What Paues Åberg Communications does

Paues Åberg Communications AB is an independent Swedish strategic communications consultancy founded in 2013 and headquartered at Karlavägen 58 in Stockholm. The firm operates across three core service lines — Public Affairs, Corporate Communications, and Financial Communication — serving listed companies, industry and employer associations, infrastructure and construction firms, life science/healthcare companies, energy and environment companies, telecom operators, and industrial manufacturers. Service delivery is relationship-driven and senior-led, with a partner roster that includes co-founders Allan Åberg and Theodor Paues plus partners Malin Appelgren, Jonas Rodny, Hélène Westholm, Stina Oldfeldt, and Malin Tourabi; the firm has invested in high-profile political talent including former Prime Minister Fredrik Reinfeldt as Senior Advisor and multiple former State Secretaries as Directors. Service sub-offerings include annual and sustainability reporting (CSRD), investment-story development, ongoing IR support, M&A and IPO communications, permit-process stakeholder management, and crisis communication advisory.

Revenue is generated through project fees, retainers, and advisory engagements with corporate and organizational clients; pricing is not publicly disclosed. The go-to-market is sales-led B2B professional services, using thought leadership content, the Frukostklubben breakfast seminar series, the Politiska Dagar political calendar and newsletter, webinars, LinkedIn, and earned media to generate and nurture leads. The firm has expanded its operational base through the 2023 acquisition of Korp Kommunikation (financial communications, retained as a brand), a deepened partnership with Karlstad-based digital agency Advant formalized in May 2024 (a combined ~70 consultants), and Worldcom Group membership for international reach. The firm's primary technology asset is the Almedalsassistenten, a proprietary AI tool developed in-house that produces personalized Almedalsveckan political-week programs, with version 2.0 released for 2026.

Name

Paues Åberg Communications

Legal name

Paues Åberg Communications AB

Website

https://pauesaberg.se

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Paues Åberg Communications is a Stockholm-based strategic communications consultancy providing public affairs, corporate communications, and financial communication advisory to Swedish listed companies, industry associations, and energy, infrastructure, and life science firms.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Communications Consulting: Professional consulting services including public affairs, corporate communications, and financial communication advisory. Revenue generated through project fees, retainers, and advisory engagements with corporate and organizational clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Paues Åberg Communications is a Stockholm-based strategic communications consultancy that advises companies and organizations on public affairs (political analysis, stakeholder engagement, policy advocacy, and permit-process communications), corporate communications (change communication, reputation management, crisis communication, and internal communication), and financial communication (investor relations, annual and sustainability/CSR reporting, M&A and IPO communications, investment stories, and positioning). Services are sold to corporate clients, listed companies, trade and employer associations, and infrastructure/industrial firms through senior advisor-led engagements on a project-fee and retainer basis. The firm also operates a proprietary AI tool (Almedalsassistenten), a political events calendar (Politiska Dagar), a breakfast seminar series (Frukostklubben), and an industrial establishment support service (ACCESS).

Product overview

Paues Åberg Communications is a strategic communications consultancy offering three core service areas: Public Affairs (political influence and policy advisory), Corporate Communications, and Financial Communication. The Financial Communication offering includes sub-services for annual and sustainability reporting, investment stories, investor relations support, M&A and IPO advisory, positioning and investor surveys, and sustainability advisory. The firm also offers specialized products including the AI-powered Almedalsassistenten tool for creating personalized political event programs, Politiska Dagar (a political calendar with 300+ events), the ACCESS service for industrial establishment support, Frukostklubben breakfast seminars, Debattskolan debate training, and crisis communication guides. Industry expertise spans trade/employer organizations, construction/infrastructure/real estate, energy/environment, life science/health, telecom, service companies, and industrial sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Affairs Political analysis and strategic advisory that helps clients understand and influence political decision-making, policy development, and public debate, including permit-process communications and stakeholder engagement.
• Corporate Communications Strategic communication advisory that helps companies navigate change and achieve business results through effective internal and external communications, including change, reputation, and crisis communication.
• Finansiell kommunikation (Financial Communication) Advisory on active, planned, and comprehensible communication with investors and other capital-market audiences, encompassing annual and sustainability reporting, investment stories, ongoing IR support, interim reports, M&A and IPO communications, positioning and investor surveys, and sustainability/ESG advisory.
• ACCESS – strategic support for industrial establishments Strategic support for successful industrial establishments, covering local community engagement, permit-process communications, and political stakeholder relations for new facility developments.
• Almedalsassistenten (Almedalen AI Assistant) Proprietary AI-powered tool developed by Paues Åberg for Almedalsveckan (Swedish political week in Visby). Users specify their days of attendance and interests and the tool generates a personalized 12-point program delivered as a PDF.
• Politiska Dagar (Political Calendar) Sweden's political calendar covering 300+ important events for the coming twelve months, including congresses, annual meetings, government inquiry deadlines, and commemorative days, distributed via email newsletter subscription.
• Frukostklubben (Breakfast Club seminar series) Recurring breakfast seminar series featuring expert panels and practical insights on corporate communication, public affairs, and financial communication topics; held in hybrid format and used for thought leadership and lead generation.
• Debattskolan (Panel and debate training) Panel and debate training program offered by Paues Åberg to help communications professionals and experts sharpen their public speaking and debate skills.

