LiveRoof
LiveRoof, LLC is a Michigan-based supplier of patented, pre-vegetated modular hybrid green roof systems, accessories, and proprietary plants, distributed across the US, Canada, Mexico, and New Zealand through regional Licensed Growers serving commercial, healthcare, municipal, and educational building projects.
- Company typePrivate
- Founded2006
- HeadquartersNunica, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What LiveRoof does
LiveRoof, LLC is a Michigan-based supplier of modular hybrid green roof systems, founded in 2006 as a subsidiary of Hortech, Inc. (itself established in 1983). The company's core offering is a patented, pre-vegetated modular system that ships with 95% plant coverage, eliminating the grow-in period associated with built-in-place roofs. Its product portfolio spans four module depths (Lite, Standard, Deep, and Maxx) plus accessories including the patented WindDisc wind uplift system, RoofEdge aluminum edging, RoofStone concrete pavers, RoofBlue RETAIN stormwater retention, and PipeRunner. In 2025 the company launched SolaGreen, a fully integrated bio-solar system that combines green roof performance with photovoltaic energy generation. Plants are sourced from a proprietary RoofTop Proven breeding and hardiness-testing program, and engineered soils are blended by regional soil formulators.
LiveRoof distributes exclusively through a network of regional Licensed Growers across the United States, Canada, Mexico, and New Zealand, supplemented by direct engagement with architects, landscape architects, and engineers via custom specification tools, AIA-approved continuing education, and technical resources. The company sells hardware (modules and accessories) plus ancillary design and specification services on a project-by-project basis, with pricing determined jointly by the system, project size, regional grower, and accessories specified. Revenue is not publicly disclosed and the company operates as a privately held LLC with no apparent outside institutional ownership.
LiveRoof's installed projects include commercial office towers (City Centre Tower, Calgary, 34,000 sq ft), healthcare facilities (Calgary Cancer Center, 19,500 sq ft; Sidney & Lois Eskenazi Hospital, 10,593 sq ft), municipal and government infrastructure (Calgary Police Service Spyhill Services Centre, 13,600 sq ft; Three Kings Water Treatment Plant, Park City, UT), educational institutions (Bowling Green State University Carillon Dining), and multi-family residential properties (Davis Street & Broadway Apartments, San Francisco). The company was the first green roof system to earn FM Approval in 2011, complies with ANSI/SPRI VF-1, and contributed to the development of CSA A123.24-15, now referenced in the 2025 National Building Code of Canada.
LiveRoof firmographics
Firmographics- Name
- LiveRoof
- Legal name
- LiveRoof, LLC
- Website
- https://liveroof.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LiveRoof, LLC is a Michigan-based supplier of patented, pre-vegetated modular hybrid green roof systems, accessories, and proprietary plants, distributed across the US, Canada, Mexico, and New Zealand through regional Licensed Growers serving commercial, healthcare, municipal, and educational building projects.
- Ownership category
- akta.pro rank
LiveRoof industry classification
Industry- Product category
- Green Roof Systems
- NAICS
- Roofing, Siding, and Insulation Material Merchant Wholesalers (42333)
- SIC
- Asphalt Paving & Roofing Materials (2950)
- akta.pro primary industry
- Roof-Mounted Systems Integration (PV, Green Roofs, Roof Gardens, Snow Guards) (IMAFAMAI)
Keywords
Where LiveRoof is headquartered
LocationHeadquarters
- HQ city
- Nunica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LiveRoof business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Green Roof Modules and Systems: Sale of modular green roof systems including Lite, Standard, Deep, and Maxx modules. Modules arrive pre-vegetated and ready for installation, providing immediate vegetative coverage.
- Accessories and Components: RoofEdge edging, RoofStone pavers, WindDisc wind resistance devices, PipeRunner, RoofBlue RETAIN stormwater retention, and other system accessories.
- Plants and Soil: RoofTop Proven plant selections and engineered green roof soils sold through regional Licensed Growers.
- SolaGreen Solar Systems: Integrated bio-solar solution combining photovoltaic panels with green roof technology.
