Avidsen

What Avidsen does

Avidsen is a privately held French designer, manufacturer, and distributor of connected home accessories, organized as a Société par actions simplifiée (SAS) with headquarters in Tours, France and a 50-year operating history dating to 1974. The company operates a multi-brand portfolio — its own Avidsen and Extel brands (Extel having been the French market leader in video doorphones for half a century), alongside licensed brands Philips (for connected access, via Signify) and Thomson (for connected home) — and unifies products across all four brands under the Avidsen Home ecosystem, a single free smartphone application. Its product surface spans access management (video doorbells, gate and garage motors), security (alarms, IP cameras), comfort and climate (smart plugs, bulbs, weather stations, HEPA air purifiers, connected portable AC units), heating management (connected thermostats and thermostatic valves), and energy production (the SORIA plug-and-play solar station), with Google Assistant and Amazon Alexa voice integrations on top.

The company makes money primarily through one-time hardware sales of branded connected devices, supplemented by brand licensing arrangements with Philips and Thomson, and supports its products through after-sales, repair tutorials, and a PRO installer channel. Go-to-market is a hybrid of (i) retail distribution through major European DIY chains such as Leroy Merlin and Bricomarché, (ii) direct-to-consumer via the proprietary Maisonic.com e-commerce store, and (iii) B2B via the Avidsen PRO division serving professional installers. Operationally, Avidsen runs wholly-owned subsidiaries in France, Luxembourg (covering DACH/BENELUX), Italy, Spain/Portugal, and a sourcing/engineering entity in Ningbo, China, and supports 10 languages on its corporate website.

Customer concentration at the consumer level is broad, but distribution concentration on a small set of large DIY retailers and dependence on two brand licensors (Philips/Signify and Thomson) represent the principal concentration risks. The company has no disclosed external institutional investors, no parent company, no public listing, and no disclosed funding rounds — it operates as a fully independent group under President Alexandre Chaverot, with a management committee covering Administration and Finance (Eric Deligny), R&D (Frédéric Felten), and Supply Chain (Nicolas Tudoux).

Name

Avidsen

Legal name

AVIDSEN

Website

https://avidsen.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Avidsen is a privately held French designer and distributor of connected home accessories operating under four brands (Avidsen, Extel, Philips, Thomson), unified by the Avidsen Home app and sold through European DIY retailers, its own e-commerce site, and a professional installer channel.

Ownership category

akta.pro rank

Product category

Smart Home Devices

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Current-Carrying Wiring Device Manufacturing (335931), Small Electrical Appliance Manufacturing (335210), Major Household Appliance Manufacturing (33522), Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Electric Housewares & Fans (3634), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Home Automation Hub/Platform Integration for Electrical & HVAC (e.g., HomeKit/Google/Alexa) (HSAOANAI)

akta.pro secondary industries

Smart Intercoms & Whole-Home Communication Retail (CRAIAMAM), Smart Thermostat Installation & Integration (HSAOANAA), Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF), Smart Plugs, Outlets & Energy Monitoring Retail (CRAIAMAJ), Smart Lighting & Electrical (Bulbs, Switches, Outlets, Panels) (HSAPAQAC), Smart Air Quality Sensors, Purifiers & Humidifier/Dehumidifier Integration (HSAOANAH)

Keywords

• Smart home devices
• Connected home solutions
• Video doorphones
• Home automation
• Plug-and-play solar systems

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Sale of physical connected home devices (video doorbells, gate motors, alarms, cameras, thermostats, smart plugs, bulbs, solar panels, air conditioners) through retail and e-commerce channels. Revenue is generated on a one-time hardware purchase basis, with ongoing software services embedded in the ecosystem.
2. Multi-Brand Licensing & Manufacturing: The group manufactures and sells products under its own brands (Avidsen, Extel) and licensed brands (Philips for access/home, Thomson for connected home), generating revenue through brand licensing arrangements and direct product sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Avidsen designs, develops, manufactures, and distributes connected home hardware devices — video doorphones and intercoms, gate and garage motorization, alarms, IP cameras, connected thermostats and thermostatic valves, smart plugs, bulbs and micro-modules, weather stations, HEPA air purifiers, portable connected air conditioners, and plug-and-play solar panel stations — under its own Avidsen and Extel brands and under licensed Philips and Thomson brands, unified through the proprietary free Avidsen Home mobile application ecosystem.

Product overview

Avidsen is a French creator of connected home solutions operating under a multi-brand strategy (Avidsen, Extel, Thomson, Philips). The core platform is Avidsen Home, a unified ecosystem that connects all products via a single free smartphone application. Product portfolio spans five main categories: (1) Access management including video doorphones and gate/garage door motors under the Extel brand; (2) Security comprising alarm systems and IP cameras; (3) Connected devices including smart plugs, bulbs, micro-modules, weather stations, air purifiers and portable air conditioning (Avidsen Home Fresh); (4) Heating management with thermostatic valves and thermostats; and (5) Energy production through the SORIA plug-and-play solar panel range. All products integrate with Google Assistant and Amazon Alexa for voice control.

