BRETZEL BURGARD

What BRETZEL BURGARD does

Bretzel Burgard is a family-owned French industrial bakery and traiteur apéritif company founded in 1935 in Strasbourg and now headquartered at an 8000 m² IFS Level Superior certified production site in Hoerdt, Alsace. Its core production combines traditional hand-knotted bretzel craftsmanship with modern industrial equipment, supported by a 6-person R&D team that develops roughly 100 new products annually, including bretzels, canapés (50 recipes), surprise breads, mini burgers, wraps, macarons, and assorted traiteur apéritif bundles ranging from 5g bite-sized items to 3.5kg breads.

The company operates a hybrid B2B/B2C go-to-market model. Consumer revenue is generated through 11 proprietary boutiques in Alsace and a nationwide e-commerce site (PrestaShop storefront with Chronofresh cold-chain delivery across metropolitan France, €18 delivery fee, free above €120, 4% loyalty cashback, 10% newsletter discount). Professional revenue flows through a dedicated 'Espace Pro' sales team serving caterers, event professionals, and mass-retail (GMS) buyers, with named GMS contact Franck ZINSMEISTER. Disclosed FY2021 revenue is €25.3M with 220 employees.

The product portfolio is organized into three pillars — boulangerie (bretzels, malicettes, seeded and world breads), traiteur apéritif (canapés, surprise breads, appetizer bites), and snacking (mini burgers, hot-dogs, minicettes, bagels, sandwiches, focaccias) — and is sold in unit or per-kilogram formats with separate TVA rates for boutique pickup (5.5%) and home delivery (10%). Strategic differentiators include patented canapé packaging, regional certifications (Savourez l'Alsace, Club des Saveurs d'Alsace), an organic supply chain anchored by Moulin Bio Mecker-Diemer, and a 2019–2020 EU/regionally co-financed energy-efficient refrigeration system delivering ~50% savings on hot water production. The company has received the 2015 Intermarché PME Innovation Grand Prix and a 97/100 score on the 2025 French gender equality index.

Name

BRETZEL BURGARD

Legal name

BRETZEL BURGARD SAS

Website

https://bretzelburgard.fr

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

101–250 employees

Short description

Bretzel Burgard is a family-owned Alsatian industrial bakery and traiteur apéritif company, founded 1935, producing hand-knotted bretzels, canapés, surprise breads, and snacking products for individual event hosts (11 boutiques + nationwide e-commerce) and professional caterers (Espace Pro B2B sales), generating €25.3M of FY2021 revenue with 220 employees.

Ownership category

akta.pro rank

Product category

Artisanal Bakery and Apéritif Catering

NAICS

Commercial Bakeries (311812), Retail Bakeries (311811), Special Food Services (7223), Specialty Food Retailers (4452)

SIC

Bakery Products (2050), Food And Kindred Products (2000), Retail-Eating Places (5812)

akta.pro primary industry

Artisan & Specialty Bakeries (Sourdough, Heritage Grains) (THAFAFAD)

akta.pro secondary industry

Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Artisan bakery products
• Apéritif catering foods
• Bretzel manufacturing
• Traiteur snacking products
• Event catering supplies

Headquarters

HQ city

Hoerdt

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Traiteur apéritif products: Core business since 2001. Pains surprise (bread), canapés, bouchées apéritives, and specialized apéritif assortments. Products range from 5g bite-sized items to 3.5kg surprise breads. Distributed via boutiques, e-commerce, and professional sales.
2. Snacking products: Burgers, hot-dogs, minicettes/malicettes, bagels, sandwiches, focaccias, and similar items using breads from the bakery.
3. Boulangerie products: Historical bakery foundation including bretzels, malicettes, buns, seeded breads, and world breads.
4. Loyalty program: 4% cashback on orders credited to customer account for future discounts. Separate loyalty cards for physical boutiques.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Bretzel Burgard is an Alsatian artisanal bakery and traiteur founded in 1935, specializing in hand-knotted bretzels, apéritif catering products (canapés, surprise breads, appetizer bites), and snacking items (mini burgers, wraps, bagels, sandwiches). The company operates 11 proprietary boutiques in Alsace, a nationwide e-commerce site with Chronofresh cold-chain delivery, and a dedicated B2B "Espace Pro" sales channel serving caterers, event professionals, and mass retail (GMS) buyers.

Product overview

BRETZEL BURGARD is a traditional Alsatian bakery and caterer founded in 1935, specializing in fresh and frozen appetizer and snacking products. The company operates as a single unified product portfolio organized around three core pillars: Boulangerie (bread/bakery products including Bretzels and specialty breads), Traiteur Apératif (appetizer catering including surprise breads, canapés, and appetizer bites), and Snacking (mini sandwiches, wraps, and burgers). Products are available through 11 physical boutiques in Alsace, an e-commerce website for nationwide delivery, and professional B2B channels. The company combines artisanal methods (hand-tied Bretzels) with modern production facilities certified IFS level superior.

