Kids Count Too

What Kids Count Too does

Kids Count Too, Inc. is a private, non-profit foster care and adoption agency licensed by the State of Ohio through the Ohio Department of Job and Family Services, founded in 2002. The organization recruits, trains, licenses, and supports foster and adoptive families across three Ohio regions (Northwest, Northeast, and South-Central), operating from a main office in Bowling Green and branch offices in Columbus and Cleveland/Independence. Its service portfolio comprises traditional foster care for children ages 0-18, specialized treatment foster care for children with more intensive emotional, behavioral, or medical needs, adoption services including home studies and subsidy assistance, emergency placement, respite services, and a structured training curriculum (36 hours of pre-service training plus 40-60 hours of biennial continuing training). Differentiated community engagement includes 24/7 on-call case management, transfer and referral bonuses for foster families, and the annual Princess for a Day event for foster girls.

The agency's business model is a managed-services / professional-services hybrid typical of licensed child welfare agencies. Foster parent licensing is offered at no cost to families; the agency is instead compensated through per-child stipends and contracts with county children services agencies and other government bodies for placement and case management of foster children. Adoption services (home studies, subsidy applications) generate additional fee-based revenue, and a small ancillary revenue stream comes from participation fees for the Princess for a Day event ($50-$130 per ticket). The go-to-market motion is sales-led community outreach — orientations, blog content, newsletter, referral relationships with county agencies, schools, and healthcare providers — targeting prospective foster and adoptive families.

From a technology perspective, Kids Count Too is not a technology company and operates no proprietary platform, API, or AI system. Its technology footprint is limited to a website (kidscounttoo.com), a Constant Contact email newsletter, and PayPal payment acceptance. The organization is governed by a volunteer Board of Directors (President, Vice Presidents, Treasurer, Board Members) and led operationally by a Director of Finance & Operations alongside regional Treatment Team Leaders, caseworkers, licensing specialists, and an office manager. With 11-50 employees and a single-state footprint, Kids Count Too is a small, regionally focused social services non-profit whose value proposition is operational service delivery and government-credentialed placement capacity rather than technology or scale economics.

Name

Kids Count Too

Legal name

Kids Count Too, Inc.

Website

https://kidscounttoo.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Kids Count Too is a private, non-profit foster care and adoption agency licensed by the State of Ohio, founded in 2002. It recruits, trains, and supports foster and adoptive families across Northwest, Northeast, and South-Central Ohio from offices in Bowling Green, Columbus, and Cleveland.

Ownership category

akta.pro rank

Headquarters

HQ city

Bowling Green

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Contracts and Per-Child Stipends: Kids Count Too operates as a private, non-profit foster care and adoption agency licensed by the State of Ohio. Revenue is generated through contracts with county agencies and government bodies for the placement and case management of foster children. The agency receives per-child stipends and reimbursement for services provided to children in their care.
2. Adoption Services Fees: The agency conducts adoption home studies and facilitates adoption placements for children who cannot be reunited with their biological families. Adoption-related services and subsidies may contribute to revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Kids Count Too is a private, non-profit foster care and adoption agency licensed by the State of Ohio that recruits, trains, licenses, and supports foster and adoptive families across Northwest, Northeast, and South-Central Ohio. The agency provides Traditional Foster Care, Treatment Foster Care for children with intensive emotional, behavioral, or medical needs, Adoption Services (including foster-to-adopt), Emergency Placement, and Respite Services, along with community programs such as the Princess For A Day event.

Product overview

Kids Count Too is a private, non-profit foster care and adoption agency providing a coordinated suite of services across Northwest, Northeast, and South-Central Ohio. The core offerings include Traditional Foster Care Services and Treatment Foster Care Services for children ages 0-18, supplemented by Adoption Services including foster-to-adopt programs. The agency supports families through Pre-Service Training (36-hour program), Continuing Training (40-60 hours biennially), and Foster Parent Licensing. Additional services include Emergency Placement and Respite Services. A community outreach program, Princess For A Day Event, serves foster children in the region. The agency operates from a main office in Bowling Green with branch offices in Columbus and Cleveland, Ohio.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Foster Care Services Temporary foster care for children ages 0-18 removed from their families due to abuse, neglect, or parental inability to provide adequate care. Foster parents provide daily care, guidance, and a stable home environment until children can be reunited with biological families or adopted.
• Treatment Foster Care Services Specialized foster care for children with more intensive emotional, behavioral, or medical needs, with additional support and training provided to foster parents to manage complex care requirements.
• Adoption Services Adoption services including home studies, foster-to-adopt programs, and placement of children from the foster care system. The agency conducts adoption home studies throughout Ohio and assists with subsidy applications for children who cannot be reunited with biological families.
• Emergency Placement Services Immediate placement services for children requiring urgent foster care arrangements, available 24/7.
• Respite Services Short-term foster care providing temporary relief for primary foster families, allowing them to take breaks while ensuring children remain in a safe environment.
• Princess For A Day Event Annual community event providing foster girls ages 0-18 with a princess experience including hair, makeup, accessories, photo shoot, dinner, dancing, and a princess outfit to keep. Raises awareness for child abuse prevention. Pricing: $50 for one princess, $90 for two, $130 for three, $15 per additional adult guest.

Quantifiable outcome

• Provides services to Northwest, Northeast, and South-Central Ohio regions

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• SAFY (Specialized Alternatives for Families and Youth): National nonprofit providing foster care, adoption, and treatment services across multiple states including Ohio. Comparable on treatment foster care, licensing, and county contract revenue model.
• Beech Brook: Cleveland-based nonprofit providing foster care, adoption, and behavioral health services across Northeast Ohio. Directly comparable in service mix, geographic overlap, and reliance on Ohio government contracts.
• National Youth Advocate Program (NYAP): Ohio-headquartered nonprofit operating foster care, adoption, and in-home services across multiple states. Direct comparable on foster/adoption service model, Ohio presence, and government contract structure.
• Bellefaire JCB: Greater Cleveland Jewish Children's Bureau offering foster care, adoption, and residential treatment. Comparable as a multi-service Ohio agency serving foster and adoptive families with state-licensed programs.
• OhioGuidestone: Ohio-based behavioral health and family services agency offering foster care, adoption, and in-home programs. Comparable service mix, state licensing, and Ohio county contract reliance.
• Buckeye Ranch: Central Ohio nonprofit providing foster care, adoption, residential treatment, and mental health services. Comparable in Ohio footprint, foster/adoption focus, and treatment-track specialization.
• Pressley Ridge: Mid-Atlantic and Midwest nonprofit providing foster care, adoption, and family services. Comparable service model, treatment foster care track, and state-licensed agency structure.
• Crittenton Services: Ohio-headquartered agency providing foster care, adoption, and family preservation services. Direct comparable on Ohio-licensed foster/adoption model and county agency partnerships.

Regional players

• St. Joseph Home of Cincinnati: Ohio-based nonprofit serving children and adults with developmental disabilities through residential and family services. Compares on Ohio nonprofit service delivery, state licensing, and mission-driven care model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kct_oh
• LinkedInlinkedin.com/company/kids-count-too-inc-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids Count Too