Jakob Maul

What Jakob Maul does

Jakob Maul GmbH (trading as MAUL) is a German brand manufacturer of office products and workplace equipment founded in 1912 and headquartered in Bad König, Germany. The company designs and produces its own MAUL-branded range across five core categories: lighting (approximately 50 LED, desk, floor, magnifier, and rechargeable lamp models with eco-design replaceable light sources compliant with EU Ecodesign Regulation 2019/2020), presentation technology (over 140 whiteboard and pinboard models plus flipcharts and moderation boards), ergonomic workplace equipment (standing desks, monitor stands, footrests, partition walls), general office supplies (clipboards, calculators, staplers, the patented Maulys clamps, notebooks), and hygiene and cleaning products. Products emphasize German manufacturing, sustainability (Blue Angel certification, cork-based boards, MAUL eco calculators made from 80% recycled plastic) and a triple quality-control process spanning production, final inspection, and goods-incoming inspection.

The company operates primarily as a direct-to-consumer and direct-to-business e-commerce business through its own German online storefront (maul.de), with all products shipped from its logistics center in the Odenwald region. It offers free shipping from €30, payment by invoice, and personal telephone and email consultation. Beyond its own products, MAUL acts as the official German distribution partner for three partner brands — Miquelrius (Spanish notebooks and stationery), Mebikon (German ADVANTouch digital displays and height-adjustment systems for education and business), and Rocada (Spanish presentation products and ergonomic office furniture) — integrating these into its catalog. Miquelrius and Mebikon are held as wholly-owned, brand-retained subsidiaries.

Revenue is generated through one-time product sales spanning consumer and B2B buyers, with publicly disclosed pricing ranging from roughly €5–10 for notebooks and office supplies to €100–400+ for furniture and presentation equipment; specialist products such as Mebikon ADVANTouch interactive displays (up to approximately €18,137 per unit) are quote-based and require consultation. The company serves a horizontal general office and business segment (B2C freelancers/home office and B2B organizations) alongside a vertical education and training segment, and maintains localized websites for Germany, France, the Netherlands, and Italy.

Name

Jakob Maul

Legal name

Jakob Maul GmbH

Website

https://maul.de

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

51–100 employees

Short description

Jakob Maul (MAUL) is a German brand manufacturer of office products—lighting, presentation technology, workplace equipment, and office supplies—selling direct-to-consumer and B2B via its maul.de e-commerce store and distributing partner brands to offices, businesses, and educational institutions.

Ownership category

akta.pro rank

Product category

Office Supplies and Equipment

NAICS

Office Furniture (including Fixtures) Manufacturing (33721), Office Supplies (except Paper) Manufacturing (339940)

SIC

Office Furniture (2520), Office Furniture (No Wood) (2522)

akta.pro primary industry

Consumer Products Injection Molding (Housewares, Toys, Personal Care) (IMANAFAE)

akta.pro secondary industry

Hygiene Packaging & Dispensing Systems (Dispenser Systems, Packs) (IMAMAGAJ)

Keywords

• Office supplies manufacturing
• Desk lighting products
• Presentation equipment
• Workplace furniture
• Ergonomic office equipment

Headquarters

HQ city

Bad König

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Direct E-Commerce Sales (B2C/B2B): MAUL sells its own branded products and partner brand products directly to end customers through its maul.de online store. Orders are shipped from the MAUL logistics center in the Odenwald region. The company offers free shipping from 30 EUR order value and invoice payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Jakob Maul (MAUL) is a German brand manufacturer (since 1912) that designs, produces, and sells a comprehensive portfolio of office supplies and workplace equipment, including lighting (LED desk and floor lamps), presentation technology (whiteboards, flipcharts, pin boards), ergonomic workplace equipment (partition walls, monitor stands, footrests), general office supplies (clipboards, calculators, staplers), and hygiene products. The company also serves as the official German distribution partner for complementary brands Miquelrius (notebooks), Mebikon (digital displays), and Rocada (presentation furniture).

