Easy Canvas Prints
Easy Canvas Prints is an Austin-based, privately held e-commerce company founded in 2009 that produces custom canvas prints and a broad line of photo gift products for individual consumers and wholesale buyers in the United States, using HP Latex and Durst UV printing technology.
- Company typePrivate
- Founded2009
- HeadquartersAustin, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Easy Canvas Prints does
Easy Canvas Prints is a privately held, Austin, Texas-based direct-to-consumer e-commerce company founded in 2009 that converts customer-uploaded photographs into custom canvas prints and a broad portfolio of photo gift products. Its core canvas line spans standard, framed, large-format, wall display, split-canvas, hanging, tabletop, and templated canvas designs, with custom sizes available up to 44 inches by 60 inches. Beyond canvas, the company sells mugs, poster prints, custom cards, wood prints, mouse pads, foam boards, ornaments, photo tiles, pillows, coasters, puzzles, calendars, photo blankets, metal prints, acrylic prints, framed prints, and pet portraits, and operates a wholesale canvas printing program for business buyers.
The production model relies on commercial-grade printing hardware, specifically HP Latex printers using UL Ecologo and UL Greenguard Gold certified water-based inks alongside Durst UV-certified printers, with canvas substrates made from 100% polyester spun yarn. Customization is handled through a self-serve online design tool that lets customers upload, configure, preview, and purchase without sales interaction, and the company advertises 24-hour fulfillment with expedited shipping options as fast as two days. The customer base is primarily individual consumers using the platform for home decor, personalized gifts, and memory display, with a secondary wholesale channel serving retailers and resellers. All orders are produced in a single Austin-based facility that also serves as corporate headquarters.
The revenue model is straightforward transaction-based unit sales: one-time purchases priced by canvas size and configuration, with aggressive promotional pricing (currently advertised at up to 93% off list), PayPal integration including Buy Now, Pay Later financing, and an affiliate marketing program. The company is founder-owned and bootstrapped, with no disclosed external capital, no parent company, and no subsidiaries beyond related custom-print brands BuildASign and Allied Shirts. Distribution is exclusively digital and domestic (United States), relying on organic SEO, a 363,000+ Facebook following, content marketing through inspirational galleries, email marketing, and affiliate partnerships for customer acquisition.
Easy Canvas Prints firmographics
Firmographics- Name
- Easy Canvas Prints
- Legal name
- Easy Canvas Prints
- Website
- https://easycanvasprints.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Easy Canvas Prints is an Austin-based, privately held e-commerce company founded in 2009 that produces custom canvas prints and a broad line of photo gift products for individual consumers and wholesale buyers in the United States, using HP Latex and Durst UV printing technology.
- Ownership category
- akta.pro rank
Easy Canvas Prints industry classification
Industry- Product category
- Custom Photo Printing
- NAICS
- Commercial Printing (except Screen and Books) (323111), Photofinishing Laboratories (except One-Hour) (812921)
- SIC
- Commercial Printing (2750), Services-Photofinishing Laboratories (7384)
- akta.pro primary industry
- Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)
Keywords
Where Easy Canvas Prints is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Easy Canvas Prints business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: One-time transaction-based sales of custom canvas prints and photo gift products. Customers pay per unit based on size and customization options. No subscription required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Size-based pricing with volume discounts |
| Unit Pricing | Pay-as-you-go | Custom sizing up to 44" x 60" |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Easy Canvas Prints product offering
Product offeringCore offering
Easy Canvas Prints is a direct-to-consumer e-commerce business that prints customer-uploaded photographs onto canvas and a wide range of photo gift products. Production is handled in-house at the Austin, Texas facility using HP Latex and Durst UV printing technology, with custom sizing up to 44"x60", gallery-quality finishing, and 24-hour fulfillment capability. The company also runs a wholesale program for bulk business orders.
Product overview
Easy Canvas Prints operates as an e-commerce platform offering a comprehensive portfolio of customizable photo-to-canvas printing services and photo gift products. The core offering centers on canvas prints (including standard, framed, large format, wall displays, split canvas, hanging, tabletop, and design templates) that customers personalize through an online design tool. Complementing the canvas line is an extensive photo gift category featuring mugs, poster prints, custom cards, wood prints, mouse pads, foam boards, ornaments, photo tiles, pillows, coasters, puzzles, calendars, blankets, metal prints, acrylic prints, framed prints, and pet portraits. The company also offers wholesale/bulk printing services for business customers. Products are produced in Austin, Texas with HP Latex and Durst UV printing technology, using UL Ecologo and UL Greenguard Gold certified inks.
Differentiator
Problem solved
Functional benefit
Brands
- BuildASign: A brand under Easy Canvas Prints offering sign and graphic printing services.
- Allied Shirts
Products and services
- Canvas Prints Custom photo prints on gallery-wrapped canvas with sizes up to 44"x60", personalized through the online design tool for individual consumers.
- Framed Canvas Prints Canvas prints paired with decorative frames in various colors and styles for wall display.
- Large Canvas Prints Oversized canvas prints designed for larger wall spaces, available in custom sizes up to 44"x60".
- Wall Displays Multi-panel canvas arrangements that create impactful wall art displays.
- Split Canvas Photo prints split across multiple canvas panels for a modern, segmented wall art effect.
- Hanging Canvas Ready-to-hang canvas prints with hardware included for easy wall mounting.
- Tabletop Canvas Small-format canvas prints designed for display on tabletops and desktop surfaces.
- Canvas Designs Pre-designed canvas templates and layouts customers can customize with their own photos.