- Design and Technical Services: Custom specification generation, design guides, technical resources, and continuing education for architects and design professionals.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
LiveRoof product offering
Product offeringCore offering
LiveRoof manufactures and supplies a patented hybrid modular green roof system, including pre-vegetated modules (Lite, Standard, Deep, and Maxx) shipped with 95% plant coverage. The product portfolio also includes integrated accessories such as WindDisc wind uplift devices, RoofBlue RETAIN stormwater retention, RoofEdge edging, RoofStone pavers, PipeRunner, SolaGreen bio-solar systems, RoofTop Proven plant selections, and proprietary engineered green roof soils. Sales and cultivation are executed through a network of regional Licensed Growers across the United States, Canada, Mexico, and New Zealand.
Product overview
LiveRoof offers a modular hybrid green roof system consisting of pre-vegetated modules (LiveRoof Standard, Lite, Deep, and Maxx) that ship fully mature with 95% plant coverage, eliminating grow-in periods. The system combines the natural function of built-in-place living roofs with the convenience of modular delivery. The product portfolio includes core green roof modules, accessories (RoofEdge edging, RoofStone pavers, RoofBlue RETAIN stormwater retention, WindDisc wind uplift protection, PipeRunner), the integrated bio-solar SolaGreen system, plants, engineered soils, installation equipment, and warranty options. The patented WindDisc technology mechanically links modules for uplift resistance, while the RoofBlue RETAIN system captures and redistributes stormwater to plant roots. The network of Local Licensed Growers across the USA and Canada ensures regionally-adapted plants and on-the-ground support.
Differentiator
Problem solved
Functional benefit
Brands
- LiveWall: Vertical green wall system that provides living wall structures, protocols and plants for living walls.
- SolaGreen
- RoofTop Proven
Products and services
- LiveRoof Standard Module Standard modular green roof system with a 4.25-inch depth providing the natural function of built-in-place living roofs without extensive ongoing maturation costs. Ships fully vegetated with 95% plant coverage for commercial, healthcare, and institutional buildings.
- LiveRoof Lite Module Lightweight modular green roof system at approximately 10 lbs/sf dry weight, designed for projects where structural load is a concern but extreme wind exposure is not. Ships pre-vegetated.
- LiveRoof Deep Module Deeper soil profile green roof module supporting a broader plant palette and long-term durability for projects requiring enhanced vegetation diversity.
- LiveRoof Maxx Module 8-inch deep green roof module providing maximum soil depth for extensive plant diversity including grasses, perennials, and native species.
- RoofEdge Aluminum edging system providing clean transitions and edge restraint for LiveRoof installations, available in mill finish and black-anodized options.
- RoofStone Pavers Concrete pavers that integrate with LiveRoof modules for walkway and terrace areas, reducing rainfall runoff by an average of 25% per a 2020 university study.
- RoofBlue RETAIN Stormwater retention system that captures and retains stormwater and transfers it upward to plant roots for plant growth and transpiration, increasing stormwater retention by over 25%.
- WindDisc Patented wind uplift solution that mechanically links adjacent modules to significantly increase uplift resistance, achieving sustained 200 psf (9.6 kPa) resistance in full-scale testing.
- PipeRunner Component for managing rooftop pipe penetrations within the LiveRoof system.
- SolaGreen Bio-Solar System Fully integrated bio-solar solution combining green roof technology with photovoltaic (PV) solar energy generation. Features zero rooftop penetrations and increases solar output by 5-15% by keeping panels cooler through vegetation cooling effect.
- LiveRoof Plants (RoofTop Proven) Rooftop-proven plant selections including trademarked RoofTop Proven varieties, sedums, flowering perennials, native grasses, and biodiversity plant mixes regionally adapted for rooftop performance.
- LiveRoof Engineered Soil Proprietary engineered green roof soils blended locally by approved soil formulators, designed for proper drainage over decades and to avoid compaction.
- LiveRoof Warranty Industry's longest module warranty program with overburden and single-source warranty options for green roof installations.
Quantifiable outcome
- Stormwater retention up to 89% of annual precipitation (University of Calgary NSERC study)
- +8 more outcomes
Companies that use LiveRoof
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles4 records
LiveRoof technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
LiveRoof partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Hortech, Inc.coreLiveRoof hybrid green roof system was created by Hortech, Inc., one of the Midwest's leading growers of sustainably produced perennials along the shores of Lake Michigan. In 2006, this expertise led to the formation of LiveRoof Global, LLC. Hortech continues as the parent company, operating wholesale production/propagation nursery since 1983.
- LiveWallcoreLiveWall specializes in a proven vertical green wall system. Both LiveRoof and LiveWall are divisions of Hortech, Inc., operating from the same headquarters in Nunica, Michigan. The companies share resources, events, and customer relationships.
