Roberts & Roberts Law Firm

What Roberts & Roberts Law Firm does

Roberts & Roberts Law Firm is a privately-held, family-owned personal injury law firm headquartered in Tyler, Texas, with additional offices in Longview and Dallas. Founded in 1982 by Randell (Randy) C. Roberts after he returned from a Fulbright & Jaworski clerkship in Houston, the firm has operated continuously for roughly 45 years under the leadership of multiple Roberts family members, including Bruce L. Roberts, Karen R. Roberts, and third-generation attorney Justin C. Roberts. The practice focuses exclusively on personal injury and product liability litigation, with twelve substantive practice areas spanning car and truck accidents, motorcycle accidents, wrongful death, workplace and oilfield injuries, product liability, asbestos/mesothelioma, insurance disputes, dog bites, and prescription errors. The firm serves individual injury victims across more than 40 communities in East Texas, with the senior bench holding five Board Certified Personal Injury Trial Law credentials from the Texas Board of Legal Specialization — a designation held by less than 1% of Texas attorneys.

The firm operates a sales-led, contingency-fee revenue model with no win/no-fee client engagement, providing 24/7 attorney access, free initial consultations, medical-care coordination, vehicle repair and rental assistance, and mobile attorney service. It has reported more than $500 million in cumulative client recoveries, a 99% settlement rate, and recognition in Best Lawyers in America, Texas Super Lawyers, the Multi-Million Dollar Advocates Forum, and the Top 100 Trial Lawyers. National earned-media coverage on CNN, Fox News, ABC, NBC, MSNBC, CNBC, Time Magazine, and Newsweek — anchored by the 1985 Firestone tire recall litigation — provides a brand moat unusual for a regional firm of its size.

Roberts & Roberts does not operate a proprietary technology platform, software product, or API; its offering is human-delivered legal representation. The firm has no disclosed external investors, private equity backing, or holding-company structure, and runs on a sole-proprietorship-style professional model with approximately 11 attorneys and 40 support staff. Distribution relies on direct attorney consultations, phone/intake handling, community partnerships, and a multi-channel content presence (website, YouTube, Facebook, X, LinkedIn), with the firm's primary growth lever being geographic expansion and mass-tort participation rather than technology or capital markets activity.

Name

Roberts & Roberts Law Firm

Legal name

Roberts & Roberts Law Firm

Website

https://robertslawfirm.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Roberts & Roberts is a family-owned personal injury law firm founded in 1982, serving injury victims across 40+ East Texas communities from offices in Tyler, Longview, and Dallas on a contingency-fee basis, with five attorneys Board Certified in Personal Injury Trial Law.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Legal Services (5411), Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Contingency fee representation
• Product liability litigation
• Truck accident attorney
• Wrongful death claims

Headquarters

HQ city

Tyler

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Contingency Fee Legal Services: Roberts & Roberts operates on a contingency fee model for personal injury cases. The initial consultation is free. Attorney fees are a percentage of the client's recovery. Clients are not obligated to pay any attorney's fees, court costs, or other legal expenses unless compensated for their loss. If no monetary recovery is obtained, no legal fee is charged.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Roberts & Roberts is a personal injury law firm that represents injured individuals and families in East Texas on a contingency fee ("no win, no fee") basis. The firm handles auto, truck, and motorcycle accidents, wrongful death, product liability, workplace and oilfield injuries, dog bites, asbestos/mesothelioma claims, and insurance disputes. Initial consultations are free and attorneys are available 24/7, with offices in Tyler, Longview, and Dallas serving over 40 East Texas communities.

Product overview

Roberts & Roberts is a personal injury law firm offering comprehensive legal services across multiple practice areas. The firm provides a unified suite of legal services centered on personal injury litigation, including car accidents, truck accidents, motorcycle accidents, wrongful death, dog bites, workplace injuries, product liability, and insurance claims. The firm operates with a no-fee guarantee (contingency fee basis) and serves clients across East Texas from offices in Tyler, Longview, and Dallas. The core offering is legal representation rather than a software product, with services structured around Pre-Litigation and Litigation sections to handle cases from initial claim through potential trial.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Core legal representation for individuals injured due to the negligence of others, covering various accident types and wrongful death claims across East Texas.
• Car Accident Legal Services Legal representation for car accident victims, including handling insurance claims, medical care coordination, vehicle repairs, and accident investigation.
• Truck Accident Legal Services Specialized legal representation for 18-wheeler and commercial truck accidents, handling complex cases involving multiple parties including trucking companies and insurance providers.
• Motorcycle Accident Legal Services Legal representation for motorcycle accident victims, addressing severe injuries and advocating against anti-motorcycle bias in insurance claims.
• Wrongful Death Legal Services Legal representation for families seeking damages when a relative has been killed due to someone else's negligence, as permitted under Texas law.
• Dog Bite Legal Services Legal representation for dog bite victims, navigating Texas's one-bite rule and pursuing compensation for injuries under negligence per se doctrine.
• Workplace Accident Legal Services Legal services covering oilfield accidents, construction accidents, and on-the-job injuries, with access to workers' compensation benefits and third-party liability claims.
• Product Liability Legal Services Legal representation for injuries caused by unsafe products, defective medical devices, and dangerous medications, including mass tort litigation.
• Insurance Claims Legal Services Legal advocacy for policyholders facing unfair treatment from insurance companies, helping clients recover benefits owed under their insurance policies.
• Asbestos and Mesothelioma Claims Complex litigation services for victims of asbestosis and mesothelioma, pursuing compensation from responsible parties.
• Boating and Cruise Ship Accident Legal Services Legal representation for recreational watercraft accidents and cruise ship injuries, covering various maritime and recreational accident scenarios.
• Prescription Misfill Legal Services Legal representation for pharmacy errors including wrong medication, incorrect dosage, or insufficient drug information that resulted in patient injuries.

Quantifiable outcome

• $500M+ recovered for clients
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• East Texas Council of Governments' GoBus ServicecoreGTM or Marketing Partner · 5 December 2025Partnership for The Ride is on Us campaign providing free rides to prevent drunk driving during holiday season. GoBus service operates across 14 East Texas counties from December 5, 2025 to January 1, 2026.
• Yellow Checker Cab of LongviewcoreGTM or Marketing Partner · 5 December 2025Partnership for The Ride is on Us campaign providing free rides home during holiday season to prevent impaired driving. This initiative has been ongoing for more than 20 years.
• Tyler Car ServiceminorGTM or Marketing PartnerFor over 20 years, Roberts & Roberts has partnered with Tyler Car Service to offer a free taxi service for most of December and through New Year's Eve for those that need a designated driver.
• Local Medical Facilities and DoctorsminorOthersFirm has built strong relationships with local doctors and medical facilities. They help clients access medical care, tests, physical therapy, and surgeries, including for clients without health insurance.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/robertslawfirm
• YouTubeyoutube.com/@robertslawfirm
• Facebookfacebook.com/robertsandroberts
• LinkedInlinkedin.com/company/2837047

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roberts & Roberts Law Firm