- Photo Mugs Custom photo-printed mugs for personalized gift items.
- Poster Prints Large-format photo poster prints on paper media.
- Custom Cards Personalized greeting cards with custom photo prints.
- Wood Prints Photos printed directly onto wood substrate for a natural, rustic aesthetic.
- Mouse Pads Custom photo-printed mouse pads as desk accessories.
- Foam Boards Lightweight foam-mounted photo prints for display purposes.
- Photo Ornaments Decorative ornaments featuring printed photos for holiday or year-round display.
- Photo Tiles Tile-mounted photo prints for modern wall displays.
- Custom Photo Pillows Decorative pillows featuring custom photo prints on woven polyester fabric.
- Photo Coasters Photo-printed drink coasters for home decor and gifting.
- Photo Puzzles Custom photo puzzles assembled from printed pieces.
- Custom Calendars Personalized calendars featuring custom photo layouts for each month.
- Tabletop Metal Prints Small-format metal prints designed for tabletop display.
- Photo Blankets Custom blankets printed with photos on wrinkle and stain-resistant woven polyester.
- Metal Prints High-durability metal substrate photo prints with vibrant color reproduction.
- Acrylic Prints Photo prints mounted on acrylic glass for a modern, glossy display.
- Framed Prints Photo prints matted and framed for elegant wall display.
- Pet Portraits Custom photo-to-art portrait services for pet images.
- Wholesale Canvas Printing Bulk canvas printing services for business customers and resellers.
Companies that use Easy Canvas Prints
Customer profileSegments2 records
Ideal customer profiles2 records
Easy Canvas Prints technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Easy Canvas Prints partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- BuildASignminorRelated brand under the same corporate umbrella, offering sign printing services.
- Allied ShirtsminorRelated brand under the same corporate umbrella, offering custom shirt printing services.
- PayPalcorePayment processing partner enabling customers to pay using PayPal and Buy Now, Pay Later financing options.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Easy Canvas Prints competitors and assessment
Company assessmentDirect peers
- Shutterfly: Large direct-to-consumer custom photo printing platform offering canvas prints, photo books, cards, and home decor. Directly overlaps with ECP on canvas prints and photo gifts, but at materially larger scale.
- CanvasPop: Specialist in custom photo-to-canvas prints with gallery-wrap finishing and similar customization options. Closest pure-play competitor in the canvas category.
- Mpix: Professional-grade photo printing service offering canvas prints, metal prints, and photo gifts aimed at both consumers and pros. Comparable product line and direct-to-consumer model.
- Nations Photo Lab: US-based photo printing lab producing canvas prints, metal prints, and photo gifts. Operates a similar custom-print DTC model with comparable turnaround focus.
- Artifact Uprising: Premium custom photo print and gift brand offering canvas prints, photo books, and framed prints. Targets a higher-end consumer segment with similar product categories.
Broad incumbents
- Walmart Photo: Mass retailer offering canvas prints and photo gifts at aggressive price points through Walmart's e-commerce platform. Overlaps in canvas category but as part of a much broader retail portfolio.
- Zazzle: Online marketplace for custom-printed products including canvas prints, apparel, and home decor. Wider scope than ECP but competes in the same custom-print buyer journey.
Emerging players
- Printful: Print-on-demand platform producing custom canvas, apparel, and home goods. Overlaps with ECP's photo-on-product value proposition, particularly for creator/entrepreneur customers.
- Printify: Print-on-demand marketplace connecting merchants to print providers for canvases, apparel, and accessories. Competes for the same creator and small-business demand that drives custom prints.
Regional players
- Saal Digital: European-based professional photo lab offering canvas prints, photo books, and wall art. Comparable product line but primarily serves European customers, making it a regional rather than US direct competitor.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Easy Canvas Prints social profiles
Digital presenceEasy Canvas Prints compliance and trust
Trust signalCompliance2 records
Easy Canvas Prints financial estimates
Financial estimateRevenue estimate
Valuation estimate
Easy Canvas Prints leadership team
Management profileNumber of profiles
Easy Canvas Prints funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Easy Canvas Prints M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Easy Canvas Prints
What does Easy Canvas Prints do?
Easy Canvas Prints is a direct-to-consumer e-commerce business that prints customer-uploaded photographs onto canvas and a wide range of photo gift products. Production is handled in-house at the Austin, Texas facility using HP Latex and Durst UV printing technology, with custom sizing up to 44"x60", gallery-quality finishing, and 24-hour fulfillment capability. The company also runs a wholesale program for bulk business orders.
Is Easy Canvas Prints a public or private company?
Easy Canvas Prints is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Easy Canvas Prints founded?
Easy Canvas Prints was founded in 2009. It employs 51 to 100 people.
Where is Easy Canvas Prints based?
Easy Canvas Prints is headquartered in Austin, United States, in the North America region.
How does Easy Canvas Prints make money?
One revenue line is on record: product Sales.
Who are Easy Canvas Prints's main competitors?
Direct peers on record are Shutterfly, CanvasPop, Mpix, Nations Photo Lab and Artifact Uprising. Broad incumbents are Walmart Photo and Zazzle. Emerging players are Printful and Printify. Saal Digital is listed as a regional player.
Does Easy Canvas Prints have an API?
No public API is recorded for Easy Canvas Prints.
What industry is Easy Canvas Prints in?
Easy Canvas Prints's product category is Custom Photo Printing. Its primary akta.pro industry code is MPAJALAD, Large-Format & Specialty Printing (Signage, Posters, Displays). Its NAICS code is 323111 and its SIC code is 2750.