Named customers4 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• AdvantcoreStrategic or Co-development Partner · 1 May 2024Deepened partnership with communications and digital agency Advant in Karlstad. Combined 70 consultants (35 Advant + 35 Paues Åberg). Partnership since 2018, formalized as strategic partnership in May 2024. Provides Paues Åberg clients access to design and digital communication expertise. Integrates teams for joint client work.
• Worldcom GroupminorStrategic or Co-development PartnerMember of global communications agency network Worldcom Group, providing international reach and resources for clients with global communications needs.
• PrecisminorStrategic or Co-development PartnerPart of Swedish communications network Precis, providing collaboration opportunities with other Swedish communications agencies.
• Stenström ConsultingminorStrategic or Co-development PartnerEU lobbying partner in Brussels. Partnership for EU affairs expertise, led by Kajsa Stenström who has worked in Brussels for 20+ years.
• Think AIminorStrategic or Co-development PartnerCollaboration with Think AI think tank on AI policy topics. Joint roundtable discussions on AI strategy and policy, including AI-arena initiative launched April 2024.

Scale indicators5 records

Recent moves7 records

Expansion highlights8 records

Broad incumbents

• Brunswick Group: Global strategic communications firm with strong M&A, IPO, and capital markets advisory practice across major financial centers including Stockholm. A larger, broader incumbent that competes for the largest Nordic financial-communication mandates.
• FTI Consulting (Strategic Communications): Global advisory firm with a Strategic Communications segment covering public affairs, financial communications, and crisis support. Larger incumbent with overlapping capabilities, particularly relevant to Paues Åberg's crisis comm and M&A advisory work.

Direct peers

• Kreab: Stockholm-headquartered strategic communications consultancy specializing in financial communication, public affairs, and investor relations across the Nordics. Most directly comparable peer to Paues Åberg given overlapping service portfolio and geographic focus on Sweden.
• Rud Pedersen: Nordic public affairs and strategic communications consultancy with offices across Scandinavia. Directly comparable in public affairs service offering, multi-party political expertise, and target client base of corporate and association clients.
• Hallvarsson & Halvarsson: Stockholm-based strategic communications consultancy with deep specialization in investor relations, financial communication, and ESG reporting. Strong overlap with Paues Åberg's financial-communication and IR practice serving listed Nordic companies.
• JKL Group: Nordic strategic communications and public affairs consultancy covering Sweden, Norway, and Denmark. Directly comparable boutique-to-mid-sized PA firm with similar reliance on policy expertise and corporate/association client base.
• Kekst CNC: Strategic communications consultancy with strong Nordic (Stockholm, Oslo) and global reach, specializing in M&A, IPO, and corporate reputation advisory. Overlaps with Paues Åberg's financial communication and corporate positioning practices, particularly for cross-border deals.
• Geelmuyden Kiese: Norwegian-origin strategic communications and public affairs firm with strong Nordic presence and similar multi-disciplinary advisory model. Notably, Erik Raita (now at Paues Åberg) previously worked at Geelmuyden Kiese, underscoring direct talent and competitive overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/paues-aberg-communications

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paues Åberg Communications