Austin Water Solutions

What Austin Water Solutions does

Austin Water Solutions is a privately held water treatment company founded in 2007 and headquartered in Austin, Texas. The company specializes in whole-home water softening and filtration, with its core offering being the PENTAIR Pro Elite ion exchange system, which the firm installs and services as the exclusive PENTAIR True Blue Dealer in the Austin area. Its technology foundation is conventional ion exchange resin-based softening, augmented by digital controls and demand-initiated regeneration features supplied by the OEM rather than developed in-house. Austin Water Solutions also offers reverse osmosis drinking water systems, custom multi-stage treatment configurations, commercial/industrial water systems, air filtration services, and ongoing repair plus salt delivery for installed units and legacy Pelican systems.

The business operates on a direct-sales model: prospective customers receive free in-home water analysis followed by quote-based pricing on equipment and installation, with recurring revenue from maintenance contracts, salt delivery, and emergency repair. Primary customers are Central Texas homeowners, supplemented by builder and real estate agent referral channels that target new construction and home transactions. The company has expanded its footprint into San Antonio and Houston through subsidiary entities (San Antonio Water Solutions and Houston Water Solutions), collectively serving 25+ Texas cities, and reports 3,500+ lifetime customers since founding. Commercial clients include hospitality and light industrial users such as Fast Friends Beer Co. and Liberty Hill RV Park. The company is small (11-50 employees), bootstrapped with no external funding, and holds HomeAdvisor, NSF, Water Quality Association, and PENTAIR True Blue credentials.

Name

Austin Water Solutions

Legal name

Austin Water Solutions

Website

https://austinwatersolutions.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Austin Water Solutions is a privately held water treatment company based in Austin, Texas, serving residential homeowners and commercial clients across 25+ Central and South Texas cities with PENTAIR Pro Elite water softening systems, filtration, and related services.

Ownership category

akta.pro rank

Product category

Water Treatment Services

akta.pro primary industry

Water Softeners & Scale Inhibitors (Residential) (CRAJAJAI)

akta.pro secondary industries

Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE), Water Softener, Filtration & Treatment System Installation (HSAOAAAH)

Keywords

• Water softening systems
• Water filtration services
• Whole-home water treatment
• Residential water conditioning
• Commercial water treatment

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Water Softener Sales and Installation: One-time sale and installation of water softening and filtration equipment including PENTAIR Pro Elite systems, reverse osmosis units, and custom water treatment configurations. Installation includes professional sizing and setup based on water analysis.
2. Service and Repair: Ongoing revenue from water softener repair services, maintenance, salt delivery, and filter replacement. Company offers emergency repair services outside business hours.
3. Commercial Water Treatment: Custom industrial water softeners and filtration systems sized for commercial facilities including hotels, restaurants, and manufacturing operations based on flow rate and water quality needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Austin Water Solutions sells, installs, and services whole-home water softening and filtration systems — primarily the PENTAIR Pro Elite ion exchange system — for residential and commercial customers across Central Texas. The company also provides reverse osmosis drinking water units, custom multi-stage water treatment configurations, air filtration systems, and ongoing maintenance, salt delivery, and emergency repair services, with every engagement preceded by a free in-home water analysis.

Product overview

Austin Water Solutions is a water treatment company offering a portfolio of water softeners, filtration systems, and related services primarily serving Central Texas homeowners and businesses. The core product is the PENTAIR Pro Elite whole-home water filtration system—a demand-initiated ion exchange water softener that removes hardness minerals throughout the home. This is supplemented by commercial/industrial water treatment systems, reverse osmosis point-of-use drinking water units, custom multi-stage treatment systems for specific water chemistries, and air filtration services. The company also provides professional installation, repair, and maintenance services for these products, including legacy Pelican system support. Services are offered to residential new home buyers, builders, real estate agents, and commercial businesses across multiple Texas cities.

Differentiator

Problem solved

Functional benefit

Brands

• PENTAIR Pro Elite: Pro Elite whole-home water filtration system sold and serviced by Austin Water Solutions

Products and services

• PENTAIR Pro Elite Water Softener/Filtration System

Quantifiable outcome

• Customers can save up to 50% on detergents and cleaning supplies
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• PentaircoreOEM/ Whitelabel/ Licensing PartnerAustin Water Solutions is the exclusive PENTAIR True Blue Dealer in the Austin area, selling and installing Pentair Pro Elite water treatment systems. The company provides sales, installation, and repair services for Pentair products including systems that have been discontinued by Pentair.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Culligan: Largest national water treatment brand operating through company-owned and authorized dealer networks. Comparable to AWS through identical residential and commercial water softening/filtration offerings; significantly larger scale and broader geographic footprint.
• Kinetico: National water treatment company best known for non-electric water softeners, selling through a dealer network. Comparable to AWS in product category (residential water treatment) and dealer-based GTM, but with broader geographic reach.
• EcoWater Systems: National residential water treatment brand with a long-established dealer network serving U.S. homeowners and businesses. Overlaps with AWS in product line (water softeners, filtration) and dealer-driven sales model.
• RainSoft: Residential water treatment company selling whole-home water softeners and filtration through authorized dealers. Direct overlap with AWS in product, customer segment (homeowners), and dealer-distribution model.

Direct peers

• Hague Quality Water: Water treatment company focused on residential water softeners and reverse osmosis systems, distributed through a dealer network. Closely comparable to AWS in product mix, customer segment, and dealer-driven GTM.
• Aquasana: Whole-home and point-of-use water filtration company that sells direct and through authorized dealers/installers. Comparable to AWS in product category (whole-home filtration) and in-home sales/service model.
• US Water Systems: Water treatment retailer and installer offering residential and commercial softening and filtration solutions. Comparable to AWS on product mix and on the installation/service-centric business model.

Others

• Pelican Water Systems: Water treatment equipment manufacturer whose products AWS sells, installs, and services. Overlaps in product category but as an enablement partner rather than a direct competitor.
• Pentair: Global water treatment equipment manufacturer and AWS's core OEM partner. Comparable as a participant in the same value chain but operates as a supplier rather than a competing dealer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/austinwatertx
• Facebookfacebook.com/AustinWaterSolutions
• LinkedInlinkedin.com/company/austin-water-solutions

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Austin Water Solutions