Hagen Invent

What Hagen Invent does

Hagen Invent GmbH & Co. KG is a Düsseldorf-based live communication and experiential marketing agency founded in 1979, operating as part of the international MCI Group network of 60 offices across 31 countries. The firm delivers end-to-end event marketing — conception, consulting, hospitality, project management, travel logistics under its own IATA license, and on-site execution — for enterprise clients ranging from German Mittelstand firms to DAX 30 corporations, with marquee relationships in automotive (BMW Group, Ford Deutschland, Mazda) and financial services (DZ BANK, BFL Leasing, Barmenia). Its service portfolio is structured around four pillars: strategic consulting, project execution, digital integration (including hybrid/virtual formats with AI-assisted interaction tools), and sustainability-oriented "Legacy Events," manifested across 14 specialized event categories spanning incentive travel, press and influencer events, conferences, galas, product launches, roadshows, and employee events.

The business runs on a project-based professional services model: ~15 full-time staff are augmented by a deep freelance bench covering hospitality, brand strategy, conception, flight logistics, event technology, design, and trade fair construction. Commercial activity is driven by direct enterprise sales, competitive pitches, and RFPs targeting corporate communications, marketing, and HR buyers, supported by a content marketing engine of website case studies and active LinkedIn/Instagram/Facebook channels. The firm holds ISO 27001, ISO 27701, and TISAX (with prototype protection) certifications, qualifying it for confidential automotive and financial engagements. Pricing is not publicly disclosed; fees are negotiated per project based on scope, complexity, and client requirements.

Geographically, the agency executes projects worldwide — including the USA, China, Dubai, South Africa, Albania, Portugal, India, and Seychelles — leveraging the MCI Group footprint. Quantified outcomes include BMW's 100th anniversary celebration with 70,000 visitors, a Ford DACH dealer event with 2,500+ participants in 1.5 days, the BMW GS Trophy 2022 covering 1,229 km across 21 nations, and the BMW X7 USA press launch roadtrip of 7,446 km across 11 states, demonstrating capacity for large-scale international production.

Name

Hagen Invent

Legal name

HAGEN INVENT GmbH & Co. KG

Website

https://hagen-invent.de

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Event Marketing & Live Communication Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Event Strategy & Experience Design (BPAFAGAA)

akta.pro secondary industries

Product Launches & Brand Activations (Experiential Marketing) (MPAGAHAD), Incentive Travel Programs & Retreat Events (Offsites) (MPAGAHAH), Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK), Internal Communications & Change Management Events (THAHAIAG)

Keywords

• Live communication agency
• Event marketing services
• Incentive travel management
• Corporate event production
• Hybrid event solutions

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Event Marketing & Live Communication Services: Full-service agency model providing conception, consulting, and implementation of events, incentives, conferences, and product launches. Revenue generated through project-based professional services fees.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Hagen Invent is an engagement marketing and live communication agency that conceives, plans, and executes brand experiences, corporate events, incentive trips, conferences, product launches, and hybrid events for enterprise clients. The agency offers an integrated portfolio covering strategic consulting, project management with in-house hospitality and IATA-licensed travel logistics, and digital transformation of live events through hybrid and immersive formats. Its offering is organized around four service pillars (Konzeption und Beratung, Umsetzung und Projektmanagement, Digitale Vernetzung und Transformation, Legacy Events und Nachhaltigkeit) and materialized across 14 specialized event categories.

Product overview

Hagen Invent is an engagement marketing agency (part of the MCI Group) offering live communication services as a unified portfolio rather than discrete software products. The service portfolio consists of four core pillars: Konzeption und Beratung (strategic consulting), Umsetzung und Projektmanagement (project execution), Digitale Vernetzung und Transformation (digital integration), and Legacy Events und Nachhaltigkeit (sustainability). These foundational services manifest across 14 specialized event categories including Incentive-Reisen, Presse & Influencer Events, Tagungen & Kongresse, Gala-Veranstaltungen, Product Launch Events, Roadshows, Virtuelle & hybride Events, Inszenierungen & Show-Konzepte, and Mitarbeiter Events & Teambuilding. The company serves automotive, finance, and corporate clients through end-to-end event management from strategy through execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Konzeption und Beratung (Conception and Consulting) Strategic consulting services for event planning, including 360-degree thinking, event orchestration, and intelligent accompanying communication for measurable, long-term impact. Targeted at enterprise corporate communications, marketing, and HR decision-makers.
• Umsetzung und Projektmanagement (Execution and Project Management) Project execution services translating visions into experiences, coordinating all teams and service providers while managing budgets, with worldwide destination and logistics expertise. Targeted at enterprise clients running multi-country events.
• Digitale Vernetzung und Transformation (Digital Networking and Transformation) Bridges between humans and algorithms through hybrid event formats that seamlessly merge virtual and real worlds using immersive technologies and AI. Targeted at enterprise clients seeking hybrid and digital-first event formats.
• Legacy Events und Nachhaltigkeit (Legacy Events and Sustainability) Event design with responsibility for environment, neighborhood, and climate, including sustainability-focused incentives that demonstrate sustainability leadership in practice. Targeted at enterprise clients with ESG commitments.
• Incentive-Reisen (Incentive Travel) Premium incentive travel programs for dealers, top performers, and sales teams including international destinations and once-in-a-lifetime experiences. Delivered using the agency's own IATA license for flight logistics.
• Presse & Influencer Events (Press and Influencer Events) Press and influencer events including product launches, press trips, and media engagement campaigns for automotive, finance, and corporate clients.
• Tagungen & Kongresse (Conferences and Congresses) Conference and congress organization including stakeholder dialogues, investment forums, and multi-day convention formats with high-profile speakers. Targeted at financial institutions and large enterprises.
• Gala-Veranstaltungen & Ehrungen (Gala Events and Award Ceremonies)

Quantifiable outcome

• Successfully executed BMW Group's 100th anniversary celebration with 70,000 visitors
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• MCI GroupflagshipOthersHagen Invent is embedded in the international MCI Group organization with 60 offices in 31 countries. This partnership provides global reach, shared resources, and access to worldwide destination networks while maintaining local German market expertise.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hageninvent
• LinkedInlinkedin.com/company/hagen-invent-gmbh-&-co-kg
• Instagraminstagram.com/hagen_invent

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hagen Invent