Dura Coat Products, Inc.

What Dura Coat Products, Inc. does

Dura Coat Products, Inc. is a U.S.-based manufacturer of high-performance liquid coil and extrusion coatings for industrial metal applications, founded in 1986 and operating as a wholly-owned brand subsidiary of Axalta Coating Systems (NYSE: AXTA) from Riverside, California with 51-100 employees. The company's product portfolio centers on four resin chemistries—Polyester, Silicone Modified Polyester (SMP), Polyvinylidene Fluoride (PVDF), and Acrylic—delivered through two application formats: roll-coated metal coil substrates that are post-formed after curing, and spray-coated preformed extrusion parts. Named product lines include Durapon70, the Ceranamel XT series (XT-10, XT-20S, XT-30, XT-40S), DC5000-CX, DC7000-XLP, DC5000-FX, ZT Polyester, DuraAcryl, and Krypt-Stone, each positioned across differentiated durability, color fastness, and chemical resistance performance tiers.

The company generates revenue through B2B product sales to a network of approved professional applicators who apply coatings under controlled factory conditions, with technical service support provided by Dura Coat staff. End markets span construction as the primary segment (architectural extrusion, facades, cladding, curtain walls, roofing, structural steel, decorative metalwork, fencing and gates), with secondary exposure to general metal finishing (ornamental grilles, gates, balustrades, handrails, office furniture), appliances and HVAC equipment, and automotive components (truck and cargo trailers). Distribution leverages Axalta's global footprint and over 100 years of coatings industry heritage, though Dura Coat itself operates at small subsidiary scale.

Pricing, standalone revenue, customer identities, and end-customer concentration are not publicly disclosed; the business model is product-sales based with no subscription, licensing, or usage-based component visible in the data. The company's differentiation rests on proprietary chemistries, factory-controlled application via a vetted applicator channel, and the credibility conferred by Axalta's institutional scale and technology center network. No AI/ML capabilities, digital product features, dated strategic transactions, M&A activity, leadership changes, or capital raises are disclosed in the source materials, leaving the company's momentum signals primarily inferred from portfolio breadth and parent backing.

Name

Dura Coat Products, Inc.

Legal name

DuraCoat Products, Inc.

Website

https://duracoatproducts.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Dura Coat Products, Inc. is a U.S. manufacturer of high-performance liquid coil and extrusion coatings for metal substrates, serving construction, appliances, HVAC, automotive, and decorative metalwork end markets. It operates as a wholly-owned brand subsidiary of Axalta Coating Systems via an approved applicator channel.

Ownership category

akta.pro rank

Product category

Industrial Coatings

NAICS

Paint and Coating Manufacturing (32551)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial Protective Coatings (IMAEAHAB)

akta.pro secondary industries

Industrial & Protective Coatings (IMAEAGAB), Industrial Protective Coatings (IMADAKAB)

Keywords

• Coil coatings
• Industrial coatings
• Extrusion coatings
• Metal finishing
• Protective coatings

Headquarters

HQ city

Riverside

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Coating Products: Sale of liquid coil and extrusion coatings to approved professional applicators and industrial manufacturers. Coatings are sold as products for factory application under controlled conditions, generating revenue through product sales to the channel.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Dura Coat Products, Inc. manufactures specialty coatings for the metal coil industry and related markets across North America. The company produces polyester, SMP, PVDF, and acrylic-based coil coatings as well as extrusion coatings, marketed under brands such as Durapon, Ceranamel, Krypt-Stone, DuraAcryl, and ZT Polyester. Its products are applied to metal coil used in construction, general metal finishing, appliances and HVAC, and automotive components.

Product overview

DuraCoat Products is a portfolio of high-performance liquid coil and extrusion coatings manufactured by Axalta Coating Systems. The offering consists of two main product categories: coil coatings (for roll-coated metal coil substrates that are post-formed after curing) and extrusion coatings (for spray coating preformed parts and extruded metal shapes). Key sub-brands include Durapon70® and the Ceranamel™ XT series, along with specialized products like Krypt-Stone and various DC-series spray coatings. The coatings are applied by approved professional applicators in factory-controlled conditions and serve construction, general metal finishing, appliances, HVAC, and automotive component sectors. Resin systems include Polyester, Silicone Modified Polyester (SMP), Polyvinylidene Fluoride (PVDF), and Acrylic formulations, each offering different performance characteristics for durability, color fastness, and chemical resistance.