Product overview

MAUL is a German brand manufacturer (since 1912) offering a comprehensive portfolio of office supplies and workplace equipment. The core product range comprises five main categories: Leuchten (lighting with ~50 LED models), Präsentationstechnik (presentation technology including 140+ Whiteboard models), Arbeitsplatz-Ausstattung (ergonomic workplace equipment), Bürobedarf (office supplies including the patented Maulys clamps), and Hygiene & Reinigung (hygiene products). Additionally, MAUL distributes complementary brands: Miquelrius (sustainable notebooks and backpacks from Spain since 1839), Mebikon (ADVANTouch digital displays and eQ Lift systems for education/business), and Rocada (Spanish presentation products and ergonomic office furniture including SKIN Whiteboards, Flipcharts, Drehstühle/Gaming chairs, and mobile workplaces). Products are characterized by quality manufacturing, sustainability focus (recycled materials, eco-design), and multi-stage quality control including production monitoring, final inspection, and incoming goods inspection.

Differentiator

Problem solved

Functional benefit

Brands

• maulys: Brand name for MAUL's innovative clip products and office accessories.
• smile@work
• greener@work
• MAUL Eco

Products and services

• MAUL Leuchten (Lighting) A complete program of approximately 50 lighting models including LED desk lamps, floor lamps, magnifier lamps, mobile rechargeable lamps, and replacement light sources, featuring eco-design with replaceable light sources for offices and home offices.
• MAUL Präsentationstechnik (Presentation Technology) Presentation products including over 140 whiteboard and pinboard models, flipcharts, mobile boards, moderation boards, display cases, and magnets, manufactured in Germany for offices, schools, and conference facilities.
• MAUL Arbeitsplatz-Ausstattung (Workplace Equipment) Ergonomic workplace equipment including partition walls, standing desks, monitor arms, footrests, document holders, plan holders, wardrobes, wall clocks, and office furniture for modern workspaces.
• MAUL Bürobedarf (Office Supplies) Innovative office supplies including clipboards with patented clamping mechanisms, staplers, the proprietary Maulys clamps, scales, scissors, calculators, notebooks, and business backpacks for desk and general office use.
• MAUL Hygiene & Reinigung (Hygiene & Cleaning) Hygiene and cleaning products including contactless sanitizer dispensers, soap dispensers, waste containers, and cleaning accessories designed for washrooms and workspace environments.
• Miquelrius Notebooks and Stationery Distributed Spanish brand of notebooks, stationery, and business bags made from recycled materials, including the Eco Emotions series (100% recycled post-consumer material, FSC certified), produced in Parets del Vallés, Spain.
• Mebikon ADVANTouch Digital Displays Interactive digital touch displays for education and business, including ADVANTouch Pro, NEXUS, and vGAP series with capacitive touch, 40-point multi-touch, USB-C with 65W power delivery, and energy-efficient operation (ENERGY STAR certified models).
• Rocada Presentation and Office Furniture Spanish-made presentation products and office furniture including the SKIN Whiteboard series, Flipcharts, ergonomic office chairs, gaming chairs, mobile workstations, and modular partition walls, distributed exclusively in Germany through MAUL.

