What Leeloo Trading does

Leeloo Trading, operated by Natural Trading, LLC and headquartered in Billings, Montana, is a simulated futures trading education and evaluation platform founded in 2019. The company offers retail traders access to Practice Accounts ranging from $25,000 to $300,000 in simulated capital, structured across six tiers (Aspire through Explode) with monthly subscription fees of $250 to $850, plus bundle accounts (LB Leeloo Bundle) priced $520 to $1,250 as one-time purchases. The proprietary platform connects via a Rithmic, LLC data feed to more than 15 supported third-party trading platforms including NinjaTrader, Sierra Charts, ATAS, Multicharts, and Bookmap, and is accessible through native iOS and Android mobile applications.

Traders qualify for Leeloo Performance Accounts by meeting profit targets and trailing drawdown thresholds over a minimum of 10 trading days, after which they can request payouts every 10 or 15 trading days — receiving 100% of simulated profits up to $12,500 and 90% thereafter. Top-performing traders progress to Leeloo Elite, where accounts may be copied via proprietary software at the company's discretion. The product portfolio further includes specialty offerings such as Leeloo Turbo (accelerated qualification), Leeloo Express (refund on qualification), Leeloo Ignite, WK Weekly Accounts, and LE Entry, alongside add-ons like EdgeEnhancer and a Leeloo Concierge service for custom packages.

Leeloo operates a fully digital, product-led growth model with no physical sales presence, distributing entirely through its website, mobile apps, and organic channels including YouTube, Discord, StockTwits, Spotify podcast, and social media. The company serves individual retail traders across 114+ countries and has paid out cumulative simulated profits exceeding $100,000 to top individual traders. Revenue is generated through recurring subscription fees, one-time bundle purchases, Performance Account access fees ($88/month or $250 one-time), account reset fees, and add-on purchases, with the company operating as a privately held, bootstrapped entity with no disclosed external institutional investment.

Name

Leeloo Trading

Legal name

Natural Trading, LLC

Website

https://leelootrading.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Leeloo Trading is a simulated futures trading evaluation platform serving individual retail traders in 114+ countries. It offers Practice Accounts ($250-$850/month) and Performance Accounts with potential real-money payouts via proprietary Rithmic-fed software integrated with 15+ trading platforms.

Ownership category

akta.pro rank

Product category

Trader evaluation platform

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Market Makers & Liquidity Providers (OTC/prop/MM) (FSAPADAD)

akta.pro secondary industries

OTC Spot Trading & Block Execution (FSADAJAB), Active Crypto Asset Managers (Discretionary) (FSADAHAA), Digital Asset Custody & Wallet Infrastructure for Institutions (MPC/HSM, key mgmt, policy controls) (FSAPAIAE)

Keywords

• Futures trading simulation
• Performance-based trading
• Trader evaluation platform
• Simulated trading accounts
• Trading education platform

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Practice Account Subscriptions: Monthly recurring subscription fees for practice accounts with various tiers (Aspire through Explode) ranging from $250 to $850 per month. Accounts include contract limits and trailing drawdown parameters.
2. LB Bundle Accounts: Non-recurring (one-time) purchase model for bundle accounts containing multiple mini and micro contracts. Prices range from $520 to $1,250.
3. Performance Account Fees: Two options for Performance Account access: monthly subscription at $88/month or one-time fee of $250 per Performance Account.
4. Account Add-ons: Optional add-ons including EdgeEnhancer (10 or 15 trading day payout options), reset fees ($85 per account), and market depth purchases.
5. Leeloo Express: Full refund when trader qualifies - provides risk mitigation and incentivizes performance achievement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Leeloo Trading operates a performance-based simulated futures trading platform where individual traders purchase Practice Accounts (Foundation/LL tiers ranging from $25K to $300K simulated capital) via monthly subscriptions or one-time bundle purchases. Traders who meet profit targets while respecting Trailing Drawdown limits over a minimum number of trading days may qualify for a Leeloo Performance Account, which offers the opportunity to earn real-money payouts (100% of first $12,500, then 90%) through periodic performance contests. The ecosystem is supported by a mobile app, multi-platform connectivity via Rithmic, and specialty programs including Leeloo Elite, Turbo, Express, Ignite, Weekly, and Entry accounts.

Product overview

Leeloo Trading operates as a performance-based trading education platform offering a unified ecosystem of simulated trading products. The core offering consists of Practice Accounts in various sizes ($25,000 to $300,000 simulated capital) and tiers (Aspire, Launch, Climb, Cruise, Burst, Explode), which feed into Leeloo Performance Accounts where traders can earn potential payouts. Supporting products include specialty accounts (Turbo, Express, Ignite, Weekly, Entry), bundle accounts (LB Leeloo Bundle), and the Elite program for top performers. The ecosystem is enhanced by the Leeloo Mobile App, Add-Ons (including EdgeEnhancer), and the Leeloo Loyalty Program, while the Concierge service provides personalized package creation. The platform connects through Rithmic data feed to 14 supported trading platforms including NinjaTrader, EdgeProX, and Motive Wave.

