Aguas de Murcia

What Aguas de Murcia does

Aguas de Murcia (legal name: Empresa Municipal de Abastecimiento y Saneamiento de Murcia, S.A., trading as EMUASA) is a wholly municipal-owned water and sanitation utility serving the city of Murcia, Spain, established as such and holding the exclusive concession for potable water supply and sanitation services within the municipality. Its core technology stack encompasses the complete urban water cycle: groundwater catchment via 14 boreholes and 35 monitoring piezometers, potabilization, transportation and distribution networks, sewerage, wastewater treatment, and reuse. Digital infrastructure includes telelectura smart metering for remote consumption monitoring, the Virtual Office (Oficina Virtual) customer portal, e-billing (Factura Digital), SVisual visual service tools, and an Operational Digitalization Strategic Plan deploying mobile field devices with failure prediction capabilities. Ancillary assets include the Urban Irrigation Network (operational since 1994, supplying 950,000 m3/year for green areas, road cleaning, and ornamental uses) and maintenance services for municipal fountains.

The company generates revenue primarily through tiered, usage-based water tariffs governed by municipal ordinance, supplemented by sewerage/sanitation fees (including the canon de saneamiento remitted to ESAMUR), one-time connection and contract fees, and specialized services (fountain maintenance, irrigation network, etc.). Pricing is publicly regulated and includes social tariffs administered through Social Services under the CONTIGO program. The go-to-market is direct-to-consumer via a passive concession: all residents and businesses in Murcia are customers. Channels include the online portal, physical service offices (with prior appointment), WhatsApp Business, contact forms, and smart metering self-service. Revenue mechanics are stable but capped by tariff regulation; modernization is partially funded through EU NextGenerationEU / Spanish PRTR programs for ecological transition and digital transformation. Customer segments are residential (primary), commercial/business, vulnerable populations (social tariff), and municipal infrastructure. The company holds certifications including Bequal Plus (disability inclusion), WCAG-WAI AA (web accessibility), and gender equality badges.

Name

Aguas de Murcia

Legal name

Empresa Municipal de Abastecimiento y Saneamiento de Murcia, S.A.

Website

https://emuasa.es

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

Aguas de Murcia (EMUASA) is a municipal water and sanitation utility wholly owned by the Ayuntamiento de Murcia that holds the exclusive concession for potable water supply, sewerage, and wastewater treatment across the municipality of Murcia, Spain, serving residential, commercial, and vulnerable customers via tiered usage-based tariffs and a digital customer portal.

Ownership category

akta.pro rank

Product category

Municipal Water and Sanitation Services

NAICS

Water, Sewage and Other Systems (2213), Water Supply and Irrigation Systems (221310)

SIC

Water Supply (4941)

akta.pro primary industry

Water Supply & Wastewater Utilities Administration (BPAIACAG)

akta.pro secondary industries

Water Retail Programs & Demand Management (conservation programs, rebates, water budgets, drought surcharges) (EUANAIAJ), Recycled Water Customer Programs & Demand Management (Connections, Rate Design, End‑Use Controls) (EUANAGAJ), Municipal Wastewater Collection (Sewer Networks) (BPALAMAA), Customer Care & Contact Center Operations (CRM, omnichannel service, case management) (EUANAIAG)

Keywords

• Municipal water supply
• Sanitation services
• Wastewater treatment
• Smart water metering
• Urban irrigation

Headquarters

HQ city

Murcia

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Supply Chain

Revenue model

1. Water Supply Services: Core revenue from water supply to residential and commercial customers in Murcia. Billed based on consumption through periodic meter readings.
2. Sewerage and Sanitation Services: Collection and treatment of wastewater with associated fees, including canon de saneamiento levied by ESAMUR.
3. Connection and Contract Services: Fees for new supply connections (acometidas), contract modifications, and meter services.
4. Specialized Services: Urban irrigation network maintenance, local fountain maintenance, and other ancillary services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Aguas de Murcia operates the full urban water cycle in the municipality of Murcia, delivering drinking water supply, sewerage collection, wastewater treatment, and water reuse to residential, commercial, and public-sector customers. The company provides digital customer services through its Virtual Office portal, remote consumption monitoring via Telelectura smart metering, electronic billing, and customer support programs including CONTIGO for vulnerable populations. Ancillary municipal services include an Urban Irrigation Network for green spaces and maintenance of ornamental fountains.

Product overview

Aguas de Murcia (EMUASA) is a municipal water utility company providing comprehensive water and sanitation services in Murcia, Spain. The company operates a platform-based service architecture consisting of a central Virtual Office customer portal through which users access Online Transactions (Gestiones Online), Smart Metering (Telelectura), E-billing (Factura Digital), and appointment scheduling. Core water services span the complete urban water cycle including catchment, potabilization, transportation, distribution, consumption, sewerage, treatment, and reuse. Supporting services include the CONTIGO program for vulnerable populations, Servialertas multimedia alerts, SVisual customer tools, an Urban Irrigation Network using alternative groundwater sources, water quality control programs, and maintenance of municipal fountains. The company also manages construction works mapping and direct customer support channels.

