Animal

What Animal does

Animal is an independent creative agency founded in 2012 in New Delhi, India, by Kunel Gaur and Sharon Borgoyary. It provides full-service creative work spanning branding and visual identity, advertising campaigns, motion graphic design, content creation, films, events, digital and social media marketing, print and outdoor advertising, and AR/VR experiences. Its client base is concentrated among large enterprise and established brands across multiple verticals, including Airtel, Budweiser, Hyatt, CRED, Adidas Originals, OnePlus, Keventers, Dineout, Snapdeal, Delhivery, OYO, Godrej, CoinSwitch, and Google, delivered through project-based engagements.

The agency's core offering is human-led creative services rather than technology products; it does not develop proprietary software or platforms. Its differentiating assets are a curated network of thousands of creators worldwide, the Indianama nonprofit design showcase platform (launched 2016), and a leadership team with deep advertising credentials and award recognition from D&AD, One Show, Spikes Asia, Effies, and Adweek's 100 Fastest Growing Agencies. The agency operates two offices, New Delhi (headquarters) and Toronto, indicating an intent to serve cross-border enterprise clients.

Commercially, Animal operates a professional services model with project-based fees and retainer engagements, pricing determined through scope discussions rather than published rates. It acquires clients through a relationship-driven B2B sales motion combining direct outreach, referrals, and reputation, supported by an organic Instagram and LinkedIn presence and a portfolio-led website. The agency has no disclosed external funding and remains founder-controlled.

Name

Animal

Legal name

Animal

Website

https://weareanimal.co

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Animal is an independent creative agency founded in 2012 in New Delhi, India, offering branding, advertising, motion design, content creation, and digital marketing services to enterprise clients across multiple verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Full-service creative agency providing brand strategy, visual identity, campaigns, digital marketing, social media, content creation, motion design, and event work for enterprise clients. Revenue generated through project-based fees and retainer engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Animal is an independent full-service creative agency that delivers brand strategy, visual identity systems, advertising campaigns, motion graphic design, content creation, social media management, event design, and AR/VR experiences for enterprise clients. The agency also operates Indianama, a nonprofit platform dedicated to showcasing and fostering dialogue on Indian design through rolling design showcases and curated artist collaborations.

Product overview

Animal is an independent creative agency with a focus on creating work based on design and insights. The company operates as a full-service creative agency offering services across branding, advertising, motion graphic design, content creation, films, events and live experiences, curation and collaboration, print and outdoor advertising, digital marketing and social media, and augmented/virtual reality. Their primary 'products' are the creative services and campaigns delivered for clients, as well as their own initiative Indianama—a nonprofit platform dedicated to showcasing and fostering dialogue on Indian design through rolling design showcases.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Agency Services Full-service creative agency offering brand strategy, visual identity systems, advertising campaigns, motion graphic design, content creation, films, events, digital marketing, social media management, print and outdoor advertising, and AR/VR experiences for enterprise brands.
• Indianama A nonprofit rolling design showcase platform that reframes how India sees itself through contemporary design, exploring India's complex past, vibrant present, and evolving future. Enlists artists and designers for themed editions and high-profile design events.

Quantifiable outcome

• CRED Instagram grew to 30K organic followers in 7 months with 31.4M+ impressions and 6.5M+ account reach
• +1 more outcomes

Named customers23 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ogilvy India: The largest legacy advertising network in India, operating across creative, media, PR, and digital; competes with Animal for the same enterprise brand briefs (Airtel, F&B, hospitality) but at vastly greater scale and integrated offerings.
• Leo Burnett India: Major multinational creative network with a strong India presence, frequently pitching for the same brand identity and campaign mandates that Animal wins; competes on global creative credentials versus Animal's design-first boutique proposition.
• Wieden+Kennedy: Independent global creative agency renowned for design-led brand work (Nike, Coca-Cola, Levi's); comparable founder-led, design-first philosophy and a benchmark for the kind of international trajectory Animal could pursue.
• BBH (Bartle Bogle Hegarty): Independent global creative agency with a strong founder legacy and design pedigree; competes in the same enterprise brand identity and integrated campaign space as Animal, particularly for culturally distinctive work.
• Droga5: Acclaimed independent creative agency (now part of Accenture Song) known for bold, design-led campaigns for global enterprise brands; comparable in creative ambition and cultural impact, though at significantly greater scale.
• McCann Worldgroup India: Major multinational advertising network with deep India operations serving enterprise brands in telecom, FMCG, and tech; represents the scaled incumbent alternative that brands weigh against boutique creative agencies like Animal.
• Mother: Independent global creative agency with boutique scale and a strong design/cultural-creative reputation; structurally similar to Animal as an independent working with global enterprise brands.
• Anomaly: Independent creative-led agency operating across brand, advertising, and content production for enterprise clients; similar non-network positioning and willingness to integrate creator/collaborative models.

Direct peers

• Famous Innovations: Mumbai-based independent creative agency of comparable size, also founded in the early 2010s with a strong Indian design pedigree and enterprise brand work; the closest direct peer to Animal by scale, philosophy, and client mix.
• Taproot Dentsu: Indian creative boutique (now part of Dentsu) with a similar founder-led, design-first approach and enterprise brand work (telecom, FMCG), making it a closely comparable peer in the Indian independent-to-network-hybrid segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/animal-creative-agency
• Instagraminstagram.com/weareanimalco
• Xx.com/weareanimalco
• Facebookfacebook.com/weareanimalco

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Animal