Shields Motor Company

What Shields Motor Company does

Shields Motor Company is an automotive dealership center. They offer vehicle needs.With the assistance of their helpful financial experts, customers can find a great bargain on one of the many new and used Chrysler, Dodge, and Jeep automobiles that they keep in stock.

Name

Shields Motor Company

Legal name

Shields Motor Co Inc.

Website

https://www.shieldsmotorchryslerdodgejeep.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Shields Motor Company is an automotive dealership and service center.

Ownership category

akta.pro rank

Headquarters

HQ city

Chanute

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Chrysler, Dodge, Jeep, and Ram vehicles. The dealership is an authorized FCA US LLC dealer selling the full line of Stellantis brand vehicles. Revenue is generated through vehicle sales at MSRP minus any applicable discounts, rebates, or manufacturer incentives.
2. Used Vehicle Sales: Sale of certified pre-owned and used vehicles. Inventory includes trade-ins and off-lease vehicles from various brands. Vehicles undergo 125-point inspection and include warranties. Admin fee of $250 added to each transaction.
3. Vehicle Financing: Financing services for vehicle purchases through partnerships with lenders. Offers include 0% APR for 60 months on select models, college grad programs with $500 bonus cash, and trade-in bonus programs.
4. Service and Parts: Full-service automotive shop, body shop, and detail center. Services include scheduled maintenance, repairs, parts sales (Mopar), and collision repair. Includes complimentary first oil change with new vehicle purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Shields Motor Company is an authorized Chrysler, Dodge, Jeep, and Ram franchise dealership that sells new and certified pre-owned vehicles to retail consumers. It complements vehicle sales with an integrated service department that provides mechanical repair, an on-site auto body shop for collision work, professional detailing, Mopar parts and accessories, vehicle financing through third-party lenders, and trade-in appraisal services. All operations are delivered from a single location in Chanute, Kansas, serving Southeast Kansas.

Product overview

Shields Motor Company Inc is a family-owned Chrysler Dodge Jeep Ram (CDJR) franchise dealership operating as a traditional automotive dealership. The core offering consists of new vehicle sales across four major brands (Chrysler, Dodge, Jeep, Ram) and certified pre-owned vehicles. The dealership provides a full suite of ancillary services including an on-site service department for mechanical repairs, auto body shop for collision work, professional detailing center, and Mopar parts department. Vehicle financing and trade-in appraisal services are offered through third-party financial partners. The company has been in business for over 35 years in Chanute, Kansas, serving Southeast Kansas customers.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales (Chrysler, Dodge, Jeep, Ram) Sale of new Chrysler, Dodge, Jeep, and Ram vehicles from the manufacturer's full CDJR lineup, including cars, SUVs, trucks, and minivans, sold at MSRP with applicable manufacturer incentives.
• Certified Pre-Owned Vehicles Hand-selected, fully reconditioned pre-owned vehicles backed by a 125-point inspection, free Carfax report, 30-day exchange privilege, and Shields' 6-month/6,000-mile warranty.
• Vehicle Service and Repair Full-service automotive repair and maintenance facility offering scheduled service, oil changes, alignments, and mechanical repairs performed by certified technicians using Mopar parts.
• Auto Body Shop On-site collision repair and body work services to repair vehicle damage and restore appearance.
• Professional Detailing Professional vehicle cleaning and detailing services to restore and maintain vehicle appearance.
• Mopar Parts and Accessories Genuine Mopar replacement parts, accessories, and performance parts for Chrysler, Dodge, Jeep, and Ram vehicles available through the parts department.
• Vehicle Financing Financing facilitation for vehicle purchases, including credit applications, pre-qualification, and lender partnerships offering loan options and promotional programs.
• Vehicle Trade-In Appraisal Trade-in evaluation service that lets customers assess the value of their current vehicle as part of a purchase transaction, with options including Edmunds Trade-in and Kelley Blue Book valuation.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• FCA US LLC (Stellantis)coreChannel Partner/ Reseller/ DistributorAuthorized dealer franchise for Chrysler, Dodge, Jeep, and Ram brands. The dealership operates under FCA US LLC manufacturer programs, offers Stellantis financing options, uses Mopar parts and accessories, and participates in manufacturer incentive programs including Driveability/Automobility Program, Military Program, and various commercial incentive programs.
• DrivePlusSM MastercardminorChannel Partner/ Reseller/ DistributorBranded credit card program for vehicle purchases. The dealership promotes the DrivePlus Mastercard as a financing option accessible through their website, with referral link showing dealer code 43139.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Lithia Motors: One of the largest U.S. franchised automotive dealer groups operating across multiple OEMs and geographies. Highly comparable to Shields as it sells new vehicles, used vehicles, and offers F&I, parts, and service — though at vastly greater scale and brand breadth.
• AutoNation: Largest U.S. franchised dealer retailer with 250+ stores across multiple brands offering new/used vehicle sales, financing, service, and parts. Directly comparable business model to Shields (franchised retail with F&I and service revenue), with much broader geographic and brand diversification.
• Group 1 Automotive: Major U.S. franchised automotive retailer operating ~200 dealerships across multiple OEMs, with new/used vehicle sales, F&I, and service operations. Directly comparable model to Shields' franchised dealership approach, scaled nationally and in the U.K.
• Sonic Automotive: U.S. franchised dealer group with ~140 stores representing multiple OEMs including franchised dealerships and standalone EchoPark used-vehicle stores. Same fundamental franchised dealer model as Shields, with growing exposure to used-car and digital retailing.
• Asbury Automotive Group: U.S. franchised automotive retailer with ~150 new vehicle franchises plus Clicklane digital retailing platform. Mirrors Shields' franchised dealer model and is increasingly competing with single-point dealers via digital channels.
• CarMax: Largest U.S. used-vehicle retailer with ~240 stores and integrated F&I and reconditioning operations. Directly competes with Shields' certified pre-owned and used-vehicle sales business, with a stronger brand and digital retail capability.

Emerging players

• Carvana: Pure-play online used-vehicle retailer with vehicle vending machines and home delivery. Competes directly with Shields' used-vehicle and increasingly new-vehicle sales via its online-first, no-haggle model and aggressive pricing.
• Vroom: Online used-car retailer that competes directly with Shields' pre-owned vehicle business via a fully digital sales, financing, and home-delivery model. Represents the same digital disruption pressure that small franchised dealers face.

Broad incumbents

• Penske Automotive Group: Diversified international automotive retailer with luxury and premium franchise dealerships plus commercial truck retailing. Operates the same franchised dealer model as Shields but skews to higher-end brands (BMW, Mercedes, Audi) at much greater scale.
• Berkshire Hathaway Automotive: U.S. franchised dealer group and subsidiary of Berkshire Hathaway operating ~80 dealerships across multiple brands. Same franchised dealer model as Shields, with the backing of a major conglomerate providing scale and capital advantages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/100069938986612
• LinkedInlinkedin.com/company/shields-motor-company-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shields Motor Company