Game Payment Technology

What Game Payment Technology does

Game Payment Technology (GPT) is a UK-based provider of cashless payment solutions for the regulated gaming, amusement, pool table, and unattended vending machine markets. The company operates a modular platform consisting of a player-facing digital wallet app (Game Payment App), an app-free web payment product (Game Payment Express) that uses QR codes and accepts Apple Pay, Google Pay and cards, and a hardware layer (TR-SLU, TE-SLU, TQ-SLU small latching units and a proprietary multi-hopper payment controller) that retrofits both analogue and digital machines. Operators are managed through the Game Payment Horizon platform, which provides remote monitoring, dynamic pricing, battery-voltage reporting, and software updates. A distinguishing design choice is the closed-loop fund flow: winnings and balances can only be returned to the original payment card, with no bank withdrawals, which is positioned as a structural AML safeguard for UK gambling regulation.

The business earns revenue from one-time hardware unit sales to operators and from per-transaction fees on cashless payments, supplemented by minimum deposit/withdrawal thresholds and ancillary charges (e.g., £1/month dormant account fee, £35 chargeback fee). Distribution is a mix of direct sales (online order form, dedicated sales email), OEM pre-enablement (e.g., GBG Game Payment-enabled gaming machines), and integration partnerships (Miura, Shift4, PAX terminals, All Things Nice Vending), with sister company Polar Moment providing payments-systems consultancy support. GPT was founded by payments veteran Tim Stratton and is a wholly owned subsidiary of Latitude 91 Ltd. following a December 2024 acquisition; the company remains privately held, employs 1–10 people, and operates exclusively in the UK, with terms of use explicitly restricting services to UK-based players.

Name

Game Payment Technology

Legal name

Game Payment Technology Limited

Website

https://gamepayment.technology

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Game Payment Technology provides cashless payment solutions — including a digital wallet app, app-free QR-based Express payments, and retrofit hardware units — for UK operators of gaming machines, pool tables, amusement machines, and unattended vending.

Ownership category

akta.pro rank

Product category

Cashless Payment Solutions

NAICS

Other Gambling Industries (713290)

SIC

Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Card & Alternative Payment Processing (PSPs, Acquirers, Aggregators) (MPAEALAA)

akta.pro secondary industry

Payouts & Disbursements (Withdrawals, RTP, Mass Payouts) (MPAEALAG)

Keywords

• Cashless payment solutions
• Gaming machine payments
• Pool table payments
• Amusement machine payments
• Unattended cashless vending

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Unit Sales: Sale of low-cost hardware units (TR-SLU, TE-SLU, TQ-SLU) to operators for retro-fitting pool tables, gaming machines, and other amusement equipment. Units are described as low-cost and plug-and-play, suggesting one-time hardware purchase revenue.
2. Payment Transaction Fees: Revenue generated from processing cashless payments on gaming and amusement machines. Players deposit funds via debit card, Apple Pay, or Google Pay into the Game Payment wallet or Express, and use those funds on machines. The company processes these transactions and earns fees per transaction.
3. Minimum Deposit/Withdrawal Fees: Minimum deposit of £10 and minimum withdrawal of £10 per transaction. Dormant account fee of £1 per month after 12 months of inactivity. Chargeback fee of £35 for disputed transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Game Payment Technology (GPT) provides cashless payment solutions for the UK gaming and amusement industry. The platform combines a player-facing mobile app (Game Payment App), an app-free web payment solution (Game Payment Express), and proprietary hardware units (TR-SLU, TE-SLU, TQ-SLU) that retrofit onto pool tables, gaming machines, amusement machines, and unattended vending machines to accept card, Apple Pay, and Google Pay payments.

Product overview

Game Payment Technology (GPT) offers a modular cashless payment ecosystem consisting of two primary player-facing products — the Game Payment App (a digital wallet requiring account registration) and Game Payment Express (an app-free, QR-code-based web payment). Both connect to a hardware layer (TR-SLU, TE-SLU, TQ-SLU) retrofitted into machines, or to PAX terminals via GamePay. A unified management platform, Game Payment Horizon, provides operators with remote monitoring, dynamic pricing, battery management, and reporting. The portfolio spans four verticals: cashless gaming (fruit machines), pool table payments, cashless amusements (rides, grabbers, jukeboxes), and unattended vending machines. The system enforces strict responsible gambling controls and age verification through Yoti, with funds flowing exclusively back to the original payment card.

