SENN AG

What SENN AG does

SENN AG is a privately held Swiss industrial company founded in 1957 and headquartered in Oftringen, Switzerland, operating across five integrated service divisions: steel construction (Stahlbau), metal construction (Metallbau), sheet metal processing (Blechtechnik), emergency power systems (Notstromanlagen), and crane & heavy-transport services (Kran & Transport). The company employs over 200 staff (headcount band 251–500) under family-controlled ownership, with Heinz Senn as President of the Board and multiple Senn family members in divisional deputy-CEO and department-head roles. Customers are predominantly Swiss municipalities, construction firms, infrastructure projects, and industrial enterprises, with European delivery available through the online shop.

The company's technical capabilities center on EN 1090-2 EXC4 welding certification (the highest execution class for steel structures), EN 1090-3 EXC3 for aluminum, ISO 9001 quality management, MINERGIE window certification, and AM Suisse fire-protection credentials. Fabrication uses CNC equipment with laser cutting up to 2,000 x 6,500 mm, bending to 6,000 mm, and certified welding (TIG, MIG/MAG, spot, robot, laser, stud). Project planning is anchored by 35+ years of BIM-compliant factory planning using database-based 3D CAD systems. Vertically integrated assets include a fleet of mobile cranes (53–100 mt), heavy-transport vehicles capable of 250-ton exceptional loads, and a 761 kWp rooftop solar array commissioned November 2023 that powers operations. All steel is sourced as 100% recycled material from Swiss and European mills.

SENN AG generates revenue primarily through project-based B2B contracts across its service divisions — custom steel and metal construction, bridge and infrastructure builds, precision sheet-metal contract manufacturing, heavy-transport and crane rental — complemented by an e-commerce online shop (operated jointly with SEBA Engineering AG) selling standardized products in CHF with 2–3 day delivery across Switzerland and Europe. Customer acquisition is sales-led via dedicated account managers per division, supported by a corporate website, a digital Kranfinder tool, and a mobile app.

Name

SENN AG

Legal name

SENN AG

Website

https://sennag.ch

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

251–500 employees

Short description

SENN AG is a family-owned Swiss industrial firm founded in 1957 in Oftringen, providing integrated steel and metal construction, sheet metal processing, emergency power systems, and crane and heavy-transport services to municipalities, construction firms, and industrial clients across Switzerland.

Ownership category

akta.pro rank

Product category

Steel Construction Services

NAICS

Specialty Trade Contractors (238), Metal Service Centers and Other Metal Merchant Wholesalers (423510), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Sheet Metal Work (3444), Misc Industrial & Commercial Machinery & Equipment (3590), Wholesale-Metals Service Centers & Offices (5051)

akta.pro primary industry

Metals & Steel Mill Facility Construction (IMAFADAF)

akta.pro secondary industry

Sheet Metal & Ductwork Contracting (IMAFALAH)

Keywords

• Steel construction services
• Sheet metal processing
• Heavy transport services
• Metal fabrication
• Crane rental services

Headquarters

HQ city

Oftringen

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Steel and Metal Construction Services: Custom steel and metal construction services including bridge building, industrial buildings, building renovations, and infrastructure projects. Revenue generated through project-based contracts from design through fabrication and installation.
2. Sheet Metal Processing and Fabrication: Precision sheet metal processing including laser cutting, drilling, bending, welding, and assembly services. Provides both custom fabrication and contract manufacturing.
3. Crane and Transport Services: Crane rental and heavy transport services including exceptional transports up to 250 tons, mobile cranes, glass lifters, and industrial moves.
4. Online Shop Products: E-commerce sales through their online shop offering standardized products with pricing in Swiss Francs and delivery throughout Switzerland and Europe.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SENN AG provides custom steel construction, metal fabrication, sheet metal processing, and crane/transport services to municipalities, industrial clients, and construction companies in Switzerland and Europe. Core offerings include Stahlbau (steel construction for bridges, industrial buildings, and infrastructure), Metallbau (metal construction), Blechtechnik (precision sheet metal processing up to 2,000 x 6,500 mm), Notstromanlagen (emergency power systems), and Kran & Transport (crane rental and heavy transport up to 250 tons). The company also operates an online shop for standardized products.

