Merit Health Rankin

What Merit Health Rankin does

Merit Health Rankin is a community hospital located at 350 Crossgates Blvd in Brandon, Mississippi, operating as a for-profit facility within the Merit Health Network of seven hospitals serving the Jackson, Mississippi metropolitan area. Operated by CHSPSC, LLC (a subsidiary of Community Health Systems), the hospital provides a broad range of acute-care services including 24/7 emergency care with a reported 16-minute average ER wait time, primary care, critical care medicine, diagnostic imaging (CT, MRI, ultrasound, X-ray, echocardiogram), laboratory and pharmacy services, infectious disease care, nephrology, and specialized geriatric inpatient behavioral health for adults aged 55 and older. Patient-facing digital infrastructure includes free online self-scheduling, a secure patient portal, telehealth virtual visits, a health library of over 1,800 educational articles, and a DAISY Award nursing recognition program. The hospital reports a 100% reduction in its Serious Safety Event Rate since 2013 through the adoption of high-reliability techniques adapted from nuclear power and aviation, alongside Joint Commission accreditation and participation in an affiliated Patient Safety Organization under the Patient Safety Act of 2005.

The business model is patient-care services revenue derived from insurance reimbursement, Medicare, Medicaid, and self-pay arrangements, with financial assistance and eligibility services supporting underinsured patients. Go-to-market is direct-to-consumer through the physical hospital, physician referrals via Merit Health Medical Group, and digital channels (online scheduling, telehealth, newsletter, content marketing). The customer base is horizontally segmented across general community patients, primary care patients, behavioral health patients, and geriatric patients aged 55+. AI capabilities are presently limited to text-based medical transcription/summarization and evidence-based clinical decision support. Regulatory posture includes full HIPAA compliance and 42 CFR Part 2 confidentiality for substance use disorder records, with corporate governance rooted in Tennessee law via CHSPSC, LLC.

Name

Merit Health Rankin

Legal name

Merit Health Rankin

Website

https://merithealthrankin.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Merit Health Rankin is a for-profit community hospital in Brandon, Mississippi, operated by CHSPSC, LLC within the seven-hospital Merit Health Network. It provides emergency, primary, behavioral health, critical care, and diagnostic imaging services to Brandon and Rankin County residents.

Ownership category

akta.pro rank

Product category

Acute Care Hospital Services

NAICS

Ambulatory Health Care Services (621), Offices of Physicians (62111)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Critical Access & Rural Hospitals (HLAFAAAG)

akta.pro secondary industries

Independent Diagnostic Testing Facilities (IDTFs) & Multi-Specialty Diagnostic Centers (HLAFAKAN), Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)

Keywords

• Acute care hospital
• Emergency services
• Diagnostic imaging
• Behavioral health
• Telehealth services

Headquarters

HQ city

Brandon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Patient Care Services: Merit Health Rankin generates revenue through providing direct medical care services to patients including emergency services, inpatient care, outpatient procedures, diagnostic imaging, laboratory services, pharmacy services, and various specialty services such as behavioral health, geriatric services, and primary care.
2. Telehealth/Virtual Visits: Revenue generated from virtual telehealth consultations with providers offering remote healthcare services

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Merit Health Rankin is a community acute care hospital that provides diagnostic, surgical, emergency, and specialty medical services to patients in Brandon and Rankin County, Mississippi. Its core offering centers on direct inpatient and outpatient care — including 24/7 emergency services, critical care, diagnostic imaging, laboratory services, pharmacy, primary care, geriatric services, infectious disease care, kidney disorders, and behavioral health (including geriatric inpatient psychiatric care). Care is delivered both in-person at the hospital facility and remotely via telehealth, with supporting digital tools for online scheduling, patient portal access, and medical records requests.

Product overview

Merit Health Rankin operates a hospital website platform providing integrated patient-facing digital services. The core offering is the hospital website serving as a unified portal for emergency services, behavioral health (including geriatric inpatient care), critical care, diagnostic imaging, primary care, and telehealth. Supporting services include a health library with over 1,800 educational articles, patient portal for accessing medical records, online scheduling for appointments, and DAISY award nominations for nursing recognition. The hospital is part of the Merit Health Network and is operated under AllianceHealth Oklahoma.

Differentiator

Problem solved

Functional benefit

Brands

• Merit Health Medical Group: A multi-specialty physician group that covers much of the state of Mississippi, providing experienced, compassionate care in offices, hospitals, nursing homes, and patients' homes.

