple F&B and entertainment venues.

Revenue is generated through three streams: nightly hotel room rentals priced by season and availability, food and beverage sales across the restaurants/bars/lounges, and entertainment/event revenue (cinema admissions, jazz performances, private event bookings). Pricing is quote-based and not publicly disclosed. Ownership is private with no identified institutional or PE sponsor; there is no disclosed funding history, M&A activity, or public listing. The company's stated customer segments are luxury travelers seeking upscale boutique accommodation in SoHo/TriBeCa and local NYC residents drawn to the restaurants, cinema, jazz, and gallery programming.

Name

GrandLife Hotels

Legal name

GrandLife Hotels

Website

https://grandlife.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

GrandLife Hotels is a privately-held hospitality company operating two luxury boutique hotels—Soho Grand and The Roxy—and nine dining and entertainment venues in Manhattan's SoHo and TriBeCa, serving luxury travelers and local patrons with integrated accommodation, F&B, cinema, and live entertainment.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Drinking Places (Alcoholic Beverages) (7224)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Heritage & Historic Boutique Hotels (THAGADAD)

akta.pro secondary industries

Lounge Bars & Hotel Bars (THAFAEAI), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Boutique hotels
• Luxury accommodations
• Hospitality services
• Dining venues
• Entertainment venues

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Room Rentals: Primary revenue from luxury hotel accommodations at Soho Grand Hotel and The Roxy Hotel New York. Rooms are rented on a nightly basis with rates varying by season, room type, and availability. The hotels offer various room categories from standard rooms to suites.
2. Food and Beverage Venues: Revenue from multiple on-site restaurants, bars, and lounges including Grand Bar & Salon, Roxy Bar, Soho Diner, The Django jazz club, Roxy Café, Gilligan's, and The Club Room. These venues serve both hotel guests and the general public.
3. Entertainment and Events: Revenue from Roxy Cinema (art house cinema showing first-run independent films, archival prints, and 35mm cult classics) and event spaces like The Gallery at Soho Grand. The cinema charges admission for film screenings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

GrandLife Hotels operates two luxury boutique hotels — Soho Grand Hotel (opened 1996) and The Roxy Hotel New York — in Manhattan's SoHo and TriBeCa neighborhoods. The portfolio is complemented by nine on-site food, beverage, and entertainment venues including bars, restaurants, an arthouse cinema, a jazz club, and an art gallery/event space, offering integrated hospitality and cultural experiences.

Product overview

GrandLife Hotels is a hospitality management company operating a portfolio of two boutique hotels and nine dining/entertainment venues in New York City's SoHo and Tribeca neighborhoods. The portfolio consists of two flagship properties: Soho Grand Hotel (established 1996) and The Roxy Hotel New York, complemented by an array of food, beverage, and cultural venues including Grand Bar & Salon, Roxy Cinema, Soho Diner, The Django jazz club, Roxy Bar, The Club Room, Gilligan's, The Gallery at Soho Grand, and Roxy Café. The properties collectively emphasize art, music, film, and culinary experiences with rock and roll and Art Deco-inspired aesthetics.

Differentiator

Problem solved

Functional benefit

Brands

• Soho Grand Hotel: Manhattan's first luxury Downtown boutique hotel located at 310 West Broadway, New York, NY 10013
• The Roxy Hotel New York
• Grand Bar & Salon
• Roxy Cinema
• Soho Diner
• The Django
• Roxy Bar
• The Club Room
• The Gallery at Soho Grand
• Gilligan's
• Roxy Café

