Yesky
Yesky (天极网) is a Chinese IT consumer media portal founded in 1997, providing technology news, product reviews, buying guides, and price comparison tools to Chinese consumers. It monetizes primarily through display advertising and affiliate referral traffic to e-commerce merchants.
- Company typePrivate
- Founded1997
- HeadquartersBeijing, China
- Headcount501–1,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What Yesky does
Yesky (天极网) is a privately held Chinese digital media company operating one of the country's longest-running IT consumer portals. Founded in February 1997 as the website of the "Computer Report" newspaper and formally launched under the yesky.com domain in March 2000, the company is registered in Chongqing, China (per its ICP filing 渝ICP) and employs 501–1,000 people. The platform is structured around a "four platforms + six groups" content model that aggregates technology news, product reviews, buying guides, price comparison data, image galleries, video content, and community Q&A across categories including mobile devices, notebooks, DIY PC hardware, digital imaging, smart home appliances, enterprise IT, and automotive technology.
The product surface spans several owned-and-operated properties: a searchable product database (product.yesky.com) covering consumer electronics specifications and pricing; a news vertical (news.yesky.com); a dedicated video platform (v.yesky.com); an image gallery; a buying guide section; an RSS syndication service with 30+ topic channels; the annual "IT Impacts China" (IT影响中国) awards campaign; and an Enterprise Club (企业俱乐部) B2B engagement vertical. Yesky distributes content through its main website, a mobile-optimized site, a WeChat public account, Weibo, Toutiao, and RSS feeds. No public APIs, SDKs, or proprietary technology products are documented; the technology stack is conventional web publishing rather than a software platform.
The business is monetized almost entirely through two streams: (1) display and sponsored-content advertising sold to technology brands, OEMs, and retailers targeting Chinese consumers, and (2) affiliate/referral commissions generated when users click through to merchants and e-commerce platforms from product listings and comparison pages. The platform is free to end users; no subscription, paywall, or transaction fees are charged to consumers. Zhigao Li is listed as CEO. No parent company, institutional investors, funding rounds, M&A activity, or public-market listing are disclosed in the source data.
Yesky firmographics
Firmographics- Name
- Yesky
- Legal name
- Yesky.com (天极网)
- Website
- https://yesky.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Yesky (天极网) is a Chinese IT consumer media portal founded in 1997, providing technology news, product reviews, buying guides, and price comparison tools to Chinese consumers. It monetizes primarily through display advertising and affiliate referral traffic to e-commerce merchants.
- Ownership category
- akta.pro rank
Yesky industry classification
Industry- Product category
- Technology Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Information (51)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where Yesky is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Yesky business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising: The platform generates revenue through display advertising and sponsored content placements for brands and companies in the technology sector.
- Affiliate/Referral: Revenue is generated through referral traffic to merchants and e-commerce platforms when users purchase products through product links and price comparisons.
Distribution channels3 records
Marketing channels6 records
Yesky product offering
Product offeringCore offering
Yesky operates an IT consumer media portal that provides technology news, product reviews, buying guides, and a comprehensive product database covering consumer electronics, computing hardware, smart home appliances, DIY components, and enterprise technology. The platform monetizes primarily through display advertising, sponsored content, and affiliate/referral relationships with merchants and brands. It also runs the annual "IT Impacts China" (IT影响中国) editorial award event and an Enterprise Club (企业俱乐部) for B2B brand engagement.
Product overview
Yesky (天极网) is China's first IT consumer portal, established in 1997 as the website of "Computer Report" newspaper and officially launched with the yesky.com domain in 2000. The platform operates as a comprehensive technology media and product intelligence service, featuring a product database, news coverage, product reviews, video content, image galleries, and buying guides across multiple technology categories including mobile phones, notebooks, desktop computers, digital cameras, VR/AR, smart home appliances, DIY hardware (CPUs, GPUs, storage), and enterprise/business technology. The "四大平台" (four major platforms) + "六大群组" (six major groups) service model provides one-stop IT consumption guidance. The platform also organizes the annual "IT影响中国" (IT Impacts China) award event and maintains an Enterprise Club for B2B engagement.
