Gamers for Good
Gamers for Good is a 501(c)(3) non-profit founded by Game Developers Peet and Liz Cooper to provide needed aid and service for gamers
- Company typePrivate
- Founded2013
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Gamers for Good does
Gamers for Good (G4G) is a 501(c)(3) nonprofit organization founded in 2012 by game developers Liz and Peet Cooper and headquartered in Los Angeles, California. The organization operates as a nonprofit game studio whose stated mission is to use game-related content to build awareness of charitable opportunities for gamers. G4G is staffed by a small team of volunteers and contractors (1–10 people) including game developers, artists, animators, sound designers, and program managers who operate primarily from Los Angeles and coordinate volunteer events in additional cities including Austin, Portland, Compton, and New York.
The organization's product portfolio comprises three games — Food Drive (released 2018 on Steam), Cat Burglar: A Tail of Purrsuit (released 2018 on Steam and Itch.io), and Scary World (announced 2019) — plus two charity fan artbooks: the Gamer for Life KKG Fan Artbook (2015) featuring 283 game artists contributing 476 art pieces, and the G4G Presents: Undertale Digital Artbook (2016), a 262-page collection released with Toby Fox's blessing. Underlying technology is standard 2D game development with timer-based collection mechanics, leaderboards, and unlockable charity content; no proprietary engine or AI/ML components are disclosed. Products are distributed through Steam, Itch.io, the G4G Shop, and crowdfunding platforms (Indiegogo, Kickstarter), with proceeds directed to designated partner charities including Child's Play, Take This, Anxiety Gaming, Game Changer, CureASPS, the World Food Programme, and Rise Above The Disorder.
G4G's revenue model combines one-time sales of digital artbooks at $5, branded merchandise (T-shirts at $13, hoodies at $27, baseball hats at $20) via direct e-commerce, and unit-priced game sales on Steam and Itch.io where a portion of proceeds is passed through to charity partners. Direct donations are accepted through PayPal Giving Fund, Amazon Smile, and eBay for Charity. The Gamer for Life campaign is the single largest disclosed fundraising milestone at over $67,000 raised, with subsequent Undertale, food, and pet charity initiatives broadening the beneficiary mix across cancer research, mental health, hunger relief, and animal welfare. G4G is primarily donor- and community-funded with no disclosed institutional funding rounds.
Gamers for Good firmographics
Firmographics- Name
- Gamers for Good
- Legal name
- Gamers for Good
- Website
- http://www.gamersforgood.com/
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Gamers for Good is a 501(c)(3) non-profit founded by Game Developers Peet and Liz Cooper to provide needed aid and service for gamers
- Ownership category
- akta.pro rank
Gamers for Good industry classification
Industry- Product category
- Charitable Gaming and Digital Content
- NAICS
- Hobby, Toy, and Game Retailers (45912), Amusement, Gambling, and Recreation Industries (713)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Retail-Hobby, Toy & Game Shops (5945), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports/Racing Game Studios (MPAFAAAJ)
Keywords
Where Gamers for Good is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Gamers for Good business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Charity Artbook Sales: Sale of digital and physical charity fan artbooks (e.g., Gamer for Life, Undertale digital artbooks) where proceeds go to designated charitable causes
- Merchandise Sales: Sale of branded merchandise including T-shirts ($13), hoodies ($27), and baseball hats ($20) through the G4G shop
- Game Sales with Charity Proceeds: Sale of games (Food Drive, Cat Burglar, Scary World) where a portion of proceeds goes to designated mental health and charity organizations
- Donations: Direct donations through PayPal, Amazon Smile, and eBay for Charity programs
- Crowdfunding Campaigns: Indiegogo and Kickstarter campaigns for charity projects, including the Gamer for Life campaign that raised over $67,000
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | G4G T-Shirt at $13.00 |
| Unit Pricing | Pay-as-you-go | G4G Light Hoodie at $27.00 |
| Unit Pricing | Pay-as-you-go | G4G Baseball Hat at $20.00 |
| One time/ perpetual license | Pay-as-you-go | Digital Artbooks at $5.00 each |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Gamers for Good product offering
Product offeringCore offering
Gamers for Good is a nonprofit game studio that develops and publishes charity-themed indie games and digital fan artbooks, with proceeds directed to designated charitable causes including cancer research, mental health organizations, and hunger relief. It also sells branded merchandise (T-shirts, hoodies, hats) and organizes volunteer community service events across multiple U.S. cities.
