Austin Water Solutions
Austin Water Solutions is a privately held water treatment company based in Austin, Texas, serving residential homeowners and commercial clients across 25+ Central and South Texas cities with PENTAIR Pro Elite water softening systems, filtration, and related services.
- Company typePrivate
- Founded2007
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Austin Water Solutions does
Austin Water Solutions is a privately held water treatment company founded in 2007 and headquartered in Austin, Texas. The company specializes in whole-home water softening and filtration, with its core offering being the PENTAIR Pro Elite ion exchange system, which the firm installs and services as the exclusive PENTAIR True Blue Dealer in the Austin area. Its technology foundation is conventional ion exchange resin-based softening, augmented by digital controls and demand-initiated regeneration features supplied by the OEM rather than developed in-house. Austin Water Solutions also offers reverse osmosis drinking water systems, custom multi-stage treatment configurations, commercial/industrial water systems, air filtration services, and ongoing repair plus salt delivery for installed units and legacy Pelican systems.
The business operates on a direct-sales model: prospective customers receive free in-home water analysis followed by quote-based pricing on equipment and installation, with recurring revenue from maintenance contracts, salt delivery, and emergency repair. Primary customers are Central Texas homeowners, supplemented by builder and real estate agent referral channels that target new construction and home transactions. The company has expanded its footprint into San Antonio and Houston through subsidiary entities (San Antonio Water Solutions and Houston Water Solutions), collectively serving 25+ Texas cities, and reports 3,500+ lifetime customers since founding. Commercial clients include hospitality and light industrial users such as Fast Friends Beer Co. and Liberty Hill RV Park. The company is small (11-50 employees), bootstrapped with no external funding, and holds HomeAdvisor, NSF, Water Quality Association, and PENTAIR True Blue credentials.
Austin Water Solutions firmographics
Firmographics- Name
- Austin Water Solutions
- Legal name
- Austin Water Solutions
- Website
- https://austinwatersolutions.net
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Austin Water Solutions is a privately held water treatment company based in Austin, Texas, serving residential homeowners and commercial clients across 25+ Central and South Texas cities with PENTAIR Pro Elite water softening systems, filtration, and related services.
- Ownership category
- akta.pro rank
Austin Water Solutions industry classification
Industry- Product category
- Water Treatment Services
- akta.pro primary industry
- Water Softeners & Scale Inhibitors (Residential) (CRAJAJAI)
- akta.pro secondary industries
- Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE), Water Softener, Filtration & Treatment System Installation (HSAOAAAH)
Keywords
Where Austin Water Solutions is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Austin Water Solutions business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Water Softener Sales and Installation: One-time sale and installation of water softening and filtration equipment including PENTAIR Pro Elite systems, reverse osmosis units, and custom water treatment configurations. Installation includes professional sizing and setup based on water analysis.
- Service and Repair: Ongoing revenue from water softener repair services, maintenance, salt delivery, and filter replacement. Company offers emergency repair services outside business hours.
- Commercial Water Treatment: Custom industrial water softeners and filtration systems sized for commercial facilities including hotels, restaurants, and manufacturing operations based on flow rate and water quality needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Residential Water Treatment Systems |
| Unit Pricing | Pay-as-you-go | Commercial Water Treatment Systems |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Austin Water Solutions product offering
Product offeringCore offering
Austin Water Solutions sells, installs, and services whole-home water softening and filtration systems — primarily the PENTAIR Pro Elite ion exchange system — for residential and commercial customers across Central Texas. The company also provides reverse osmosis drinking water units, custom multi-stage water treatment configurations, air filtration systems, and ongoing maintenance, salt delivery, and emergency repair services, with every engagement preceded by a free in-home water analysis.
Product overview
Austin Water Solutions is a water treatment company offering a portfolio of water softeners, filtration systems, and related services primarily serving Central Texas homeowners and businesses. The core product is the PENTAIR Pro Elite whole-home water filtration system—a demand-initiated ion exchange water softener that removes hardness minerals throughout the home. This is supplemented by commercial/industrial water treatment systems, reverse osmosis point-of-use drinking water units, custom multi-stage treatment systems for specific water chemistries, and air filtration services. The company also provides professional installation, repair, and maintenance services for these products, including legacy Pelican system support. Services are offered to residential new home buyers, builders, real estate agents, and commercial businesses across multiple Texas cities.
