HERWE

What HERWE does

HERWE GmbH is a privately held, family-owned German manufacturer of occupational skin care products headquartered in Sinsheim, Germany. Founded in March 1990 as HERWE-chemisch-technische Erzeugnisse GmbH by W. Herschlein and K. Wendling, the company develops, produces, and markets a unified portfolio covering skin protection, skin cleansing, and skin care products, supplemented by disinfection, sensitive-skin (Herwederm Sensitive), washroom hygiene solutions, and UV-protection products (Sedasan Blue Max). The portfolio is delivered through the proprietary VIVA dispenser platform, including the eVIVA 1000ml touchless hygiene station, and is supported by recurring consumable sales.

All production is conducted in-house at the Sinsheim site under GMP-compliant conditions with DIN ISO 9001 quality management (in place since 2004) and newly certified EN ISO 14001 environmental management (September 2025). Proprietary innovations include HERWE corcbits® scrubbing agents (2016), HERWEFOAM (2019), VIVA by HERWE dispensers (2020), and HERWE GREEN:pack sustainable PCR-based packaging. The Sinsheim facility includes a state-of-the-art salve plant, an automated high bay warehouse, and a production line commissioned in 2006 with twenty times prior capacity.

HERWE operates a B2B direct enterprise field-sales model supported by application technicians who provide professional consultation, targeting long-term partnerships with industrial, manufacturing, and chemical-sector customers across Europe, North America, and Eastern Europe. Wholly-owned subsidiaries include OOO Herwe PSA in Moscow (founded June 2007) and Herwe, Inc. in Greensboro, NC, and the technical-products business was carved out into HERWETEC GmbH in April 2007. A long-standing strategic co-development partnership with Henkel AG & Co. KGaA, initiated in 2003, integrates HERWE skin-protection products with Henkel's cooling lubricants and is validated via the Bovine Udder Skin (BUS) compatibility model. Current leadership includes Managing Director Dominik Herschlein.

Name

HERWE

Legal name

HERWE GmbH

Website

https://herwe.de

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

HERWE GmbH is a family-owned German manufacturer of occupational skin care products — skin protection, cleansing, care, disinfection, washroom hygiene, and dispensers — produced in-house at its GMP-compliant Sinsheim facility and sold B2B to industrial and chemical-sector customers across Europe, North America, and Eastern Europe.

Ownership category

akta.pro rank

Product category

Occupational Skin Care Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Hand Sanitizers & Cleansing Sprays (CRABAEAJ)

akta.pro secondary industry

Body Scrubs & Exfoliating Cleansers (CRABAEAD)

Keywords

• Occupational skin care
• Industrial hand cleaners
• Skin protection products
• Washroom hygiene solutions
• Dispenser systems

Headquarters

HQ city

Sinsheim

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Skin Protection, Cleansing and Care Products: HERWE develops, produces and markets skin protection, skin cleansing and skincare products for use in a wide variety of industries. The company sells directly to businesses through sales technicians and consultation services.
2. Dispenser Systems: Sale and distribution of VIVA dispenser systems including the eVIVA touchless hygiene station and related accessories
3. Fatty Chemical Raw Materials: As a trading firm, HERWE provides customers from various sectors of the chemical industry with fatty chemical raw materials and processing aids

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

HERWE develops, produces and markets occupational skin protection, skin cleansing and skin care products for industrial and professional workplaces. The full range is manufactured in-house at the GMP-compliant Sinsheim facility in Germany and is sold B2B to industrial customers, complemented by proprietary VIVA dispenser systems and related washroom hygiene solutions.

Product overview

HERWE GmbH is a manufacturer of occupational skin care products offering a unified portfolio of skin protection, skin cleansing, and skin care products for industrial and professional use. The product range is organized around core categories: Hautschutzprodukte (skin protection), Hautreinigungsprodukte (skin cleansing), and Hautpflegeprodukte (skin care), supplemented by a Herwederm Sensitive line for sensitive skin, disinfection and special products, and washroom hygiene solutions. The portfolio is delivered through the proprietary VIVA dispenser system, including the eVIVA touchless option. Key innovations include HERWE corcbits (innovative scrubbing agents since 2016), HERWEFOAM (foam generation since 2019), and HERWE GREEN:pack sustainable packaging. Products are manufactured in-house at the Sinsheim, Germany facility under GMP-compliant conditions with ISO 9001 quality management.

