Aleva Naturals
Aleva Naturals is a Toronto-based private Canadian manufacturer of plant-based, vegan-certified baby skincare, bamboo wipes, maternal care, and baby-safe household cleaning products, sold through its Shopify DTC storefront and major North American retailers including Walmart, Amazon, Toys"R"Us, Loblaw, and Sobeys.
- Company typePrivate
- Founded2008
- HeadquartersToronto, Canada
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Aleva Naturals firmographics
Firmographics- Name
- Aleva Naturals
- Legal name
- Aleva Naturals
- Website
- https://alevanaturals.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Aleva Naturals is a Toronto-based private Canadian manufacturer of plant-based, vegan-certified baby skincare, bamboo wipes, maternal care, and baby-safe household cleaning products, sold through its Shopify DTC storefront and major North American retailers including Walmart, Amazon, Toys"R"Us, Loblaw, and Sobeys.
- Ownership category
- akta.pro rank
Aleva Naturals industry classification
Industry- Product category
- Natural Baby & Maternal Personal Care
- NAICS
- Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Baby Bath & Cleansing (CRABAJAA)
- akta.pro secondary industries
- Personal Care Wipes & On-the-Go Hygiene (Non-medical) (CRADANAJ), Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG)
Keywords
Where Aleva Naturals is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Aleva Naturals business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct E-commerce Sales: Revenue generated through direct-to-consumer sales via the company's Shopify-powered online storefront
- Retail Distribution: Revenue through distribution to major retail chains including Toys"R"Us, Walmart, Amazon, Loblaw, Sobeys, and specialty retailers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
| Unit Pricing | Pay-as-you-go | Economy/Bulk Packs |
Go-to-market motion1 record
Distribution channels9 records
Marketing channels4 records
Aleva Naturals product offering
Product offeringCore offering
Aleva Naturals manufactures and sells natural, plant-based, vegan-certified personal care and household products targeted at mothers and babies. Its portfolio includes baby skincare (shampoo + body wash, lotion, diaper cream, sleep easy line), bamboo baby wipes (including biodegradable and specialty variants), maternal care items such as a foaming intimate wash, and baby-safe household cleaners like bottle & dish soap and stain & laundry bars. Products are manufactured in Canada, free of parabens, phthalates, sulfates, and dyes, and are sold direct-to-consumer via Shopify and through major retail chains in Canada and the United States.
Product overview
Aleva Naturals is a Canadian company offering a portfolio of natural, plant-based, and vegan-certified personal care and household products specifically formulated for babies and mothers. The core product lineup includes Baby Skincare Essentials (2 in 1 Shampoo + Body Wash, Baby Lotion Face + Body Moisturizer, Soothing Diaper Cream, and Sleep Easy Shampoo & Body Wash), the Bamboo Baby sub-brand (Bamboo Baby Wipes and Bamboo Baby Specialty Wipes), and Mommy Care products (Foaming Intimate Wash). Supporting product lines include Baby Safe Household Cleaning Products (Bottle & Dish Soap, Stain & Laundry Bar), Outdoor Care, and Whole Body Deodorant. All products share key brand attributes: being hypoallergenic, free of parabens, phthalates, sulfates, and harsh chemicals, and are primarily manufactured in Canada.
Differentiator
Problem solved
Functional benefit
Products and services
- 2 in 1 Shampoo + Body Wash Ultra-sensitive shampoo and body wash combined in one product for convenient baby bathing. Hypoallergenic and free of parabens, phthalates, sulfates, and dyes, designed for newborns and babies with sensitive skin.
- Baby Lotion Face + Body Moisturizer Daily soothing moisturizer enriched with Oatmeal Extracts, Bisabolol, Jojoba Oil and Vitamin E. Formulated for newborns and babies with very dry and sensitive skin, safe for use on face and body.
- Soothing Diaper Cream Smooth, non-greasy diaper cream enriched with Organic Shea Butter, Aloe Vera, and Natural Calendula. Free of Zinc Oxide, making it suitable for both disposable and cloth diapers.
- Sleep Easy Shampoo & Body Wash Cleansing and calming shampoo and body wash enriched with Lavender and Chamomile Oils to soothe and relax babies into a restful sleep. Designed for nighttime bath routines.
- Bamboo Baby Sensitive Wipes - Economy Pack (432 ct.) Biodegradable bamboo fiber baby wipes enriched with Organic Aloe Vera, Chamomile, Natural Tea Tree, and Lavender Oils. Chlorine-free, unbleached, and ultra-soft, designed for sensitive skin.
- Bamboo Baby Wipes - Economy Pack (480 ct.) Feathery soft and durable bamboo baby wipes enriched with Organic Aloe Vera and Lavender Oil. Biodegradable within 21 days, suitable for newborns, babies and toddlers.
- Foaming Intimate Wash pH-balanced feminine intimate wash enriched with Organic Witch Hazel and Natural Tea Tree Oil. Hypoallergenic and free of harsh chemicals, designed for use during pregnancy and postpartum.
- Whole Body Deodorant pH-balanced deodorant designed for sensitive skin that helps control chafing and odor while keeping skin soft and comfortable.
- Baby Sunscreen Stick Mineral-based sun protection product designed for babies, available in convenient stick format for easy application.
- Bottle & Dish Soap - Fragrance Free Coconut oil-derived dish soap for cleaning baby bottles, sippy cups, utensils, pacifiers, and toys. Fragrance-free formula removes breast milk and formula residue.
