Aleva Naturals

Name

Aleva Naturals

Legal name

Aleva Naturals

Website

https://alevanaturals.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Aleva Naturals is a Toronto-based private Canadian manufacturer of plant-based, vegan-certified baby skincare, bamboo wipes, maternal care, and baby-safe household cleaning products, sold through its Shopify DTC storefront and major North American retailers including Walmart, Amazon, Toys"R"Us, Loblaw, and Sobeys.

Ownership category

akta.pro rank

Product category

Natural Baby & Maternal Personal Care

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABAJAA

Baby Bath & Cleansing

Consumer Products & Retail/Beauty & Personal Care/Baby & Child Personal Care

SECONDARYCRADANAJ

Personal Care Wipes & On-the-Go Hygiene (Non-medical)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

SECONDARYCRADANAG

Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Consumer Fragrances & Personal Care Manufacturing (Non-cosmetic)

Keywords

• Baby skincare products
• Natural baby care
• Biodegradable baby wipes
• Plant-based personal care
• Maternal care products

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct E-commerce Sales: Revenue generated through direct-to-consumer sales via the company's Shopify-powered online storefront
2. Retail Distribution: Revenue through distribution to major retail chains including Toys"R"Us, Walmart, Amazon, Loblaw, Sobeys, and specialty retailers

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels4 records

Core offering

Aleva Naturals manufactures and sells natural, plant-based, vegan-certified personal care and household products targeted at mothers and babies. Its portfolio includes baby skincare (shampoo + body wash, lotion, diaper cream, sleep easy line), bamboo baby wipes (including biodegradable and specialty variants), maternal care items such as a foaming intimate wash, and baby-safe household cleaners like bottle & dish soap and stain & laundry bars. Products are manufactured in Canada, free of parabens, phthalates, sulfates, and dyes, and are sold direct-to-consumer via Shopify and through major retail chains in Canada and the United States.

Product overview

Aleva Naturals is a Canadian company offering a portfolio of natural, plant-based, and vegan-certified personal care and household products specifically formulated for babies and mothers. The core product lineup includes Baby Skincare Essentials (2 in 1 Shampoo + Body Wash, Baby Lotion Face + Body Moisturizer, Soothing Diaper Cream, and Sleep Easy Shampoo & Body Wash), the Bamboo Baby sub-brand (Bamboo Baby Wipes and Bamboo Baby Specialty Wipes), and Mommy Care products (Foaming Intimate Wash). Supporting product lines include Baby Safe Household Cleaning Products (Bottle & Dish Soap, Stain & Laundry Bar), Outdoor Care, and Whole Body Deodorant. All products share key brand attributes: being hypoallergenic, free of parabens, phthalates, sulfates, and harsh chemicals, and are primarily manufactured in Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• 2 in 1 Shampoo + Body Wash Ultra-sensitive shampoo and body wash combined in one product for convenient baby bathing. Hypoallergenic and free of parabens, phthalates, sulfates, and dyes, designed for newborns and babies with sensitive skin.
• Baby Lotion Face + Body Moisturizer Daily soothing moisturizer enriched with Oatmeal Extracts, Bisabolol, Jojoba Oil and Vitamin E. Formulated for newborns and babies with very dry and sensitive skin, safe for use on face and body.
• Soothing Diaper Cream Smooth, non-greasy diaper cream enriched with Organic Shea Butter, Aloe Vera, and Natural Calendula. Free of Zinc Oxide, making it suitable for both disposable and cloth diapers.
• Sleep Easy Shampoo & Body Wash Cleansing and calming shampoo and body wash enriched with Lavender and Chamomile Oils to soothe and relax babies into a restful sleep. Designed for nighttime bath routines.
• Bamboo Baby Sensitive Wipes - Economy Pack (432 ct.) Biodegradable bamboo fiber baby wipes enriched with Organic Aloe Vera, Chamomile, Natural Tea Tree, and Lavender Oils. Chlorine-free, unbleached, and ultra-soft, designed for sensitive skin.
• Bamboo Baby Wipes - Economy Pack (480 ct.) Feathery soft and durable bamboo baby wipes enriched with Organic Aloe Vera and Lavender Oil. Biodegradable within 21 days, suitable for newborns, babies and toddlers.
• Foaming Intimate Wash pH-balanced feminine intimate wash enriched with Organic Witch Hazel and Natural Tea Tree Oil. Hypoallergenic and free of harsh chemicals, designed for use during pregnancy and postpartum.
• Whole Body Deodorant pH-balanced deodorant designed for sensitive skin that helps control chafing and odor while keeping skin soft and comfortable.
• Baby Sunscreen Stick Mineral-based sun protection product designed for babies, available in convenient stick format for easy application.
• Bottle & Dish Soap - Fragrance Free Coconut oil-derived dish soap for cleaning baby bottles, sippy cups, utensils, pacifiers, and toys. Fragrance-free formula removes breast milk and formula residue.
• Stain & Laundry Bar - Duo Pack Plant-based stain removing bar enriched with coconut oil for all fabric types including cloth diapers. SLS/SLES and Dioxane free.

