Astarc Group

What Astarc Group does

Astarc Group is a privately held, family-controlled diversified Indian conglomerate headquartered in Mumbai, founded in 1987, with operations spanning India, the Middle East, and the US and a workforce of 5,001-10,000. Its core operating subsidiary, Naxnova, provides Surface Augmentation Solutions to automotive OEMs and consumer durables/appliances manufacturers, integrating design development through manufacturing under one roof across three Indian production facilities; the portfolio spans OEM decals, flexible 3D and domed badging, 2D/3D instrument cluster dials, fascia for consumer appliances, digital branding, and printed electronics for thin, flexible sensing and illumination surfaces. Naxnova is certified to IATF 16949:2016, ISO 14001:2015, ISO 45001 (formerly BS OHSAS 18001), and VDA standards, supporting OEM-grade qualification.

Beyond Naxnova, Astarc Group operates four other wholly owned subsidiaries: Agrostarc (a food solutions company developing and manufacturing base gravies, chutneys, intermediaries, sauces, and wet marinades through a dedicated Innovation Center); Farmhive (an e-marketplace aggregator for farmers, FPOs, traders, processors, brands, and agri-advisory and government entities); Astarc Ventures (a 2015 strategic investment arm with a $2M seed corpus that deployed approximately $3M into about 10 startups in 2017); and Astarc Infrastructure (a real-estate and technology-park developer with land banks in Mumbai MMR, Pune, and Hubli-Dharwad). The Kishore Musale Charitable Trust (KMCT), established in 2003, functions as the CSR arm. The conglomerate's revenue model combines B2B direct OEM supply (Naxnova), contract manufacturing and co-development (Agrostarc), platform-mediated agri commerce (Farmhive), strategic seed investing (Astarc Ventures), and real-estate development (Astarc Infrastructure); no pricing or unit economics are publicly disclosed.

Name

Astarc Group

Legal name

Astarc Group

Website

https://astarc.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Astarc Group is a privately held Indian conglomerate founded in 1987, operating surface augmentation manufacturing for automotive and consumer durables OEMs through Naxnova, alongside food processing (Agrostarc), agri marketplace (Farmhive), venture investments, and real estate development.

Ownership category

akta.pro rank

Product category

Automotive Surface Components Manufacturing

NAICS

Food Product Machinery Manufacturing (333241)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Corporate Strategic Partnership & Ecosystem Investment Arms (FSANAHAF)

akta.pro secondary industries

Cold Prepared Foods & Meal Components (Sides, Proteins, Family Meals) (CRAHAKAC), Corporate Strategic Real Assets & Infrastructure Venture Investing (FSANAHAN), Corporate Innovation & Technology Scouting Units (with investment mandate) (FSANAHAI)

Keywords

• Surface augmentation solutions
• Automotive decals manufacturing
• Printed electronics
• Food processing solutions
• Instrument cluster dials

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Distribution channels1 record

Marketing channels3 records

Core offering

Astarc Group is a diversified Indian conglomerate that fundamentally manufactures and sells Surface Augmentation Solutions for automotive and consumer durable industries through its flagship subsidiary Naxnova (OEM decals, printed electronics, 3D/domed badging, instrument cluster dials, fascia, digital branding) and food solutions through Agrostarc (base gravies, sauces, chutneys, marinades). It also operates the Farmhive agricultural e-marketplace aggregator, develops integrated townships and technology parks via Astarc Infrastructure, and runs Astarc Ventures as a strategic early-stage technology investment arm.

