Windsor Management Insurance Brokers

What Windsor Management Insurance Brokers does

Windsor Management Insurance Brokers (WMIB) is an Australian insurance brokerage firm headquartered in Carlton, Melbourne, with additional offices in Brisbane, Sydney, and Adelaide, delivering national risk management and insurance placement services. The firm serves retail, SME, commercial, and corporate clients, with its primary segment being small-to-medium enterprises, alongside corporate, personal lines, and industry-specific programs. Windsor operates as a licensed intermediary (AFSL Number 230747), placing client coverage with insurers and earning commissions and fees, while also offering fee-for-service advisory, risk prevention guidance, annual risk health checks, and ongoing claims management support.

The firm's core product portfolio comprises Business Insurance, Personal Insurance, Group Income Protection, Work Injury Management, tailored Industry Programs, and Claims Management, supported by digital tools including online insurance calculators and a 'Get a Quote' lead-capture workflow on its website. Windsor does not operate a proprietary technology platform or sell software; its competitive edge rests on advisory expertise, multi-insurer access through the Steadfast network, accumulated client knowledge from continuous coverage and annual reviews, and standard business IT systems for client data and digital touchpoints.

The go-to-market is sales-led: brokers engage clients through in-person appointments at any of the four offices or on-site visits to client premises, supplemented by phone, email, online enquiries, and content marketing (a Windsor News blog and recurring content from partner OneAffiniti). Revenue is generated as intermediary commissions and fees from insurers on successful placements, with NIBA membership and adherence to the Insurance Brokers Code of Practice underpinning the firm's professional standing in a market where brokers handle more than 90% of commercial insurance transactions in Australia.

Name

Windsor Management Insurance Brokers

Legal name

Windsor Management Insurance Brokers Pty Ltd

Website

https://wmib.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Windsor Management Insurance Brokers is an Australian licensed insurance brokerage placing business, personal, group income protection, and industry-specific coverage for retail, SME, commercial, and corporate clients across Melbourne, Brisbane, Sydney, and Adelaide via the Steadfast network.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Commercial Lines Insurance Brokerage (FSAEADAB)

akta.pro secondary industries

Retail (Personal Lines) Insurance Brokerage (FSAEADAA), Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Insurance broking services
• Commercial insurance brokerage
• Risk management advisory
• Business insurance programs
• Claims management services

Headquarters

HQ city

Carlton

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance broking commissions and fees: As a licensed insurance broker, Windsor earns revenue through commissions and fees paid by insurance product providers (insurers, underwriters) for placing business on their behalf. Brokers also provide fee-for-service advisory consultations and may charge for tailored risk assessments and insurance program reviews. The revenue model is intermediary-based: the broker acts as an intermediary between clients seeking coverage and insurers providing it, with compensation flowing from the insurer to the broker upon successful placement.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Windsor Management Insurance Brokers is a licensed Australian insurance brokerage acting as an intermediary between clients and insurers. It arranges business insurance, personal insurance, group income protection, industry-specific insurance programs, work injury management, and end-to-end claims management, supported by risk assessment, advisory consultations, and annual risk health checks for retail, SME, commercial, corporate, and individual clients.

Product overview

Windsor Management Insurance Brokers (WMIB) is an Australian insurance brokerage offering a comprehensive portfolio of insurance broking services. The core offering consists of Business Insurance (covering retail, SME, commercial and corporate sectors), Personal Insurance, Group Income Protection, Industry Programs (tailored sector-specific coverage), Work Injury Management, and Claims Management services. These products are supported by digital tools including online insurance calculators. The company operates as a traditional insurance broker model, providing risk assessment, policy placement, and claims advocacy services rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Insurance Tailored business insurance solutions for clients in the retail, SME, commercial, and corporate sectors, covering property, liability, workers compensation, management liability, cyber risk, fleet, and industry-specific exposures arranged through Windsor's insurer panel.
• Personal Insurance Insurance coverage for individual personal needs including home building and contents, motor vehicle, personal accident, life, and income protection, arranged through Windsor's insurer relationships.
• Group Income Protection Group income protection insurance for employee groups, providing coverage for disability and inability to work due to illness or injury, arranged as part of employee benefits programs.
• Industry Programs Tailored insurance programs designed for specific industry segments, offering customised coverage packages that address the unique risks and regulatory requirements of particular sectors.
• Work Injury Management Services managing workplace injuries and workers compensation claims, helping businesses navigate the claims process and return-to-work programs on behalf of clients.
• Claims Management End-to-end claims lodgement and management services where Windsor brokers assist clients through the entire insurance claims process on their behalf, from notification through to settlement.

