BTG Switzerland

Exhibition Logistics & Freight Forwardingbtg-suisse.ch

BTG Switzerland is a privately held Swiss logistics provider offering specialized exhibition logistics (transport, customs, handling for trade shows) and general air, sea, and road freight forwarding services to exhibitors, event organizers, and cargo shippers globally via its Pratteln and Widnau offices.

Company typePrivate
Founded2006
HeadquartersPratteln, Switzerland
Headcount11–50
GTM typeB2B
OfferingServices

What BTG Switzerland does

BTG Switzerland operates as a specialized Swiss logistics provider focused on exhibition logistics and general cargo freight forwarding. The company is structured under BTG Suisse Holding AG with two main operating subsidiaries — BTG Suisse LTD (Pratteln) and BTG Events Europe LTD (Widnau) — plus a dedicated cargo division branded BTG CargoSolutions AG. Its primary service is end-to-end freight forwarding for trade shows and exhibitions, including transport, customs clearance, handling, and coordination of exhibition materials under tight event deadlines. The secondary line of business covers general cargo: national and international road, air, and sea freight delivered through partnerships with IATA carriers and a global network of performance-oriented agents.

The business model is classic B2B professional services: customers (exhibitors, event organizers, and general cargo shippers) request quotations via downloadable PDF forms or direct email/phone contact, and pricing is not publicly disclosed. Distribution is direct sales with no intermediaries or resellers identified. Marketing is conducted primarily through the company website (btg-suisse.ch), with no significant social media presence identified. The company leverages industry credibility through memberships in IELA (International Exhibition Logistics Association) and Spedlogswiss (Swiss Association of International Freight Forwarding and Logistics), and maintains working relationships with Swiss federal agencies (Tares/EZV for customs, BAFU for environmental compliance).

The firm is privately held with no external institutional investment, no funding rounds, and no public revenue disclosure. Leadership is led by Managing Director Markus Eichenberger and Director Dominique Geiser at the Pratteln office, with Inès Stichert as CFO at Widnau and dedicated product managers for air freight and seafreight. The company is organized into clearly delineated functional roles (operations import/export, project management, product management per mode) consistent with a small specialist freight forwarder of 11–50 employees. Underlying technology is standard freight forwarding tooling, route coordination, and partner-network-mediated execution rather than proprietary platform or AI capabilities.

BTG Switzerland firmographics

Firmographics

Name: BTG Switzerland
Legal name: BTG Suisse Holding AG
Website: https://btg-suisse.ch
Company type: Private
Founded year: 2006
Operating status: Operating
Headcount range: 11–50 employees
Short description: BTG Switzerland is a privately held Swiss logistics provider offering specialized exhibition logistics (transport, customs, handling for trade shows) and general air, sea, and road freight forwarding services to exhibitors, event organizers, and cargo shippers globally via its Pratteln and Widnau offices.
Ownership category
akta.pro rank

BTG Switzerland industry classification

Industry

Product category: Exhibition Logistics & Freight Forwarding
NAICS: Freight Transportation Arrangement (488510), Freight Transportation Arrangement (4885)
SIC: Arrangement Of Transportation Of Freight & Cargo (4731)
akta.pro primary industry: Cross-Border Freight Brokerage (USMCA/EU, etc.) (TLADAMAN)
akta.pro secondary industries: Customs Brokerage for Ocean Shipments (Import/Export Clearance) (TLACABAG), Trade Compliance & Ocean Regulatory Services (Sanctions/Export Controls) (TLACABAL)

Keywords

Exhibition logistics services
Freight forwarding services
Air freight services
Sea freight forwarding
Trade show logistics

Where BTG Switzerland is headquartered

Location

Headquarters

HQ city: Pratteln
HQ country: Switzerland
HQ region: Europe

Offices2 records

Markets served

BTG Switzerland business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

Exhibition Logistics Services: Specialized freight forwarding and logistics services for trade shows and exhibitions, including transport, handling, and customs clearance for exhibition materials.
General Cargo Services: National and international truck transport, air freight, and sea freight services. Collaboration with performance-oriented partners worldwide and IATA carriers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

BTG Switzerland product offering

Product offering

Core offering

BTG Switzerland is a logistics company that provides specialized exhibition logistics and general cargo freight forwarding services. The company transports, handles, and manages exhibition materials for trade shows and events worldwide, including customs clearance and on-site coordination. It also offers national and international road transport, air freight, and sea freight services through partnerships with IATA carriers and a global logistics partner network, operating through entities BTG Suisse LTD, BTG Events Europe LTD, and BTG CargoSolutions AG.

Product overview

BTG Switzerland operates as a logistics solutions provider with three main operational divisions: BTG Suisse LTD and BTG Events Europe LTD both focus on exhibition logistics services, handling international transport and logistics for trade shows and events. The General Cargo/CargoSolutions division provides air freight, sea freight, and road transport services through partnerships with IATA carriers and global logistics networks. The company also provides supporting resources including container specifications and Incoterms documentation. Together, these offerings enable end-to-end logistics solutions from exhibition participation to general cargo transport.

