Experience Travel Group

What Experience Travel Group does

Experience Travel Group Ltd is a privately held UK-registered travel agency and tour operator, founded in 2004 and headquartered in London, that designs and sells fully bespoke holidays across 13 Asian destinations — Sri Lanka (the company's founding and self-described 'spiritual home'), India, Bhutan, Borneo, Cambodia, Indonesia, Laos, the Maldives, Nepal, Oman, Thailand, Vietnam, and multi-country combinations. The company operates without a technology product; its offering is the human expertise of named destination specialists who personally design each itinerary, book handpicked accommodation, arrange private guides and regional transport, and provide 24/7 in-country support. Distribution is direct-to-consumer through the company's website, phone, and an enquiry-based consultation workflow, with ABTA membership and ATOL protection (License 9324) providing regulated consumer financial protection.

The business model is professional-services style: revenue is generated per bespoke itinerary rather than through volume or subscription, with two-week trips typically priced £5,000–£10,000 per person and higher-end configurations (business-class flights, luxury hotels, longer durations) exceeding that band. Pricing is not publicly disclosed at the package level and is determined per enquiry based on season, flight choices, accommodation tier, and trip complexity. Customer segments span couples (including honeymoons), families, and friend groups across use-case verticals such as wildlife, beach, off-the-beaten-track, and conservation-focused travel, served via a consultative sales motion. There is no disclosed institutional investment, no parent company, no subsidiaries, and no public revenue figure; the company appears to be founder-operated with Co-Founder and Director Sam Clark identified, supported by a team of country specialists.

Name

Experience Travel Group

Legal name

Experience Travel Group Ltd

Website

https://experiencetravelgroup.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Experience Travel Group is a UK-based, founder-led bespoke travel agency designing tailor-made holidays across 13 Asian destinations for couples, families, and small groups of leisure travelers seeking immersive, specialist-curated itineraries.

Ownership category

akta.pro rank

Product category

Bespoke Asia Travel Packages

NAICS

Tour Operators (56152), Travel Agencies (561510)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Custom Itinerary Planning with Booking & Fulfillment (Full-Service) (THAKAOAO)

akta.pro secondary industries

Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB), Group, Family & Multi-Generational Travel Planning (HSACAKAK), Group & Small-Group Custom Itinerary Planning (THAKAOAF)

Keywords

• Bespoke Asia holidays
• Tailor-made travel itineraries
• Destination holiday packages
• Cultural travel experiences
• Luxury vacation planning

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Package Holidays and Travel Services: Experience Travel Group generates revenue by designing and selling bespoke travel packages to customers. These packages typically include international flights (if requested), guide services, accommodation in curated hotels, immersive experiences, regional transport, and gratuities. The company acts as a tour operator, creating and selling comprehensive travel itineraries across Asian destinations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Experience Travel Group designs and sells bespoke, tailor-made holidays to 13 Asian destinations, combining flights, handpicked accommodation, private guides, immersive experiences, regional transport and gratuities into single end-to-end itineraries. Each trip is built from scratch by destination-specialist consultants in conversation with the customer, supported by long-standing local partnerships developed over nearly two decades. The service is sold direct to consumers via the company website and phone, with ABTA/ATOL financial protection and AITO-reviewed customer feedback.

Product overview

Experience Travel Group operates as a single unified bespoke travel service offering tailor-made holidays across 13 Asian destinations. The company provides a comprehensive portfolio of destination-specific packages (Sri Lanka, India, Bhutan, Borneo, Thailand, Vietnam, Indonesia, Cambodia, Maldives, Laos, Nepal, Oman, and multi-country combinations), organized by holiday styles (Classic, Luxury, Wildlife, Beach, Off the Beaten Track, Family, Honeymoons), and curated itinerary packages such as the Kerala Encompassed. Each offering integrates handpicked accommodations, specialist local guides, immersive experiences, and 24/7 in-country support, all managed through a personal travel consultant throughout the booking and travel process.

