Nuovenergie
Nuovenergie is an Italian independent energy retailer supplying gas and electricity to over 50,000 residential and SMB customers across Northern and Central Italy through 10 direct and 38 partner stores plus digital channels.
- Company typePrivate
- Founded2003
- HeadquartersRho, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Nuovenergie does
Nuovenergie is an Italian independent energy retailer headquartered in Rho (Milan metropolitan area), founded in 2003, supplying natural gas and electricity to residential and small-business customers. The company serves more than 50,000 customers concentrated in Lombardy, Piedmont, and Liguria, with an active expansion into Central Italy (Tuscany and Marche). Distribution is built around a hybrid model of 10 directly operated retail stores and 38 partner stores, supplemented by a customer portal and mobile application that handle account management, billing, and contract lifecycle.
The commercial offering consists of indexed and fixed-price dual-fuel plans priced off PUN (electricity) and PSV (gas), with disclosed commercialization fees ranging from approximately €72 to €198 per customer per year. Offerings include the Superluce Green green-electricity variant, Con Noi Plus, Web Plus, and Placet-aligned tariff structures. Recent additions include the "Nuovenergie per Te" loyalty program (2025) and the "Porta un Amico" referral program (2024), alongside digital totems deployed in-store and a published Sustainability Report positioning the company on ESG credentials.
Nuovenergie operates under a mixed public-private ownership structure, with 30% held by Spigas S.r.l., itself part of the EnBW group, providing wholesale-supply and balance-sheet backing. Revenue is generated through commodity pass-through margins and per-customer commercialization fees; financial figures are not publicly disclosed. The company has won repeated Great Place to Work, Welfare Index, and Le Fonti certifications, and is structured as a sub-50-person organization, indicating a lean operating model anchored on physical retail and partner-channel distribution rather than scale-driven cost advantage.
Nuovenergie firmographics
Firmographics- Name
- Nuovenergie
- Legal name
- Nuovenergie Spa
- Website
- https://nuovenergiespa.it
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nuovenergie is an Italian independent energy retailer supplying gas and electricity to over 50,000 residential and SMB customers across Northern and Central Italy through 10 direct and 38 partner stores plus digital channels.
- Ownership category
- akta.pro rank
Nuovenergie industry classification
Industry- Product category
- Retail Energy Supply
- akta.pro primary industry
- Competitive Retail Natural Gas Supply (Residential & SMB) (EUAGABAC)
- akta.pro secondary industries
- Customer Self-Service Portals & Digital Experience (Web/Mobile) (EUAJAHAK), Customer Care, Billing & CRM for Gas Retail (CX, Retention, Collections) (EUAAADAH)
Keywords
Where Nuovenergie is headquartered
LocationHeadquarters
- HQ city
- Rho
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Nuovenergie business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Gas Supply - Residential: Natural gas supply to residential customers under various pricing plans. Revenue generated through commodity pricing (PSV-indexed), fixed annual commercialization fees (72-139 EUR/PDR/year), and spread charges per standard cubic meter.
- Electricity Supply - Residential: Electricity supply to residential customers with options for 100% renewable energy. Revenue generated through commodity pricing (PUN-indexed), fixed annual commercialization fees (72-149 EUR/POD/year), and spread charges per kWh.
- Business Gas and Electricity Supply: Gas and electricity supply tailored for small and medium enterprises. Commercialization fees range from 156-198 EUR per year with customized spread rates for business customers.
- Loyalty Program - Nuovenergie per Te: Customer loyalty program offering discounts, cashback, and birthday rewards. While the program itself is free, it drives customer retention and increased consumption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Web Plus Dual - Online-exclusive dual offer with lowest commercialization costs |
| Hybrid | Monthly | Con Noi Plus Dual - Combined gas and electricity with welcome bonus |
| Hybrid | Monthly | Con Noi Plus Gas - Standalone gas with welcome bonus and loyalty |
| Usage-based | Monthly | Superluce Green - 100% renewable electricity with competitive pricing |
| Usage-based | Monthly | Superluce Green Business - Renewable electricity for businesses |
| Usage-based | Monthly | Con Noi Gas Business - Gas supply for small and medium enterprises |
| Hybrid | Monthly | Con Noi Dual Business - Combined gas and electricity for business |
| Subscription | Monthly | Luce Placet Fix and Variabile - ARERA-regulated offerings |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Nuovenergie product offering
Product offeringCore offering
Nuovenergie sells natural gas and electricity supply contracts to Italian households and small businesses under market-indexed pricing (PUN for power, PSV for gas), ARERA-regulated Placet offers, and 100% renewable electricity plans backed by GSE guarantees of origin. Customers can subscribe in person at 10 owned stores and 38+ partner stores across Northern and Central Italy, or online through a web configurator, with ongoing self-service via a customer portal, mobile app, and digital totems.