Product overview

SENN AG is a Swiss industrial company offering a comprehensive portfolio of steel construction, metal construction, and sheet metal processing services. The core offering includes Stahlbau (steel construction) for custom projects from planning to assembly, Metallbau (metal construction), Blechtechnik (sheet metal processing up to 2,000 x 6,500 mm), Notstromanlagen (emergency power systems), and Kran & Transport (crane and heavy transport services). Supporting services include bridge construction, Building Information Modeling (BIM), contract work, and plant/apparatus construction. The company also operates a Kranfinder tool for finding appropriate cranes and an online shop for product sales. The business divisions are complemented by specialized offerings in heavy transport, mobile roads, and comprehensive engineering services, all delivered by over 200 employees from their Oftringen facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Stahlbau (Steel Construction) Custom steel construction services from project planning to assembly, covering industrial buildings, commercial buildings, bridges, and infrastructure projects.
• Metallbau (Metal Construction) Metal construction services offering design and fabrication with extensive possibilities for various applications, including facade construction, stair constructions, and crane runway constructions.
• Blechtechnik (Sheet Metal Processing) Precision sheet metal processing up to 2,000 x 6,500 mm including laser cutting, drilling, bending, welding, deburring, rolling, and surface treatments for industrial clients requiring precision components.
• Notstromanlagen (Emergency Power Systems) Emergency power systems providing continuous 24/7 energy supply for critical infrastructure and industrial facilities.
• Kran & Transport (Crane & Transport Services) Crane rental and heavy transport services for moving heavy loads, with mobile cranes from 53 mt to 100 mt capacity and specialized heavy transport vehicles.
• Mobile Strassen (Mobile Roads) Mobile road solutions including substrates and road widening applications for temporary or specialized infrastructure needs.
• Brückenbau (Bridge Construction) Specialized bridge construction services including road bridges, railway bridges, pedestrian and bicycle bridges, temporary/emergency bridges, and bridge renovations.
• Schwertransporte (Heavy Transport) Heavy transport services including special transports up to 250 tons, long transports with trailer, and exceptional transport accompaniment for industrial and infrastructure projects.
• Building Information Modeling (BIM) Factory Planning BIM-compliant factory planning using database-based 3D CAD systems with over 35 years of experience, enabling data-based collaboration throughout the project lifecycle for steel construction projects.
• Anlagen- und Apparatebau (Plant and Apparatus Construction) Plant and apparatus construction services including planning, 2D & 3D construction, prototype and single-part production, and assembly group manufacturing for industrial facilities.
• Online Shop E-commerce platform (operated jointly with SEBA Engineering AG) offering standardized products with CHF pricing including VAT, delivery within 2-3 days across Switzerland and Europe, and 2-year warranty.

Quantifiable outcome

• 70% less energy and 85% less CO2 compared to primary steel production
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Helion Energy AGcoreStrategic or Co-development Partner · 1 July 2023Helion Energy AG was the partner for the production and installation of SENN AG's 761 kWp solar installation on their steel workshop and storage facility roofs. The project was completed from July 2023 to November 2023 under the project leadership of Heinz Senn, President of the Board.
• SEBA Engineering AGminorStrategic or Co-development PartnerSEBA Engineering AG is mentioned alongside SENN AG in the online shop operations, with shared terms and conditions. They appear to be affiliated entities operating the e-commerce platform together.
• ReviewForest.orgminorGTM or Marketing PartnerPartnership with ReviewForest.org where SENN AG plants trees in customers' names in exchange for Google reviews. Trees are planted in a forest on the Yucatán Peninsula in Mexico, with a digital forest growing on SENN AG's website.
• ADi AG Agentur für DigitalesminorOthersADi AG Agentur für Digitales is credited with the concept, design, and implementation of SENN AG's website, located in Zofingen, Switzerland.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• H. Wetter Stahl- und Metallbau AG: Swiss steel and metal construction firm offering custom fabrication, structural steel, and metalwork services — a direct head-to-head competitor in the same Swiss specialty trade segment as SENN AG.
• Josef Meyer Stahl und Metallbau AG: Swiss steel and metal construction company providing structural steel, metalwork, and project-based fabrication — highly comparable in service portfolio, customer base, and Swiss operating geography.
• Stahlbau Feldmann GmbH: German steel construction and metalwork specialist serving bridges, halls, and industrial buildings — comparable in project types, EN 1090-class fabrication, and turnkey delivery model.
• Hans Künz GmbH: Austrian crane and heavy-haul specialist with own fleet, comparable to SENN's Kran & Transport division in service mix (cranes, exceptional transports) and target customers in industrial and energy projects.

Broad incumbents

• Felbermayr Holding GmbH: Larger European heavy-transport, crane, and construction-services group operating across DACH — overlaps with SENN's Kran & Transport offering but at meaningfully greater scale and geographic breadth.
• Marti Holding AG: Major Swiss construction group with steel and infrastructure divisions — overlaps with SENN's steel construction and bridge work, but operates at far greater scale across the full construction value chain.
• Implenia AG: Switzerland's largest construction services group, listed on SIX; competes with SENN on large infrastructure and bridge projects though from a much broader general-contractor position.
• Walo Bertschinger AG: Swiss construction group with civil engineering and infrastructure capabilities — competes on public-sector projects in the same Swiss market, though with a broader service portfolio.

Regional players

• ROBA Transport AG: Swiss heavy-transport and crane company with comparable specialty services (heavy lifts, exceptional transports) — directly comparable in crane/transport niche but geographically overlapping with SENN rather than competing abroad.
• Pfeifer Timber GmbH: DACH-based engineered timber and steel products supplier serving construction and infrastructure — adjacent rather than direct overlap, but comparable in supplying certified structural components to European builders.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sennagoftringen

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SENN AG