Differentiator

Problem solved

Functional benefit

Brands

BTG CargoSolutions: General cargo and freight forwarding services including air freight, seafreight, and trucking
Synergy Fairs

Products and services

Exhibition Logistics (BTG Suisse LTD)

Companies that use BTG Switzerland

Customer profile

Segments2 records

Ideal customer profiles2 records

BTG Switzerland technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

BTG Switzerland partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

IELA (International Exhibition Logistics Association)coreOthersBTG Suisse is a member of IELA, the International Exhibition Logistics Association, which provides a global network and standards for exhibition logistics providers.
Spedlogswiss (Swiss Association of International Freight Forwarding and Logistics)coreOthersMember of Spedlogswiss, the association of international freight forwarding and logistics companies in Switzerland, demonstrating industry credibility and standards compliance.
Tares (Swiss Federal Customs Administration)minorOthersPartnership with Swiss federal customs administration EZV for customs clearance procedures and compliance.
BAFU (Swiss Federal Office for the Environment)minorOthersAffiliation with BAFU for environmental compliance and sustainability considerations in logistics operations.
IATA CarrierscoreTechnology or IntegrationBTG CargoSolutions works with all significant IATA carriers for air freight services, providing global air transport connectivity.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

BTG Switzerland competitors and assessment

Company assessment

Direct peers

DHL Trade Fairs & Events (DHL Global Forwarding): DHL's dedicated trade fairs and events logistics division provides exhibition freight forwarding and customs services globally, directly competing with BTG's exhibition logistics offerings but at far larger scale.
Hellmann Worldwide Logistics: Mid-size global freight forwarder with dedicated Events & Exhibition Logistics services, closely aligned with BTG's niche focus on trade show freight and customs handling.
Messe Frankfurt Logistics: Specialized exhibition logistics provider tied to the Messe Frankfurt trade fair organizer, directly comparable to BTG's exhibition logistics division in scope and customer type.

Broad incumbents

Kuehne+Nagel: One of the world's largest freight forwarders, Kuehne+Nagel has an Events & Exhibition Logistics division offering similar air, sea, and road transport services to BTG, but as part of a much broader global portfolio.
DB Schenker: Global logistics provider with dedicated exhibition and event logistics capabilities, competing with BTG across freight forwarding services including customs clearance and multi-modal transport.
DSV (formerly Panalpina): Major global freight forwarder with strong exhibition and event logistics capabilities, particularly after its acquisition of Panalpina which had a notable Swiss and exhibition logistics presence.
GEODIS: Global logistics provider offering freight forwarding across air, sea, and road including exhibition logistics services, comparable to BTG's multi-modal general cargo business.
CEVA Logistics: Global 3PL providing freight management and contract logistics with exhibition and event logistics capabilities that overlap with BTG's offerings.
Agility Logistics: Global freight forwarder with multi-modal capabilities including exhibition logistics, operating as a broader incumbent competing across BTG's service lines.

Emerging players

GAC Group: Global logistics provider offering event and exhibition logistics alongside freight forwarding, with a similar mid-size international profile to BTG.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

BTG Switzerland financial estimates

Financial estimate

Revenue estimate

Valuation estimate

BTG Switzerland leadership team

Management profile

Number of profiles

Profiles10 records

BTG Switzerland subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

BTG Switzerland funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

BTG Switzerland M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BTG Switzerland

What does BTG Switzerland do?

Is BTG Switzerland a public or private company?

BTG Switzerland is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was BTG Switzerland founded?

BTG Switzerland was founded in 2006. It employs 11 to 50 people.

Where is BTG Switzerland based?

BTG Switzerland is headquartered in Pratteln, Switzerland, in the Europe region.

How does BTG Switzerland make money?

Two revenue lines are on record. Exhibition Logistics Services are the primary driver. The others are general Cargo Services.

Who are BTG Switzerland's main competitors?

Direct peers on record are DHL Trade Fairs & Events (DHL Global Forwarding), Hellmann Worldwide Logistics and Messe Frankfurt Logistics. Broad incumbents are Kuehne+Nagel, DB Schenker, DSV (formerly Panalpina), GEODIS, CEVA Logistics and Agility Logistics. GAC Group is listed as an emerging player.

Does BTG Switzerland have an API?

No public API is recorded for BTG Switzerland.

What industry is BTG Switzerland in?

BTG Switzerland's product category is Exhibition Logistics & Freight Forwarding. Its primary akta.pro industry code is TLADAMAN, Cross-Border Freight Brokerage (USMCA/EU, etc.), with a secondary code of TLACABAG, Customs Brokerage for Ocean Shipments (Import/Export Clearance). Its NAICS code is 488510 and its SIC code is 4731.