Quantifiable outcome

• Bamboo Baby Wipes are biodegradable within 21 days and meet city compost timeline requirements of 90 days

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Toys"R"Us CanadacoreChannel Partner/ Reseller/ DistributorMajor Canadian retail chain partner selling Aleva Naturals baby care products in physical stores and online
• Walmart CanadacoreChannel Partner/ Reseller/ DistributorNational Canadian retailer offering Aleva Naturals products across stores and online marketplace
• Amazon.cacoreChannel Partner/ Reseller/ DistributorLeading Canadian e-commerce marketplace distributing Aleva Naturals products to consumers nationwide
• Amazon.comcoreChannel Partner/ Reseller/ DistributorUS e-commerce marketplace enabling US market distribution for Aleva Naturals products
• ShopifycoreTechnology or IntegrationE-commerce platform powering the Aleva Naturals online store (shop.alevanaturals.com)

Scale indicators2 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• California Baby: California Baby is a direct peer in natural, vegan, and allergen-conscious baby skincare, shampoos, and body washes. Overlapping formulation philosophy and target customer of safety-conscious parents make it highly comparable.
• The Honest Company: The Honest Company is a direct peer — it offers a comparable portfolio of plant-based, vegan, and cruelty-free baby care, wipes, household cleaning, and personal care products sold through DTC e-commerce plus major retail partners (Target, Amazon, Walmart).
• Babyganics: Babyganics is a direct peer in natural and plant-based baby care, including wipes, skincare, and household cleaning, sold through mass retail (Amazon, Target, Walmart) — directly overlapping Aleva's positioning and channel mix.
• Mustela: Mustela is a direct peer producing natural, plant-based baby skincare, bath, and maternity care products sold via DTC, pharmacy, and specialty baby retailers — highly comparable product portfolio and customer base.

Broad incumbents

• Tom's of Maine (Colgate-Palmolive): Tom's of Maine is a broad incumbent in natural personal care owned by Colgate-Palmolive. It operates with similar plant-based and cruelty-free positioning, and its scale and parent-company distribution create a competitive benchmark for Aleva.
• Pampers (Procter & Gamble): Pampers is a broad incumbent in baby wipes and diapers sold in essentially every major retailer. Its premium 'Pure' line competes head-to-head with Aleva's Bamboo Baby Wipes at the shelf-level in the same retailers.
• Huggies (Kimberly-Clark): Huggies is a broad incumbent in baby wipes and diapers with strong national distribution. Its 'Natural Care' and 'Clean' sub-lines overlap with Aleva's positioning in the wipes category.
• Johnson's Baby (Johnson & Johnson): Johnson's Baby is a broad incumbent in baby bath, skincare, and wipes with massive global distribution. Its natural/clean sub-line competes directly with Aleva in retail aisles, even though its core portfolio is mass-market conventional.

Emerging players

• Earth Mama Organics: Earth Mama Organics is an emerging player focused on organic, plant-based pregnancy, postpartum, and baby care. Its narrow but overlapping product range in maternal and infant care makes it a relevant niche peer.
• The Moms Co. The Moms Co. is an emerging player in natural, toxin-free baby and maternity care, primarily DTC and India-focused. Its product range and clean-beauty positioning make it a thematically comparable emerging brand, though regional.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/AlevaNaturals
• Facebookfacebook.com/AlevaNaturals
• Instagraminstagram.com/aleva_naturals
• Xx.com/alevanaturals
• LinkedInlinkedin.com/company/aleva-naturals

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aleva Naturals