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Ariete

Full company profile

uuid000phr6

Namestring
Ariete
Legal namestring
De'Longhi Appliances S.r.l.
Websiteurl
ariete.net
Company typeenum
Private
Founded yearint
1964
Descriptiontext

Ariete is an Italian designer and marketer of small domestic appliances, operating since 1964 out of Campi Bisenzio (Florence), and currently structured as the "Divisione Commerciale Ariete" of De'Longhi Appliances S.r.l., a wholly-owned subsidiary of the publicly listed De'Longhi Group (Treviso). The company sells across seven product categories — cooking (grills, pizza ovens, fryers, air fryers), kitchen (kettles, blenders, graters, ice machines), coffee (espresso machines, electric mokas, milk frothers), cleaning (vacuums, steam mops, spot cleaners), ironing (steam irons, vertical garment steamers), climate (radiators, fans), and party/entertaining (slush makers, popcorn, cotton candy) — organised under six design-led sub-brands (Positano, Capri, Breakfast, Moderna, Vintage, Party Time). Ariete's technology base is electromechanical rather than software-driven: patented hardware features include a 180° rotating pressing plate on the Duetto Garment Iron, a sensor-driven Smart Temp intelligent-stand on the Step Up iron, a self-cooling compressor in the gelatiera line, a no-ice slush-making cylinder, and dual-zone Sync GRILL/DUAL architecture in the Air Fryer Vertical Duo.

The business is a pure hardware-sales model: revenue comes from one-time appliance purchases through three channels — DTC e-commerce via ariete.store (with a 10% first-order newsletter discount), a domestic Italian retailer/reseller network (with a "diventa rivenditore" onboarding path), and international distributor/export channels that account for ~60% of total sales. Pricing is not publicly disclosed on the website. The customer base is mass-market household consumers across Italy and export markets, with no named enterprise/B2B anchors; secondary personas include home coffee enthusiasts and party/entertaining hosts targeted via themed collections and recipe content. Marketing relies on owned content (blog, recipe books, "La Caffetteria di Ariete" coffee hub, YouTube, downloadable catalog "Progetto Stampami") plus earned media in lifestyle and trade press.

Ariete is privately held as a division of De'Longhi Appliances S.r.l.; no standalone financials, headcount, or cap-table data are disclosed. The company holds category leadership (~50% share) in Italian electric graters and positions itself around six decades of Italian design heritage, most recently reinforced by a 60th anniversary campaign in 2024 and a 15-product "Nuova collezione" launch in 2025.

Short descriptiontext

Ariete is an Italian designer and marketer of small domestic appliances — spanning cooking, kitchen, coffee, cleaning, ironing, climate and air-fryer categories — sold under design-led sub-brands (Positano, Capri, Moderna, Vintage, Party Time, Breakfast) to mass-market household consumers via DTC e-commerce, Italian resellers and ~60% international export distribution.

Operating statusenum
Operating
Ownership categoryenum
akta.pro rankint
HeadquartersCampi Bisenzio, Italy
HQ citystring
Campi Bisenzio
HQ countrystring
Italy
HQ regionstring
Europe
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
small home appliances, kitchen appliances, coffee machines, air fryers, home cleaning
Industry3 codes
1Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream)
CodeCRACADAFPrimaryYes
2Personal Comfort & Air Treatment Appliances Retail (Fans, Heaters, Humidifiers, Purifiers)
CodeCRACADAIPrimaryNo
3Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves)
CodeCRACACAAPrimaryNo
NAICS code2 codes
  • Small Electrical Appliance Manufacturing335210
  • Small Electrical Appliance Manufacturing33521
SIC code2 codes
  • Household Appliances3630
  • Electric Housewares & Fans3634
Product category
Small Home Appliances
GTM motion3 records

Each record includes

Type, Description, Source

Revenue model1 record
1Small home appliance hardware sales
TypeHardware Sales
Description

One-time purchase revenue from selling physical small domestic appliances (cooking, kitchen, coffee, cleaning, ironing, climate, air-fryer categories) through the company's own e-commerce store and via reseller/retail channels. Approximately 60% of total sales come from exports, indicating a heavily internationalized revenue mix.

Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
GTM typeB2C
B2C
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 of 6 records shown
1Positano
Description

Design collection of small home appliances evoking the elegance of the Amalfi Coast.

ariete.net
+5 more records
Core offering1 text field

Ariete manufactures and sells small domestic appliances for household consumers across seven core categories: cooking (mini ovens, fryers, electric grills), coffee preparation (moka, espresso, pod, capsule machines), kitchen preparation (blenders, stand mixers, hand blenders), cleaning (vacuum cleaners, steam cleaners, steam generators), ironing (irons and ironing systems), climate control (air conditioners, portable fans, dehumidifiers), and air fryers. The company also offers signature design-led collections such as the retro Linea Anni '50, Party Time, and Vintage lines.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Leader in electric graters with ~50% market share
+2 more records
Product and service1 record
1Cooking Appliances
Scale indicator4 records

Each record includes

Type, Value, Description, Source

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Market position
Competitive moat4 records

Each record includes

Type, Details

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature5 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance3 records

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Ariete

Small Home Appliancesariete.net

Ariete is an Italian designer and marketer of small domestic appliances — spanning cooking, kitchen, coffee, cleaning, ironing, climate and air-fryer categories — sold under design-led sub-brands (Positano, Capri, Moderna, Vintage, Party Time, Breakfast) to mass-market household consumers via DTC e-commerce, Italian resellers and ~60% international export distribution.

What Ariete does

Ariete is an Italian designer and marketer of small domestic appliances, operating since 1964 out of Campi Bisenzio (Florence), and currently structured as the "Divisione Commerciale Ariete" of De'Longhi Appliances S.r.l., a wholly-owned subsidiary of the publicly listed De'Longhi Group (Treviso). The company sells across seven product categories — cooking (grills, pizza ovens, fryers, air fryers), kitchen (kettles, blenders, graters, ice machines), coffee (espresso machines, electric mokas, milk frothers), cleaning (vacuums, steam mops, spot cleaners), ironing (steam irons, vertical garment steamers), climate (radiators, fans), and party/entertaining (slush makers, popcorn, cotton candy) — organised under six design-led sub-brands (Positano, Capri, Breakfast, Moderna, Vintage, Party Time). Ariete's technology base is electromechanical rather than software-driven: patented hardware features include a 180° rotating pressing plate on the Duetto Garment Iron, a sensor-driven Smart Temp intelligent-stand on the Step Up iron, a self-cooling compressor in the gelatiera line, a no-ice slush-making cylinder, and dual-zone Sync GRILL/DUAL architecture in the Air Fryer Vertical Duo.

The business is a pure hardware-sales model: revenue comes from one-time appliance purchases through three channels — DTC e-commerce via ariete.store (with a 10% first-order newsletter discount), a domestic Italian retailer/reseller network (with a "diventa rivenditore" onboarding path), and international distributor/export channels that account for ~60% of total sales. Pricing is not publicly disclosed on the website. The customer base is mass-market household consumers across Italy and export markets, with no named enterprise/B2B anchors; secondary personas include home coffee enthusiasts and party/entertaining hosts targeted via themed collections and recipe content. Marketing relies on owned content (blog, recipe books, "La Caffetteria di Ariete" coffee hub, YouTube, downloadable catalog "Progetto Stampami") plus earned media in lifestyle and trade press.

Ariete is privately held as a division of De'Longhi Appliances S.r.l.; no standalone financials, headcount, or cap-table data are disclosed. The company holds category leadership (~50% share) in Italian electric graters and positions itself around six decades of Italian design heritage, most recently reinforced by a 60th anniversary campaign in 2024 and a 15-product "Nuova collezione" launch in 2025.

