What Intouch Financial Group does

InTouch Financial Group is a privately held Field Marketing Organization (FMO) and General Agent (GA) headquartered in Suwanee, Georgia, that recruits, contracts, trains, and supports independent insurance agents and brokers selling health and life insurance products across the United States. The company was founded in 2012 and operates regional offices in Miami, Florida and San Antonio, Texas, supporting agents primarily across the Southeast, South Florida, and South-Central Texas markets.

The company's core offering is a one-stop distribution platform that allows agents to contract with ten-plus major carriers through a single point of contact — including Ambetter, Anthem, UnitedHealthcare, Cigna, Molina Healthcare, Oscar Health, Wellpoint, BCBS Tennessee, AmeriHealth Caritas, CareSource, Devoted Health (Medicare Advantage), and Ethos Life — and to access training, marketing materials, and back-office support. Proprietary technology includes the InTouch PULSE CRM (client and AEP enrollment data management) and PULSE Campaigns (email, SMS, appointment reminders, and nurture sequences), supplemented by third-party hosted training content via Brainshark for UnitedHealthcare and carrier product certifications. Agent lifecycle programs include the Agent Development Program, Agency Development, FFM/ACA certification resources, and 2026 incentive programs (the Core Focus Incentive and the First 15 New Broker Bonus).

InTouch generates revenue through commission overrides and bonuses received from insurance carriers based on the aggregate production volume of its independent agent network; agents themselves are paid directly by carriers. The company does not publicly disclose agent counts, per-agent production, or company-level financials. The primary customer segments are independent insurance agents and brokers (B2B) and, through them, American consumers seeking ACA marketplace health plans and life insurance with living benefits. Marketing and agent recruitment are driven through content (blog, monthly 'Keeping In Touch' newsletter), organic social (LinkedIn, Facebook, Instagram), webinars, and chamber/community engagement.

Name

Intouch Financial Group

Legal name

InTouch Financial Group

Website

https://intouchfinancialgroup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

InTouch Financial Group is a privately held Field Marketing Organization (FMO) and General Agent (GA) that recruits, contracts, trains, and supports independent insurance agents selling ACA marketplace health plans and life insurance with living benefits across multiple U.S. carriers.

Ownership category

akta.pro rank

Headquarters

HQ city

Suwanee

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Insurance Commission Revenue: InTouch Financial Group generates revenue by acting as an intermediary between independent insurance agents and insurance carriers. The company receives commission overrides and bonuses from carriers based on the volume of business placed through its agent network. Agents earn commissions directly from carriers, while InTouch receives compensation based on aggregate production levels and incentive program participation.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Intouch Financial Group is an insurance marketing organization that recruits and supports independent insurance agents to sell life and health insurance products from multiple carriers. The company provides agents with proprietary technology tools (PULSE CRM and PULSE Campaigns) for managing clients, leads, and marketing campaigns, and earns revenue through commissions on policies placed through its agent network.

Product overview

InTouch Financial Group operates as an insurance marketing organization (FMO/MGA) that provides a platform of products and services for life and health insurance agents and brokers. The core offerings include ACA Marketplace health insurance products through multiple carrier partnerships (Ambetter, Anthem, Cigna, Oscar Health, UnitedHealthcare, Wellpoint, Molina Healthcare, Devoted, AmeriHealth Caritas, CareSource), life insurance with living benefits, and agent/agency development programs. The company's technology products center on PULSE (CRM for client and enrollment data management) and PULSE Campaigns (marketing automation with email, SMS, and client nurturing capabilities). Agent support services include contracting, training via Brainshark and webinars, and ongoing professional development, all designed to support independent insurance agents in growing their business.

Differentiator

Problem solved

Functional benefit

Brands

• InTouch PULSE: A CRM and marketing platform offered to agents for client record management, interaction tracking, and automated follow-ups including email and SMS campaigns.

Products and services

• Life and Health Insurance Distribution Distribution of life and health insurance products from multiple carriers (Ambetter, Anthem, BCBS TN, Cigna, Molina, Oscar, UnitedHealthcare, Wellpoint, AmeriHealth Caritas, CareSource, Ethos, Devoted) to consumers via independent insurance agents contracted through Intouch Financial Group. Agents earn commissions on placed policies.
• PULSE CRM Proprietary customer relationship management tool provided to contracted independent agents for tracking clients, managing leads, and organizing insurance sales workflows. Supports agent productivity within the Intouch distribution channel.
• PULSE Campaigns Proprietary marketing automation and campaign management tool enabling independent agents to run lead generation, consumer outreach, and promotional campaigns for life and health insurance products. Designed to support agent marketing efforts across the multi-carrier portfolio.

Quantifiable outcome

• Agents can earn bonus payouts on top of standard commissions through Core Focus Incentive and First 15 New Broker Bonus programs

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core, support and minor.

