Telling the Truth

What Telling the Truth does

Telling the Truth is a listener-supported, non-profit Christian Bible-teaching ministry founded in 1971 by pastors and authors Stuart and Jill Briscoe, headquartered in Brookfield, Wisconsin. The organization produces and distributes Bible teaching content through a multi-channel portfolio: a nationally-syndicated half-hour radio broadcast heard on nearly 500 stations across all 50 U.S. states and several countries, daily email devotionals, a mobile application on iOS and Android, podcast distribution (including Apple Podcasts), a YouTube channel, Facebook, website streaming, downloadable MP3s, and physical media such as books, DVDs, CDs, and USBs. Core content products include the Daily Broadcast, Daily Devotional, Timely Truth short-form series, in-depth Teaching Series (audio and video, including a vintage archive), Jill's Poetry, Ask the Briscoes Q&A, listener testimonials, and topical articles.

The underlying technology stack is a conventional content-distribution stack rather than a proprietary platform: a WordPress-based website (CrowdHub mobile app wrapper), standard podcast RSS feeds, and syndication partnerships for radio carriage. The ministry operates with a small team (11-50 employees per firmographic data), supported by an Executive Director (George Bogdanovich), co-founder Jill Briscoe, and a board including Judy Briscoe Golz as Board Secretary, following Stuart Briscoe's death in 2025.

The business model is donation-based: all Bible-teaching content is provided free of charge, and the organization is funded by voluntary listener contributions processed through a dedicated donation portal, supplemented by physical-product sales (books, DVDs, CDs, USBs) and gift-in-kind incentive offers (for example, Jill Briscoe's "Weathering the Storms of Life" message paired with Scripture cards). The audience is a horizontally segmented "General Christian Audience" seeking Bible-based teaching, spiritual encouragement, and devotional content, reached through community-led and broadcast-led go-to-market motions rather than paid acquisition.

Name

Telling the Truth

Legal name

Telling the Truth

Website

https://tellingthetruth.org

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Telling the Truth is a listener-supported, non-profit Christian Bible-teaching ministry founded in 1971 by Stuart and Jill Briscoe, distributing daily radio broadcasts on nearly 500 stations plus devotionals, podcasts, and mobile apps to a general Christian audience funded by donations.

Ownership category

akta.pro rank

Headquarters

HQ city

Brookfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Donations and Gifts: Listener-supported ministry funded by donations and gifts from audience members. Content is distributed free of charge.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Telling the Truth is a listener-supported Christian Bible teaching ministry that produces and distributes devotional and teaching content from Stuart and Jill Briscoe across multiple platforms. Its core offerings include a nationally-syndicated half-hour radio broadcast on nearly 500 stations, daily devotionals via email and mobile app, teaching series in audio and video, published books, Jill Briscoe's poetry, and an Ask the Briscoes Q&A feature. The ministry operates free of charge, funded by voluntary donations and supported by an international headquarters in Brookfield, Wisconsin and an office in Wetherby, United Kingdom.

Product overview

Telling the Truth is a Christian Bible-teaching ministry offering a multi-platform content portfolio centered on the teaching of Stuart and Jill Briscoe. The core offerings include a nationally-syndicated daily radio broadcast (reaching nearly 500 stations across the U.S.), daily devotionals delivered via email and app, and comprehensive teaching series available in audio and video formats. Additional products include books, Jill's poetry, Ask the Briscoes Q&A content, and listener testimonial stories. Content is distributed through the Telling the Truth mobile app (iOS/Android), podcast platforms, website streaming, and physical media (DVDs, CDs, USBs).