Differentiator

Problem solved

Functional benefit

Brands

• DuraCoat: High performance liquid coil and extrusion coatings brand under Axalta Coating Systems, including Durapon70, Ceranamel, DC5000-CX, DC7000-XLP, DuraAcryl, and Krypt-Stone product lines.

Products and services

• Coil Coatings Specialty coatings applied to metal coil stock, available in polyester, SMP (silicone-modified polyester), PVDF (fluorocarbon), and acrylic resin chemistries. Used by manufacturers serving construction, appliance/HVAC, and automotive component markets.
• Extrusion Coatings Coatings formulated for extruded metal substrates, supplied to industrial manufacturers requiring durable finishes for architectural and industrial applications.
• Durapon70 A branded coil coating product within the Dura Coat lineup, designed for use on metal substrates in roofing, siding, and other building applications.
• Ceranamel XT Series (XT-10, XT-20S, XT-30, XT-40S) A family of premium PVDF-based coil coatings offered in multiple grades, used for high-end architectural metal panels and exterior building products requiring extended color and gloss retention.
• Krypt-Stone A textured stone-look coating for metal substrates, designed to simulate natural stone finishes for architectural and construction applications.
• DuraAcryl An acrylic-based coating within the Dura Coat product family, suited for general metal finishing and appliance/HVAC applications.
• ZT Polyester A polyester coil coating product supplied for use on metal coil used in construction and general industrial finishing.
• DC5000-CX A silicone-modified polyester (SMP) coil coating product offering enhanced weatherability for exterior metal building products.
• DC7000-XLP A premium silicone-modified polyester coil coating positioned for high-performance exterior architectural metal applications.
• DC5000-FX A specialized coil coating formulation within the Dura Coat product family, used for metal finishing applications requiring specific finish characteristics.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• TIGER Coatings: TIGER Coatings is a specialist industrial coatings manufacturer with strength in powder and liquid coatings for metal substrates, including coil applications. It is a closer specialist competitor to DuraCoat's factory-applied metal coatings business.
• Beckers Group: Beckers is one of the world's largest coil coatings manufacturers, supplying liquid coatings for metal coil and extrusion substrates to construction and appliance OEMs. It is the closest pure-play comparable to DuraCoat's coil and extrusion coating business.

Broad incumbents

• Kansai Paint: Kansai Paint is a major Asian coatings manufacturer with global industrial coatings operations including coil and extrusion coatings. It competes with DuraCoat in automotive and construction coatings from a diversified platform.
• AkzoNobel (Industrial Coatings): AkzoNobel's industrial coatings business includes coil coatings for metal building products and pre-coated metal applications. It is a global diversified incumbent that competes with DuraCoat in architectural and construction coatings.
• Nippon Paint Holdings: Nippon Paint operates a substantial industrial and decorative coatings business globally, including coil coatings for construction applications. It is a broad incumbent overlapping with DuraCoat in metal building product coatings.
• Sherwin-Williams (Industrial Wood & Coil Coatings): Sherwin-Williams is the world's largest coatings company with a coil coatings division serving construction and industrial customers. It overlaps directly with DuraCoat's product category but as part of a much broader paints and coatings portfolio.
• PPG Industries (Industrial Coatings): PPG operates a major industrial coatings segment that includes coil and extrusion coatings serving construction, appliance, and transportation customers. PPG is a broader incumbent competing in DuraCoat's core segments from a much larger platform.
• BASF Coatings: BASF's coatings division serves automotive, industrial, and construction customers with a portfolio that includes coil coatings. As a global diversified chemical company, it competes with DuraCoat particularly in automotive OEM and industrial metal coatings.
• Hempel Group: Hempel is a global coatings company serving marine, protective, and industrial markets, including coil and extrusion coatings for construction applications. It overlaps with DuraCoat in architectural metal coatings from a broader protective coatings platform.

Regional players

• Jotun: Jotun is a Norway-based global coatings company with industrial and decorative segments that include coil coatings. While it has global reach, its strongest markets are in EMEA and Asia, making it more of a regional/emerging competitor to DuraCoat's North American focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dura-coat-products-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dura Coat Products, Inc.