O’Shaughnessy Distilling Company

What O’Shaughnessy Distilling Company does

O'Shaughnessy Distilling Company is a Minneapolis-based craft distillery founded in 2021 that manufactures premium Irish-American blended whiskeys under the Keeper's Heart brand. The company's production is anchored by a triple copper pot distillation system using malted and unmalted barley, with a proprietary Irish-American blending process developed under Master Distiller Brian Nation (formerly of Jameson, Redbreast, Midleton Very Rare, and Powers). The product portfolio spans blended expressions (Keeper's Heart Irish + American in standard and 110 proof, Irish + Bourbon and its cask strength variant), the self-distilled Keeper's American Pot Still matured in virgin American oak, an aged tier of 10-, 21-, and 32-Year-Old Irish Single Malts, and a rotating Single Barrel program with novel finishes including maple syrup, Fulton IPA, St. Agrestis, Angelica, and Surly Darkness.

The business operates a vertically integrated hospitality and retail model. Revenue is generated through direct-to-consumer bottle sales via shop.keepersheartwhiskey.com, on-premise sales at the Keeper's Heart Whiskey Lounge and restaurant (recognized as a Top 50 Twin Cities restaurant by Mpls.St.Paul Magazine), one-hour distillery tours ($20) and tour-plus-tasting experiences ($30), biweekly cocktail-making classes, private events across multiple venue spaces (The Potato Bar, The Keep, The Mezzanine, and full distillery buyouts for up to 400 guests), gift cards, and merchandise sold through a Square-powered store. Distribution beyond the venue is handled through third-party retail spirits distributors. The technology stack supporting this go-to-market includes SpotOn for takeout ordering, Tock for reservations and experience bookings, TripleSeat for private event management, and Square for ecommerce and gift cards.

The company serves three primary consumer segments: foodies and cocktail enthusiasts visiting the Minneapolis venue, whiskey collectors and enthusiasts purchasing blended and aged expressions, and private event hosts seeking distinctive corporate and celebration venues. Pricing spans a wide ladder, from $6.50 pours of standard blends to $500 pours of the 32-Year-Old, reflecting a strategy that combines volume throughput with ultra-premium aged inventory. Keeper's Heart has accumulated 150+ awards across leading whiskey competitions since launch, including gold medals from the International Wine & Spirit Competition and Beverage Testing Institute, 96 points from Las Vegas Global Spirits Awards, and Platinum at Critics Challenge.

Name

O’Shaughnessy Distilling Company

Legal name

O'Shaughnessy Distilling Co.

Website

https://osdistilling.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

O'Shaughnessy Distilling Company manufactures premium Irish-American blended whiskeys under the Keeper's Heart brand using triple copper pot distillation, and operates a Minneapolis distillery complex encompassing a restaurant, cocktail bar, tours, cocktail classes, and private event venues. It serves whiskey enthusiasts, foodies, and event hosts.

Ownership category

akta.pro rank

Product category

Premium Whiskey Distillation

NAICS

Distilleries (312140), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Beverages (2080)

akta.pro industry

PRIMARYCRADAIAC

Spirits Distilling & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYAFAFAAAC

Distilled Spirits Production & Distilling

Agriculture & Food Production/Beverage Production/Alcoholic Beverage Production (Beer, Wine, Spirits, Cider)

SECONDARYTHAFALAG

Distilleries (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAFALAJ

Spirits/Cocktail Bars Operated by Producers

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAJAGAF

Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka)

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

SECONDARYCRANABAE

Fine Wine & Luxury Spirits Retail

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

Keywords

• Whiskey distillery
• Blended whiskey
• Spirits manufacturing
• Distillery tours
• Restaurant and cocktail bar