Product overview

Astarc Group is a diversified conglomerate established in 1987, originally a manufacturer of automotive graphics that has transformed into multiple business divisions. The group's core products include Naxnova (flagship Surface Augmentation Solutions provider with manufacturing capabilities for decals, printed electronics, and badging for automotive and consumer durable industries), Agrostarc (food solutions company with manufacturing and R&D through its Innovation Center), and Farmhive (agricultural e-marketplace aggregator). Astarc Ventures serves as the strategic investment arm for early-stage technology companies, while Astarc Infrastructure develops real estate and technology parks. The group also operates the Kishore Musale Charitable Trust for CSR initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Naxnova Surface Augmentation Solutions End-to-end Surface Augmentation Solutions for automotive and consumer durables & appliances customers, encompassing OEM Decals, Printed Electronics (thin, flexible sensing and illumination solutions and touch interfaces), Flexible 3D Badging, Domed Badging, Automotive Instrument Cluster 2D & 3D Dials, Fascia for Consumer Durable Industry, and Digital Branding Solutions, manufactured across three state-of-the-art facilities in India.
• Agrostarc Food Solutions Food solutions offering covering the end-to-end chain of product development, product design, and manufacturing of high-quality food products including Base Gravy, Chutney, Intermediaries, Sauces, and Wet Marinades for food industry customers.
• Agrostarc Innovation Center Dedicated R&D facility where clients collaborate to create unique food products—new recipes, packaging sizes, and special ingredients—built around Agrostarc's food processing capabilities.
• Farmhive Agricultural E-Marketplace Marketing hub, e-marketplace, and aggregator platform serving farmers, FPOs, traders, processors, brands, agri advisory and government entities across the agricultural value chain, including commodity intelligence and value-chain analysis.
• Astarc Infrastructure Real Estate and Technology Parks Asset-rich infrastructure arm developing unlocked land banks into integrated townships within Mumbai Metropolitan Region, satellite cluster developments in Pune, and a Technology Park project in Hubli-Dharwad (in partnership with the Karnataka Government, announced 2017-08-25) targeting technology companies from China, South Korea, Taiwan, Japan, the UK, Finland, and elsewhere.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

One partnership is on record.

• Karnataka GovernmentcoreStrategic or Co-development Partner · 25 August 2017Partnership with Karnataka Government for Technology Park development. Astarc Infrastructure plans to develop privately owned land in Hubli/Dharwad for technological clusters targeting companies from China, South Korea, Taiwan, Japan, UK, Finland etc. Aims to bring foreign investment for the state.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• DeHaat: India's leading agritech platform connecting farmers, FPOs, traders, and processors via a full-stack marketplace. Comparable to Farmhive as an Indian agri e-marketplace serving farmers and supply-chain participants, though at materially greater scale and capital base.

Direct peers

• Cremica Food Industries: Indian food company producing sauces, condiments, and aseptic-packaged foods for institutional and retail customers. Comparable to Agrostarc's product portfolio across chutneys, sauces, and wet marinades.
• Motherson Group (Samvardhana Motherson International): India-headquartered diversified auto-components conglomerate supplying interior and exterior trim, modules, and wiring to global OEMs. Directly comparable to Naxnova as an Indian Tier-1 supplier with integrated design-to-manufacturing capabilities, though Motherson operates at materially larger scale.
• Lumax Industries: Indian automotive lighting and component manufacturer supplying OEMs including Maruti Suzuki and Honda. Comparable to Naxnova's surface-augmentation focus on automotive interior/exterior trim and lighting-adjacent components.
• Fiem Industries: Indian automotive lighting, rear-view mirrors, and sheet-metal components manufacturer. Comparable to Naxnova as an Indian Tier-1 supplier serving two-wheeler and four-wheeler OEMs with decorative and functional surface components.
• Chordia Food Products: Indian food manufacturer specializing in pickles, sauces, and condiments with co-manufacturing capabilities. Comparable to Agrostarc in product mix and contract-manufacturing orientation.
• Varroc Engineering: Indian automotive component manufacturer producing exterior lighting, plastic parts, and electricals for global OEMs. Comparable to Naxnova as a Tier-1 Indian auto-component supplier with diversified product portfolio and international customer base.
• Hindustan Foods Limited: Indian contract food manufacturer producing sauces, dressings, and processed foods for FMCG brands. Directly comparable to Agrostarc's end-to-end food product development and contract manufacturing model for sauces, gravies, and marinades.

Broad incumbents

• Hiranandani Group: Large Indian real-estate developer with integrated township and commercial developments in Mumbai and other cities. Comparable to Astarc Infrastructure as a Mumbai-based integrated-township developer, though at significantly larger scale.

Regional players

• Oberoi Realty: Mumbai-focused luxury real-estate developer with premium commercial and residential projects. Comparable to Astarc Infrastructure for Mumbai Metropolitan Region integrated development exposure, with overlap in target geography but not in tech-park / FDI-attraction mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AutographixCSPL
• Facebookfacebook.com/autographix.classicstripes
• LinkedInlinkedin.com/company/astarcgroup-mumbai

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Astarc Group