Differentiator
Problem solved
Functional benefit
Brands
- PENTAIR Pro Elite: Pro Elite whole-home water filtration system sold and serviced by Austin Water Solutions
Products and services
- PENTAIR Pro Elite Water Softener/Filtration System
Quantifiable outcome
- Customers can save up to 50% on detergents and cleaning supplies
- +1 more outcomes
Companies that use Austin Water Solutions
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Austin Water Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Austin Water Solutions partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PentaircoreAustin Water Solutions is the exclusive PENTAIR True Blue Dealer in the Austin area, selling and installing Pentair Pro Elite water treatment systems. The company provides sales, installation, and repair services for Pentair products including systems that have been discontinued by Pentair.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Austin Water Solutions competitors and assessment
Company assessmentBroad incumbents
- Culligan: Largest national water treatment brand operating through company-owned and authorized dealer networks. Comparable to AWS through identical residential and commercial water softening/filtration offerings; significantly larger scale and broader geographic footprint.
- Kinetico: National water treatment company best known for non-electric water softeners, selling through a dealer network. Comparable to AWS in product category (residential water treatment) and dealer-based GTM, but with broader geographic reach.
- EcoWater Systems: National residential water treatment brand with a long-established dealer network serving U.S. homeowners and businesses. Overlaps with AWS in product line (water softeners, filtration) and dealer-driven sales model.
- RainSoft: Residential water treatment company selling whole-home water softeners and filtration through authorized dealers. Direct overlap with AWS in product, customer segment (homeowners), and dealer-distribution model.
Direct peers
- Hague Quality Water: Water treatment company focused on residential water softeners and reverse osmosis systems, distributed through a dealer network. Closely comparable to AWS in product mix, customer segment, and dealer-driven GTM.
- Aquasana: Whole-home and point-of-use water filtration company that sells direct and through authorized dealers/installers. Comparable to AWS in product category (whole-home filtration) and in-home sales/service model.
- US Water Systems: Water treatment retailer and installer offering residential and commercial softening and filtration solutions. Comparable to AWS on product mix and on the installation/service-centric business model.
Others
- Pelican Water Systems: Water treatment equipment manufacturer whose products AWS sells, installs, and services. Overlaps in product category but as an enablement partner rather than a direct competitor.
- Pentair: Global water treatment equipment manufacturer and AWS's core OEM partner. Comparable as a participant in the same value chain but operates as a supplier rather than a competing dealer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Austin Water Solutions social profiles
Digital presenceAustin Water Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Austin Water Solutions leadership team
Management profileNumber of profiles
Austin Water Solutions subsidiaries and ownership
Company hierarchySubsidiaries2 records
Austin Water Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Austin Water Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Austin Water Solutions
What does Austin Water Solutions do?
Austin Water Solutions sells, installs, and services whole-home water softening and filtration systems — primarily the PENTAIR Pro Elite ion exchange system — for residential and commercial customers across Central Texas. The company also provides reverse osmosis drinking water units, custom multi-stage water treatment configurations, air filtration systems, and ongoing maintenance, salt delivery, and emergency repair services, with every engagement preceded by a free in-home water analysis.
Is Austin Water Solutions a public or private company?
Austin Water Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Austin Water Solutions founded?
Austin Water Solutions was founded in 2007. It employs 11 to 50 people.
Where is Austin Water Solutions based?
Austin Water Solutions is headquartered in Austin, United States, in the North America region.
How does Austin Water Solutions make money?
Three revenue lines are on record. Water Softener Sales and Installation is the primary driver. The others are service and Repair and commercial Water Treatment.
Who are Austin Water Solutions's main competitors?
Broad incumbents on record are Culligan, Kinetico, EcoWater Systems and RainSoft. Direct peers are Hague Quality Water, Aquasana and US Water Systems. Others are Pelican Water Systems and Pentair.
Does Austin Water Solutions have an API?
No public API is recorded for Austin Water Solutions.
What industry is Austin Water Solutions in?
Austin Water Solutions's product category is Water Treatment Services. Its primary akta.pro industry code is CRAJAJAI, Water Softeners & Scale Inhibitors (Residential), with a secondary code of CRAJAJAE, Whole-House (Point-of-Entry) Water Treatment Systems.