Habitat for Humanity of Sonoma County
Habitat for Humanity of Sonoma County is a 501(c)(3) nonprofit affordable housing developer, founded 1984, that builds sweat-equity homes for low-income families, repairs homes for low-income seniors, and operates a 29,000 sq. ft. ReStore retail store, all serving Sonoma County, California.
- Company typePrivate
- Founded1984
- HeadquartersSanta Rosa, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Habitat for Humanity of Sonoma County does
Habitat for Humanity of Sonoma County is a 501(c)(3) nonprofit affordable housing developer founded in 1984 and headquartered in Santa Rosa, California. The organization operates as an independent local affiliate of Habitat for Humanity International, serving a defined geographic footprint within Sonoma County. Its core programs center on a sweat-equity homeownership model in which families earning 60-80% of Area Median Income contribute up to 500 hours of labor toward building their homes and purchase them with affordable mortgages set at 30-35% of monthly income. The organization has moved 48 families into homes since 1984 and never experienced a foreclosure on a Habitat mortgage.
The portfolio includes three primary service lines: (1) the Homeownership Program, currently building the Blankenship Place development (4 townhomes in Sebastopol, completion expected August 2026) with a pipeline of up to 40 additional homes in Rohnert Park, Healdsburg, and Windsor through 2029; (2) the Aging in Place Home Repair Program serving seniors 60+ at or below 50% AMI, with 120 repairs completed since 2019; and (3) ReStore, a 29,000 sq. ft. nonprofit retail store in Santa Rosa (the county's largest nonprofit reseller) selling donated home goods, furniture, and building materials. Supporting programs include Cars for Homes (vehicle donations, 84-87% of gross revenue to local programs), Real Estate Giving, Planned Giving Circle, HopeBuilder monthly giving, and corporate/group volunteer days priced at $100-$300 per person.
Revenue is diversified across individual donations, corporate sponsorships ($5,000-$100,000+ tiers), foundation and corporate grants (recently PG&E and Impact100 Sonoma at $50,000 each), ReStore retail sales, and in-kind contributions including over 3,000 volunteer hours annually. The organization partners with regional banks (Poppy Bank, Tri-County Bank, Wells Fargo, U.S. Bank, Rabobank, Exchange Bank), municipal governments (Santa Rosa, Healdsburg, Cotati, Sebastopol), utility partners (PG&E), and trade contractors. The organization holds a Candid Gold Seal for transparency and HUD Equal Housing Opportunity lender designation. With 1-10 employees, operations are lean and rely heavily on volunteer labor and community partnerships.
Habitat for Humanity of Sonoma County firmographics
Firmographics- Name
- Habitat for Humanity of Sonoma County
- Legal name
- Habitat for Humanity of Sonoma County
- Website
- https://habitatsoco.org
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Habitat for Humanity of Sonoma County is a 501(c)(3) nonprofit affordable housing developer, founded 1984, that builds sweat-equity homes for low-income families, repairs homes for low-income seniors, and operates a 29,000 sq. ft. ReStore retail store, all serving Sonoma County, California.
- Ownership category
- akta.pro rank
Habitat for Humanity of Sonoma County industry classification
Industry- Product category
- Affordable Housing Development
- NAICS
- New Single-Family Housing Construction (except For-Sale Builders) (236115)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Residential Affordable Housing Development & Construction (IMAFABAI)
- akta.pro secondary industries
- Housing Rehabilitation, Weatherization & Home Repair Grant/Loan Programs (FSALAKAJ), Public & Affordable Housing Programs (Subsidies, Vouchers, Public Housing) (BPAIANAA)
Keywords
Where Habitat for Humanity of Sonoma County is headquartered
LocationHeadquarters
- HQ city
- Santa Rosa
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Habitat for Humanity of Sonoma County business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Individual Donations: One-time and recurring donations from individuals including monthly HopeBuilder program, one-time gifts, and general fund donations supporting affordable home construction and repair programs.
- Cars for Homes (Vehicle Donations): Vehicle donation program where 84-87% of gross revenue from donated vehicles directly supports local programs. Donated vehicles sold through wholesale auctions or auto salvage yards.
- Real Estate Donations: Accepts donations of homes, land, and commercial buildings. Properties used for affordable housing development or sold to fund housing programs.