Product overview
Gamers for Good is a nonprofit game studio that creates charitable games and digital artbooks to build awareness of charitable opportunities for gamers. Their product portfolio includes three core games (Cat Burglar: A Tail of Purrsuit, Food Drive, and Scary World), two charity artbooks (Gamer for Life KKG Fan Artbook and G4G Presents Undertale Digital Artbook), and branded merchandise. The games incorporate charitable causes directly through gameplay mechanics and unlockable content featuring partner charities, while the artbooks feature fan art from the gaming community to raise funds for various causes including cancer research, mental health, and food security.
Differentiator
Problem solved
Functional benefit
Brands
- G4G Presents: Undertale: Charity fan art book celebrating Toby Fox's Undertale game, benefiting mental health charities.
- Gamer for Life
Products and services
- Food Drive A food bank awareness charity game where players collect and deliver food crates across 3 levels. Features leaderboards and unlocks new skins/charities through heart collection. Released on Steam.
- Cat Burglar: A Tail of Purrsuit A short stealth puzzle platformer following Kat the cat's quest to infiltrate a dog base. Includes pet charity awareness and features 7 levels with unlockable pet charity information. Released on Steam and Itch.io.
- Scary World A 2D adventure game featuring a banana slug character exploring themes of anxiety, empathy, and mindfulness. After completion, proceeds benefit Rise Above The Disorder (RAD).
- Gamer for Life: KKG Fan Artbook A digital charity fan art tribute book created by 283 game artists contributing 476 art pieces to raise funds for cancer research and Game Changer charity.
- Gamers for Good presents Undertale Digital Artbook A 262-page digital artbook filled with fanart across the Undertale fandom. Proceeds benefit mental health charities including Child's Play, Take This, and Anxiety Gaming. Priced at $5.00.
- G4G T-Shirt Branded merchandise T-shirt available for purchase at $13.00 through the G4G shop to support the nonprofit's charitable mission.
- G4G Light Hoodie Branded merchandise hoodie available for purchase at $27.00 through the G4G shop to support the nonprofit's charitable mission.
- G4G Baseball Hat Branded merchandise baseball hat available for purchase at $20.00 through the G4G shop to support the nonprofit's charitable mission.
Quantifiable outcome
- Over $67,000 raised for cancer research through Gamer for Life campaign
- +1 more outcomes
Companies that use Gamers for Good
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Gamers for Good technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Gamers for Good partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- Child's Playcore501(c)(3) nonprofit charity founded by Penny Arcade's Mike Krahulik and Jerry Holkins. Child's Play focuses on improving lives of children with toys and games in hospitals and domestic abuse shelters. Partner for G4G Presents: Undertale mental health initiative.
- Take Thiscore501(c)(3) nonprofit founded in 2013 addressing mental health issues in the gaming community. Seeks to inform about mental health issues, provide education about mental disorders, and reduce stigma. Beneficiary of Undertale campaign proceeds.
- Anxiety Gamingcore501(c)(3) nonprofit dedicated to providing mental health resources for the gaming community. Provides video game consoles to foster homes, matches gamers with therapists, and covers mental health care costs for those who cannot afford it. Beneficiary of Undertale campaign.
- Game ChangercoreOrganization that donates games and funds for medical treatment to kids with cancer and their families. One of two beneficiary organizations for Gamer for Life KKG campaign proceeds.
- CureASPScoreMain organization leading research on Alveolar Soft Part Sarcoma (ASPS), the rare cancer that affected Kevin Kanai Griffith (KKG). Received proceeds from Gamer for Life campaign.
- World Food ProgrammecoreUN food assistance program working to achieve food security. Featured in Food Drive game to raise awareness of global hunger crisis affecting one in three people worldwide.
- Rise Above The Disorder (RAD)core501(c)(3) nonprofit dedicated to making mental health care accessible to everyone, everywhere. Will receive portion of proceeds from Scary World game after completion.
- Humble BundleminorGaming platform known for charity bundles. Listed as a partner organization.
- Riot GamesminorMajor game developer and publisher. Provided League of Legends Dragonslayer Xin-Zhao skin for Quest for Caring campaign.
- DiscordminorGaming communication platform. Discord Partner status for community building.
- Microsoft Studios / MicrosoftminorProvided Quantum Break and Wasteland 2 games for Quest for Caring campaign.
- The BehemothminorGame developer providing Castle Crashers, Battle Block Theater, and Pit People for Quest for Caring campaign.
- Telltale GamesminorProvided Batman: The Telltale Series and Wolf Among Us for Quest for Caring campaign.
- Wavedash GamesminorGame developer providing Icons Closed Beta access for Quest for Caring campaign. Partner for community engagement.
- Phoenix LabsminorGame developer providing Dauntless Closed Beta access for Quest for Caring campaign.
- Games for ChangeminorOrganization promoting games for social change. Partnership for community building and awareness.