Products and services

• Soho Grand Hotel Luxury boutique hotel accommodation at 310 West Broadway, New York, NY 10013, featuring industrial elegance with bottle-glass staircase, masonry columns, and Gilded Age-inspired design; serves as a living museum of SoHo's architectural history. Telephone: (212) 965-3000; email: [email protected].
• The Roxy Hotel New York Luxury boutique hotel at 2 6th Avenue, New York, NY 10013 in TriBeCa, featuring renovated guest rooms alongside on-site venues Paul's Cocktail Lounge, Roxy Bar, The Django jazz club, Roxy Cinema New York, and Roxy Café. Telephone: 212.519.6600; email: [email protected].
• Grand Bar & Salon Throwback cocktail bar at Soho Grand with industrial SoHo-inspired design, featuring a gold-polished marble-top oak bar and embossed leather bar stools with nail-head detailing; serves classic cocktails such as Old-Fashioneds.
• Roxy Cinema Art Deco-inspired arthouse cinema at The Roxy Hotel specializing in first-run independent films, rare archival prints, and 35mm cult classics.
• Soho Diner Modern American eatery paying homage to the classic American dining staple, serving classics on the jukebox and on the plate.
• The Django Subterranean jazz club modeled after the boîtes of Paris, offering dinner, cocktails, and live jazz performances.
• Roxy Bar Seasonal American fare paired with hand-crafted cocktails venue located in TriBeCa within The Roxy Hotel.
• The Club Room Gilded hideaway at Soho Grand accessed through a velvet curtain entrance, providing a theatrical lounge atmosphere.
• Gilligan's Open-air venue offering cocktails and east coast fare with ingredient-driven dishes, operating during the summer months.
• The Gallery at Soho Grand Modern art gallery and event space located in the heart of SoHo at Soho Grand Hotel.
• Roxy Café European café-inspired coffee venue on the border of SoHo & TriBeCa, serving Partners Coffee for coffee and espresso.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Partners CoffeeminorOthersRoxy Café proudly serves Partners Coffee, indicating a supplier relationship for coffee and espresso products at the Roxy Café venue.

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• The Greenwich Hotel: Independent, owner-operated luxury boutique hotel in TriBeCa NYC with a strong design identity and integrated F&B; competes head-to-head with GrandLife's Soho Grand and The Roxy for the same affluent, design-conscious traveler in Lower Manhattan.
• Crosby Street Hotel: Design-led luxury boutique hotel in SoHo NYC (Firmdale Hotels) overlapping GrandLife's core catchment; competes for the same SoHo luxury traveler segment and is similarly independently positioned rather than chain-affiliated.
• The Bowery Hotel: Independent luxury boutique hotel on the Bowery in downtown Manhattan offering integrated restaurants and bars; directly comparable in scale, neighborhood positioning, and target guest to GrandLife's Soho Grand.
• The NoMad Hotel: Boutique luxury hotel in NoMad/ downtown Manhattan with a celebrated restaurant and bar program; overlaps with GrandLife on F&B-driven hospitality, design-forward positioning, and the downtown NYC luxury traveler.
• Ace Hotel: Design-centric boutique hotel brand with cultural programming (music venues, coffee bars, galleries) explicitly built into the concept; closely mirrors GrandLife's hotel-plus-curated-venues positioning and independent, lifestyle-driven identity.
• The Standard Hotels: Lifestyle boutique hotel brand known for integrated bars, restaurants, and nightlife programming; comparable to GrandLife in combining accommodation with a strong food-and-beverage/entertainment identity in dense urban markets.

Broad incumbents

• 1 Hotels: Well-capitalized lifestyle-luxury hotel brand with a flagship in Manhattan; competes with GrandLife for design-conscious luxury travelers and shares the integrated F&B and wellness amenity model, though at greater scale and with institutional backing.
• Kimpton Hotels & Restaurants: IHG-affiliated boutique hotel brand with a strong restaurant and bar program; overlaps with GrandLife on the boutique-plus-F&B concept and NYC presence, but operates at much greater scale as part of a major global chain.
• Moxy Hotels: Marriott-affiliated lifestyle/boutique hotel brand with NYC properties and integrated bar/lobby programming; competes with GrandLife for design-driven urban travelers at a different price tier and with the scale advantages of a major chain.

Regional players

• Wythe Hotel: Independent boutique hotel in Williamsburg, Brooklyn combining rooms with a restaurant, bar, and event spaces; comparable to GrandLife in the integrated-hospitality-and-venues model, but serves a different NYC submarket and does not compete directly in SoHo/TriBeCa.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/grandlifehotels
• LinkedInlinkedin.com/company/grandlife-hotels

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GrandLife Hotels