Products and services

• Emergency Services 24/7 emergency department providing immediate medical care for acute conditions, with a publicly displayed average ER wait time of 16 minutes to help patients make informed decisions. Targeted at community members and visitors requiring urgent care.
• Behavioral Health Services Comprehensive mental health services including Geriatric Inpatient Behavioral Health for adults 55+ experiencing emotional or behavioral problems, with 24-hour admission and confidential courtesy assessments. Also includes a Part 2 Program for substance use disorder treatment. Targeted at adults needing psychiatric and behavioral health care.
• Critical Care Medicine Intensive care services for patients requiring close monitoring and advanced medical intervention. Targeted at seriously ill or post-surgical inpatients needing continuous clinical oversight.
• Diagnostic Imaging Medical imaging services including CT scan, echocardiogram, MRI, ultrasound, and X-ray diagnostics. Targeted at inpatients, outpatients, and emergency patients requiring imaging to support diagnosis and treatment.
• Primary Care General medical care including family practice and a "next-in-line" care option for patients who cannot wait for a scheduled appointment, available in-office or via telehealth. Targeted at community members seeking routine, preventive, or same-day primary care.
• Geriatric Services Specialized healthcare services addressing the unique emotional and medical needs of aging adults, including those with cognitive and chronic conditions. Targeted at adults 55+ and their families.
• Telehealth / Virtual Visits Virtual healthcare visits allowing patients to consult with providers remotely via video or phone. Targeted at patients seeking convenient primary, follow-up, or next-in-line care without an in-person visit.
• Infectious Disease Care Specialty care for patients with acute or chronic infectious diseases, including diagnosis, treatment, and management. Targeted at patients with conditions requiring infectious disease expertise.
• Kidney Disorders / Nephrology Specialty nephrology services for the diagnosis and treatment of kidney disorders. Targeted at patients with acute or chronic kidney conditions.
• Laboratory Services On-site laboratory services supporting diagnostic testing for inpatients, outpatients, and emergency cases. Targeted at patients needing lab work as part of diagnosis or treatment.
• Pharmacy Services Hospital pharmacy services providing medications to inpatients and supporting clinical teams. Targeted at admitted patients needing prescribed drug therapy during their hospital stay.

Quantifiable outcome

• 410,000+ patient encounters annually across Jackson area Merit Health hospitals
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Merit Health NetworkcoreStrategic or Co-development PartnerMerit Health Rankin is part of the Merit Health Network, a healthcare system consisting of seven hospitals in the Jackson, Mississippi metropolitan area including Merit Health Central, Merit Health Natchez, Merit Health Rankin, Merit Health River Oaks, Merit Health River Region, Merit Health Wesley, and Merit Health Woman's Hospital. The network enables shared resources, integrated care coordination, and joint quality improvement activities across all facilities.
• Merit Health Medical GroupcoreStrategic or Co-development PartnerMulti-specialty physician group affiliated with Merit Health hospitals that covers much of the state of Mississippi. The group provides experienced, compassionate care in office settings, hospitals, nursing homes, and patients' homes, offering convenient access to primary and specialty care services.
• The Joint CommissioncoreOthersThe Joint Commission is the national accrediting body that evaluates and accredits healthcare organizations. Merit Health Rankin is accredited by The Joint Commission, demonstrating compliance with rigorous national standards for healthcare quality and patient safety.
• Patient Safety Organization (PSO)coreOthersMerit Health Rankin participates in an affiliated component Patient Safety Organization (PSO) as authorized under the Patient Safety Act of 2005. PSOs create a secure environment where clinicians and health systems can collect, aggregate and analyze data to improve quality by identifying and reducing risks and hazards associated with patient care.
• Appalachian Community Physicians AllianceminorStrategic or Co-development PartnerPart of an accountable care organization or clinically integrated network collaborating on quality assessment and improvement activities where sharing of protected health information may be necessary to achieve quality goals.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Merit Health Wesley: A Merit Health Network hospital with a comparable community-hospital profile. Shares parent ownership, branding, and the Merit Health Medical Group physician network, making it directly comparable.
• Merit Health Central: A sister hospital within the same 7-hospital Merit Health Network in the Jackson, Mississippi MSA. Operates a similar community-hospital service model under the same CHSPSC, LLC parent, making it the most directly comparable facility.
• St. Dominic Hospital: A Jackson, Mississippi-based acute care community hospital with overlapping services (emergency, primary care, diagnostics) and a similar patient demographic. Direct competitor within the Jackson MSA.
• Merit Health River Oaks: Another Merit Health Network hospital serving the Jackson MSA. Comparable service mix and patient base, operating under the same network branding, parent, and shared quality/safety programs.
• Merit Health Woman's Hospital: Specialty women's hospital within the Merit Health Network. Compares as a sister facility sharing the same parent, branding, and network-level patient flow dynamics.
• Baptist Health Systems (Mississippi): A regional multi-hospital system headquartered in Jackson, MS, providing similar acute care, primary care, and specialty services in the same metropolitan market. Direct competitive overlap in the Jackson MSA.

Broad incumbents

• HCA Healthcare: A large publicly traded hospital operator with comparable community-hospital service models. Relevant as a broader incumbent setting competitive benchmarks on quality metrics, reimbursement strategy, and digital patient engagement.
• Community Health Systems (CHS): The publicly traded parent company that operates Merit Health Rankin through CHSPSC, LLC. Comparable as a broader incumbent operator of similar community hospitals across the U.S. Southeast and beyond.
• University of Mississippi Medical Center: Mississippi's only academic medical center, located in Jackson. A larger, established player with deeper specialty capabilities that competes for complex cases and physician talent in the same MSA.

Others

• Acadia Healthcare: A specialty behavioral health provider with geriatric psychiatric programs comparable to Merit Health Rankin's geriatric inpatient behavioral health service line. Relevant as a specialty competitor in the behavioral health segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/merit-health-rankin---emergency-room

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Merit Health Rankin