Nutriburst

Name

Nutriburst

Legal name

Nutriburst Ltd.

Website

https://nutriburstvitamins.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Vitamin and Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191), All Other Specialty Food Retailers (445298)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)

akta.pro secondary industries

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Specialty & Functional Packaged Foods (Gluten-Free, Keto, Organic, Medical/Allergen-Friendly) (CRADAAAI)

Keywords

• Vegan vitamin gummies
• Sugar-free supplements
• Plant-based nutrition
• Women's multivitamins
• Sports nutrition supplements

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue channel through the nutriburstvitamins.com e-commerce store, selling gummy vitamin products directly to consumers with subscription and one-time purchase options.
2. Retail Sales: Revenue generated through retail partnerships and physical store distribution, including Whole Foods Market and other health/wellness retailers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Nutriburst manufactures and sells a portfolio of sugar-free, 100% plant-based vitamin gummies and effervescent supplements targeting daily wellness, immunity, women's health, beauty (hair/skin/nails), stress relief, hydration, and sports nutrition. Products are sold directly to consumers through the company's own e-commerce storefront with subscription options, and through retail partners including Whole Foods Market. All formulations carry Informed Sport certification and are vegan, gluten-free, sugar-free, and Halal and Kosher certified.

Product overview

Nutriburst is a vitamin and wellness supplement company offering a portfolio of gummy-based nutritional products. The core product line includes Advanced Nutrition (Hair, Skin & Nails), Daily Essentials, and Hydration categories. Key named products include Ashwagandha KSM-66 for stress relief and mental clarity, Women's Multivitamin for female wellness, Triple Immunity for immune support, and Vitamin D3 supplements. The company also offers children's vitamins (Kids' Vitamins with Trolls and Minions branding), Effervescents, and Pouches formats. All products are positioned as sugar-free, plant-based, and science-backed formulations. The portfolio is organized into Advanced (high-strength, clinically studied) and Daily Essentials (everyday wellness support) tiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Ashwagandha KSM-66 Clinically studied adaptogen sugar-free vegan gummy for adults seeking stress relief, mental clarity, focus, and sustained energy. Contains KSM-66 Ashwagandha extract (backed by 24+ clinical studies), iodine for cognitive function, and vitamin B5 for energy metabolism.
• Women's Multivitamin Berry-flavoured sugar-free vegan multivitamin gummy for women, providing vitamins B12, D3, K2, B5, B6, biotin, chromium, and folic acid to support energy, immunity, hormonal balance, and bone strength. Available as a subscription.
• Triple Immunity Sugar-free vegan immunity gummy combining liposomal vitamin C for enhanced absorption, vitamin D3 for immune defense, and zinc for immune resilience. Marketed for daily immunity support during the UK cold season (2-4 colds per year on average).
• Advanced Nutrition (Hair, Skin & Nails) Sugar-free vegan beauty supplement range within Nutriburst's Advanced tier, providing clinically studied formulations to support hair growth, stronger nails, and healthier skin through ingestible nutrition.
• Daily Essentials Sugar-free vegan gummy range providing essential daily nutrients to support energy, immunity, and overall balance for routine daily health maintenance.
• Hydration Sugar-free vegan electrolyte-enhanced supplement range formulated to replenish, restore, and rehydrate, with variants tailored for different hydration needs.
• Kids' Vitamins Sugar-free, plant-based children's vitamin gummies, including licensed Trolls and Minions ranges, formulated to be appealing for children's daily nutrition.
• Vitamin D Sugar-free vegan vitamin D3 gummy derived from a sustainable plant-based source, delivering 100% NRV for immune support and mood regulation. Clinical evidence cited showing greater bioavailability than tablet equivalents.
• Turmeric 3000mg Sugar-free vegan turmeric supplement providing 3000mg of turmeric for anti-inflammatory support, joint comfort, and recovery, often used by athletes and active consumers.

Quantifiable outcome

• Ashwagandha KSM-66 clinical evidence: 60-day double-blind placebo-controlled study showed reduction in anxiety and stress, and greater reduction in morning cortisol levels
• +5 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Whole Foods MarketcoreChannel Partner/ Reseller/ DistributorNutriburst partnered with Whole Foods Market for retail distribution, specifically as part of a campaign celebrating women's impact in wellness. This placement in a premium natural/health retailer validates the brand's positioning in the clean-label wellness space.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Vitafusion: Mass-market gummy vitamin brand owned by Church & Dwight, dominant in US mainstream retail. Represents the mass-market price tier that Nutriburst's premium positioning competes against in shared shelf space.
• Nature's Way: Large established supplement manufacturer offering broad portfolio including gummy vitamins, herbal products, and condition-specific formulations across multiple retail channels. Wider portfolio and lower specialization make it a broad incumbent rather than direct peer, but a key competitive presence in the same shelf space.
• Holland & Barrett: UK's largest health-food and supplement retailer with its own expanding own-brand supplement range, including gummy vitamins. Competes with Nutriburst both as a distribution channel and as a vertically integrated brand competitor in the UK clean-label supplement space.

Direct peers

• Healthspan: UK-based direct-to-consumer vitamin and supplement brand offering a broad range of premium supplements including vitamins, minerals, and condition-specific formulations. Closest UK-headquartered peer with overlapping customer base, channel mix (D2C plus retail), and product breadth.
• Care/of: Personalized D2C vitamin and supplement brand offering customized daily vitamin packs through a quiz-based onboarding flow. Highly comparable on the quiz-driven recommendation model and subscription D2C mechanics that Nutriburst also employs.
• Ritual: D2C multivitamin brand selling clinically backed, traceable, clean-label supplements through a subscription model. Directly comparable on D2C-first GTM, subscription mechanics, ingredient transparency, and premium positioning to health-conscious consumers.
• Olly: Premium gummy vitamin and supplement brand owned by Unilever, offering comparable formats (melatonin, multivitamin, beauty, immunity gummies) to health-conscious consumers through D2C and mass retail. Closely aligned with Nutriburst on format, target demographic, and clean-label positioning.
• SmartyPants Vitamins: Premium gummy vitamin brand (also Unilever-owned) selling sugar-free and clean-label multivitamins, kids' vitamins, and targeted supplements via D2C and retail. Directly comparable on product format, consumer segment, and premium clean-label value proposition.
• Vitabiotics: UK-based vitamin and supplement manufacturer with broad product portfolio across women's health, immunity, beauty, and kids' vitamins, distributed via retail and pharmacy. Comparable on UK market footprint, product breadth across life stages, and condition-specific supplementation.
• BetterYou: UK-based premium supplement brand specializing in innovative delivery formats (oral sprays, gummies) with an emphasis on bioavailability and clean ingredients. Closely aligned on UK focus, premium positioning, and focus on absorption technology versus conventional pills.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/nutriburstvits
• Facebookfacebook.com/nutriburstvits
• LinkedInlinkedin.com/company/nutriburstvitamins

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutriburst