Outcrop Communications

What Outcrop Communications does

Outcrop Communications Ltd. is a full-service marketing and communications agency founded approximately 50 years ago and headquartered in Yellowknife, Northwest Territories, with regional offices in Iqaluit (Nunavut) and Whitehorse (Yukon) — collectively covering all three Canadian territories. The firm delivers a comprehensive suite of professional services including design and branding, social media and content marketing, web design and development, video production, event management, public relations, advertising and media buying, analytics and SEO, and strategic planning. Its client base is concentrated in three primary segments: government agencies (municipal and territorial), tourism operators, and non-profit organizations, with secondary exposure to Northern small and medium businesses. Named engagements include the Town of Hay River, Northwest Territories Tourism, the Kivalliq Trade Show Society, the Nunavut Mining Symposium Society, and the Nunavut Association of Non-Profit Organizations.

The firm's technology posture is built on standard third-party platforms — Squarespace for website hosting and e-commerce, Stripe for payments, and WordPress for client site builds — with no proprietary software platform, no public or partner-facing API, and no disclosed AI/ML capabilities. The company does not operate a mobile app or develop in-house models; its value creation rests on the creativity, cultural fluency, and territorial knowledge of its approximately 30-person team of strategists, designers, developers, video producers, and account managers.

The business operates as a privately held, owner-operated professional services firm led by CEO/Owner Jen Hayward with Chris Ferris serving as President. Revenue is generated primarily through custom project-based and retainer engagements — no public pricing tiers are disclosed — and is supplemented by a smaller managed-services stream providing web hosting, domain registration, and DNS support through the Outcrop Legal Centre platform. Go-to-market is enterprise field sales conducted via account managers located in each territorial office, with brand presence across Instagram, Facebook, LinkedIn, TikTok, and an active content blog.

Name

Outcrop Communications

Legal name

Outcrop Communications Ltd.

Website

https://outcrop.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Outcrop Communications is a 50-year-old full-service marketing and communications agency serving government agencies, tourism operators, non-profit organizations, and Northern businesses across Canada's three territories (NWT, Nunavut, Yukon) via offices in Yellowknife, Iqaluit, and Whitehorse.

Ownership category

akta.pro rank

Product category

Marketing & Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Public Relations Agencies (541820), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Nonprofit & Cause Communications (BPAFADAK), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

Keywords

• Marketing communications agency
• Branding design services
• Social media management
• Video production services
• Event management services

Headquarters

HQ city

Yellowknife

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Communications Services: Professional services agency revenue derived from delivering marketing strategy, design, branding, social media, web development, video production, event management, public relations, advertising, and analytics services to government, tourism, and non-profit clients in Northern Canada.
2. Web Hosting and Domain Services: Additional revenue from web hosting services including site infrastructure setup, administration, maintenance and support; domain name setup, administration and support; and DNS services through the legal.outcrop.com platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Outcrop Communications is a full-service marketing and communications agency that sells strategic, creative, and digital services to government agencies, tourism operators, non-profit organizations, and Northern businesses across Canada's three territories. Its core offerings span design and branding, social media and content marketing, web design and development, video production, event management, public relations, analytics and SEO, advertising and media buying, and strategic planning, complemented by ongoing web hosting and domain management services.