Quantifiable outcome

• Products are subjected to three quality checks: during production, at final manufacturing inspection, and at goods-incoming inspection, following certified testing procedures.
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature13 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Miquelrius (APLI PAPER S.A.U.)coreChannel Partner/ Reseller/ DistributorMAUL serves as the official partner for Miquelrius products in Germany, distributing notebooks, stationery, and bags made from recycled materials. Miquelrius is a Spanish subsidiary of APLI PAPER S.A.U. with over 180 years of experience (since 1839) manufacturing notebooks and stationery. All Miquelrius products are manufactured in-house at their facility in Parets del Vallés, Spain. The partnership emphasizes reliable delivery, short distances, and first-class service from an experienced German brand company. Miquelrius products carry FSC and PEFC certifications for sustainable forest management.
• Mebikon GmbHcoreChannel Partner/ Reseller/ DistributorMAUL is the official partner for Mebikon products in Germany. Mebikon, based in Nürnberg, develops future-oriented media solutions for educational institutions and businesses, including ADVANTouch digital whiteboards, eQ Lift Systems, mP Height Systems, and wB Writing Boards. Mebikon holds ISO 14001:2015 certification and participates in climate protection projects in cooperation with WWF. Production is audited annually by TÜV as part of a manufacturing facility inspection. The partnership provides customers with reliable delivery, short logistics routes, and German-language consultation from a trusted German brand company.
• Rocada S.L.coreChannel Partner/ Reseller/ DistributorMAUL is the official partner for Rocada products in Germany. Rocada is a Spanish manufacturer of office furniture and presentation products, headquartered near Barcelona. As a family-owned company with its own development department, Rocada produces high-quality, sustainable products made from metal and wood. Rocada's production center holds ISO 9001:2015 and ISO 14001:2015 certifications, and products such as the frameless PRO-Whiteboard R6520 carry the GS testing mark from TÜV SÜD. MAUL handles distribution, logistics from the Odenwald center, and German-language customer support.
• WWF (World Wide Fund for Nature)minorStrategic or Co-development PartnerMebikon participates in climate protection projects in cooperation with WWF, underscoring its holistic commitment to quality and sustainability. This partnership reflects Mebikon's environmental responsibility beyond ISO certification.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Lyreco: Lyreco is a large European distributor of office supplies and workplace products operating across DACH and pan-Europe. Competitor to MAUL in B2B office procurement but at vastly larger scale and with a broader catalog across thousands of suppliers.
• Vitra: Vitra is a Swiss premium office furniture and design manufacturer with global reach. Comparable in office furniture and ergonomic workspace categories but serves a much higher-end segment with designer-led collections rather than MAUL's mid-market office furniture range.
• Hamelin (Exacompta Clairefontaine group): Hamelin is a large European stationery and office supplies manufacturer (notebooks, binders, filing). Comparable to MAUL's Bürobedarf and Miquelrius notebook distribution line but at significantly larger scale across multiple European brands.
• Staples Germany / Staples Europe: Staples is a global office supplies omnichannel retailer with significant DACH presence. Broad incumbent competitor to MAUL in the same office supplies and workplace equipment categories, leveraging much larger scale and enterprise contracts.

Direct peers

• Legamaster: Legamaster is a Netherlands-based manufacturer of presentation boards, interactive displays, and office communication products. Direct overlap with MAUL's presentation technology and Mebikon partner display portfolio, both serving European B2B and education channels.
• Tarifold: Tarifold is a French manufacturer of document holders, magnifiers, and presentation accessories for offices. Comparable mid-sized European office supplies manufacturer focused on B2B ergonomic and visual communication tools, similar niche to MAUL's workstation accessories.
• Franken (now part of Durable Group): Franken is a German office accessories and visual communication brand now operated under the Durable Group, producing boards, magnifiers, and presentation tools. Direct German peer to MAUL in overlapping product categories and channel positioning.
• Sigel: Sigel is a German manufacturer of presentation products (whiteboards, flipcharts, moderation boards) and office accessories. Closely comparable to MAUL's Präsentationstechnik line in target market, product type, and DACH-focused distribution.
• Bi-office (Bi-silque): Bi-office is a European manufacturer of whiteboards, visual communication, and office presentation products, headquartered in Portugal with pan-European distribution. Directly comparable to MAUL's whiteboard/flipchart portfolio and active in adjacent DACH and Southern European markets.
• Durable: Durable is a German office supplies manufacturer (clipboards, name badges, signage, organizational products) with heritage dating to 1920. Directly comparable to MAUL as a German DACH-focused brand manufacturer of small office accessories and presentation products serving B2B and B2C channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maulgmbh

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jakob Maul