Quantifiable outcome

• Insurance brokers handle more than 90% of commercial insurance transactions in Australia
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• SteadfastcoreChannel Partner/ Reseller/ DistributorWindsor Management Insurance Brokers is a member of the Steadfast network, one of Australia's largest general insurance broker networks. Steadfast provides Windsor with access to a broad panel of insurers, wholesale brokers, and underwriting agencies, as well as national brand presence, market intelligence, and operational support services. The Steadfast logo is prominently displayed on Windsor's website alongside Windsor's own branding.
• National Insurance Brokers Association of Australia (NIBA)coreStrategic or Co-development PartnerWindsor is a member of the National Insurance Brokers Association of Australia (NIBA), which represents insurance brokers nationally and promotes higher standards and professionalism in the industry. NIBA-bound brokers are subject to the Insurance Brokers Code of Practice. Windsor displays the NIBA logo on its website footer, indicating active membership.
• Australian Financial Complaints Authority (AFCA)minorStrategic or Co-development PartnerWindsor is a voluntary participant in the Australian Financial Complaints Authority (AFCA), a free external dispute resolution service for consumers and small businesses. AFCA membership is a regulatory requirement for AFCA-licensed financial service providers. Windsor lists AFCA contact details on its Terms of Use page for clients who are not satisfied with the firm's internal complaints handling process.
• Insurance Council of Australia (ICA)minorStrategic or Co-development PartnerWindsor is a voluntary participant in the Insurance Council of Australia (ICA), the peak body for the general insurance industry in Australia. ICA participation indicates alignment with industry standards and regulatory frameworks.
• OneAffinitiminorGTM or Marketing PartnerOneAffiniti is a content marketing partner that supplies articles to Windsor Management Insurance Brokers for publication on its website. Articles on topics such as cyber threats in healthcare, AI-driven risks, and SME risk management are attributed to 'Article Supplied by OneAffiniti', indicating a recurring content supply relationship for marketing and thought leadership purposes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• McLardy McShane Insurance Brokers: Australian mid-market insurance broker serving SME and commercial clients with a similar direct-advisory, multi-office model. Direct competitor for Windsor's primary SME and commercial book.
• Insurance House Group: Privately held Australian insurance broker offering business and personal lines across multiple states, with comparable headcount scale and a similar multi-line, multi-segment value proposition to Windsor.
• EBM Insurance Brokers: Australian-owned insurance broker providing commercial and personal insurance via a national office network, comparable to Windsor in customer segments, broker-led distribution, and reliance on network affiliation for insurer access.
• Honan Insurance Brokers (Acrisure Australia): Melbourne-headquartered Australian insurance broker (now part of Acrisure) with a multi-state presence and similar SME/corporate client base. Closest size-and-geography comparable for Windsor.
• InterRisk Australia: Australian commercial insurance broker serving SME and mid-market clients with a relationship-led model directly comparable to Windsor's go-to-market.

Broad incumbents

• AUB Group: ASX-listed Australian broker network and parent to multiple regional insurance brokerages. Larger, listed incumbent that competes with independent brokers like Windsor for SME and commercial accounts and consolidates smaller brokers.
• Marsh Australia (Marsh McLennan): Global insurance and risk advisory firm with a large Australian presence serving corporate and commercial clients. Represents the upper-scale incumbent that competes with Windsor on larger commercial and corporate placements.
• Aon Australia: Global risk, insurance and reinsurance broker with substantial Australian operations. Broad incumbent competing across SME, commercial and corporate lines where Windsor also operates.
• Arthur J. Gallagher (Australia): Global insurance brokerage and risk management firm with an Australian footprint serving SME, commercial and corporate clients across overlapping lines of business to Windsor.

Emerging players

• BizCover: Australian digital-first commercial insurance marketplace focused on SMEs. Represents the emerging, technology-led competitive threat to Windsor's traditional SME broker model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/wmib

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Windsor Management Insurance Brokers