Affinity Insurance Services

What Affinity Insurance Services does

Affinity Insurance Services, Inc., operating primarily as Affinity Nonprofits, is a Washington, DC-based managing general underwriter (MGU) that develops, markets, and underwrites customized property & casualty insurance exclusively for nonprofit organizations. Founded in 1989 and operating as a wholly-owned subsidiary of Aon plc, the company has spent 35+ years building domain expertise in nonprofit-specific exposures across 100+ sub-types of organizations, including museums, foundations, trade and professional associations, youth organizations, community associations, social services, educational organizations, clubs, and healthcare services.

The core product suite consists of Directors & Officers (D&O) Liability Insurance, Property & Casualty Insurance, Event Cancellation Insurance (branded Showstoppers), Volunteer/Participant Accident, and Business Owners Policy (BOP), with add-on modules for Employment Practices Liability, Fiduciary Liability, Fine Art Insurance (via Huntington T. Block), and Crime/Kidnap/Ransom coverage. The underwriting and program-administration platform delivers simplified quoting without requiring contracts or agreement forms, supports a 90% automatic-renewal rate for qualified clients, and is licensed in all 50 states. Carrier capacity is anchored by Arch Insurance Company, rated A+ Superior by A.M. Best.

The business model is a subscription/recurring premium-revenue MGU structure distributing exclusively through independent insurance brokers and agents, with 5,000+ broker partners nationwide. Demand generation is driven less by direct marketing than by endorsed-provider relationships with major nonprofit associations — American Alliance of Museums (AAM), American Society of Association Executives (ASAE), Boys & Girls Clubs of America (BGCA), Community Associations Institute (CAI), Council on Foundations, and United Way Worldwide — which confer member discounts (up to 10% on D&O premium) and act as a referral funnel. The company protects over 65,000 nonprofits and operates a sister organization, Ian H. Graham Insurance, focused on community associations, also under the Aon umbrella. No AI/ML capabilities, funding rounds, or recent M&A beyond the Ian H. Graham subsidiary relationship are disclosed in the available data.

Name

Affinity Insurance Services

Legal name

Affinity Insurance Services, Inc.

Website

https://affinitynonprofits.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Affinity Insurance Services (dba Affinity Nonprofits) is a managing general underwriter that develops and distributes specialized property & casualty, D&O, event cancellation, and accident insurance exclusively to U.S. nonprofit organizations through 5,000+ independent brokers and association endorsement partners.

Ownership category

akta.pro rank

Product category

Nonprofit Specialty Insurance

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242), Other Insurance Related Activities (52429)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industries

Affinity, Membership & Association Referral Programs (FSAEAMAL), Nonprofit / Social Services BOP (FSAJAFAM)

Keywords

• Nonprofit insurance programs
• Directors and officers liability
• Property and casualty insurance
• Event cancellation insurance
• Managing general underwriter

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance Premium Revenue: Affinity Nonprofits earns revenue through insurance premiums collected from nonprofit policyholders. As a managing general underwriter, they develop, market, and underwrite customized insurance programs for nonprofit organizations, with over 65,000 nonprofits and 5,000 insurance agencies relying on their comprehensive insurance solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Affinity Insurance Services (operating as Affinity Nonprofits) is a managing general underwriter that develops, markets, and underwrites customized property and casualty insurance programs exclusively for nonprofit organizations. Its core offerings include Directors & Officers Liability Insurance, Property & Casualty Insurance, Event Cancellation Insurance (Showstoppers), Volunteer/Participant Accident coverage, and Business Owners Policy (BOP), distributed through independent insurance brokers and agents across all 50 U.S. states.

Product overview

Affinity Nonprofits is a managing general underwriter offering a platform of specialized insurance products designed exclusively for nonprofit organizations. The core product suite includes Directors & Officers (D&O) Liability Insurance (with optional Employment Practices Liability and Fiduciary Liability), Property & Casualty Insurance (covering general liability, professional liability, abuse & molestation, property, automobile, crime, inland marine, and excess liability), Event Cancellation Insurance (under the Showstoppers brand), Volunteer/Participant Accident Program, and Business Owners Policy (BOP). Additional specialized offerings include the Association Office Package (endorsed by ASAE) for trade and professional associations, Fine Art Insurance (through Huntington T. Block partnership) for museums and cultural institutions, and Crime/Kidnap/Ransom coverage. The company insures over 65,000 nonprofits across more than 100 types of nonprofit organizations, with carrier partnerships including Arch Insurance Company (rated A+ by A.M. Best).