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant & Bar Sales: On-premise food and beverage sales at the restaurant and cocktail bar including signature cocktails, whiskeys, and full food menu. Recognized as a top 50 restaurant in Twin Cities by Mpls.St.Paul Magazine.
2. Whiskey Bottle Sales: Direct-to-consumer whiskey bottle sales through Keeper's Heart online store and on-site purchases. Range of expressions from standard blends to aged limited editions.
3. Distillery Tours & Tastings: One-hour guided distillery tours ($20/person) and tour plus tasting experiences ($30/person) offering behind-the-scenes access to whiskey production.
4. Cocktail Making Classes: Hands-on cocktail making classes teaching Old Fashioned and Manhattan preparation using Keeper's Heart whiskeys, available every other Saturday.
5. Private Events: Venue rental for corporate events, weddings, bachelor/bachelorette parties, birthdays, and other private gatherings across multiple spaces including The Potato Bar, The Keep, The Mezzanine, and full distillery buyout.
6. Gift Cards: Gift cards redeemable for distillery experiences, food and drinks at restaurant, and Keeper's Heart Whiskey and merchandise purchases.
7. Merchandise Sales: O'Shaughnessy Distilling Co. branded merchandise sold through merch store.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

O'Shaughnessy Distilling Company manufactures and sells premium whiskey under the Keeper's Heart brand, combining Irish and American whiskey traditions through triple copper pot distillation. It operates a full-service restaurant and cocktail bar, offers distillery tours, cocktail-making classes, and hosts private events across multiple on-site venues in Minneapolis.

Product overview

O'Shaughnessy Distilling Company operates a dual offering: a portfolio of premium Irish-American blended whiskeys under the Keeper's Heart brand, and a restaurant/cocktail bar with distillery experiences. The whiskey line includes blended expressions (Irish + American, Irish + Bourbon) in various proofs and ages (10, 21, and 32 years), plus the self-distilled American Pot Still. The hospitality segment encompasses the restaurant and cocktail bar, distillery tours, cocktail-making classes, and private event venues. All products share the Keeper's Heart identity and are sold through both the on-site venue and online stores.

Differentiator

Problem solved

Functional benefit

Brands

• Keeper's Heart Whiskey: Award-winning whiskey brand that unites Irish and American whiskey-making traditions, crafted by Master Distiller Brian Nation

Products and services

• Keeper's Heart Irish + American Blended whiskey combining the delicate sweetness of Irish grain whiskey, richness of Irish single-pot still whiskey, and boldness of American rye; available in standard and 110 Proof expressions. Sold to whiskey enthusiasts via the Keeper's Heart online store, on-site at the distillery, and through retail spirits distribution.
• Keeper's Heart Irish + Bourbon Blended whiskey combining Irish grain and Irish pot still with American bourbon, also available in cask strength expression. Targeted at whiskey enthusiasts and collectors seeking hybrid Irish-American blends.
• Keeper's American Pot Still First self-distilled whiskey from O'Shaughnessy Distilling Company, made from malted and unmalted barley, triple pot distilled in the traditional Irish pot still style, and matured in virgin American oak. For whiskey enthusiasts and collectors seeking an American-made Irish-style whiskey.
• Keeper's 10-Year-Old Irish Single Malt Aged single malt whiskey made from a mash of malted barley, distilled in copper pot stills, aged 10 years in bourbon barrels, and finished in Malaga wine casks. Targeted at premium whiskey drinkers.
• Keeper's 21-Year-Old Irish Single Malt Luxury limited-edition single malt aged over two decades in ex-bourbon barrels and finished in rare tokaji barrels. For whiskey collectors and luxury gift purchasers.
• Keeper's 32-Year-Old Irish Single Malt Oldest and rarest Keeper's Heart expression, distilled in pot stills historically used for peated whiskey. Targeted at high-end whiskey collectors.
• Keeper's Heart Single Barrel Expressions Limited single barrel releases with specialty finishes such as maple syrup, Fulton IPA, St. Agrestis, Angelica, and Surly Darkness. For whiskey enthusiasts seeking unique cask-finished offerings.
• Restaurant & Cocktail Bar (Keeper's Heart Whiskey Lounge) Full-service on-site restaurant and cocktail bar in the Minneapolis distillery offering signature cocktails, whiskey flights, and a full food menu. Recognized as a top 50 restaurant in the Twin Cities by Mpls.St.Paul Magazine. Open to walk-in diners and reservations via Tock.
• Distillery Tours One-hour guided tours of the 15,000+ sq ft distillery showcasing the triple copper pot distillation process. Tour only at $20/person and tour-plus-tasting experience at $30/person available. For tourists, whiskey enthusiasts, and group visitors in Minneapolis.
• Cocktail Making Class Hands-on cocktail-making class teaching preparation of Old Fashioned and Manhattan cocktails using Keeper's Heart whiskeys. Offered every other Saturday. For cocktail enthusiasts and amateur bartenders.
• Private Event Venue Hire Venue hosting at the distillery for corporate events, weddings, birthdays, anniversaries, bachelor/bachelorette parties, and celebrations across multiple spaces including The Potato Bar, The Keep, The Mezzanine, and full Distillery Buyout. For event hosts and corporate event planners in Minneapolis.
• Gift Cards Gift cards redeemable across the venue for distillery experiences, food and drinks at the restaurant, and Keeper's Heart Whiskey and merchandise purchases. For gift purchasers.
• Branded Merchandise Store Online store selling O'Shaughnessy Distilling Co. branded merchandise and apparel via the Keeper's Heart merch store.