Differentiator

Problem solved

Functional benefit

Brands

• Extel: A brand being the leader in the French videophone market for half a century. Extel is an expert in access management solutions with products including video intercom systems and gate motors, known for refined design and solid construction.
• Thomson
• Philips
• Avidsen Home

Products and services

• Avidsen Home ecosystem Central smart home platform/app that unifies all Avidsen-group connected products under a single free smartphone application, enabling consumers to manage access, security, climate, comfort, and energy devices through one interface with voice control via Google Assistant and Amazon Alexa.
• Video doorphones / connected intercoms Connected video intercoms and doorbells (Extel, Philips Welcome Eye, Thomson brands) that let users see and speak with visitors remotely via a smartphone application, integrating with the Avidsen Home ecosystem and voice assistants.
• Gate and garage door motors Motorization systems for gates and garage doors (Extel brand, including Q-Air) controllable remotely and integrated into the Avidsen Home smart home ecosystem.
• Home alarms and IP cameras Wireless alarm systems and IP surveillance cameras designed for residential home security, controllable through the Avidsen Home ecosystem.
• Connected thermostats and thermostatic valves Smart heating products including thermostatic valves and thermostats for residential climate control, managed remotely via the Avidsen Home app.
• Connected plugs, bulbs and micro-modules for lighting Smart electrical accessories including indoor/outdoor connected plugs, connected bulbs with color/brightness control, and micro-modules that retrofit traditional lighting into app-controlled connected lighting.
• Avidsen Home Fresh connected portable air conditioner (ref 127040) Connected portable air conditioning unit with 2 ventilation speeds, smartphone control via Avidsen Home app, Google Assistant and Alexa compatibility, room coverage up to 32 m2, maximum 56 dB, also functioning as fan and dehumidifier.
• HEPA filter air purifiers Indoor HEPA-filter air purifiers integrated into the Avidsen Home ecosystem for residential air quality management.
• Wireless weather stations Wireless home weather stations reporting lunar cycles, atmospheric pressure, air quality, and hygrometry, integrated with the Avidsen Home ecosystem.
• SORIA Plug & Play solar panel stations (refs 127100, 127120, 127135) 400W plug-and-play residential solar energy stations with 4x100W panels, micro-inverter technology, fixed 30-degree mounting, real-time production monitoring through Avidsen Home; both floor-standing and wall-mounted configurations available.

Quantifiable outcome

• Solar stations pay for themselves in approximately 2 years by eliminating 150-350W of average standby power consumption per French household
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Philips (Signify)coreOEM/ Whitelabel/ Licensing PartnerAvidsen operates under a licensing agreement to manufacture and sell connected home products under the Philips brand, specifically for the Philips Welcome Eye (video doorphones) and Philips Welcome Home (connected home) product lines. This provides access to the Philips brand reputation and distribution channels.
• ThomsoncoreOEM/ Whitelabel/ Licensing PartnerAvidsen manufactures and sells connected home products (plugs, bulbs, weather stations, and other smart home devices) under the Thomson brand. Thomson brings a positive, family-friendly, accessible brand image to the connected home market in Europe.
• Leroy MerlincoreChannel Partner/ Reseller/ DistributorLeroy Merlin is a major European DIY and home improvement retail chain. Avidsen products (under all four brands — Avidsen, Extel, Philips, Thomson) are available through Leroy Merlin stores and online platform, providing broad consumer access across Europe.
• BricomarchécoreChannel Partner/ Reseller/ DistributorBricomarché is a French and Portuguese DIY retail chain. Avidsen group products are sold through Bricomarché retail locations and online, extending distribution reach in the French and Portuguese markets.
• ExtelcoreOthersExtel is a wholly-owned brand of the Avidsen group, established as a French market leader in video doorphones for 50 years. Extel products are developed by Avidsen's French R&D teams and cover access management and gate motorization needs.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Tado°: German smart thermostat company with software-first subscription model and broad European presence. Comparable in connected climate control but more software/SaaS-led than Avidsen.

Direct peers

• Somfy: French-listed leader in motorized blinds, awnings, gates, and connected home solutions across Europe. Direct competitor to Avidsen in gate/garage motorization and smart home access, with deeper B2B installer channel penetration.
• Netatmo (Legrand): French smart home brand owned by Legrand, offering connected thermostats, cameras, weather stations, and doorbells integrated in a single app. Closest comparable to Avidsen's consumer-focused single-app ecosystem strategy in France.
• Delta Dore: French smart home specialist focused on heating management, connected thermostats, and home automation for residential and small commercial. Direct overlap with Avidsen's climate control and smart home categories.
• DiO (DiO Connected Home): French/Belgian smart home products brand covering connected plugs, lighting, cameras, and sensors sold through mass-market retail. Direct competitor at the DIY/retail price tier Avidsen targets.
• Chacon / Chacon Smart Home: Belgian smart home products manufacturer selling connected plugs, lighting, and sensors through European mass retail. Direct peer in the entry-level smart home retail category.

Broad incumbents

• Bosch Smart Home: Bosch's smart home division covering cameras, thermostats, lighting, and alarms integrated in one app across Europe. Much larger parent company but competes in the same integrated smart home category.
• Legrand: Global French electrical and digital building infrastructure group that owns Netatmo and offers connected wiring devices, lighting controls, and smart home systems. Broad incumbent with overlapping product categories and stronger B2B channel.
• Schneider Electric (Wiser): Global energy management and automation giant whose Wiser system targets residential energy and smart home control. Comparable in connected climate and energy management, with vastly larger scale and B2B reach.
• Hager: German-headquartered electrical installation specialist with growing smart home and energy management portfolio across Europe. Competes in wiring devices, panels, and home automation at the professional installer tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@avidsenfrance
• Facebookfacebook.com/avidsen
• LinkedInlinkedin.com/company/avidsen
• Instagraminstagram.com/avidsen_france

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avidsen