Hospital Master de Cirurgia Plástica

What Hospital Master de Cirurgia Plástica does

Hospital Master de Cirurgia Plástica is a single-specialty private hospital located in the Setor Marista neighborhood of Goiânia, Brazil, that provides comprehensive plastic surgery services spanning facial, breast, body contouring, hair transplantation, and reconstructive procedures. Founded in 1997 as Instituto Master and renamed to Hospital Master in 2000, the facility operates 18 state-of-the-art surgical rooms and 34 patient apartments equipped with Wi-Fi and computers, positioning it as one of the largest hospitals in Latin America dedicated exclusively to plastic surgery. The hospital is privately held and family-operated by the Rosique family, with Dr. Ilson Rosique Costa serving as Technical Director and Dra. Ivaleva Rosique as Administrative Director; the surgical team includes board-certified plastic surgeons with credentials from the Sociedade Brasileira de Cirurgia Plástica and supplementary international training. Hospital Master complies with ANVISA safety standards and Brazilian Ministry of Health Ordinances 196/83, 930/92, and 2.616/98 governing infection control, and maintains a dedicated Hospital Infection Control and Patient Safety Nucleus function.

The business model is direct-to-consumer elective healthcare: patients self-pay for cosmetic and reconstructive procedures, acquire the hospital primarily through its cirurgiaplasticamaster.com.br website, WhatsApp scheduling links, and the @hospitalmaster Instagram channel, and then receive in-person consultation and treatment at the single Goiânia facility. Revenue is generated per procedure across a portfolio of 22 distinct surgical offerings, with pricing determined through individual consultation rather than publicly disclosed rates; the hospital has no enterprise customers, no external investors, no disclosed funding rounds, and no subsidiaries. The 51–100 employee organization operates as a self-sustaining family enterprise serving the Goiânia and Goiás regional market, with no documented expansion into additional geographies, verticals, or business lines beyond the existing procedure portfolio and digital patient acquisition channels.

Name

Hospital Master de Cirurgia Plástica

Legal name

Hospital Master de Cirurgia Plástica

Website

https://cirurgiaplasticamaster.com.br

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Hospital Master de Cirurgia Plástica is a family-owned private hospital in Goiânia, Brazil, providing a 22-procedure portfolio of cosmetic and reconstructive plastic surgery to self-pay patients through 18 surgical rooms and 34 inpatient apartments.

Ownership category

akta.pro rank

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Surgical Procedures: Revenue generated from plastic surgery procedures including breast augmentation, reduction, rhinoplasty, blefaroplasty, abdominoplasty, liposuction, facial lifting, otoplasty, mentoplasty, and various body contouring surgeries. Also includes reconstructive procedures such as skin tumor removal and cleft palate repair.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Hospital Master de Cirurgia Plástica operates a dedicated plastic surgery hospital in Goiânia, Brazil, providing approximately 22 distinct cosmetic and reconstructive surgical procedures spanning breast, facial, body contouring, and specialized categories. The 51-100 employee facility delivers surgical care through 18 modern operating rooms and 34 patient apartments equipped with Wi-Fi and computers, supported by an in-house team of specialist plastic surgeons, anesthesiologists, and nursing staff. Patients are self-pay individuals who schedule consultations directly via the hospital website, WhatsApp, phone, or in-person visits at the Setor Marista location.