- Planned Giving: Bequests, charitable gift annuities, retained life estates, and other estate planning vehicles that provide long-term funding sustainability.
- ReStore Retail Sales: 29,000 sq. ft. retail store selling donated home improvement items, furniture, appliances, and building materials. All proceeds support Habitat's homebuilding mission.
- Corporate Sponsorships: Annual sponsorship tiers from $5,000-$100,000+, program sponsorships for home construction, vehicle sponsorship, aging in place repair sponsorship, and event sponsorships.
- Foundation and Corporate Grants: Grants from foundations like Impact100 Sonoma ($50,000), PG&E ($50,000), and corporate partners supporting specific programs and construction projects.
- Volunteer Labor: Volunteer hours contributed to construction (over 3,000 hours annually) reducing labor costs for home building and repairs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Affordable Homeownership Mortgages |
| Unit Pricing | One-time | Corporate Build Day - Tier 1 Habitat Helper |
| Unit Pricing | One-time | Corporate Build Day - Tier 2 Habitat Helper+ |
| Unit Pricing | One-time | Corporate Build Day - Tier 3 Habitat Hero |
| Other | Annual | General Support Sponsorship |
| Other | One-time | Home Sponsorship |
| Other | One-time | Vehicle/Truck Sponsorship |
| Other | One-time | Women's Build Sponsorship |
| Other | Annual | Partner Match Opportunity |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels8 records
Habitat for Humanity of Sonoma County product offering
Product offeringCore offering
Habitat for Humanity of Sonoma County builds affordable homes in partnership with low-income families who contribute 500 hours of sweat equity, then purchase the homes with mortgages set at 30-35% of monthly income. The organization also provides critical home repairs for low-income seniors through its Aging in Place program, and operates a 29,000 sq. ft. ReStore retail store selling donated home goods with proceeds funding the homebuilding mission.
Product overview
Habitat for Humanity of Sonoma County is a nonprofit affordable housing developer offering a portfolio of programs centered around homeownership. The core offerings include the Homeownership Program (building homes with partner families who contribute sweat equity), the Aging in Place Home Repair Program (serving seniors with critical repairs), and the ReStore (a 29,000 sq. ft. nonprofit retail store). Supporting programs include Cars for Homes (vehicle donations), Real Estate Giving (property donations), Planned Giving Circle (legacy giving), HopeBuilder monthly donations, and Corporate/Group Volunteer Programs. The organization also engages in advocacy to influence housing policy. All programs work together to build strength, stability, and shelter in Sonoma County communities.
Differentiator
Problem solved
Functional benefit
Brands
- ReStore: Sonoma County's largest nonprofit reseller offering new and donated home improvement items including furniture, appliances, cabinets, doors, windows, flooring, plumbing, tools, garden, paint, and lighting. All proceeds support Habitat's mission to build safe, affordable homes.
Products and services
- Homeownership Program Affordable homeownership program that builds homes in partnership with families earning 60-80% of Sonoma County Area Median Income. Families contribute up to 500 hours of sweat equity, complete homeownership education and financial literacy training, and purchase homes with affordable mortgages set at 30-35% of monthly income.
- Aging in Place Home Repair Program Home repair program serving seniors aged 60+ with household income at or below 50% of Area Median Income who need critical home repairs but cannot afford them. Includes accessibility modifications, safety improvements, and aging-in-place support.
- ReStore Sonoma County's largest nonprofit reseller, a 29,000 sq. ft. retail outlet selling donated home improvement items, furniture, appliances, cabinets, doors, windows, flooring, plumbing, tools, garden supplies, paint, and lighting. All proceeds support Habitat's homebuilding mission.
- Cars for Homes Vehicle donation program accepting cars, trucks, boats, RVs, ATVs, motorcycles, and other vehicles (running or not). Free towing provided. Donations processed through online wizard or phone, with vehicles sold through wholesale auctions. 84-87% of gross revenue directly supports Habitat for Humanity of Sonoma County programs.
- Real Estate Giving Program accepting donations of homes, commercial buildings, or land. Offers multiple giving options including outright gifts, bargain sales, bequests, life income gifts, and retained life estates. Handles entire donation process including appraisal and IRS documentation.