- Licensed Grower NetworkcoreNetwork of Licensed Growers across US, Canada, Mexico, and New Zealand. Each grower cultivates and supplies LiveRoof systems regionally, representing over 700 years of combined horticultural experience. Regional growers include EcoLogic Horticulture (Canadian Prairies), Intermountain Roofscape Supply (Mountain States), Florasource Ltd. (California/Nevada/Arizona), Corso's Perennials (Ohio), Eagle Lake Landscape Supply (Alberta), and others.
- NorB LightingminorNorB wellness lighting products are offered alongside LiveRoof products. LiveRoof team members can recommend NorB lighting as complementary wellness solutions for building projects.
- EcoLogic Horticulture Ltd.coreRegional LiveRoof grower for Canadian Prairie Provinces and Calgary, Alberta. Led by Nathan Gill. The only green roof grower on the Canadian prairies specializing specifically in rooftop plant production. Completed dozens of projects including City Centre Tower (34,000 sq ft) and Calgary Cancer Center (19,500 sq ft).
- Intermountain Roofscape SupplycoreRegional LiveRoof representative established in 2011, owned by Charissa Wagner. Considered preeminent supplier of green roofs in Mountain States region with over 200 successful LiveRoof projects including Montana State Fund building (12,000 sq ft) and Three Kings Water Treatment Plant (Park City, UT).
- Florasource, Ltd.coreRegional LiveRoof representative for California, Nevada, and Arizona since 2008, co-owned by Tom Hawkins. Has completed hundreds of projects including Davis Street & Broadway Apartments (5,542 sq ft) in San Francisco driven by Better Roofs Ordinance.
- LiveRoof Ontario Inc.coreRegional LiveRoof grower active in Ontario since 2006. Played foundational role in developing CSA A123.24 Canadian wind uplift test standard. Contributed to prominent Ontario installations including Bloor Islington Place (4,900 sq ft, installed 2018, performing well in 2026).
- Corso's PerennialsminorLicensed LiveRoof grower based in Sandusky, Ohio. Custom-grows LiveRoof systems for projects including Bowling Green State University Carillon Dining facility.
- Eagle Lake Landscape SupplyminorLicensed LiveRoof grower in Alberta, Canada. Custom grew the 2,000 sq ft vegetative roof for Britannia Crossing using locally sourced plants and soil in recycled plastic modules.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
LiveRoof competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LiveRoof social profiles
Digital presenceLiveRoof compliance and trust
Trust signalCompliance5 records
LiveRoof financial estimates
Financial estimateRevenue estimate
Valuation estimate
LiveRoof leadership team
Management profileNumber of profiles
Profiles1 record
LiveRoof subsidiaries and ownership
Company hierarchySubsidiaries1 record
LiveRoof funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LiveRoof M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LiveRoof
What does LiveRoof do?
LiveRoof manufactures and supplies a patented hybrid modular green roof system, including pre-vegetated modules (Lite, Standard, Deep, and Maxx) shipped with 95% plant coverage. The product portfolio also includes integrated accessories such as WindDisc wind uplift devices, RoofBlue RETAIN stormwater retention, RoofEdge edging, RoofStone pavers, PipeRunner, SolaGreen bio-solar systems, RoofTop Proven plant selections, and proprietary engineered green roof soils. Sales and cultivation are executed through a network of regional Licensed Growers across the United States, Canada, Mexico, and New Zealand.
Is LiveRoof a public or private company?
LiveRoof is a private company. It is classified as corporate owned and is currently operating.
When was LiveRoof founded?
LiveRoof was founded in 2006. It employs 11 to 50 people.
Where is LiveRoof based?
LiveRoof is headquartered in Nunica, United States, in the North America region.
How does LiveRoof make money?
Five revenue lines are on record. Green Roof Modules and Systems are the primary driver. The others are accessories and Components, plants and Soil, solaGreen Solar Systems and design and Technical Services.
Does LiveRoof have an API?
No public API is recorded for LiveRoof.
What industry is LiveRoof in?
LiveRoof's product category is Green Roof Systems. Its primary akta.pro industry code is IMAFAMAI, Roof-Mounted Systems Integration (PV, Green Roofs, Roof Gardens, Snow Guards). Its NAICS code is 42333 and its SIC code is 2950.