Product overview
Nuovenergie is an Italian energy retailer (gas and electricity provider) serving residential and business customers across Italy. The product portfolio consists of a unified platform of dual-energy offerings organized into three customer-facing segments: Casa (residential), Business (commercial/small business), with both segments offering electricity and gas plans under multiple brands. Residential electricity products include Superluce Green, Con Noi Green Luce, Web Plus Luce, and ARERA-regulated Placet variants. Residential gas products include Con Noi Plus Gas, Web Plus Gas, and Placet variants. Combined dual-fuel plans are branded Con Noi Plus Dual and Web Plus Dual. Business offerings mirror the residential lineup with dedicated pricing (Superluce Green Business, Con Noi Dual Business, Con Noi Plus Gas Business, etc.). Supporting the core energy products are digital services (Customer Portal, Mobile App, Digital Totems), loyalty/referral programs (Nuovenergie per Te, Porta un Amico), promotional campaigns (Gratta e Vinci), educational content (Te lo Spiega Nuovenergie), an appointment booking system (Salta la Coda), and optional add-ons like Formula 12 monthly gas equalization. The company operates a network of 10 directly owned stores (Punti vendita), over 38 partner stores (Negozi partner), and numerous corners across northern and central Italy, supplemented by a digital-only sales channel.
Differentiator
Problem solved
Functional benefit
Brands
- Nuovenergie per Te: L'esclusivo programma fedeltà di Nuovenergie dedicato ai clienti con sconti, offerte, cashback e regali di compleanno.
Products and services
- Superluce Green Variable-rate residential electricity plan offering 100% renewable energy sourced via GSE guarantees of origin, priced against the PUN wholesale market index with a spread of 0.05420 EUR/kWh and 124 EUR/year commercialization fee. Prices locked for 12 months. Targeted at Italian households seeking green electricity supply.
- Con Noi Green Luce Variable-rate residential electricity plan with 100% renewable energy, PUN-indexed with a spread of 0.03100 EUR/kWh and 149 EUR/year commercialization fee. Includes 6 EUR/year discount for bank direct debit. Targeted at Italian households.
- Web Plus Luce Online-exclusive variable-rate residential electricity plan with very low commercialization fee of only 6 EUR/month (72 EUR/year), PUN-indexed with a spread of 0.0088 EUR/kWh. Requires bank direct debit and digital billing. Targeted at digitally-engaged Italian households.
- Luce Placet Fix ARERA-regulated fixed-price residential electricity plan under the Placet framework, with contract conditions defined by the regulator. Targeted at Italian households seeking regulator-standardized terms.
- Luce Placet Variabile ARERA-regulated variable-price residential electricity plan under the Placet framework, with contract conditions defined by the regulator. Targeted at Italian households.
- Con Noi Plus Gas Variable-rate residential natural gas plan priced against the PSV wholesale index with spread of 0.165 EUR/smc, 139 EUR/year commercialization fee, and 10-15 EUR welcome discount. Includes loyalty discount of 0.03 EUR/smc from month 7. Targeted at Italian households.
- Web Plus Gas Online-exclusive variable-rate residential natural gas plan with very low commercialization fee of only 6 EUR/month (72 EUR/year), PSV-indexed with spread of 0.05 EUR/smc. Requires bank direct debit and digital billing. Targeted at digitally-engaged Italian households.
- Gas Placet Fix ARERA-regulated fixed-price residential natural gas plan under the Placet framework, with contract conditions defined by the regulator. Targeted at Italian households.
- Gas Placet Variabile ARERA-regulated variable-price residential natural gas plan under the Placet framework, with contract conditions defined by the regulator. Targeted at Italian households.
- Con Noi Plus Dual Combined variable-rate residential electricity and natural gas plan offering 30 EUR welcome bonus, 100% renewable electricity via GSE guarantees of origin, loyalty gas discount of 0.03 EUR/smc from month 7, and full digital management. Gas spread 0.165 EUR/smc, electricity spread 0.03100 EUR/kWh. Targeted at Italian households seeking bundled dual-fuel supply.