Differentiator

Problem solved

Functional benefit

Products and services

• Practice Accounts (Foundation / LL) Recurring monthly subscription simulated futures trading accounts in tiered sizes from $25,000 (Aspire) to $300,000 (Explode) simulated capital. Traders use live market data to practice futures trading with virtual currency and must meet profit targets without hitting Trailing Drawdown limits over a minimum of 10 trading days to qualify for a Performance Account.
• LB Leeloo Bundle Accounts One-time (non-recurring) purchase bundle accounts that combine multiple smaller accounts (minis and micros) into a single discounted package, ranging from $520 (Aspire) to $1,250 (Explode). Only one account within the bundle can qualify for a Performance Account. Note: the program is being phased out with new offerings coming soon.
• Leeloo Performance Account (PA) The next account tier after Practice Accounts, where qualified traders can request potential payouts through periodic performance-based contests. Traders receive 100% of the first $12,500 in profits, then 90% thereafter. Includes ability to carry positions overnight and request payouts every 10 or 15 trading days.
• Leeloo Elite Elite tier program for top-performing traders demonstrating consistent discipline and repeatable execution over time. At Leeloo's discretion, accounts may be copied via proprietary software, and traders can achieve payouts up to the Account Payout Cap.
• Leeloo Turbo A fast-track practice account program that allows traders to qualify for a Performance Account with accelerated criteria, potentially requiring fewer trading days.
• Leeloo Express A specialty account offering a full refund when the trader qualifies for a Performance Account, providing risk-mitigation and incentivizing performance achievement.
• Leeloo Ignite A limited-time special practice account designed for traders to ignite their trading journey with specific promotional terms.
• WK Weekly Accounts Weekly trading accounts with weekly payout cycles, allowing traders to access profits more frequently than standard 15-day payout schedules.
• LE Leeloo Entry Entry-level practice accounts designed for new traders to begin their trading evaluation journey with lower capital requirements.
• Leeloo Mobile App Standalone mobile application available on iOS (App Store) and Android (Google Play) that lets traders close trades, participate in contests, view trading progress, check traded days, and manage accounts on the go.
• Leeloo Concierge Personalized service that helps traders build a custom package of specialty accounts (Bundle, Entry, Weekly, Ignite) tailored to their specific budget and goals, accessed by contacting Leeloo via the website form.

Quantifiable outcome

• Traders can receive 100% of simulated profits up to $12,500, then 90% thereafter
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• NinjaTradercoreTechnology or IntegrationNinjaTrader is a supported trading platform partner. Leeloo partners with NinjaTrader, allowing traders to execute trades through NinjaTrader 7/8. The partnership is featured prominently on the website with a logo partnership section. NinjaTrader is a popular futures trading platform widely used by retail traders.
• RithmiccoreTechnology or IntegrationRithmic provides the data feed for Leeloo's trading platform, sourcing live market data from institutional liquidity providers. All trade performance data is verifiable through Rithmic, LLC. Rithmic is a required connection for trading on the Leeloo platform. Free trial available through Rithmic.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Topstep Trader: US-based futures prop firm offering simulated trading evaluation accounts that graduate traders to funded 'Trading Combine' accounts. Closest direct peer to Leeloo, competing head-to-head on futures evaluation with overlapping trader audience and similar practice-to-funded pathway.
• FTMO: Czech-based prop trading evaluation firm that scaled to hundreds of thousands of traders globally with forex, indices, and futures evaluation products. Direct peer operating the same evaluation-payout model with much larger scale; Leeloo competes for the same retail trader funnel worldwide.
• Apex Trader Funding: Futures-focused prop evaluation firm offering practice accounts with trailing drawdown and funded accounts with payout structures. Closely mirrors Leeloo's product structure on the futures side and competes directly for US retail futures traders.
• MyFundedFX: Prop evaluation firm offering simulated account challenges with payout structures across futures and forex. Competes with Leeloo on the same practice-to-funded pathway and similar tiered pricing, with overlapping target traders.
• FundedNext: Prop trading evaluation firm operating Stellar and Genesis Challenge evaluation models with funded payouts across multiple asset classes. Direct peer with comparable global reach and similar evaluation mechanics that Leeloo competes against.
• The Trading Pit: European-based prop evaluation firm offering futures and forex challenges with funded accounts and scaling plans. Direct peer serving the same retail trader base across European markets where Leeloo also has meaningful presence.
• Earn2Trade: Futures prop evaluation firm offering the Trader Career Path and FX1 programs with Gauntlet Mini evaluation and funded accounts via partner Apex. Direct peer competing for US-based retail futures traders using similar evaluation-payout mechanics.

Others

• NinjaTrader: Leading futures trading platform partner that integrates with Leeloo via Rithmic. Not a peer but a core ecosystem dependency and infrastructure provider — comparable in serving the same retail futures trader audience as a platform rather than an evaluation business.

Emerging players

• TickTick Trader: Emerging futures prop evaluation firm offering practice accounts with trailing drawdown and funded account payouts. Emerging player with similar mechanics to Leeloo but smaller scale and narrower geographic footprint.
• FXIFY: Newer prop evaluation firm offering multi-asset challenges with one-step and instant funding options. Emerging player intersecting Leeloo's trader audience at the futures and broader retail trading edges.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LEELOOTrading
• YouTubeyoutube.com/@LeelooTrading
• Facebookfacebook.com/LEELOOTrading
• Instagraminstagram.com/leelootrading
• LinkedInlinkedin.com/company/leeloo-trading

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leeloo Trading