Differentiator

Problem solved

Functional benefit

Brands

• Showstoppers: Event Cancellation Insurance product for nonprofits
• Social Services Connect
• Ian H. Graham Insurance

Products and services

• Directors & Officers (D&O) Liability Insurance

Quantifiable outcome

• 65,000+ nonprofits protected with customized insurance programs
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Arch Insurance CompanycoreStrategic or Co-development PartnerArch Insurance Company (rated A+ Superior by A.M. Best) is the primary carrier partner providing Property & Casualty and Directors & Officers Liability products to nonprofit clients including Boys & Girls Clubs.
• American Alliance of Museums (AAM)coreGTM or Marketing PartnerAAM, founded in 1906 and representing 30,000+ museum professionals and institutions, has partnered with Affinity Nonprofits to craft D&O liability and insurance programs specifically for museums, with premium discounts for AAM members.
• American Society of Association Executives (ASAE)coreGTM or Marketing PartnerASAE, with 21,000+ members representing 9,300 organizations, has a longtime relationship with Affinity Nonprofits providing ASAE-Endorsed Association Business Insurance Solutions.
• Boys & Girls Clubs of America (BGCA)coreGTM or Marketing PartnerBGCA partnered with Affinity Nonprofits and Arch Insurance to offer P&C and D&O liability products meeting BGCA membership requirements including sexual misconduct coverage across 4,000+ clubs serving millions of youth.
• Community Associations Institute (CAI)majorGTM or Marketing PartnerCAI, with 33,500+ members including board members, community managers, and industry professionals, has selected Affinity Nonprofits as preferred insurance provider for community associations.
• Council on FoundationscoreGTM or Marketing PartnerCouncil on Foundations (founded 1949) provides up to 10% premium discount on D&O liability for its member foundations, with Affinity Nonprofits offering specialized coverage including fiscal sponsorship and excess benefit transactions.
• United Way WorldwidemajorGTM or Marketing PartnerUnited Way Worldwide (nearly 1,800 community-based United Ways in 40 countries) has selected Affinity Nonprofits as preferred insurance provider for its network of community organizations.
• Huntington T. Block Insurance AgencyminorStrategic or Co-development PartnerPartnership for Fine Arts Insurance and Property & Casualty Insurance specifically for museums, providing specialized cultural institution coverage.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Nonprofits' Insurance Alliance (NIA): A mutual insurance company exclusively serving nonprofit organizations, providing liability and property coverage. NIA is the most direct competitor to Affinity in the nonprofit-specialty MGU market, sharing the same customer base and product focus.
• RPS (Arthur J. Gallagher): A specialty wholesale broker and MGU platform with affinity and association-based program administration capabilities. Operates competing specialty programs in adjacent affinity verticals, with similar broker-distributed MGU economics.

Broad incumbents

• Philadelphia Insurance Companies (Tokio Marine HCC): A major commercial insurer with a deep nonprofit and human services practice, offering D&O, P&C, and specialty coverages. Competes directly with Affinity for nonprofit D&O and P&C accounts through independent agents.
• Travelers: A national P&C carrier with a dedicated nonprofit and human services industry practice, offering D&O, property, and liability coverages. Competes with Affinity for mid-market and larger nonprofit accounts via the independent agent channel.
• Cincinnati Financial: A super-regional P&C carrier with a nonprofit industry practice and strong independent agent distribution. Overlaps with Affinity in serving community associations, foundations, and small-to-mid nonprofit accounts.
• The Hanover Insurance Group: A specialty P&C carrier with a dedicated nonprofit and human services practice, offering D&O, P&C, and umbrella coverages. Competes with Affinity through independent agents for nonprofit accounts nationwide.
• Amwins: A large specialty wholesale distributor and MGU with significant program administration operations. Competes with Affinity for specialty nonprofit and association program business through its broker network.
• Burns & Wilcox: A specialty wholesale insurance broker and MGU offering affinity and program business through retail agents. Provides similar specialty underwriting and program administration services for niche verticals like nonprofits.

Emerging players

• Hiscox: A specialty insurer with a small business and nonprofit-adjacent D&O practice. Hiscox's digital-first broker experience and small-business focus partially overlaps with Affinity's smaller nonprofit book.
• Beazley: A specialty insurer with a charities and nonprofits unit offering D&O, abuse, and liability coverages. Beazley represents an emerging specialty competitor in the nonprofit segment Affinity dominates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/affinity-nonprofits

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affinity Insurance Services