- Web Plus Dual Online-exclusive combined variable-rate residential electricity and gas plan with ultra-low commercialization fee of 6 EUR/month per supply, electricity PUN-indexed (spread 0.0088 EUR/kWh) and gas PSV-indexed (spread 0.05 EUR/smc). Requires bank direct debit and digital billing. Includes optional Formula 12 monthly equalization plan for gas. Targeted at digitally-engaged Italian households seeking bundled dual-fuel supply.
- Superluce Green Business Variable-rate business electricity plan with 100% renewable energy, priced against PUN with spread of 0.04920 EUR/kWh and 179 EUR/POD/year commercialization fee. Targeted at small and medium Italian businesses seeking renewable power supply.
- Con Noi Luce Green Business Variable-rate business electricity plan with 100% renewable energy and full digital management, priced against PUN with spread of 0.03000 EUR/kWh and 198 EUR/POD/year commercialization fee. Targeted at small and medium Italian businesses.
- Luce Placet Fix Business ARERA-regulated fixed-price business electricity plan under the Placet framework, with contract conditions defined by the regulator. Targeted at Italian small and medium businesses.
- Luce Placet Variabile Business ARERA-regulated variable-price business electricity plan under the Placet framework, with contract conditions defined by the regulator. Targeted at Italian small and medium businesses.
- Con Noi Plus Gas Business Variable-rate business natural gas plan priced against PSV with spread of 0.145 EUR/smc and 156 EUR/PDR/year commercialization fee, with welcome bonus and loyalty discounts. Targeted at small and medium Italian businesses.
- Gas Placet Fix Business ARERA-regulated fixed-price business natural gas plan under the Placet framework, with contract conditions defined by the regulator. Targeted at Italian small and medium businesses.
- Gas Placet Variabile Business ARERA-regulated variable-price business natural gas plan under the Placet framework, with contract conditions defined by the regulator. Targeted at Italian small and medium businesses.
- Con Noi Dual Business Combined variable-rate business electricity and natural gas plan offering 30 EUR welcome bonus, 100% renewable electricity, loyalty gas discount of 0.03 EUR/smc from month 7, and fully digital management. Gas spread 0.145 EUR/smc, electricity spread 0.0300 EUR/kWh. Targeted at Italian small and medium businesses seeking bundled dual-fuel supply.
- Nuovenergie per Te Loyalty Program Exclusive loyalty program launched September 2025 for existing Nuovenergie customers with at least one active residential electricity or gas supply. Benefits include discounts and offers, bill cashback in a virtual piggy bank, and birthday gifts. Free to join via invitation email.
- Porta un Amico Referral Program Referral rewards program powered by the Aklamio platform. Existing customers earn 30-60 EUR per successful referral; referred friends receive 20-40 EUR reward. Rewards are redeemable via bank transfer or PayPal. Maximum cap of 150 EUR per customer.
- Customer Portal (Portale Clienti) Web-based customer self-service portal launched July 2013 enabling customers to view invoices, meter readings, and payment history; manage contracts; access bill archive; and submit service requests.
- Nuovenergie Mobile App Free native mobile application for iOS and Android enabling customers to manage their gas and electricity contracts on the go, monitor consumption and payment status, access bill archive, and submit requests.
- Digital Totems Self-service digital kiosks installed at direct-owned stores enabling customers to access services independently 24 hours a day, providing convenience and reduced wait times.
- Formula 12 Optional add-on for gas plans enabling monthly equalization: customers receive 11 monthly bills at a constant consumption rate plus a 12th balancing bill, smoothing winter peaks. Includes billing web service and SMS autolettura reminders. Available with Web Plus Dual gas component.
- Gratta e Vinci (Vinci un Anno di Energia) Annual scratch-card contest (2026 edition: February 15 - December 31, 2026) for new customers subscribing gas and/or electricity contracts in-store. Instant prizes up to 300 EUR applied as bill credits; grand prize lottery for a year of free energy. Total prize pool 80,800 EUR.
- Salta la Coda Appointment Booking Appointment booking service available at select stores allowing customers to reserve a time slot and skip the queue. Integrated with the prenotami.cloud platform.
- Sustainability Reports (Bilancio di Sostenibilità) Annual sustainability reports published since 2023 documenting ESG (Environmental, Social, Governance) performance, covering energy consumption, emissions, personnel, community engagement, and supplier relations. 2023 and 2024 reports available with BES certification.
