Wset Incorporated

What Wset Incorporated does

WSET Incorporated operates WSET-TV, branded as ABC 13, a local broadcast television station headquartered in Lynchburg, Virginia, that has been on air since 1953 and functions as the ABC network affiliate for Central Virginia, including Lynchburg, Danville, Roanoke, and surrounding counties (Amherst, Bedford, Campbell, Appomattox). The station produces and distributes hyper-local news, weather forecasting, sports coverage, and community-oriented content for a regional viewing audience and employs between 101-250 people. WSET is a subsidiary of Sinclair Broadcast Group (NASDAQ: SBGI), incorporated in Maryland, and operates under the group's corporate structure rather than as an independent company.

The station's core product is free-to-air broadcast television, complemented by digital streaming via its wset.com website and companion iOS and Android mobile applications that deliver news, weather, live broadcasts, and breaking-news push notifications. Its technology stack relies on Sinclair's Storyline integrated video streaming and content management platform for on-demand and live distribution, supplemented by advanced weather radar and mapping systems for local forecasting and severe-weather alerting. Content verticals on-air include ABC13 Investigates, Crisis in the Classroom, Heroes in the Heart of Virginia, Spotlight on America, Beyond The Podium, and Full Measure with Sharyl Attkisson.

WSET does not charge viewers; revenue is generated entirely through advertising sales, consistent with the standard free-to-air local broadcast model. Distribution occurs across over-the-air broadcast signals, cable and satellite carriage (DIRECTV and Dish Network), the wset.com website, mobile applications, and social media properties on Facebook, TikTok, and X, with an email newsletter used for mid-funnel audience engagement. Strategic, capital-allocation, and technology-roadmap decisions are made at the Sinclair Broadcast Group parent level; WSET functions as a regional affiliate within the group's broader portfolio, with its competitive position anchored by its FCC-licensed broadcast spectrum, ABC network affiliation, and seven decades of local brand recognition.

Name

Wset Incorporated

Legal name

Wset Incorporated

Website

https://wset.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

101–250 employees

Short description

WSET Incorporated operates ABC 13, a Lynchburg, Virginia-based local broadcast television station owned by Sinclair Broadcast Group, serving Central Virginia with hyper-local news, weather, sports, and community content across broadcast, cable, web, and mobile channels.

Ownership category

akta.pro rank

Product category

Broadcast Television

NAICS

Television Broadcasting Stations (51612), Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

News OTT & Live News Streaming Channels (MPABAHAK)

Keywords

• Local broadcast television
• ABC affiliate station
• Local news coverage
• Weather broadcasting
• Community television

Headquarters

HQ city

Lynchburg

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Distribution channels3 records

Marketing channels4 records

Core offering

WSET (branded as ABC 13) is a local broadcast television station that delivers local news, weather forecasting, sports coverage, and community programming to viewers in Lynchburg, Virginia and surrounding Central Virginia communities. The station operates as the ABC network affiliate for the market and distributes its content via over-the-air broadcast, cable/satellite carriage, website streaming, and iOS/Android mobile applications. Its primary output is free-to-air programming monetized through advertising sales.

Product overview

WSET (ABC 13) is a broadcast television station serving Lynchburg, Virginia, and surrounding central Virginia communities. The station operates as an ABC affiliate owned by Sinclair Broadcast Group. Its primary product is broadcast television programming including local news, weather, sports, and entertainment content. The station complements its broadcast with digital products including mobile applications for iOS and Android devices that deliver news, weather, and live streaming content. The product portfolio consists of traditional broadcast television services alongside companion mobile applications for news and weather delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• WSET ABC 13 Mobile App (iOS) Mobile application for iOS devices that provides local news, weather, sports, and breaking news alerts for the Lynchburg, Virginia coverage area, with push notifications for severe weather and breaking stories.
• WSET ABC 13 Weather App (Android)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/abc13news
• Facebookfacebook.com/abc13news
• TikToktiktok.com/@abc13_wset
• LinkedInlinkedin.com/company/abc-13-wset

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wset Incorporated