COMSTOR Outdoor

What COMSTOR Outdoor does

COMSTOR Outdoor is a privately held outdoor advertising company founded in 2001 and headquartered in Huntsville, Ohio, operating as the OOH division of Small Nation, a holding company led by founder and CEO Jason Duff. The company manages a portfolio of fixed-location bulletins and posters, LED digital billboards that rotate up to eight advertisers on an eight-second cycle with dayparting, GPS-tracked mobile billboard vehicles, and industrial-grade promo signage including storefront signs, banners, vehicle wraps, and event signage. Production, design, installation, and proof-of-posting are handled in-house.

The business operates across Ohio and Indiana, with more than 400 billboard faces distributed across both states and concentrated in rural and suburban corridors under-served by national OOH operators. Four product lines address distinct advertiser needs: bulletins and posters as the core illuminated static inventory, digital faces for high-traffic rotation, mobile units for event and targeted-route campaigns with documented GPS routes, and on-premise promo signage for wraparound campaigns.

Revenue is generated primarily through recurring billboard rental contracts (multi-year terms), event-based mobile campaigns, one-time promotional signage projects, and ancillary property lease income from landowners hosting structures. Pricing is quote-based, with industry-average CPM of approximately $3.75 per 1,000 impressions. Customers are predominantly small and medium-sized local businesses — community banks, healthcare providers, auto dealerships, real estate agents, retailers, restaurants, educational institutions, and economic-development organizations — supported by a direct field-sales motion with regional reps and an in-house sales manager.

Name

COMSTOR Outdoor

Legal name

COMSTOR Outdoor

Website

https://comstoroutdoor.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

COMSTOR Outdoor is a privately held regional outdoor advertising company in Ohio and Indiana operating 400-plus billboard faces, including static bulletins, digital LED boards, GPS-tracked mobile billboards, and promo signage, serving small and medium local businesses across banking, healthcare, automotive, real estate, education, and retail verticals under parent Small Nation.

Ownership category

akta.pro rank

Product category

Outdoor Advertising / Billboard Advertising

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

Static Billboard Advertising (MPAAAKAA)

akta.pro secondary industry

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)

Keywords

• Outdoor advertising services
• Billboard advertising
• Digital billboards
• Mobile billboards
• Promo signage

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Billboard Advertising Space Rental: Rental of fixed billboard faces (bulletins, posters) and digital advertising slots to businesses and organizations. Revenue generated from monthly/contract billboard placements across Ohio and Indiana markets.
2. Mobile Billboard Rental: Vehicle-mounted billboard advertising with custom route planning for events, trade shows, and targeted geographic coverage. Revenue from mobile campaign bookings.
3. Promotional Signage & Wraps: Sale of promotional signage including storefront signage, banners, vehicle wraps, window graphics, event signage, and A-frames. One-time project revenue combined with billboard campaigns.
4. Property Lease Income: Income from leasing private property for billboard installation. Property owners receive rental payments in exchange for allowing billboard structures on their land.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

COMSTOR Outdoor provides outdoor advertising services across Ohio and Indiana, operating more than 400 billboard faces including illuminated bulletins and posters, LED digital billboards that rotate up to 8 advertisers, vehicle-mounted mobile billboards, and on-premise promo signage, vehicle wraps, and banners. The company offers a full-service turnkey model covering strategy consultation, in-house design, production, installation, GPS tracking, and proof-of-posting documentation. Founded in 2001 as a Small Nation company, it primarily serves small and medium-sized businesses in rural and suburban Ohio and Indiana markets.

Product overview

COMSTOR Outdoor is a billboard and outdoor advertising company offering four distinct product lines: Bulletin & Poster Billboards (fixed-location illuminated billboards in standard sizes), Digital Billboards (LED screens with rotating ad slots), Mobile Billboards (vehicle-mounted billboards for events and targeted routes), and Promo Signage (on-premise signage, banners, and wraps). The company operates over 400 billboard faces across Ohio and Indiana, with an in-house team handling strategy, design, printing, installation, and proof-of-posting for all products. Founded in 2001, COMSTOR is a subsidiary of Small Nation and focuses on serving small businesses in rural and suburban markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Bulletin & Poster Billboards

Quantifiable outcome

• CPM of approximately $3.75 per 1,000 impressions — one of the lowest CPMs of any media
• +3 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Small NationcoreOthers · 1 January 2001Small Nation is the parent company of COMSTOR Outdoor. Founded in 2001 by Small Nation CEO Jason Duff, Small Nation is a holding company that owns COMSTOR as its outdoor advertising division. The company is headquartered in Huntsville, Ohio as 'A Small Nation Company.'

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Lamar Advertising Company: Lamar is the largest U.S. outdoor advertising operator with over 350,000 displays nationwide. While national in scale, it offers the same billboard and digital OOH product set as COMSTOR and increasingly competes in suburban and Tier 2 corridors where COMSTOR operates.
• OUTFRONT Media: OUTFRONT Media is a major U.S. OOH operator with billboards, transit, and digital displays across top metro markets. It competes with COMSTOR in the digital billboard segment and is a key national buyer of local OOH assets.
• Clear Channel Outdoor (CCO): Clear Channel Outdoor Holdings operates one of the largest OOH media portfolios in the world. Like Lamar and OUTFRONT, it directly competes with COMSTOR on billboard space and digital displays and is rapidly building programmatic buying capabilities.

Direct peers

• Adams Outdoor Advertising: Adams Outdoor is a regional U.S. OOH operator with strong presence in the Midwest and Southeast. It mirrors COMSTOR's regional billboard operator model and is a directly comparable peer in suburban and secondary market advertising.
• Fairway Outdoor Advertising: Fairway Outdoor Advertising is a regional billboard operator focused on the Midwest and Southeast U.S. It is a close peer in geography, customer base (local SMBs and community advertisers), and product offering (static and digital billboards).
• Link Media Outdoor: Link Media Outdoor is a regional outdoor advertising company operating static and digital billboards across the Midwest and Southern U.S. Comparable to COMSTOR in scale, geographic footprint, and SMB-targeted sales approach.

Regional players

• Signal Outdoor Advertising: Signal Outdoor operates billboards and digital displays primarily in the U.S. Midwest. It is a regional peer operating in adjacent but not directly overlapping geographies with COMSTOR's Ohio/Indiana stronghold.

Emerging players

• Mobile Billboards Inc. Mobile Billboards Inc. specializes in vehicle-mounted billboard advertising for events, trade shows, and hyperlocal campaigns. It is a direct competitor in COMSTOR's mobile billboard product line and represents the emerging-play end of the mobile OOH segment.

Others

• Watchfire Signs: Watchfire is a leading manufacturer and operator of digital LED billboards and on-premise digital signage. While primarily an equipment supplier/operator, its digital billboard platform overlaps with COMSTOR's digital product line and represents the technology side of the segment.
• Small Nation: Small Nation is the parent company of COMSTOR Outdoor and a holding company focused on revitalizing small-town America. Not a direct competitor but the strategic parent, providing shared resources, real estate relationships, and back-office support to COMSTOR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCZ2Ku7XykAhjV4WckPzibvg
• Xx.com/ComstorOutdoor
• Facebookfacebook.com/comstoroutdoor
• LinkedInlinkedin.com/company/comstor-outdoor-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about COMSTOR Outdoor