Differentiator

Problem solved

Functional benefit

Brands

• CONTIGO: Customer service program that provides personalized assistance to customers, including multilingual support, disability assistance, digital divide reduction, and payment installment options.
• Servialertas
• SVisual
• Hechos de Agua
• Programa CONTIGO

Products and services

• Drinking Water Supply Service Provides drinking water to households, businesses, and public spaces in Murcia through a regulated municipal distribution network, billed monthly based on consumption volume under the municipal tariff ordinance.
• Sewerage and Wastewater Treatment Service Collects wastewater from residential and commercial customers through the municipal sewer system and provides treatment and reuse, with associated sanitation fees collected on behalf of ESAMUR under Law 3/2000.
• Telelectura Smart Metering Service Provides remote reading of water meters, allowing customers to monitor consumption from internet-enabled devices with email-based alarm notifications for excessive consumption or possible leaks.
• Urban Irrigation Network Service Operates an alternative groundwater water network using boreholes, elevator facilities, tanks, and pipelines to irrigate 56.33% of Murcia's green areas and supply non-potable uses such as road cleaning and ornamental/sports facilities.
• Connection and Contract Services Provides one-time services for new water supply connections, contract modifications, ownership changes, supply activations and disconnections, and meter-related services for residential and commercial customers.
• Ornamental Fountain Maintenance Service Provides maintenance for municipal ornamental fountains including water quality analysis, disinfectant level control, Legionnaires' disease prevention, and ongoing operational upkeep.
• Specialized Commercial Water Services Provides commercial and industrial customers with wastewater discharge authorizations and annual water discharge declarations to ensure regulatory compliance for non-domestic effluent.

Quantifiable outcome

• 56.33% of green areas irrigated using sustainable groundwater network
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core, unclear and minor.

• Ayuntamiento de Murcia - Servicios SocialescoreStrategic or Co-development Partner · 27 March 2024Collaboration agreement for control and regulation of the Social Fund (Fondo Social), signed March 27, 2024. Social Services approval is required before applying the flat rate social tariff for vulnerable customers.
• VeoliaunclearStrategic or Co-development PartnerVeolia logo appears on the Aguas de Murcia website indicating a strategic relationship. Veolia is a global leader in optimized resource management. The nature and scope of the partnership is not explicitly detailed in available sources.
• ESAMUR (Entidad Regional de Saneamiento y Depuración de Aguas Residuales)coreOthersRegional entity responsible for sanitation and wastewater purification. EMUASA communicates customer data to ESAMUR for collection of the canon de saneamiento (sanitation fee) under Law 3/2000.
• Agencia Tributaria (AEAT)coreOthersSpanish Tax Agency. EMUASA communicates invoice data for compliance with the SII (Immediate Information Supply) system under RD 596/2016.
• Ayuntamiento de MurciacoreOthersParent municipality owns EMUASA. Data shared for collection of basura (garbage) fee. Company operates under municipal service regulations including the Reglamento del Servicio Municipal de Abastecimiento Domiciliario de Aguas Potables.
• Universities and Research CentersminorStrategic or Co-development PartnerCollaboration with academic institutions for innovation in water management. Part of public-private collaboration ecosystem promoting knowledge development and talent.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Consorci d'Aigües de Tarragona (CAT): Catalan regional water consortium providing bulk water supply and treatment services to municipalities. While structurally different (consortium model vs. single-municipal concession), the activities — bulk supply, treatment, distribution infrastructure — overlap materially with Aguas de Murcia's urban water cycle operations.

Direct peers

• FACSA: Castellón-based Spanish water company providing municipal water supply and sanitation services under concession. Comparable as a regional Spanish municipal-concession operator with similar tariff regulation and digital customer service orientation.
• Aigües de Barcelona (AGBAR): Barcelona metropolitan area's integrated water service provider operating across the urban water cycle. Comparable municipal-concession business model, customer segmentation, and digital customer-service orientation; a near direct peer in Spanish municipal water services.
• Canal de Isabel II: Madrid region's public water and wastewater utility operating the full urban water cycle under a similar municipal-concession model. Comparable in scope (potable supply, sewerage, treatment, reuse) and regulatory structure, though larger and serving a bigger population than Aguas de Murcia.
• Global Omnium / Aguas de Valencia: Valencia-region water utility operator with municipal-concession model across multiple Spanish municipalities. Comparable in regulated tariff structure, smart metering deployment, and full water cycle service offering, though more geographically diversified.
• Hidralia: Spanish water utility company operating municipal concessions across multiple Andalusian and southern Spanish municipalities. Comparable in regulated municipal-concession model, customer-base structure, and full urban water cycle operations.
• EMASESA (Empresa Municipal de Abastecimiento y Saneamiento de Sevilla): Seville's municipal water utility providing potable supply, sewerage, and wastewater treatment under a municipal-shareholder ownership structure. Closely comparable as a Spanish municipal water company with full-cycle operations, regulated tariffs, and citizen-facing digital services.

Broad incumbents

• Suez España: Spanish subsidiary of Suez, providing water and wastewater services and treatment technology. Comparable as a broad-incumbent multinational water services provider with municipal-concession capabilities relevant to Aguas de Murcia's operating model.
• Veolia España: Spanish arm of Veolia, the global water and environmental services major that already has a strategic relationship with Aguas de Murcia (logo on website). Operates and manages municipal water concessions across Spain, making it both a partner and a broader-industry incumbent comparable in capability.
• Acciona Agua: Spanish multinational water infrastructure and services provider operating water treatment plants and concessions internationally. Comparable in the treatment, reuse, and concession-management capabilities relevant to Aguas de Murcia's operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/EMUASA_Clientes
• YouTubeyoutube.com/@emuasa-aguasdemurcia
• Instagraminstagram.com/aguasdemurcia
• LinkedInlinkedin.com/company/aguas-de-murcia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aguas de Murcia