- Amazon SmileminorAmazon program that donates a portion of purchases to G4G. EIN: 46-2699186.
- PayPal Giving FundminorDonation platform enabling direct giving to G4G through PayPal.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Gamers for Good competitors and assessment
Company assessmentDirect peers
- Child's Play: A 501(c)(3) nonprofit founded by Penny Arcade's Mike Krahulik and Jerry Holkins that improves the lives of children in hospitals and domestic abuse shelters through toys and games. Direct peer — same nonprofit gaming-charity model, beneficiary overlap on G4G's Undertale campaign, and similar community-driven fundraising approach.
- Games for Change: Nonprofit organization that promotes games and playful media for social impact, running the annual Games for Change Festival. Direct peer — G4G explicitly partners with Games for Change for community building, and both organizations produce games that drive charitable outcomes.
- AbleGamers Foundation: 501(c)(3) nonprofit that uses games to combat social isolation and accessibility barriers for players with disabilities. Direct peer — operates a charity-driven gaming model with hardware grants, player coaching, and game-industry partnerships comparable to G4G's IP-bundle and artbook fundraising approach.
- Extra Life: Gaming-community charity that mobilizes gamers to raise funds for Children's Miracle Network Hospitals. Direct peer — same gamer-to-charity bridge model, leveraging community streaming and events in ways directly comparable to G4G's volunteer and game-based fundraising.
- Take This: 501(c)(3) nonprofit addressing mental health in the gaming community through education and AFK Rooms at conventions. Direct peer — beneficiary partner of G4G's Undertale campaign and operates in the same small-team nonprofit-gaming-charity space targeting similar donor audiences.
- Special Effect: UK-based charity that helps people with physical disabilities enjoy video games through customized controllers and assistive technology. Direct peer — charity-funded gaming organization with industry partnerships and donor-funded program delivery, structurally analogous to G4G's nonprofit-game-studio model.
- Stack Up: 501(c)(3) charity that uses gaming to support the mental health of veterans and active-duty military. Direct peer — community-driven gaming charity that raises funds via streaming, in-game events, and partnerships, mirroring G4G's volunteer-and-event-driven fundraising approach.
- Anxiety Gaming: 501(c)(3) nonprofit providing mental health resources to the gaming community, including therapy funding and foster-home console donations. Direct peer — beneficiary partner of G4G's Undertale campaign, with overlapping mission and donor base in the gaming-mental-health charity space.
- Rise Above The Disorder (RAD): 501(c)(3) nonprofit making mental health care accessible through game-industry partnerships. Direct peer — designated beneficiary of G4G's Scary World proceeds, similar small-team nonprofit model, and overlapping audience of mental-health-conscious gamers.
Broad incumbents
- Humble Bundle: Commercial game bundle platform (a listed G4G partner) that allocates a portion of each bundle's revenue to charity. Broad incumbent — much larger scale and catalog than G4G, with a for-profit model that nonetheless competes for gaming-charity mindshare and donor dollars.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Gamers for Good social profiles
Digital presenceGamers for Good financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gamers for Good leadership team
Management profileNumber of profiles
Profiles12 records
Gamers for Good funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gamers for Good M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gamers for Good
What does Gamers for Good do?
Gamers for Good is a nonprofit game studio that develops and publishes charity-themed indie games and digital fan artbooks, with proceeds directed to designated charitable causes including cancer research, mental health organizations, and hunger relief. It also sells branded merchandise (T-shirts, hoodies, hats) and organizes volunteer community service events across multiple U.S. cities.
Is Gamers for Good a public or private company?
Gamers for Good is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Gamers for Good founded?
Gamers for Good was founded in 2013. It employs 1 to 10 people.
Where is Gamers for Good based?
Gamers for Good is headquartered in Los Angeles, United States, in the North America region.
How does Gamers for Good make money?
Five revenue lines are on record. Charity Artbook Sales are the primary driver. The others are merchandise Sales, game Sales with Charity Proceeds, donations and crowdfunding Campaigns.
Who are Gamers for Good's main competitors?
Direct peers on record are Child's Play, Games for Change, AbleGamers Foundation, Extra Life, Take This, Special Effect, Stack Up, Anxiety Gaming and Rise Above The Disorder (RAD). Humble Bundle is listed as a broad incumbent.
Does Gamers for Good have an API?
No public API is recorded for Gamers for Good.
What industry is Gamers for Good in?
Gamers for Good's product category is Charitable Gaming and Digital Content. Its primary akta.pro industry code is MPAFAAAJ, Sports/Racing Game Studios. Its NAICS code is 45912 and its SIC code is 3944.