- Planned Giving Circle Legacy giving program allowing supporters to include Habitat for Humanity of Sonoma County in their estate plans through bequests, charitable gift annuities, IRA distributions, gifts of stock, retained life estates, or life insurance policies.
- HopeBuilder Monthly Giving Monthly recurring donation program allowing donors to provide consistent, predictable support to Habitat for Humanity of Sonoma County's mission through automatic monthly contributions.
- Corporate & Group Volunteer Programs Tiered corporate volunteer day program with three levels ($100-$300/person) including team building experiences, build site activities, and partnership recognition. Includes annual events like Women's Build, Faith Build, and Rock the Block neighborhood revitalization.
- Advocacy Program Local, statewide, and federal advocacy to expand access to safe, affordable homeownership through policy support for housing production, equitable access, land use reform, and neighborhood stabilization.
Quantifiable outcome
- 48 families moved into new affordable homes since 1984
- +6 more outcomes
Companies that use Habitat for Humanity of Sonoma County
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles4 records
Habitat for Humanity of Sonoma County technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Habitat for Humanity of Sonoma County partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core and supporting.
- CalHome - Burbank HousingcoreHousing development partner supporting affordable homeownership initiatives and home construction programs.
- 5th Generation PaintingsupportingCorporate partner providing painting services or sponsorship for home builds.
- Creative Roofing of Northern CaliforniasupportingCorporate partner providing roofing services or sponsorship for home construction.
- Sonoma County Housing AuthoritycorePartnership for Link Lane home build in Santa Rosa, providing housing authority support and coordination.
- City of Santa RosacorePartnership for Kali Subdivision (6 homes on Mera Court) and Rehabbed Homes program. City provides support, permits, and coordination for affordable housing developments.
- Housing Land TrustcorePartnership for Kali Subdivision providing land trust coordination and support for affordable homeownership development.
- City of HealdsburgcorePartnership for University Street homes (2 homes) in Healdsburg, providing city support and coordination.
- City of CotaticorePartnership for Woodland Hills development (5 homes on Woodland Hills Drive) in Cotati, providing municipal support.
- Summit ElectricsupportingElectrical contractor partner for Green Valley Village affordable housing development in Graton.
- Thiessen HomescoreDevelopment partner for Green Valley Village tiny home community project in Graton, CA.
- Celebrate Community PartnershipsupportingCommunity partner supporting Green Valley Village affordable housing development through sponsorships and donations.
- Relief WinessupportingLocal wine industry partner supporting Green Valley Village development through donations or sponsorships.
- Walter Hansel WinerysupportingLocal winery partner supporting Green Valley Village development through sponsorships.
- Spring Lake VillagesupportingPartnership for veteran James B.'s Aging in Place home repair project addressing rodent infestation.
- Santa Rosa Junior College Construction CorpssupportingStudent volunteer program where Gilberto first engaged with Habitat before becoming Crew Lead. Students contribute to build projects as part of educational program.
- NorBARsupportingVolunteer group participating in build site volunteer days at Blankenship Place and other Habitat projects.
- SPARC, Inc.supportingCommunity partner for Neighborhood Yard Beautification Day at Leisure Mobile Home Park in Santa Rosa, collaborating on community revitalization.
- Santa Rosa Sunrise RotarysupportingService club volunteer partner participating in neighborhood beautification and community improvement events with Habitat.
- Rich Wallach (Burbank Housing)coreSenior Director of Housing Finance & Business Development at Burbank Housing, serving on Habitat Board. Represents major housing development partner on board leadership.
Scale indicators12 records
Recent moves7 records
Expansion highlights7 records
Habitat for Humanity of Sonoma County competitors and assessment
Company assessmentBroad incumbents
- Eden Housing: Bay Area nonprofit affordable housing developer managing thousands of affordable homes. Comparable mission and Northern California operating geography, though focused primarily on rental rather than homeownership pathways.
- Mercy Housing: National nonprofit affordable housing developer serving low-income families, seniors, and people experiencing homelessness. Comparable nonprofit affordable housing production model with broader geographic footprint.
- BRIDGE Housing: Northern California nonprofit affordable housing developer producing and preserving affordable homes. Comparable mission, geography, and reliance on public-private partnerships and LIHTC financing.