Ariete firmographics

Firmographics
Name
Ariete
Legal name
De'Longhi Appliances S.r.l.
Website
https://ariete.net
Company type
Private
Founded year
1964
Operating status
Operating
Short description
Ariete is an Italian designer and marketer of small domestic appliances — spanning cooking, kitchen, coffee, cleaning, ironing, climate and air-fryer categories — sold under design-led sub-brands (Positano, Capri, Moderna, Vintage, Party Time, Breakfast) to mass-market household consumers via DTC e-commerce, Italian resellers and ~60% international export distribution.
Ownership category
akta.pro rank

Ariete industry classification

Industry
Product category
Small Home Appliances
NAICS
Small Electrical Appliance Manufacturing (335210), Small Electrical Appliance Manufacturing (33521)
SIC
Household Appliances (3630), Electric Housewares & Fans (3634)
akta.pro primary industry
Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)
akta.pro secondary industries
Personal Comfort & Air Treatment Appliances Retail (Fans, Heaters, Humidifiers, Purifiers) (CRACADAI), Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA)

Keywords

  • Small home appliances
  • Kitchen appliances
  • Coffee machines
  • Air fryers
  • Home cleaning

Where Ariete is headquartered

Location

Headquarters

HQ city
Campi Bisenzio
HQ country
Italy
HQ region
Europe

Offices2 records

Markets served

Ariete business model

Business model
GTM type
B2C
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

  1. Small home appliance hardware sales: One-time purchase revenue from selling physical small domestic appliances (cooking, kitchen, coffee, cleaning, ironing, climate, air-fryer categories) through the company's own e-commerce store and via reseller/retail channels. Approximately 60% of total sales come from exports, indicating a heavily internationalized revenue mix.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Ariete product offering

Product offering

Core offering

Ariete manufactures and sells small domestic appliances for household consumers across seven core categories: cooking (mini ovens, fryers, electric grills), coffee preparation (moka, espresso, pod, capsule machines), kitchen preparation (blenders, stand mixers, hand blenders), cleaning (vacuum cleaners, steam cleaners, steam generators), ironing (irons and ironing systems), climate control (air conditioners, portable fans, dehumidifiers), and air fryers. The company also offers signature design-led collections such as the retro Linea Anni '50, Party Time, and Vintage lines.

Differentiator

Problem solved

Functional benefit

Brands

  • Positano: Design collection of small home appliances evoking the elegance of the Amalfi Coast.
  • Capri
  • Breakfast
  • Moderna
  • Vintage
  • Party Time

Products and services

  • Cooking Appliances

Quantifiable outcome

  • Leader in electric graters with ~50% market share
  • +2 more outcomes

Companies that use Ariete

Customer profile

Segments4 records

Ideal customer profiles1 record

Ariete technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Ariete partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Ariete competitors and assessment

Company assessment

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

Ariete social profiles

Digital presence

Ariete compliance and trust

Trust signal

Compliance3 records

Ariete financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Ariete leadership team

Management profile

Number of profiles

Profiles1 record

Ariete funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Ariete M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ariete

What does Ariete do?

Ariete manufactures and sells small domestic appliances for household consumers across seven core categories: cooking (mini ovens, fryers, electric grills), coffee preparation (moka, espresso, pod, capsule machines), kitchen preparation (blenders, stand mixers, hand blenders), cleaning (vacuum cleaners, steam cleaners, steam generators), ironing (irons and ironing systems), climate control (air conditioners, portable fans, dehumidifiers), and air fryers. The company also offers signature design-led collections such as the retro Linea Anni '50, Party Time, and Vintage lines.

Is Ariete a public or private company?

Ariete is a private company. It is classified as corporate owned and is currently operating.

When was Ariete founded?

Ariete was founded in 1964.

Where is Ariete based?

Ariete is headquartered in Campi Bisenzio, Italy, in the Europe region.

