Nine Radio
Nine Radio is an Australian multi-station commercial radio network (4BH Brisbane, 2UE Sydney, Magic 1278, 3MP Melbourne, regional stations) distributed via AM, DAB+, and LiSTNR streaming, monetizing audio advertising, podcast sponsorships, and event promotions for advertisers seeking reach to a mature Australian audience.
- Company typePrivate
- Founded1995
- HeadquartersNorth Sydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Nine Radio does
Nine Radio is an Australian commercial radio broadcasting network operating a portfolio of stations including 4BH (Brisbane Classic Hits on 1116 AM and DAB+), 2UE (Sydney), Magic 1278 and 3MP (Melbourne), plus regional stations (2AY, Mixx FM, Edge FM, Coast FM). The legal operating entity is ACE Radio Broadcasters Pty Ltd, domiciled in Victoria, with the brand formerly known as Nine Radio when it was a division of Nine Entertainment Co. before being divested to billionaire publican Arthur Laundy in February 2026.
The network distributes content across three technical layers: traditional AM broadcast, DAB+ digital radio, and the LiSTNR streaming platform (available on iOS, Android, CarPlay, Android Auto, and Alexa), supplemented by station websites, mobile apps, and RadioApp. Programming includes daytime personalities (BBQ Bob Gallagher, Scott Menz, Michelle Murphy, Jon Vertigan) and podcasts such as The Vacay Podcast (in partnership with nib Travel Insurance) and Box 2 Box (football content). The business also runs event promotions (Red Hot Summer, Anastasia The Musical, Ekka After Dark) and contests (4BH PAYDAY, 4BH VIP Club).
Revenue is generated through audio advertising sales (radio spots, podcast sponsorships, event promotions) handled via direct advertiser enquiry rather than disclosed pricing, with no programmatic or self-serve transactional channels evident. The network has positioned itself as part of the industry Audio ID unified trading currency initiative alongside ARN, Nova, and Southern Cross Austereo to standardize cross-network audio advertising measurement. Audience positioning targets a financially aware mature demographic of homeowners, investors, car owners, and grocery buyers. Operating status is active, though the network is mid-transition in ownership and recently executed a leadership change at 4BC Breakfast following weak 3.6% audience share ratings.
Nine Radio firmographics
Firmographics- Name
- Nine Radio
- Legal name
- ACE Radio Broadcasters Pty Ltd
- Website
- https://4bh.com.au
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nine Radio is an Australian multi-station commercial radio network (4BH Brisbane, 2UE Sydney, Magic 1278, 3MP Melbourne, regional stations) distributed via AM, DAB+, and LiSTNR streaming, monetizing audio advertising, podcast sponsorships, and event promotions for advertisers seeking reach to a mature Australian audience.
- Ownership category
- akta.pro rank
Where Nine Radio is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Nine Radio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Distribution channels3 records
Marketing channels2 records
Nine Radio product offering
Product offeringCore offering
Nine Radio operates a network of commercial AM and DAB+ digital radio stations across Australian markets including Brisbane (flagship 4BH on 1116 AM), Sydney, Melbourne and regional Victoria. The business distributes classic hits music programming, talk content, podcasts and event promotions, monetizing primarily through audio advertising and podcast sponsorships sold to brands targeting a mature, financially aware Australian audience. Distribution is delivered through traditional AM/DAB+ broadcast, the LiSTNR streaming app, station websites and RadioApp.
Differentiator
Problem solved
Functional benefit
Brands
- 4BH: Brisbane's Classic Hits radio station broadcasting on 1116 AM and DAB+
- LiSTNR
Products and services
- 4BH Classic Hits Radio Station (1116 AM Brisbane) Commercial AM and DAB+ radio station in Brisbane playing classic hits music, featuring on-air personalities including BBQ Bob Gallagher (breakfast), Scott Menz, Michelle Murphy and Jon Vertigan, with companion podcasts and event promotions. Targeted at Brisbane adult listeners and monetized through audio advertising.
- LiSTNR Streaming App Digital streaming app that delivers Nine Radio stations and podcast content to listeners on mobile devices, in-car systems (CarPlay, Android Auto) and smart speakers (Alexa). It is the principal on-demand and live-streaming distribution channel for ACE Radio Broadcasters' stations.
- 4BH Podcasts (The Vacay Podcast, Box 2 Box) On-demand podcast programming produced and distributed by 4BH/Nine Radio through LiSTNR and the station website, including travel-themed and sports (football) podcast content. Podcasts are monetized through sponsorships (e.g., travel insurance) and serve as extensions of the station's audio brand.
- Audio Advertising and Sponsorship Sales Quote-based audio advertising, podcast sponsorship and event promotion sales aimed at brands, agencies and media buyers seeking to reach Nine Radio's Australian adult audience via AM/DAB+ broadcast and LiSTNR streaming. Pricing is handled through direct enquiry via the station's advertising enquiry form.
Companies that use Nine Radio
Customer profileSegments1 record
Ideal customer profiles1 record
Nine Radio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nine Radio partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Nine Radio competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat3 records
Customer concentration
Nine Radio social profiles
Digital presenceNine Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nine Radio leadership team
Management profileNumber of profiles
Profiles1 record
Nine Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nine Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nine Radio
What does Nine Radio do?
Nine Radio operates a network of commercial AM and DAB+ digital radio stations across Australian markets including Brisbane (flagship 4BH on 1116 AM), Sydney, Melbourne and regional Victoria. The business distributes classic hits music programming, talk content, podcasts and event promotions, monetizing primarily through audio advertising and podcast sponsorships sold to brands targeting a mature, financially aware Australian audience. Distribution is delivered through traditional AM/DAB+ broadcast, the LiSTNR streaming app, station websites and RadioApp.
Is Nine Radio a public or private company?
Nine Radio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nine Radio founded?
Nine Radio was founded in 1995. It employs 11 to 50 people.
Where is Nine Radio based?
Nine Radio is headquartered in North Sydney, Australia, in the Oceania region.
Does Nine Radio have an API?
No public API is recorded for Nine Radio.