Differentiator

Problem solved

Functional benefit

Products and services

• Bretzels Signature hand-tied Alsatian pretzels, the company's namesake product, available in standard and bio/organic varieties in multiple sizes. Made using traditional hand-knotted artisanal techniques.
• Pains Surprise (Surprise Breads) Hollowed bread loaves filled with assorted toasts in various shapes (numbers, animals, Alsatian figures, hearts). Available in traditional bread dough, bretzel dough, or rye/polaire varieties, ranging from 38 to 80+ toasts, and up to 3.5 kg.
• Canapés Ready-to-serve appetizer canapés on trays or displays. Collection of 50 original recipes combining various bases with diverse toppings. Packaged using Burgard's patented innovative packaging solution.
• Bouchées Apéritives (Appetizer Bites) Miniaturized classic snack items adapted for apéritifs, including mini burgers, hot-dogs, minicettes (mini bretzels), and mini navettes. Minimum size of 5g per bite.
• Malicettes/Minicettes Small bretzel-shaped bites in sesame bread dough, often garnished with various fillings. Available in fresh, frozen, and garnished varieties.
• Mini Wraps Miniature tortilla wraps with various fillings including salmon, chorizo, goat cheese, and ham pesto combinations. Available in themed assortments such as Bar Latino.
• Mini Burgers Small burger buns with beef, cheese, and various toppings. Available as classic cheeseburgers, chicken BBQ, and salmon versions. Ready to reheat.
• Kougelhopf Traditional Alsatian brioche-like cake, available in savory versions with lard and walnuts, or sweet versions with raisins and almonds.
• Assortiment Apéritifs (Appetizer Assortments) Pre-curated appetizer bundles for events, including birthday packages (30 persons), afterwork/corporate packages (20 persons), and wedding selections.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• ECAM Strasbourg (École Catholique d'Arts et Métiers)minorStrategic or Co-development Partner · 19 May 2018Partnership for the 'Apollo Bretzel' scientific experiment where two bretzels named Bretz'elle and Bretz'il were launched into the stratosphere via weather balloons. Students from ECAM provided technical expertise for data collection and balloon tracking. Event received extensive media coverage including France 3, Europe 1, 20 Minutes, Le Parisien, and regional outlets.
• ARIA Grand Est (Association Régionale des Industries Agroalimentaires)coreStrategic or Co-development Partner · 1 January 2018Burgard joined the board of ARIA Grand Est, supporting the regional food industry association. ARIA represents Alsace, Champagne-Ardenne, and Lorraine regions, ranking 5th nationally in food industry employment. Partnership provides networking, industry advocacy, and regional development support.
• Club des Saveurs d'AlsaceminorStrategic or Co-development Partner · 1 January 2018Member of regional gastronomic association representing independent Alsatian companies committed to heritage, traditions, and local economic development. Supports local economy and employment while promoting regional gastronomic identity.
• Moulin Bio Mecker-Diemer (Krautwiller)minorOthersOrganic wheat supplier for Burgard's bio/organic product line, specifically for bretzel production. Established to create a complete organic supply chain 'from grain to bakery'.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Banette: French industrial bread brand produced by a network of regional bakers for national retail. Comparable on artisanal-heritage industrial bread positioning, though at significantly greater scale.
• St Michel Biscuits: French heritage biscuit and bakery brand with national distribution. Comparable on family-owned French heritage, regional provenance branding, and snack/breakfast occasions.
• Brioche Pasquier: Largest French industrial bakery group, producing brioche, viennoiseries, and snacking products at national scale. Comparable on the snacking/breakfast occasion products, though significantly larger and broader in scope.
• Harrys (Barilla): Mass-market French bread/bun brand owned by Barilla, a dominant supplier of buns and sandwich breads to French retail. Comparable on industrial-scale bun/bread manufacturing for snacking occasions.
• La Boulangère: Major French industrial bakery (part of Nutrixo) producing breads, brioches, and snacking products. Overlaps on snacking/burger bun categories and French mass-retail distribution.

Direct peers

• Tipiak: French family-owned food company producing biscuits, savory appetizers, and traiteur products. Highly comparable on family ownership, French regional heritage, and apéritif/traiteur product mix.
• Bridor: French premium industrial bakery producing breads, viennoiseries, and traiteur-style bakery products for retail and foodservice across Europe. Directly comparable on artisanal-meets-industrial positioning, premium event/catering product lines, and export ambitions.
• Délifrance (Vandemoortele): French-origin bakery and traiteur brand (now part of Vandemoortele) specializing in viennoiseries, breads, and appetizer products for retail and foodservice. Closely comparable on traiteur apétit product range, French heritage, and B2B distribution.
• Poult: French industrial biscuit and bakery snack maker with a strong snacking/MTO positioning. Directly comparable on snacking product lines, French heritage, and B2B distribution.

Regional players

• Bridor (Vandemoortele) — frozen snacking category overlap: Vandemoortele's broader snacking arm (Burger Solutions) supplies mini burgers and appetizers across Europe — directly comparable to Burgard's bouchées apéritives (mini burgers, hot-dogs, wraps) for the European foodservice channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Bretzel.Burgard
• Xx.com/bretzelburgard_
• LinkedInlinkedin.com/company/bretzel-burgard

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRETZEL BURGARD