Kelley Equipment Company

What Kelley Equipment Company does

Kelley Equipment Company is a privately held crane rental and equipment provider headquartered in Clearwater, Florida, with a secondary division (Kelley Crane Rental) in Cleveland, Ohio. The company operates a diversified fleet including rough terrain cranes (18-90 ton), hydraulic truck cranes (40-350 ton), crawler cranes, and crawler tower cranes, primarily sourced from manufacturers Manitowoc, Grove, Terex, and Link-Belt. Its core proprietary technology is the Crane Selection & Planning Software (CSPS), an internal tool that lets sales staff enter lift specifications, generate crane configurations and capacity charts, and simulate lifts with clearance checks for boom, tail swing, tip height, and hook height to support bidding on complex projects.

The company generates revenue across six streams: crane rental (operated and maintained by NCCCO-certified staff with 24-hour emergency service), crane sales (new and remanufactured), lease options, crane remanufacturing and refurbishment, trucking and heavy hauling up to 60 tons, and certified rigging services. Pricing is quote-based, varying by crane type, capacity, duration, and whether operated rental is requested. The go-to-market is enterprise field sales targeting southeastern US construction and industrial clients, supported by a website and minimal organic social (Facebook, LinkedIn). The customer base is concentrated in the Engineering & Construction and Power & Industrial verticals — including gas, steam, hydro, and nuclear power generation — with named enterprise customers such as PCL Civil Constructors, Kiewet Southern, Batson Cook, Kraft Construction, and Current Builders on major Florida infrastructure, healthcare, and commercial building projects.

The company was founded in 1997 (per company-history timeline) and is led by Chairman/President Michael Kelley (suggesting founder/family ownership) and CEO Dan Gold (joined 2012, four decades of crane industry experience including a VP role at one of the largest global crane rental companies). Headcount is reported at 11-50. Kelley maintains memberships in industry bodies including NCCCO, Associated Builders and Contractors, TAUC, IUOE, and the Florida Crane Owners Association, signaling alignment with both union and open-shop construction standards and positioning around evolving OSHA crane-operator certification requirements.

Name

Kelley Equipment Company

Legal name

Kelley Equipment Company

Website

https://kelleyequipment.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Kelley Equipment Company is a privately held crane rental and equipment provider headquartered in Clearwater, Florida, operating rough terrain, hydraulic truck, crawler, and tower cranes for construction and industrial clients across the southeastern United States.

Ownership category

akta.pro rank

Product category

Crane Rental Services

NAICS

Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350), Construction Machinery & Equip (3531)

akta.pro primary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

akta.pro secondary industries

Lifting & Hoisting Rental & Leasing (IMAHAJAN), Cranes, Hoists & Rigging Equipment MRO (Mobile/Tower Cranes, Winches) (TLAKAHAE)

Keywords

• Crane rental services
• Heavy hauling
• Crane sales
• Construction equipment
• Rigging services

Headquarters

HQ city

Clearwater

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Crane Rental: Core rental business providing cranes for construction projects with 24-hour emergency service availability. Includes operated rentals maintained by certified Kelley staff.
2. Crane Sales: Sale of new and remanufactured crane equipment to construction companies and industrial clients.
3. Leasing Options: Lease options for crane equipment providing flexible access to crane fleet without outright purchase.
4. Remanufacturing Services: Crane remanufacturing and refurbishment services including system rebuilds, updates, structural modifications, electrical systems, control systems, mechanical systems, and hoists to extend equipment life and reduce total cost of ownership.
5. Trucking and Heavy Hauling: Heavy hauling and freight moving services from flats, drop decks and lowboys up to 60 tons, including deliveries, installations and relocations.
6. Complete Rigging Services: Certified rigging services as a crucial part of any lifting job, along with qualified crane care technician services with road service available.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Kelley Equipment Company rents, leases, and sells cranes to construction and industrial clients, operating a fleet that includes rough terrain cranes (18-90 ton), hydraulic truck cranes (40-350 ton), crawler cranes, and crawler tower cranes. The company complements its crane offerings with operated rentals, NCCCO-certified technicians, trucking and heavy hauling (up to 60 tons), rigging services, crane remanufacturing/refurbishment, and 24-hour emergency service, primarily serving the southeastern United States with a focus on the Gulf coast region from Miami to Jacksonville.

Product overview

Kelley Equipment Company operates as a crane rental and sales company serving the Gulf Coast region from Miami to Jacksonville. The company offers a comprehensive fleet of crane equipment including rough terrain cranes (18-90 ton), hydraulic truck cranes (40-350 ton), crawler cranes, and crawler tower cranes, complemented by their proprietary Crane Selection & Planning Software (CSPS) for lift planning and simulation. Their service portfolio includes trucking and heavy hauling (up to 60 tons), complete rigging services, crane remanufacturing, 24-hour emergency service, paint shop, and crane certification services. The company partners with major crane manufacturers including Manitowoc, Grove, Terex, and Link-Belt.