Differentiator

Problem solved

Functional benefit

Products and services

• Daily Broadcast Nationally-syndicated half-hour radio broadcast featuring Bible teaching from Stuart and Jill Briscoe, heard on nearly 500 stations across all 50 U.S. states and several countries. Aimed at general Christian listeners seeking Bible-based teaching.
• Daily Devotional Daily devotional content delivered via email subscription, website, and mobile app, featuring biblical teaching and spiritual encouragement. Intended for individual Christians seeking daily spiritual nourishment.
• Timely Truth Weekly short-form content providing timely biblical truth and spiritual encouragement for current life situations, targeted at listeners seeking shorter topical biblical perspectives.
• Teaching Series Comprehensive Bible teaching series available in audio and video formats covering topics such as prayer, spiritual warfare, trials, God's will, end times, and worry/anxiety. Includes vintage video archives. Available to general Christian audience.
• Books Published books by Stuart and Jill Briscoe covering biblical teaching, prayer, and Christian living topics. Sold via the ministry website as physical products.
• Jill's Poetry Poetry readings and written poetry by Jill Briscoe, providing heartfelt spiritual reflections in verse form. Offered as a content series to listeners and readers.
• Ask the Briscoes Question-and-answer content where Stuart and Jill Briscoe respond to viewer questions about faith, life issues, and biblical topics. Targeted at Christian audience seeking direct teaching on practical life issues.
• Telling the Truth Mobile App Free mobile application for iOS and Android providing access to daily broadcasts, devotionals, videos, reading plans, and featured content from the Briscoes. For individual Christian users wanting on-the-go access to teaching content.
• Telling the Truth Podcast Podcast version of Telling the Truth content available on Apple Podcasts and other podcast platforms, providing on-demand access to Bible teaching broadcasts.

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Elmbrook ChurchminorOthersElmbrook Church in Brookfield, WI hosted the Telling the Truth event on April 5, 2025. Tim Breen, Senior Pastor of Elmbrook Church, served as Master of Ceremonies.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Focus on the Family: Large U.S. evangelical media ministry producing daily radio broadcasts, podcasts, and digital content for Christian families. Directly comparable to Telling the Truth in mission, broadcast distribution model, and donation-supported funding.
• In Touch Ministries: Charles Stanley's Bible teaching ministry distributing a daily half-hour radio broadcast, daily devotionals, podcasts, mobile app, and printed resources. Closely mirrors Telling the Truth's product mix and donor-supported nonprofit structure.
• Bible Broadcasting Network: Bible-teaching, listener-supported radio network airing teaching and music programming across a large station footprint. Closely comparable distribution model and content focus to Telling the Truth.
• Turning Point Ministries: Dr. David Jeremiah's Bible teaching ministry with a nationally syndicated daily radio broadcast and complementary digital, podcast, and app distribution. Highly comparable in content format, audience, and listener-supported funding model.
• Ligonier Ministries: Reformed Bible teaching ministry led by R.C. Sproul / Stephen Nichols, distributing daily radio broadcasts (Renewing Your Mind), devotionals, conferences, and digital content. Comparable as a teacher-led, doctrinally-focused broadcast ministry.
• Back to the Bible: Long-standing Bible teaching radio ministry with international broadcast reach and digital devotional content. Comparable to Telling the Truth as a Bible-centered, broadcast-led nonprofit teaching ministry.

Broad incumbents

• Moody Radio: Established Christian radio network operated by Moody Bible Institute, offering Bible teaching, music, and educational programming across a large station footprint. Comparable as a broader Christian broadcast incumbent with deeper institutional backing.
• Relevant Radio: Catholic-affiliated talk and teaching radio network with national U.S. station coverage and digital streaming. Comparable as a teaching-oriented religious broadcaster with multi-platform distribution and listener-supported funding.
• EWTN Global Catholic Network: Largest Catholic media network globally, operating radio, TV, and digital platforms with religious teaching content. Comparable as a large-scale religious broadcasting organization with similar content and funding model, though denominationally distinct.

Others

• OnePlace.com: Aggregator platform that distributes Telling the Truth's podcast among many other Christian broadcasters. Functions as a distribution partner and ecosystem enabler rather than a competitor, comparable as a like-for-like channel relationship.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCMR26It9nv5fBY6wCkEfHaA
• Facebookfacebook.com/tellingthetruth
• Xx.com/tttbriscoe

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telling the Truth