Differentiator

Problem solved

Functional benefit

Brands

• HERWE GREEN:pack: Sustainable recycling packaging using at least 50% PCR recycled material with certified recyclability over 90%
• HERWEFOAM
• VIVA
• HERWETEC
• Herwederm Sensitive

Products and services

• Hautschutzprodukte (Skin Protection Products) Occupational skin protection products designed to protect workers' skin from occupational hazards and environmental factors across industrial workplaces; for industrial and manufacturing buyers.
• Hautreinigungsprodukte (Skin Cleansing Products) Hand and skin cleaners for removing dirt, oil, grease and other contaminants from the skin in industrial and professional environments; for industrial and manufacturing buyers.
• Hautpflegeprodukte (Skin Care Products) Skincare products for maintaining and improving skin condition after cleansing or exposure to workplace hazards; for industrial and occupational use.
• Herwederm Sensitive Range

Quantifiable outcome

• Products tested for efficacy and fulfill all legal requirements
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Henkel AG & Co. KGaAcoreStrategic or Co-development Partner · 1 January 2003Partnership since 2003 in the area of cooling lubricants and skin protection. HERWE provides skin protection products that are compatible with Henkel Technologies' cooling lubricants. Products were tested for compatibility and effectiveness using the BUS model (Bovine Udder Skin). This is a flagship partnership demonstrating HERWE's ability to integrate with major industrial chemical companies.

Scale indicators4 records

Recent moves20 records

Expansion highlights6 records

Regional players

• Christeyns (Brial): European professional hygiene group with a Brial division active in skin care, hand hygiene and industrial cleaning solutions. Comparable in product categories and European industrial B2B customer base.

Direct peers

• Hartmann (Bode Chemie): German hygiene and medical company whose Bode Chemie division manufactures hand disinfection and skin antiseptics. Highly comparable to HERWE on hand disinfection, occupational skin protection and DACH-region B2B sales.
• Dr. Schnell Chemie: German manufacturer of professional cleaning, disinfection and skin protection products for industrial, commercial and healthcare markets. Direct competitor to HERWE in DACH-region occupational skin care and hygiene.
• GOJO Industries: US-based inventor of PURELL and a leading manufacturer of hand hygiene and skin care solutions for workplaces, healthcare and industrial settings. Closely comparable to HERWE's skin cleansing and dispenser product lines and target end-markets.
• SC Johnson Professional: Global manufacturer of industrial skin care, hand hygiene and cleaning products including the Deb brand. Directly competes with HERWE in occupational skin protection, cleansing and dispensers for industrial customers, with overlapping B2B field-sales GTM.
• Paul Voormann: German supplier of occupational skin protection and care products with a focus on industrial customers. Comparable niche player to HERWE with overlapping product range in skin protection, cleansing and care creams.

Broad incumbents

• Stockhausen (Evonik): Evonik's specialty chemicals arm historically included skin care additives and personal care specialties under the Stockhausen brand. Adjacent to HERWE as a chemical/ingredient supplier and competitor in select personal care specialty categories.
• 3M: Global diversified manufacturer whose Safety and Industrial business includes occupational skin care (e.g., 3M Avagard) and hand hygiene products for industrial and healthcare settings. Competes with HERWE on selected industrial skin care SKUs.
• Kimberly-Clark Professional: Division of Kimberly-Clark supplying washroom hygiene, skin care and wiping solutions to workplaces worldwide. Competes with HERWE in dispenser-based skin care and hand hygiene for industrial and commercial facilities.
• Ecolab: Global leader in water, hygiene and infection-prevention solutions serving industrial, foodservice and healthcare customers. Overlaps with HERWE on washroom hygiene, hand care and dispenser programs but as part of a much broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xxing.com/pages/herwegmbh
• YouTubeyoutube.com/@herwehautschutz
• Facebookfacebook.com/HERWE-GmbH-100064090059866
• LinkedInlinkedin.com/company/herwe-gmbh
• Instagraminstagram.com/herwe_gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HERWE