Differentiator

Problem solved

Functional benefit

Products and services

• Crane Rental Rental of rough terrain cranes (18-90 ton), hydraulic truck cranes (40-350 ton), crawler cranes, and crawler tower cranes with operated rentals maintained by certified Kelley staff; 24-hour emergency service is available for construction and industrial projects.
• Crane Sales Sale of new and remanufactured crane equipment to construction companies and industrial clients, with lease options for flexible fleet access.
• Heavy Hauling & Trucking Transportation and freight moving services using flats, drop decks, and lowboys up to 60 tons, including equipment deliveries, installations, and relocations.
• Complete Rigging Services Certified rigging services supporting lifting and positioning of heavy equipment on construction and industrial job sites.
• Crane Remanufacturing Services Crane remanufacturing and refurbishment including system rebuilds, structural modifications for increased capacity, electrical and control system upgrades, hoist refurbishment, repainting, and function testing to extend equipment life.
• Crane Care Technician Service On-site qualified crane technicians with road service available for on-site maintenance and repairs of crane equipment.

Quantifiable outcome

• 25+ years serving the Gulf coast region

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Manitowoc CranescoreTechnology or IntegrationManitowoc is a major crane manufacturer whose equipment (Manitowoc 4100, 2250, 222, 777, 888, 999, 18000) forms a significant portion of Kelley's rental fleet. Kelley displays Manitowoc logos indicating a strong dealer/partnership relationship.
• Grove (Manitowoc)coreTechnology or IntegrationGrove hydraulic truck cranes (40 ton to 350 ton capacity) are part of Kelley's fleet, including TMS540, TMS700E, TMS870, TMS9000E, TMS9120, and GMK series models.
• National Commission for the Certification of Crane Operators (NCCCO)coreStrategic or Co-development PartnerNCCCO is the primary training and certification program for crane operators recognized by OSHA. Kelley Equipment employs NCCCO-certified technicians and promotes crane operator certification as part of their service quality commitment.
• Associated Builders and Contractors (ABC)minorStrategic or Co-development PartnerABC is a national construction industry trade association. Kelley Equipment is a member, indicating alignment with construction industry standards and best practices.
• The Associated Union of Construction Employers (TAUC)minorStrategic or Co-development PartnerTAUC represents union contractors in the construction industry. Kelley Equipment maintains membership indicating adherence to union construction standards.
• International Union of Operating Engineers (IUOE)minorStrategic or Co-development PartnerIUOE is a labor union representing heavy equipment operators. Kelley Equipment works with IUOE-certified personnel for crane operations.
• Florida Crane Owners Association (FCOI)minorStrategic or Co-development PartnerFlorida-specific crane industry association providing advocacy and standards for crane operators in the state.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ALL Erection & Crane Rental: One of the largest crane rental companies in North America, operating a fleet of hydraulic, crawler, and tower cranes with operated rental and rigging services. Direct competitor to Kelley in the high-capacity crane rental segment, serving similar construction, energy, and infrastructure customers.
• Barnhart Crane & Rigging: Nationally operating crane rental and rigging company with a fleet including large hydraulic and crawler cranes plus specialized heavy rigging services. Closely comparable to Kelley's operated-crane rental plus rigging model.
• TNT Crane & Rigging: Houston-based crane rental and rigging company operating a fleet including large-capacity crawler and hydraulic truck cranes. Comparable to Kelley's focus on large-tonnage operated crane rental for industrial and infrastructure customers in the South/Southeast.
• Maxim Crane Works: A top US crane rental operator (now part of Bigge) with one of the largest fleets of lattice-boom crawler cranes and hydraulic cranes. Overlaps with Kelley in fleet capacity range and operated-crane service to nonresidential construction customers.
• Bigge Crane and Rigging Co. Major US crane rental and heavy lifting company with crawler, hydraulic, and tower crane fleet and operated rental services; also acquired Maxim Crane Works. Comparable to Kelley in fleet composition, customer base (EPC, infrastructure, industrial), and operated-crane service offering.

Broad incumbents

• Herc Rentals: National full-line equipment rental company with aerial, crane, and material handling capabilities. Competes with Kelley on commercial and industrial accounts, especially where contractors want a one-stop-shop supplier.
• Sunbelt Rentals: One of the largest US equipment rental providers with a dedicated crane and lifting services division. Comparable customer base and Southeast branch footprint, though operating across a far broader equipment portfolio than Kelley.
• United Rentals: Largest equipment rental company in the world with a significant aerial and crane specialty division serving construction, industrial, and infrastructure customers nationwide. Competes with Kelley for large contractor accounts in the Southeast but at much greater scale and breadth.
• H&E Equipment Services: US equipment rental and sales company operating aerial, crane, and earthmoving fleets with a meaningful presence in the Southeast. Comparable to Kelley as a specialty rental provider with crane exposure, though broader category mix.

Regional players

• Ring Power Corporation: Florida-headquartered Caterpillar dealer that also rents heavy construction and aerial equipment across the Southeast. Geographic overlap with Kelley in Florida and similar construction customer base, though broader equipment portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/153279001399278
• LinkedInlinkedin.com/company/kelley-crane-rental

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kelley Equipment Company