Storets
Storets is a direct-to-consumer women's fashion e-commerce brand, founded in 2011 in Seoul and operating via storets.com, a Shopify storefront, and a mobile app. It sells trend-forward apparel and accessories at $35-$155 price points to fashion-conscious women aged 18-35, driven by social media and user-generated content.
- Company typePrivate
- Founded2011
- HeadquartersSeoul, South Korea
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Storets does
Storets is a direct-to-consumer women's fashion brand founded in 2011 and headquartered in Seoul, South Korea, though its operating entity is IRON-E INC., a US corporation evidenced by the site's footer copyright. The company sells trend-forward apparel and accessories — including outerwear, tops, bottoms, dresses, co-ords & sets, and jewelry — exclusively through its own Shopify-powered e-commerce site (storets.com) and a mobile shopping app, with no physical retail or wholesale distribution. Product prices range from $6.90 for accessories to $345.90 for premium outerwear, with most apparel priced between $35 and $155 and sale discounts of 14%-66%; free shipping is offered on orders over $200.
The brand's go-to-market is social-first, relying on TikTok, Instagram, Facebook, and Pinterest for awareness and the #storetsOnMe user-generated content campaign for social proof. It has earned fashion editor coverage from Glamour, Forbes, and Refinery29. Storets operates with 1-10 employees, generates revenue exclusively through one-time direct product sales with no subscription model, and ships globally with currency conversion support. The company has raised one seed round of $905,841 in March 2015 led by BonAngels Venture Partners with Big Basin Capital. Recent product initiatives include the introduction of sustainable materials (recycled nylon and bamboo) and continued expansion of its mobile app channel.
Storets firmographics
Firmographics- Name
- Storets
- Legal name
- IRON-E INC.
- Website
- https://storets.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Storets is a direct-to-consumer women's fashion e-commerce brand, founded in 2011 in Seoul and operating via storets.com, a Shopify storefront, and a mobile app. It sells trend-forward apparel and accessories at $35-$155 price points to fashion-conscious women aged 18-35, driven by social media and user-generated content.
- Ownership category
- akta.pro rank
Storets industry classification
Industry- Product category
- Women's Fashion E-commerce Retail
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Multi-Price-Point Variety Stores (CRAGAJAI)
Keywords
Where Storets is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Markets served
Storets business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct Product Sales: Storets generates revenue through direct-to-consumer sales of women's apparel and accessories via its e-commerce platform. Customers purchase individual items at one-time prices. No subscription or recurring revenue model is employed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Single-item purchases across all products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Storets product offering
Product offeringCore offering
Storets is a direct-to-consumer online fashion retailer that designs, sources, and sells trend-forward women's apparel and accessories, including outerwear, tops, bottoms, dresses, co-ords & sets, and accessories. Products are sold exclusively through the storets.com Shopify storefront and a branded mobile app, with pricing typically ranging from $6.90 to $345.90 USD and most items falling between $35 and $155 USD. The brand positions itself as an affordable source for emerging designer and runway-inspired looks, with frequent sale discounts and a free shipping threshold of $200 USD.
Product overview
Storets is a fashion e-commerce platform operated on Shopify, offering a wide range of women's clothing and accessories. The product portfolio includes Outerwear (Jackets & Coats, Blazers, Cardigans), Tops (Sweaters, Shirts, Crop Tops), Bottoms (Trousers, Jeans, Shorts, Skirts, Skorts), Dresses (Shirt Dresses, Mini Dresses), Co-ords & Sets, and Accessories (Jewelry, Hair & Hats). The company also offers a mobile app for shopping convenience. Products are primarily positioned as affordable, trend-focused fashion items popular on social media platforms like TikTok.
Differentiator
Problem solved
Functional benefit
Products and services
- Outerwear (Jackets & Coats, Blazers, Cardigans) Women's outerwear collection including jackets, coats, blazers, and cardigans priced up to $345.90 USD, sold to fashion-conscious consumers.
- Tops (Tops, Sweaters & Knitwears, Shirts & Blouses, Crop Tops) Women's topwear collection including sweaters, knitwear, shirts, blouses, and crop tops, available in a wide variety of colors and fits for everyday, work, and going-out wear.
- Bottoms (Trousers, Jeans, Shorts, Skorts, Skirts) Women's bottomwear collection including trousers, jeans, shorts, skorts, and skirts, designed to coordinate with topwear and suit multiple occasions.