Differentiator

Problem solved

Functional benefit

Products and services

• Game Payment App A full-featured mobile application providing a secure digital wallet for players to deposit funds via debit card, transfer credits to gaming/amusement machines, and collect winnings. Includes age verification, responsible gambling controls, full transaction history, and spending management tools for use on both analogue and digital machines.
• Game Payment Express An app-free, frictionless cashless payment solution where players scan a QR code on a Game Payment-enabled machine and pay via Apple Pay, Google Pay, or card entry through a secure web form. No account sign-up required. Available on gaming machines (via GBG) and pool tables (via TE-SLU hardware). Fixed £100/week spending limit.
• TR-SLU (Table Retrofit - Small Latching Unit) A low-cost, plug-and-play hardware unit retrofitted into pool tables and gaming machines that interfaces with the Game Payment App to enable cashless payments. Powered from the machine's existing D-Cell battery with no noticeable impact on battery life. Reports battery voltage to operators for proactive maintenance. Supports variable pricing and free play.
• TE-SLU (Table Express - Small Latching Unit) A small, low-cost hardware unit required to enable Game Payment Express on pool tables. Most venues only need one TE-SLU to cover all their tables. Has no impact on pool table battery life and works alongside existing TR-SLU and coin acceptance.
• TQ-SLU Hardware Unit Hardware unit for retrofitting jukeboxes (e.g., NSM jukeboxes) and similar amusement machines with Game Payment cashless functionality, allowing customers to pay via the Game Payment app for music selection without coins.
• GamePay Terminal Integration A card terminal payment option available on supported PAX payment terminals that allows players to pay for pool games directly through a card payment terminal without using the app. Can manage payments across multiple tables within a venue, suitable for large pool halls. Accepts credit/debit card, Apple Pay, and Google Pay.
• Game Payment Horizon Management Platform Management and reporting platform used by operators to oversee their Game Payment-enabled machines. Provides remote monitoring of transactions, battery health reporting (TR-SLU), software update capabilities, dynamic pricing, free play scheduling, and weekly settlement of funds.
• Unattended Cashless Vending Solution Cashless payment solution for unattended vending and capsule machines. Includes a GPT-developed payment controller working alongside Miura payment terminals to manage multiple hoppers from a single terminal, originally developed for All Things Nice Vending's multi-hopper capsule machines.

Quantifiable outcome

• 60% increase in revenue per pool table
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core.

• GBGcoreTechnology or Integration · 1 June 2025GBG is a gaming machine manufacturer whose Game Payment-enabled machines support Game Payment Express. Express was officially launched in June 2025 on GBG gaming machines.
• MiuracoreTechnology or Integration · 1 January 2025Miura provides payment terminals used in GPT's unattended cashless solution for vending machines. The Miura payment terminal works alongside GPT's payment controller to coordinate transactions across multiple vending hoppers. The solution was showcased at EAG 2025.
• Shift4coreTechnology or Integration · 1 January 2025Shift4 provides payment processing for GPT's unattended cashless vending solution, in partnership with Miura and GPT, showcased at EAG 2025 for All Things Nice Vending's capsule vending machines.
• Polar Moment Ltd.coreStrategic or Co-development PartnerPolar Moment Ltd. is the sister company of Game Payment Technology, both under the Latitude 91 group. Polar Moment specialises in payments systems development and consultancy. The companies share staff expertise and the combined strengths enable flexibility to innovate and expand.
• All Things Nice VendingcoreImplementation/ SI/ Consulting PartnerAll Things Nice Vending partnered with GPT, Miura, and Shift4 to deploy the first cashless solution for coin-operated multi-hopper capsule vending machines. The solution was demonstrated at EAG 2025.
• Yoti Ltd.coreTechnology or IntegrationYoti provides AI/machine learning-based age verification and identity platform for Game Payment. During app registration, Yoti checks facial images using machine learning to verify users are 18 or older. Users who appear under 18 must provide documentary evidence. Yoti's privacy policy governs this data processing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SumUp: Global card reader and payment acceptance provider widely used by UK SMBs in hospitality and leisure. SumUp's mPOS readers are a broad incumbent alternative for venue cashless acceptance, though not gaming-machine specific.
• Zettle by PayPal: Card reader and payment solution from PayPal serving UK SMBs. Comparable to GPT in providing accessible card acceptance to small leisure and hospitality operators, though without the gaming-machine integration or age verification features.

Direct peers

• Trust Payments: UK and European payment service provider serving regulated and high-risk verticals including gaming, gambling, and adult entertainment. Offers card acquiring, APMs, and payout services - directly comparable to GPT's cashless payment and withdrawal processing for gaming operators.
• OKTO: OKTO is a direct competitor providing cashless payment solutions and digital wallet infrastructure for the UK gaming and gambling industry. It is explicitly referenced in the GPT data as an incumbent the company competes against, with industry reports flagging money-laundering concerns that GPT's design directly addresses.

Emerging players

• Dojo (Paymentsense): UK card payment provider serving SMEs in hospitality, retail, and leisure - a comparable target customer base to GPT's venue operators. Dojo provides contactless card terminals that compete in part with GamePay on PAX terminals for in-venue payments.
• Miura Systems: Manufacturer of unattended payment terminals used in vending, kiosks, and self-service environments. GPT integrates Miura terminals in its unattended cashless vending solution (EAG 2025), making Miura both a partner and a partial peer in the unattended-payment space.

Others

• Yoti: Digital identity and age-verification provider using AI/ML facial analysis. GPT integrates Yoti for age verification during app registration; Yoti is an enabling partner whose technology underpins GPT's compliance positioning in age-restricted gaming.
• PAX Technology: Global manufacturer of payment terminals used in retail, hospitality, and gaming. GPT's GamePay product runs on PAX terminals and PAX is a core integration for GPT's pool table cashless offering, making it an enabling partner with overlapping merchant bases.
• Reflex Gaming: UK-based gaming machine manufacturer and GPT customer that integrates Game Payment into its machines. Listed as a reference customer and an OEM-style partner in the cashless gaming ecosystem.

Regional players

• GBG (Gaming Machines): UK gaming machine manufacturer whose machines ship Game Payment-enabled by default. GBG is both a distribution channel for GPT and a peer-like participant in cashless gaming machine enablement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gamepaymenttech
• YouTubevimeo.com/user120099228
• Facebookfacebook.com/GamePaymentTech
• LinkedInlinkedin.com/company/game-payment-technology

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Game Payment Technology