Quantifiable outcome

• 150 awards and accolades across leading whiskey competitions since launch

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Castle & Key Distillery: Craft distillery in Kentucky operating a 13-acre historic site that integrates distillery production with on-site restaurant, bar, gardens, and experiential tour offerings. Closely mirrors O'Shaughnessy's distillery-plus-hospitality hybrid model and target customer (experience-driven whiskey enthusiasts).
• Copper & Kings American Brandy Distillery: American craft distillery in Louisville with on-site tasting room and restaurant/bar. Directly comparable hybrid venue model that combines pot-distilled spirit production with experiential hospitality revenue streams.
• Wilderness Trail Distillery: Kentucky craft bourbon distillery recognized for award-winning pot-distilled whiskey. Comparable craft producer operationally, with similar barrel-aged SKU approach and reputation built through spirits competition wins.
• Teeling Whiskey: Independent Irish whiskey distillery in Dublin with on-site visitor experience. Direct competitor in the Irish-style whiskey category where Keeper's Heart competes for shelf and tasting-room mindshare.
• Walsh Whiskey (Writer's Tears): Independent Irish whiskey producer with premium Writers Tears line and aged single malts. Direct comparable on Irish whiskey category, hybrid sourcing-plus-distillation, and aged-statement portfolio structure.
• Few Spirits: Chicago-based craft distillery producing whiskey, gin, and bourbon with on-site tasting room. Comparable US craft distillery operationally similar in scale with on-site experience revenue.
• Ironroot Republic Distillery: Texas craft distillery focused on premium American whiskey with award recognition in international spirits competitions. Similar positioning in premium craft whiskey category with competition-driven brand building.
• St. George Spirits: California craft distillery with diversified portfolio including whiskey and spirits, known for product quality and experiential tasting room. Comparable premium craft distillery with on-site hospitality.

Broad incumbents

• WhistlePig: Established premium American whiskey brand with aged rye portfolio and distillery experience, serving adjacent premium craft whiskey customer. Larger and more widely distributed, but comparable target customer and aged-statement luxury tier.

Emerging players

• Penelope Bourbon: Premium American bourbon brand built on DTC and craft distribution strength. Overlaps with Keeper's Heart on premium bottle positioning, DTC e-commerce, and limited aged expressions targeting similar enthusiast consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/osdistillingco
• YouTubeyoutube.com/channel/UCtYipyYVjuxhRcm_JjcgcTA
• Facebookfacebook.com/osdistillingco
• LinkedInlinkedin.com/company/osdistilling
• Instagraminstagram.com/osdistillingco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about O’Shaughnessy Distilling Company