Differentiator

Problem solved

Functional benefit

Products and services

• Bespoke Holidays to Asia Core umbrella offering: bespoke, tailor-made holidays to 13 Asian destinations, with personalised itineraries built around the customer, handpicked accommodation, private local guides, immersive experiences and 24/7 in-country support.
• Sri Lanka Holidays Dedicated chauffeur-guided Sri Lanka holidays in Classic, Family, Wildlife, Luxury, Adventure and Multi-Destination formats, drawing on long-standing local partnerships.
• India Holidays Bespoke India holidays spanning Rajasthan, Kerala, the Himalayas, Madhya Pradesh, Gujarat and Karnataka, in Classic, Family, Wildlife and Luxury formats with local specialist guides.
• Bhutan Holidays Immersive Bhutan trips covering tsechu festivals, trekking, cultural experiences and stays in characterful hotels from luxury lodges to adventure camps.
• Borneo Holidays Wildlife-focused Borneo (Malaysian Borneo) holidays built around conservation, naturalist guides and ecosystems including Sepilok, the Kinabatangan River, Danum Valley and island destinations.
• Thailand Holidays Thailand holidays emphasising authentic experiences beyond typical tourist routes, covering Bangkok, Chiang Mai, the southern islands and off-the-beaten-track regions, with ethical elephant sanctuaries.
• Vietnam Holidays Vietnam holidays moving beyond standard north-to-south routes, with focus on the Mekong Delta, Hoi An, Hue, Hanoi and lesser-seen rural areas, supported by private guides.
• Indonesia Holidays Indonesia multi-island holidays across Bali, Java, Flores, Sulawesi, Komodo and Raja Ampat, with wildlife encounters, cultural immersion and phinisi boat trips.
• Cambodia Holidays Cambodia holidays focused on Angkor Wat, Siem Reap, Phnom Penh, the coast (Kep, Kampot), the Cardamom Mountains and the northeast, with immersive cultural experiences.
• The Maldives Holidays Maldives holidays positioned as the final chapter after a mainland Asia adventure, offering overwater villas, snorkelling and combinations with Sri Lanka or India.
• Laos Holidays Laos holidays emphasising unhurried exploration along the Mekong River, covering Luang Prabang, northern Laos, the Plain of Jars and southern regions with boat journeys and village experiences.
• Nepal Holidays Nepal holidays built around community experiences, cultural immersion and trekking, with stays in boutique hotels and lodges across Kathmandu Valley, Chitwan and the Annapurna region.
• Oman Holidays Oman holidays across desert, mountains, coast and cultural sites, with luxury accommodation and experiences including Bedouin hosting and dhow sailing.
• Kerala Encompassed A 23-day signature Kerala itinerary covering south-to-north landscapes from coastal lowlands to tea-covered hills, including the Alleppey backwaters, Munnar tea plantations, Periyar wildlife and a beach conclusion.

Named customers10 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Audley Travel: UK-headquartered bespoke travel specialist designing tailor-made itineraries worldwide with destination specialists and a consultative sales model — directly mirrors ETG's structure and customer experience.
• Black Tomato: Premium UK bespoke travel agency offering tailor-made, experience-led holidays with a strong creative brand and consultative GTM — comparable model, customer base, and average booking value to ETG.
• Wild Frontiers: UK-based adventure and cultural tour operator specialising in off-the-beaten-path destinations, with deep Asia coverage. Comparable bespoke, expert-led model and similar focus on immersive, authentic experiences.
• Turquoise Holidays: UK boutique travel company focused on the Indian Ocean and Asia, offering tailor-made honeymoons and beach/cultural holidays. Direct overlap with ETG's Maldives, Sri Lanka, and India offerings.
• Original Travel: UK bespoke travel company curating worldwide tailor-made itineraries with a network of destination experts. Closely comparable direct-to-consumer, specialist-driven model.
• Cazenove+Loyd: London-based luxury bespoke travel agency offering tailor-made, high-touch itineraries to a similar premium client base. Comparable GTM, customer demographic, and high-ticket booking profile.
• ITC Luxury Travel: UK luxury tour operator providing bespoke, long-haul tailor-made holidays including Asia — directly comparable in product mix, average trip value, and consultative sales process.
• Scott Dunn: UK luxury tour operator specialising in tailor-made family holidays and honeymoons worldwide, with strong Asia coverage. Comparable in family/couple customer segments and premium pricing tier.
• Travel The Unknown: UK specialist tour operator focused on off-the-beaten-path destinations including strong Asia coverage, with a similar expert-led, tailor-made product offering.

Broad incumbents

• Trailfinders: Large UK travel agency offering flights, hotels, tours, and tailor-made holidays globally. Overlaps with ETG in bespoke Asia trips but operates at much larger scale and broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/experiencetravel
• Instagraminstagram.com/experiencetravelgroup
• Xx.com/ExpTrav
• LinkedInlinkedin.com/company/experience-travel-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Experience Travel Group