• Ambetter HealthcoreChannel Partner/ Reseller/ DistributorAmbetter Health is a major ACA marketplace insurance carrier. InTouch provides agents access to Ambetter contracting and commission schedules. The partnership includes access to broker portals, training resources, and bonus programs for 2026.
• AnthemcoreChannel Partner/ Reseller/ DistributorAnthem Individual & Family Plans offered through ACA marketplace. InTouch provides agents access to Anthem broker hub, training certifications, and per member per month commission schedules.
• UnitedHealthcarecoreChannel Partner/ Reseller/ DistributorUnitedHealthcare Individual & Family Plans through ACA marketplace. Partnership includes broker portal access (UHC Jarvis), agent support lines, and commission processing through Golden Rule Insurance Company.
• CignacoreChannel Partner/ Reseller/ DistributorCigna Individual & Family Plans offered through ACA marketplace. InTouch provides agent portal access and commission schedules for Cigna products.
• Molina HealthcarecoreChannel Partner/ Reseller/ DistributorMolina Healthcare Marketplace plans available to agents. Includes agent center resources, broker portal access, and per member per month commission schedules.
• Oscar HealthcoreChannel Partner/ Reseller/ DistributorOscar Health Individual & Family Plans offered in all states except NJ. Partnership includes broker training resources, agent portal, and commission schedules with bonus programs.
• WellpointcoreChannel Partner/ Reseller/ DistributorWellpoint Individual & Family Plans offered through marketplace. Access to broker hub, agent portal, and commission schedules.
• Blue Cross Blue Shield Tennessee (BCBS TN)coreChannel Partner/ Reseller/ DistributorBCBS TN Individual & Family Plans available through InTouch agent network for ACA marketplace sales.
• AmeriHealth CaritascoreChannel Partner/ Reseller/ DistributorAmeriHealth Caritas Next offers Medicare Advantage and DSNP plans for brokers. Includes broker resources, certification requirements, and member-ready materials.
• CareSourcecoreChannel Partner/ Reseller/ DistributorCareSource Health plans available to agents with training resources and producer training materials.
• Devoted HealthcoreChannel Partner/ Reseller/ DistributorDevoted Health Medicare Advantage plans available through InTouch agents. Product training sessions provided including Spanish-language training.
• Ethos Life InsurancecoreChannel Partner/ Reseller/ DistributorEthos is a life insurance provider featured prominently on the InTouch website. Direct contracting links provided for Ethos life insurance products through NetSuite forms.
• BrainsharksupportTechnology or IntegrationBrainshark is a sales training platform used by InTouch to deliver product training content including UHC (UnitedHealthcare) product trainings. Agents access on-demand training modules through the Brainshark platform.
• NTC (National Training Consultants)supportTechnology or IntegrationNTC is a network partner providing insurance training content and resources to InTouch agents. Logos appear on events and training calendar pages.
• Gwinnett Chamber of CommerceminorOthersInTouch Financial Group is a member of the Gwinnett Chamber of Commerce, participating in the local business community in Georgia where their headquarters is located.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Senior Market Sales: Senior Market Sales is an FMO/IMO focused on Medicare and life insurance distribution through independent agents, offering contracting with multiple carriers and agent-support services. Comparable to InTouch as a competitor in the agent-support and carrier-aggregation FMO space.
• Ritter Insurance Marketing: Ritter Insurance Marketing is a leading FMO/IMO supporting thousands of independent Medicare, ACA, and life insurance agents with multi-carrier contracting and proprietary technology tools. Directly comparable to InTouch in business model, agent focus, and product mix.
• HealthMarkets: HealthMarkets is a national insurance distribution FMO recruiting thousands of agents to sell ACA Marketplace, Medicare, and life insurance across multiple carriers. Directly comparable to InTouch as both operate an FMO model with multi-carrier health and life product offerings.

Broad incumbents

• GoHealth: GoHealth is a Medicare-focused health insurance marketplace and enrollment platform with proprietary technology and a large agent footprint. Comparable as a tech-enabled insurance distribution intermediary, though skewed toward Medicare versus InTouch's ACA-heavy mix.
• eHealth: eHealth is an established online health insurance marketplace and Medicare broker with proprietary technology and consumer-facing platforms. Comparable as a health insurance distribution intermediary, though more direct-to-consumer versus InTouch's agent-recruitment FMO model.
• SelectQuote: SelectQuote operates a scaled insurance distribution platform primarily focused on senior market life insurance and Medicare Advantage with telephonic agent sales. Comparable as a multi-channel insurance distribution intermediary, though larger and more vertically integrated than InTouch.

Others

• National Western Life Insurance Group: National Western is a life insurance carrier distributing through independent agents and IMOs. Comparable as a life insurance distribution partner in InTouch's agent ecosystem, though as a carrier rather than an FMO.

Emerging players

• Ethos Life: Ethos is a digitally-native life insurance carrier that is prominently featured as a contracted partner on the InTouch platform. Comparable as a modern life insurance distribution channel that intersects with InTouch's agent offerings, particularly around living benefits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/InTouchFinancialGroup
• LinkedInlinkedin.com/company/intouch-financial-group
• Instagraminstagram.com/intouchfinancialgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Intouch Financial Group