Differentiator
Problem solved
Functional benefit
Products and services
- Yesky Product Database (天极网产品库)
- Yesky News & Information (天极网新闻资讯)
- Yesky Product Reviews (天极网评测)
- Yesky Video Content (天极网视频)
- Yesky Buying Guide (天极网导购)
- Enterprise Club (企业俱乐部)
Companies that use Yesky
Customer profileSegments1 record
Ideal customer profiles2 records
Yesky technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Yesky partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Yesky competitors and assessment
Company assessmentDirect peers
- IT之家 (ITHome): ITHome is a major Chinese consumer-tech news, reviews, and product database site covering mobile, PC, AI, and enterprise technology, monetized through display ads and affiliate links — overlapping almost one-to-one with Yesky's news, reviews, and product-database content.
- ZOL (中关村在线): ZOL is China's leading IT product database and reviews portal, offering product specs, prices, reviews, and buying guides across PCs, mobile, and DIY — directly comparable to Yesky's core product-database and review offering for the same Chinese tech consumer audience.
- PConline (太平洋电脑网): PConline is a long-standing Chinese IT consumer portal with product databases, reviews, and buying guides across mobile, PC, and home electronics, going after the same ad and affiliate budgets as Yesky.
- 太平洋汽车网 (PCAuto): PCAuto runs the same consumer-media-and-affiliate playbook as Yesky but applied to the auto vertical, including product specs, reviews, dealer referrals, and editorial content — a useful comparable for the business model and unit economics.
Broad incumbents
- 汽车之家 (Autohome): Autohome is China's leading online auto media destination, combining editorial content, product databases, reviews, and dealer/affiliate leads — the deepest consumer-vertical media and lead-generation comparable for Yesky's adjacent electronics-comparable model.
- 网易科技 (NetEase Tech): NetEase Tech is a major Chinese tech news and reviews destination with broad consumer-tech coverage, monetized through ads and branded content — overlapping with Yesky's news and reviews vertical and competing for the same ad inventory.
- CNET: CNET is a long-established English-language tech reviews and consumer-electronics media brand that monetizes through ads, affiliate commerce, and product-comparison content — structurally analogous to Yesky's reviews + affiliate model.
- 新浪科技 (Sina Tech): Sina Tech is the technology vertical of Sina, one of China's largest internet portals; it produces tech news, reviews, and product coverage that competes directly with Yesky's news and review content for the same Chinese consumer audience and ad budgets.
- Tom's Hardware: Tom's Hardware is a leading global DIY PC, component, and consumer-electronics review site with strong affiliate monetization — directly comparable to Yesky's DIY/CPU/GPU/storage coverage and affiliate revenue model.
- Engadget: Engadget is a global consumer-tech news and review site operating adjacent to Yesky in scope (mobile, PC, smart home, AI) and relying on a similar ad + affiliate mix, making it a useful international comparable for traffic and monetization profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Yesky social profiles
Digital presenceYesky financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yesky leadership team
Management profileNumber of profiles
Profiles1 record
Yesky funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yesky M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yesky
What does Yesky do?
Yesky operates an IT consumer media portal that provides technology news, product reviews, buying guides, and a comprehensive product database covering consumer electronics, computing hardware, smart home appliances, DIY components, and enterprise technology. The platform monetizes primarily through display advertising, sponsored content, and affiliate/referral relationships with merchants and brands. It also runs the annual "IT Impacts China" (IT影响中国) editorial award event and an Enterprise Club (企业俱乐部) for B2B brand engagement.
Is Yesky a public or private company?
Yesky is a private company. It is classified as unknown and is currently operating.
When was Yesky founded?
Yesky was founded in 1997. It employs 501 to 1,000 people.
Where is Yesky based?
Yesky is headquartered in Beijing, China, in the Asia region.
How does Yesky make money?
Two revenue lines are on record. Advertising is the primary driver. The others are affiliate/Referral.
Who are Yesky's main competitors?
Direct peers on record are IT之家 (ITHome), ZOL (中关村在线), PConline (太平洋电脑网) and 太平洋汽车网 (PCAuto). Broad incumbents are 汽车之家 (Autohome), 网易科技 (NetEase Tech), CNET, 新浪科技 (Sina Tech), Tom's Hardware and Engadget.
Does Yesky have an API?
No public API is recorded for Yesky.
What industry is Yesky in?
Yesky's product category is Technology Media. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure. Its NAICS code is 51621 and its SIC code is 7311.