How does Ariete make money?

One revenue line is on record: small home appliance hardware sales.

Does Ariete have an API?

No public API is recorded for Ariete.

What industry is Ariete in?

Ariete's product category is Small Home Appliances. Its primary akta.pro industry code is CRACADAF, Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream), with a secondary code of CRACADAI, Personal Comfort & Air Treatment Appliances Retail (Fans, Heaters, Humidifiers, Purifiers). Its NAICS code is 335210 and its SIC code is 3630.

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Live signals
Ariete3 RICETTE VELOCI VEGANEThe article promotes Ariete's My Veggie Drink machine, highlighting its ability to prepare plant-based beverages quickly and without waste using natural ingredients. It details three specific vegan recipes: an oat and turmeric anti-inflammatory drink, a vanilla almond milk with dates, and a protein-rich soy and hazelnut drink. The text emphasizes the appliance's features such as stainless steel blades, pre-set programs, and self-cleaning capabilities.Ariete StoreMacchina per hot dog | Hot dog maker Party Time | Ariete 206 RossoThe article describes the Ariete 206, a hot dog maker from the Party Time line, which features four compartments for toasting buns and cooking sausages. It highlights the device's five available cooking levels and automatic food expulsion function.Ariete StoreFriggitrice ad aria con doppio cestello| Airy Fryer Dual| Ariete 4623Ariete has released the Airy Fryer Dual, a kitchen appliance featuring two separate 4-liter baskets designed for cooking up to 3.4 kg of food simultaneously with minimal oil usage. The device utilizes high-temperature air circulation and includes specific functions like Dual Cook and Sync to prepare different dishes at once, while emphasizing environmental benefits by reducing oil waste.Ariete StoreForno elettrico 18 Litri | Forno Vintage | Ariete 979 VerdeAriete markets its 18-liter Vintage electric oven, model 979, featuring a retro design and static heating capabilities for home cooking. The appliance offers adjustable temperature settings up to 230°C and a timer, positioning itself as an energy-efficient alternative to conventional ovens for preparing items like pizza and roasted chicken.ArietePiastra elettrica per crepes | Crepes Maker Party Time | Ariete 202 RossoAriete is marketing the Crepes Maker Party Time, a red electric crepe maker featuring a 1950s American Diner design. The product specifications include a 1000-watt power output and non-stick plates, with the company promoting it as part of a broader 'Party Time' kitchen appliance line.Ariete StoreMacchina tritaghiaccio per granita|Ice Crusher Party Time|Ariete 76The article describes the Ariete 76 Ice Crusher Party Time, an electric ice crusher designed for making granita and cocktails. It features a 30W motor, stainless steel blades, and safety mechanisms that automatically activate when the lid is closed. The device is highlighted for its ease of cleaning and exclusive design.ArietePlanetaria Impastatrice Vintage | Ariete 1588 VerdeAn electric vintage mixer by Ariete is highlighted for its design, functionality, and versatility in kitchen use. It features multiple accessories, seven speed settings, and a 5.5-liter stainless steel bowl, suitable for making bread, pizza, desserts, and more.ArieteMacchina tritaghiaccio per granita|Ice Crusher Party Time|Ariete 76The article discusses a product called the Ice Crusher Party Time by Ariete 76, which is a machine for crushing ice to make granita. The content of the article is mostly about cookies and website data collection policies, with no mention of a specific event or development.YouTubeAriete Small AppliancesAriete markets a range of small kitchen appliances designed with attention to aesthetic and usability details. The catalog includes various items such as blenders, mixers, ovens, juicers, kettles, mincers, and electric graters.Ariete StoreMacchina per pop corn | Pop Corn Party Time | Ariete 2956 RossoAriete is marketing the Pop Corn Party Time, an air-popped popcorn machine from its new Party Time product line. The device cooks 60 grams of corn into snacks in under two minutes without the need for oil or other fats.