Product overview

Hospital Master de Cirurgia Plástica is a specialized hospital facility providing a comprehensive portfolio of 22 distinct plastic surgery procedures. The hospital operates as one of the largest plastic surgery hospitals in Latin America, offering surgical procedures organized across facial (face and neck rejuvenation), body contouring (abdomen, thighs, buttocks), breast (augmentation, reduction, lifting), and specialized categories (hair transplant, skin cancer treatment, scar revision). The hospital features 34 apartments and 18 surgical theaters, with an in-house team of plastic surgeons and support specialists. Founded in 1997 as Instituto Master and renamed in 2000, the facility is located in Goiânia, Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Hospital Master de Cirurgia Plástica (Plastic Surgery Hospital Facility) Specialized hospital providing comprehensive plastic surgery procedures, operating as one of the largest hospitals in Latin America dedicated exclusively to plastic surgery with 18 surgical rooms and 34 patient apartments.
• Mamoplastia Redutora (Breast Reduction Surgery) Breast reduction surgery that removes excess glandular tissue and skin to reduce breast volume, improving aesthetic appearance and relieving health issues such as back pain and postural defects.
• Mamoplastia de Aumento (Breast Augmentation Surgery) Breast augmentation surgery involving silicone prosthesis placement under breast tissue to increase breast volume and improve breast shape.
• Abdominoplastia (Abdominoplasty / Dermolipectomy) Abdominoplasty or dermolipectomy that removes excess skin and fat below the navel and treats abdominal muscle laxity for a flatter, firmer abdomen.
• Implante de Glúteo (Gluteoplasty) Gluteoplasty using silicone implants to increase and shape buttocks, indicated for small, flat, or sagging buttocks with loss of support.
• Implante de Panturrilha (Calf Implant Surgery) Calf implant surgery using FDA-approved silicone implants inserted through an incision behind the knee to enhance calf shape.
• Rinoplastia (Rhinoplasty) Rhinoplasty, one of the oldest plastic surgery procedures, performed to modify nose aesthetics while preserving functionality and improving breathing.
• Blefaroplastia (Eyelid Surgery) Eyelid surgery to remove excess skin and fat, correct muscle laxity, and improve both functional and aesthetic appearance of the eyelids.
• Lifting Facial (Facelift / Ritidoplastia) Facelift (ritidoplastia) to reduce facial wrinkles, reduce skin laxity, and remove excess facial fat for a more youthful appearance.
• Frontoplastia (Forehead / Brow Lift) Forehead/brow lift surgery to suspend eyebrows and reverse the aging process of the forehead using optical fiber equipment.
• Cervicoplastia (Neck Rejuvenation) Cervical rejuvenation surgery to reduce or correct neck wrinkles, laxity, and fat accumulation, achieving a more youthful appearance.
• Mastopexia (Breast Lift) Breast lift surgery that repositions the areola and breast tissue, removes excess skin, and reshapes breast contour.
• Lipoaspiração de Papada (Submental Liposuction / Neck Lift) Submental liposuction or neck lift to eliminate the double chin through fat removal, alone or combined with skin lifting procedures.
• Ginecomastia (Male Breast Reduction) Male breast reduction surgery to correct overly developed or enlarged mammary glands, reducing breast size and improving chest contour.
• Bichectomia (Buccal Fat Removal) Buccal fat removal surgery to extract total or partial fat compartments (Bichat ball) to thin the facial contour.
• Mentoplastia (Chin Surgery) Chin surgery using implants or bone fracture techniques to advance or retreat the chin and achieve facial proportion harmony.
• Implante Capilar (Hair Transplant) Hair transplant surgery using techniques including punch grafts, mini-grafts, micro-grafts, follicular unit grafts, flaps, and tissue expansion.
• Curoplastia (Thigh Lift) Thigh lift surgery to reshape thighs by reducing excess skin and fat, resulting in smoother skin and more proportional lower body contours.
• Otoplastia (Ear Surgery) Ear surgery to improve ear shape, position, or proportions; corrects birth defects and deformities caused by injury.
• Correção de Lóbulo de Orelha (Earlobe Correction) Earlobe correction surgery for stretched piercing holes, bifurcated earlobes, or aesthetic reshaping after gauge use or trauma.
• Correção de Cicatrizes (Scar Revision) Scar revision surgery to minimize scars so they become more uniform with the surrounding skin tone and texture.
• Tumores de Pele (Skin Cancer / Tumor Surgery) Skin cancer and tumor surgery using specialized techniques to remove cancerous lesions while preserving health and appearance.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Clínica Leger: Brazilian aesthetics and plastic surgery clinic chain offering facial rejuvenation, body contouring, and breast procedures under a dedicated cosmetic-surgery brand.
• Sylvana Toledo Clínica de Cirurgia Plástica: Brazilian plastic surgery clinic in São Paulo offering facial, body, and breast cosmetic procedures under a single recognized brand — comparable scope and specialization.
• Clínica Dr. Ricardo Cavalcanti: Brazilian plastic surgery practice in Recife focused on cosmetic and reconstructive procedures, comparable in service mix to Hospital Master's body and facial offerings.
• Ivo Pitanguy Clinic: Long-established Brazilian plastic surgery clinic in Rio de Janeiro, specializing exclusively in cosmetic surgery with an in-house team of renowned surgeons — directly comparable to Hospital Master's single-specialty, surgeon-led model.

Broad incumbents

• Cleveland Clinic: Major US academic medical center with a dedicated Cosmetic & Plastic Surgery Center; broad incumbent for medical-tourism and reputation benchmarks in cosmetic care.
• Hospital Israelita Albert Einstein: Brazil's premier hospital system in São Paulo with a significant cosmetic and reconstructive plastic surgery department; competes for high-end cosmetic patients as part of a much broader specialty portfolio.
• Mayo Clinic: Major US hospital system with a well-known Cosmetic Surgery practice; relevant as a global benchmark for quality, brand, and elective-surgery patient acquisition.
• Hospital Sírio-Libanês: Top-tier São Paulo hospital offering plastic surgery among many specialties; serves as a broad incumbent in the high-end Brazilian elective surgery market.

Regional players

• CIRUMED Clinic: Marbella-based cosmetic surgery clinic primarily serving international medical-tourism patients from Europe and Latin America; comparable specialty focus and medical-tourism positioning, different geography.
• Persona MedCenter: Istanbul-based aesthetic clinic focused on international medical-tourism patients for cosmetic procedures; comparable in elective cosmetic specialty but serving a different geography and patient mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hospitalmaster
• Facebookfacebook.com/hospitalmaster
• LinkedInlinkedin.com/company/hospital-master-de-cirurgia-pl-stica---goi-nia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospital Master de Cirurgia Plástica