- MidPen Housing: Bay Area nonprofit developer of affordable rental housing for low-income families, seniors, and special needs populations. Operates at much larger scale across Northern California, making it a relevant incumbent peer in the affordable housing production space.
- Habitat for Humanity International: Global umbrella organization of which Habitat for Humanity of Sonoma County is an independent local affiliate. Operates the same sweat-equity homeownership, volunteer-driven homebuilding, and ReStore retail model at global scale, providing brand, training, and shared programs (e.g., Cars for Homes) to local affiliates.
Direct peers
- Burbank Housing: Sonoma County-based nonprofit affordable housing developer and CalHome partner of Habitat SoCo (represented on Habitat's board). Develops and manages affordable rental and ownership housing in the same North Bay geography using LIHTC and other subsidy programs — the most direct regional peer in scale and mission.
- Self-Help Enterprises: Central Valley and Northern California nonprofit that builds affordable homes in partnership with low-income families using a sweat-equity model — one of the closest organizational analogs to Habitat for Humanity's homeownership approach in California.
- Rebuilding Together: National nonprofit focused on repairing homes of low-income homeowners (especially seniors and veterans) and revitalizing communities — closely aligned with Habitat SoCo's Aging in Place and Neighborhood Revitalization programs.
- Habitat for Humanity East Bay/Silicon Valley: Other Habitat for Humanity affiliates operating in adjacent Northern California geographies with the same brand, model, programs (ReStore, Cars for Homes, Aging in Place-style repairs), and funding sources. Most direct peer-by-peer comparison points.
Regional players
- Community Housing Improvement Project (CHIP): Sonoma County-based nonprofit affordable housing developer producing affordable ownership and rental housing in the same geography as Habitat SoCo. Direct regional peer in affordable housing production for low-income families.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Habitat for Humanity of Sonoma County social profiles
Digital presenceHabitat for Humanity of Sonoma County compliance and trust
Trust signalCompliance1 record
Habitat for Humanity of Sonoma County financial estimates
Financial estimateRevenue estimate
Valuation estimate
Habitat for Humanity of Sonoma County leadership team
Management profileNumber of profiles
Profiles18 records
Habitat for Humanity of Sonoma County funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Habitat for Humanity of Sonoma County M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Habitat for Humanity of Sonoma County
What does Habitat for Humanity of Sonoma County do?
Habitat for Humanity of Sonoma County builds affordable homes in partnership with low-income families who contribute 500 hours of sweat equity, then purchase the homes with mortgages set at 30-35% of monthly income. The organization also provides critical home repairs for low-income seniors through its Aging in Place program, and operates a 29,000 sq. ft. ReStore retail store selling donated home goods with proceeds funding the homebuilding mission.
Is Habitat for Humanity of Sonoma County a public or private company?
Habitat for Humanity of Sonoma County is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Habitat for Humanity of Sonoma County founded?
Habitat for Humanity of Sonoma County was founded in 1984. It employs 1 to 10 people.
Where is Habitat for Humanity of Sonoma County based?
Habitat for Humanity of Sonoma County is headquartered in Santa Rosa, United States, in the North America region.
How does Habitat for Humanity of Sonoma County make money?
Eight revenue lines are on record. Individual Donations are the primary driver. The others are cars for Homes (Vehicle Donations), real Estate Donations, planned Giving, reStore Retail Sales, corporate Sponsorships, foundation and Corporate Grants and volunteer Labor.
Who are Habitat for Humanity of Sonoma County's main competitors?
Broad incumbents on record are Eden Housing, Mercy Housing, BRIDGE Housing, MidPen Housing and Habitat for Humanity International. Direct peers are Burbank Housing, Self-Help Enterprises, Rebuilding Together and Habitat for Humanity East Bay/Silicon Valley. Community Housing Improvement Project (CHIP) is listed as a regional player.
Does Habitat for Humanity of Sonoma County have an API?
No public API is recorded for Habitat for Humanity of Sonoma County.
What industry is Habitat for Humanity of Sonoma County in?
Habitat for Humanity of Sonoma County's product category is Affordable Housing Development. Its primary akta.pro industry code is IMAFABAI, Residential Affordable Housing Development & Construction, with a secondary code of FSALAKAJ, Housing Rehabilitation, Weatherization & Home Repair Grant/Loan Programs. Its NAICS code is 236115 and its SIC code is 5700.