Product overview

Outcrop Communications is a full-service marketing and communications agency headquartered in Canada's North, with offices in Yellowknife (NT), Iqaluit (NU), and Whitehorse (YT). The company offers a comprehensive suite of professional services including Design Services & Branding, Social Media & Content Marketing, Web Design & Development, Video Production, Event Management, Public Relations, Analytics & SEO, Advertising & Media Buying, and Strategy. Additionally, the company operates Outcrop Legal Centre providing web hosting services, domain registration, and associated legal documentation. With over 50 years of combined experience, the company specializes in serving Northern businesses, tourism operators, government agencies, and membership-based organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Services & Branding Visual design and branding services including event displays, highway signage, promotional brochures, annual reports, digital ads, social media graphics, logo design, and complete brand redesigns, delivered to government, tourism, and non-profit clients.
• Social Media & Content Marketing Social media management and content marketing services including content calendar building, creative writing, and website content creation to help clients capture their voice and values across channels.
• Web Design & Development Website design and development services creating functional, well-designed, and intuitive websites, including hosting, security monitoring, performance tracking, and content management using platforms such as WordPress.
• Video Production Professional video production services including capturing footage for social media content, website video backgrounds, conference displays, trade show materials, and video showcases.
• Event Management Event planning and management services for conferences, concerts, and gatherings ranging from 10 to 300 people, including booking coordination, collateral production, and on-site event support.
• Public Relations Public relations consulting including business representation, media outreach, crisis communication, and navigating discussions between multiple governments and stakeholders.
• Analytics & SEO Analytics and search engine optimization services including performance tracking, reporting, identifying areas for improvement, and efficient planning for time and effort.
• Advertising & Media Buying Advertising and media buying services including placement across radio, billboards, social media ads, and sponsored content, together with performance reporting and optimization recommendations.
• Strategy Strategic planning services for creative work delivery and multi-year marketing strategies, focusing on resource optimization and impactful execution.
• Web Hosting Services Web hosting services including site infrastructure setup, administration, maintenance and support; domain name setup, administration and support; and DNS setup and support.

Quantifiable outcome

• Successful event outcomes for clients including Kivalliq Trade Show 2023 described as 'one of the most successful events of the year'
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rethink Canada: Independent Canadian advertising agency with offices in Toronto, Vancouver, and Montreal offering brand strategy, creative, and media services. Comparable as an independent Canadian agency serving a mix of commercial and public-interest clients.
• Taxi (Canadian agency): Toronto-based creative agency offering advertising, branding, and digital marketing to Canadian brands and government-affiliated organizations. Comparable full-service independent Canadian agency with overlapping capabilities in PR, brand, and digital.
• Juniper Park\TBWA: Toronto-based independent creative agency within the TBWA network offering advertising, brand strategy, and digital services. Comparable as a Canadian mid-sized independent agency with similar creative and media capabilities.
• Will Creative: Winnipeg-based independent creative agency offering branding, web design, video, and digital marketing to a mix of government, non-profit, and SME clients. Highly comparable as a Canadian regional full-service agency of similar scale serving non-metropolitan markets.
• Article (Creative Agency): Vancouver-based full-service creative agency offering branding, design, web development, video, and digital strategy to consumer and public-sector clients. Comparable mid-sized independent Canadian creative firm with a similar service mix.
• Pilot PMR: Canadian integrated communications and PR agency with offices across Canada. Directly comparable as a Canadian communications firm offering media relations, public affairs, and creative services to public-sector and association clients.

Broad incumbents

• Cossette Communications: Largest Canadian-owned marketing and communications agency, offering advertising, branding, digital, media, PR, and shopper marketing across Canada. Comparable service lines but at significantly greater scale and geographic breadth than Outcrop.
• DDB Canada: Canadian arm of global advertising network DDB, offering creative, media, and digital services across Toronto, Montreal, and Vancouver. Overlaps with Outcrop on creative, advertising, and digital execution but operates nationally with far larger resources.
• Edelman Canada: Canadian operations of global PR firm Edelman, offering public relations, public affairs, and communications strategy. Comparable on the PR and government/stakeholder communications side that Outcrop provides, but at national and global scale.
• Hill+Knowlton Strategies Canada: Canadian arm of global communications consultancy H+K, offering public affairs, PR, and crisis communications. Comparable on public-relations and government-relations work, with public-sector and Indigenous engagement practices that overlap Outcrop's Northern government clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/outcropcommunications
• Facebookfacebook.com/outcropcommunications
• TikToktiktok.com/@outcropcommunications
• LinkedInlinkedin.com/company/outcrop-communications
• Xx.com/outcropcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outcrop Communications