- Dresses (All Dresses, Shirt Dresses, Mini Dresses) Women's dress collection including shirt dresses and mini dresses, noted for printed, romantic, and going-out styles highlighted by fashion editor coverage.
- Co-ords & Sets Coordinated outfit sets and matching pieces in mood-boosting colors, marketed as a signature category for mix-and-match wardrobe building.
- Accessories (Jewelry, Hair & Hats, Others) Women's accessories including jewelry, hair and hats, and other accessories, priced from $6.90 USD, designed to complement apparel.
- Storets Mobile App Mobile shopping application providing direct access to Storets' apparel and accessories catalog for individual consumers, promoting a multi-channel direct-to-consumer experience.
Companies that use Storets
Customer profileSegments1 record
Ideal customer profiles3 records
Storets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Storets partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
Storets competitors and assessment
Company assessmentDirect peers
- Shein: Global ultra-affordable online women's fashion retailer with a similar trend-led, social-media-driven, DTC playbook. Most direct competitor in the affordable-trend segment Storets serves.
- Cider: DTC Gen Z women's fashion brand built on social media virality and trend translation. Closely comparable in target audience (18-35), price point, and social-first marketing motion.
- Fashion Nova: Affordable trend-forward women's fashion DTC brand famous for celebrity and influencer-driven marketing. Overlaps with Storets on price band, customer demographic, and social-media-led demand generation.
- Princess Polly: Online-first affordable women's fashion brand targeting Gen Z with trend-driven styles and Instagram/TikTok-led marketing. Comparable in age target, price range, and DTC operating model.
- PrettyLittleThing: Affordable online women's fashion retailer offering trend-led apparel at low price points. Comparable in customer demographic and fast-fashion trend cadence.
Broad incumbents
- Boohoo: Large UK-listed affordable online fashion retailer covering a wide assortment of trend-led women's apparel. Broader incumbent offering similar price points and trend-driven catalog.
- H&M: Global fast-fashion incumbent with broad women's apparel assortment at accessible price points. Comparable on price band and trend-translation mission, though with physical retail and much greater scale.
- Zara: Global fast-fashion leader known for rapid trend translation to affordable apparel. Overlaps with Storets on trend-speed and accessible pricing, though operates at vastly greater scale with physical stores.
- Aritzia: Multi-brand women's fashion retailer targeting a similar young, fashion-forward demographic with trend-led essentials. Comparable customer demographic and trend-positioned assortment at a slightly higher price band.
- Urban Outfitters: Multi-category lifestyle retailer targeting young adults with women's apparel, accessories, and beauty. Comparable in customer demographic (18-35) and trend-driven merchandising, though broader in category mix.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Storets social profiles
Digital presenceStorets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Storets leadership team
Management profileNumber of profiles
Profiles2 records
Storets funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Storets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Storets
What does Storets do?
Storets is a direct-to-consumer online fashion retailer that designs, sources, and sells trend-forward women's apparel and accessories, including outerwear, tops, bottoms, dresses, co-ords & sets, and accessories. Products are sold exclusively through the storets.com Shopify storefront and a branded mobile app, with pricing typically ranging from $6.90 to $345.90 USD and most items falling between $35 and $155 USD. The brand positions itself as an affordable source for emerging designer and runway-inspired looks, with frequent sale discounts and a free shipping threshold of $200 USD.
Is Storets a public or private company?
Storets is a private company. It is classified as venture growth investor backed and is currently operating.
When was Storets founded?
Storets was founded in 2011. It employs 1 to 10 people.
Where is Storets based?
Storets is headquartered in Seoul, South Korea, in the Asia region.
How does Storets make money?
One revenue line is on record: direct Product Sales.
Who are Storets's main competitors?
Direct peers on record are Shein, Cider, Fashion Nova, Princess Polly and PrettyLittleThing. Broad incumbents are Boohoo, H&M, Zara, Aritzia and Urban Outfitters.
Does Storets have an API?
No public API is recorded for Storets.
What industry is Storets in?
Storets's product category is Women's Fashion E-commerce Retail. Its primary akta.pro industry code is CRAGAJAI, Multi-Price-Point Variety Stores. Its NAICS code is 458 and its SIC code is 5621.