- Stain & Laundry Bar - Duo Pack Plant-based stain removing bar enriched with coconut oil for all fabric types including cloth diapers. SLS/SLES and Dioxane free.
Quantifiable outcome
- Bamboo Baby Wipes are biodegradable within 21 days and meet city compost timeline requirements of 90 days
Companies that use Aleva Naturals
Customer profileSegments4 records
Ideal customer profiles3 records
Aleva Naturals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature5 records
Aleva Naturals partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Toys"R"Us CanadacoreMajor Canadian retail chain partner selling Aleva Naturals baby care products in physical stores and online
- Walmart CanadacoreNational Canadian retailer offering Aleva Naturals products across stores and online marketplace
- Amazon.cacoreLeading Canadian e-commerce marketplace distributing Aleva Naturals products to consumers nationwide
- Amazon.comcoreUS e-commerce marketplace enabling US market distribution for Aleva Naturals products
- ShopifycoreE-commerce platform powering the Aleva Naturals online store (shop.alevanaturals.com)
Scale indicators2 records
Recent moves3 records
Expansion highlights5 records
Aleva Naturals competitors and assessment
Company assessmentDirect peers
- California Baby: California Baby is a direct peer in natural, vegan, and allergen-conscious baby skincare, shampoos, and body washes. Overlapping formulation philosophy and target customer of safety-conscious parents make it highly comparable.
- The Honest Company: The Honest Company is a direct peer — it offers a comparable portfolio of plant-based, vegan, and cruelty-free baby care, wipes, household cleaning, and personal care products sold through DTC e-commerce plus major retail partners (Target, Amazon, Walmart).
- Babyganics: Babyganics is a direct peer in natural and plant-based baby care, including wipes, skincare, and household cleaning, sold through mass retail (Amazon, Target, Walmart) — directly overlapping Aleva's positioning and channel mix.
- Mustela: Mustela is a direct peer producing natural, plant-based baby skincare, bath, and maternity care products sold via DTC, pharmacy, and specialty baby retailers — highly comparable product portfolio and customer base.
Broad incumbents
- Tom's of Maine (Colgate-Palmolive): Tom's of Maine is a broad incumbent in natural personal care owned by Colgate-Palmolive. It operates with similar plant-based and cruelty-free positioning, and its scale and parent-company distribution create a competitive benchmark for Aleva.
- Pampers (Procter & Gamble): Pampers is a broad incumbent in baby wipes and diapers sold in essentially every major retailer. Its premium 'Pure' line competes head-to-head with Aleva's Bamboo Baby Wipes at the shelf-level in the same retailers.
- Huggies (Kimberly-Clark): Huggies is a broad incumbent in baby wipes and diapers with strong national distribution. Its 'Natural Care' and 'Clean' sub-lines overlap with Aleva's positioning in the wipes category.
- Johnson's Baby (Johnson & Johnson): Johnson's Baby is a broad incumbent in baby bath, skincare, and wipes with massive global distribution. Its natural/clean sub-line competes directly with Aleva in retail aisles, even though its core portfolio is mass-market conventional.
Emerging players
- Earth Mama Organics: Earth Mama Organics is an emerging player focused on organic, plant-based pregnancy, postpartum, and baby care. Its narrow but overlapping product range in maternal and infant care makes it a relevant niche peer.
- The Moms Co. The Moms Co. is an emerging player in natural, toxin-free baby and maternity care, primarily DTC and India-focused. Its product range and clean-beauty positioning make it a thematically comparable emerging brand, though regional.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Aleva Naturals social profiles
Digital presenceAleva Naturals compliance and trust
Trust signalCompliance4 records
Aleva Naturals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aleva Naturals leadership team
Management profileNumber of profiles
Aleva Naturals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aleva Naturals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aleva Naturals
What does Aleva Naturals do?
Aleva Naturals manufactures and sells natural, plant-based, vegan-certified personal care and household products targeted at mothers and babies. Its portfolio includes baby skincare (shampoo + body wash, lotion, diaper cream, sleep easy line), bamboo baby wipes (including biodegradable and specialty variants), maternal care items such as a foaming intimate wash, and baby-safe household cleaners like bottle & dish soap and stain & laundry bars. Products are manufactured in Canada, free of parabens, phthalates, sulfates, and dyes, and are sold direct-to-consumer via Shopify and through major retail chains in Canada and the United States.
Is Aleva Naturals a public or private company?
Aleva Naturals is a private company. It is classified as unknown and is currently operating.
When was Aleva Naturals founded?
Aleva Naturals was founded in 2008. It employs 501 to 1,000 people.
Where is Aleva Naturals based?
Aleva Naturals is headquartered in Toronto, Canada, in the North America region.
How does Aleva Naturals make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution.
Who are Aleva Naturals's main competitors?
Direct peers on record are California Baby, The Honest Company, Babyganics and Mustela. Broad incumbents are Tom's of Maine (Colgate-Palmolive), Pampers (Procter & Gamble), Huggies (Kimberly-Clark) and Johnson's Baby (Johnson & Johnson). Emerging players are Earth Mama Organics and The Moms Co..
Does Aleva Naturals have an API?
No public API is recorded for Aleva Naturals.
What industry is Aleva Naturals in?
Aleva Naturals's product category is Natural Baby & Maternal Personal Care. Its primary akta.pro industry code is CRABAJAA, Baby Bath & Cleansing, with a secondary code of CRADANAJ, Personal Care Wipes & On-the-Go Hygiene (Non-medical). Its NAICS code is 32561 and its SIC code is 2840.