Quantifiable outcome
- 50,000+ customers served as of 2023
- +2 more outcomes
Companies that use Nuovenergie
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Nuovenergie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature5 records
Nuovenergie partnerships and signals
Strategic signalScale indicators4 records
Recent moves9 records
Expansion highlights6 records
Nuovenergie competitors and assessment
Company assessmentBroad incumbents
- Edison Energia: One of Italy's largest historical energy retailers serving residential and business customers with gas and electricity offers, including green products. Compares to Nuovenergie as a competitive retail supplier in the same dual-fuel segment, though at much larger national scale.
- A2A Energia: Multi-utility group retail arm serving residential and business customers across Northern Italy with gas, electricity and value-added energy services. Comparable to Nuovenergie's Northern Italian footprint and dual-fuel offerings, but operates as a multi-utility incumbent.
- Iren Mercato: Retail energy arm of the Iren multi-utility group, serving residential and business customers across Northern and Central Italy. Comparable to Nuovenergie's regional Northern Italian focus and dual-fuel residential/SMB offerings.
- Plenitude (Eni): Eni subsidiary offering gas, electricity and EV charging to households and businesses across Italy. Directly comparable retail energy offering with growing renewable focus, competing in the same dual-fuel Italian market as Nuovenergie.
- Enel Energia: Largest Italian energy retailer serving more than 10 million residential and business customers nationwide. Definitive broad incumbent for Nuovenergie's market, against which it competes for dual-fuel household and SMB contracts across Northern Italy.
Direct peers
- Sorgenia: Italian challenger retail energy supplier offering gas and 100% green electricity to households and SMEs with digital-first acquisition. Directly comparable to Nuovenergie's dual-fuel residential/SMB focus, with similar positioning as a mid-sized Italian alternative to incumbents.
- Illumia: Bologna-based competitive Italian energy retailer serving households and businesses with gas, electricity and green offers. Highly comparable challenger peer competing head-to-head with Nuovenergie in the regional and SMB segments.
Regional players
- Hera Comm: Retail arm of Hera Group serving residential and business customers primarily in Emilia-Romagna and surrounding regions with gas and electricity offers. Comparable to Nuovenergie as an Italian regional multi-utility retailer, though concentrated in a different geography.
- Dolomiti Energia: Trentino-based Italian energy retailer serving households and businesses with gas, electricity and renewable offers across Northern Italy. Comparable to Nuovenergie as a regional Italian dual-fuel retailer with strong local roots and territorial identity.
- AGSM Energia: Verona-based multi-utility retailer offering gas and electricity to residential and business customers in the Veneto region and beyond. Comparable to Nuovenergie as a regionally-rooted Italian dual-fuel retailer with municipal heritage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Nuovenergie social profiles
Digital presenceNuovenergie compliance and trust
Trust signalCompliance6 records
Nuovenergie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nuovenergie leadership team
Management profileNumber of profiles
Profiles1 record
Nuovenergie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nuovenergie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nuovenergie
What does Nuovenergie do?
Nuovenergie sells natural gas and electricity supply contracts to Italian households and small businesses under market-indexed pricing (PUN for power, PSV for gas), ARERA-regulated Placet offers, and 100% renewable electricity plans backed by GSE guarantees of origin. Customers can subscribe in person at 10 owned stores and 38+ partner stores across Northern and Central Italy, or online through a web configurator, with ongoing self-service via a customer portal, mobile app, and digital totems.
Is Nuovenergie a public or private company?
Nuovenergie is a private company. It is classified as corporate owned and is currently operating.
When was Nuovenergie founded?
Nuovenergie was founded in 2003. It employs 11 to 50 people.
Where is Nuovenergie based?
Nuovenergie is headquartered in Rho, Italy, in the Europe region.
How does Nuovenergie make money?
Four revenue lines are on record. Gas Supply - Residential is the primary driver. The others are electricity Supply - Residential, business Gas and Electricity Supply and loyalty Program - Nuovenergie per Te.
Who are Nuovenergie's main competitors?
Broad incumbents on record are Edison Energia, A2A Energia, Iren Mercato, Plenitude (Eni) and Enel Energia. Direct peers are Sorgenia and Illumia. Regional players are Hera Comm, Dolomiti Energia and AGSM Energia.
Does Nuovenergie have an API?
No public API is recorded for Nuovenergie.
What industry is Nuovenergie in?
Nuovenergie's product category is Retail Energy Supply. Its primary akta.pro industry code is EUAGABAC, Competitive Retail Natural Gas Supply (Residential & SMB), with a secondary code of EUAJAHAK, Customer Self-Service Portals & Digital Experience (Web/Mobile).