Brandermill Woods

What Brandermill Woods does

Brandermill Woods, legally Senior Living Choices, Inc., is a not-for-profit Continuing Care Retirement Community (CCRC) founded in 1986 and located in Midlothian, Virginia, approximately 20 minutes from downtown Richmond. It operates a full continuum of care on a single integrated campus across two addresses — Independent Living residences at 14311 Brandermill Woods Trail and Health Care Communities (The Chesterfield for Assisted Living, The Holly Inn for Memory Care, and The Haven for Skilled Nursing) at 2100 Brandermill Parkway. The community serves adults aged 62 and above, with a stated capacity of 197+ Independent Living residences (cottages and apartments), 60 Assisted Living apartments, 19 memory care beds, and a 60-bed skilled nursing facility including a 22-bed rehabilitation wing added in 2015.

The business operates on a pure rental model with no buy-in or entrance fee, differentiating from typical CCRC competitors. Pricing ranges from approximately $4,809 to $7,230 per month for Independent Living cottages and apartments (with a $900/month second-person fee), $5,861 to $8,082 per month for Assisted Living (plus tiered care-level charges of $25-$45/day), $7,535 to $8,984 per month for Memory Care at The Holly Inn, and $322 to $519 per day for Skilled Nursing at The Haven (Medicare certified). A separate Home Care line extends brand-adjacent services (companion, personal, memory, and hospice support) to off-campus Central Virginia residents. Technology adoption is limited and non-AI: the Catie engagement platform provides iPads in every residence, and The Snoezelen Multi-Sensory Experience serves memory care residents.

Distribution is direct-to-consumer through the company's own sales team led by a Sales and Marketing Director with 17 years of tenure, supported by a structured 5-step residency funnel (tour, waitlist, offer, acceptance, move-in), 360-degree virtual tours, and a multi-year waitlist. There are no intermediaries, no funding rounds, no parent company, and no disclosed institutional or PE ownership. The 2017 expansion project represented the largest capital event in company history, and the organization is currently positioned around its 40th anniversary in 2026.

Name

Brandermill Woods

Legal name

Senior Living Choices, Inc.

Website

https://brandermillwoods.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

Brandermill Woods is a not-for-profit Continuing Care Retirement Community (CCRC) in Midlothian, Virginia, founded 1986, offering Independent Living, Assisted Living, Memory Care, and Skilled Nursing on a single campus to seniors aged 62 and above in the Richmond metro.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Affordable / Middle-Market CCRCs (HLADAEAJ)

akta.pro secondary industries

Rental / Fee-for-Service CCRCs (HLADAEAB), Single-Site CCRCs (HLADAEAE)

Keywords

• Senior living community
• Continuing care retirement
• Assisted living services
• Memory care services
• Skilled nursing care

Headquarters

HQ city

Midlothian

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Independent Living Rentals: Monthly rental fees for cottages and apartments ranging from $4,809 to $7,230 per month, with additional $900/month for second person. Includes all utilities, maintenance, housekeeping, security, transportation, and access to clubhouse amenities.
2. Assisted Living Services: Monthly service fees ranging from $5,861 to $8,082 depending on floor plan and care level, with additional care level charges of $25-45 per day.
3. Memory Care Services: Monthly fees for The Holly Inn memory care ranging from $7,535 to $8,984 depending on apartment type, designed for individuals with dementia and Alzheimer's.
4. Skilled Nursing Care: Daily service fees for The Haven skilled nursing facility ranging from $322 to $519 per day depending on room type (private vs semi-private). Medicare certified with rehabilitation services.
5. Home Care Services: In-home care services for Central Virginia residents including companion care, household help, personal care, and specialized memory/hospice support. Private pay or long-term care insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Brandermill Woods operates a Continuing Care Retirement Community (CCRC) offering a full continuum of care on a single campus in Midlothian, Virginia. The community provides rental Independent Living cottages and apartments, Assisted Living (The Chesterfield), Memory Care (The Holly Inn), Skilled Nursing and Rehabilitation (The Haven), and Home Care services for off-campus residents in Central Virginia. Residents pay monthly rental/service fees with no buy-in or entrance fee required.

Product overview

Brandermill Woods is a not-for-profit Continuing Care Retirement Community (CCRC) offering a full continuum of care with four main service lines: Independent Living (cottages and apartments for active seniors 62+), Assisted Living (The Chesterfield), Memory Care (The Holly Inn), and Skilled Nursing (The Haven). The community also provides Home Care services for off-campus residents. Independent Living offerings include detached Cottages (Wyndham, Windsor, Queensbury, Kent, Brighton), Clubhouse Apartments (Chelsea, Stratford, Franklyn), and Expansion Apartments (Essex, Hampshire, Cornwall, Wiltshire). On-site dining includes Oscar's Fine Dining, The Bistro, and The Mannina Lounge. The community features amenities such as a Wellness Center with indoor pool, fitness center, movie theater, and uses the Catie technology platform for resident engagement. Founded in 1986 and celebrating 40 years of service.

Differentiator

Problem solved

Functional benefit

Brands

• The Chesterfield: Assisted Living facility providing assistance with everyday activities including meals, medication management, bathing, dressing and toileting.
• The Holly Inn
• The Haven
• Brandermill Woods Homecare

Products and services

• Independent Living
• The Chesterfield Assisted Living
• The Holly Inn Memory Care
• The Haven Skilled Nursing and Rehabilitation
• Home Care Services

Quantifiable outcome

• 40 years of operational excellence since 1986
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Brandermill Country ClubminorOthersResidents receive membership access to Brandermill Country Club including golf, tennis, swimming and other recreational amenities. Located at 3700 Brandermill Parkway in Midlothian, VA. Extends lifestyle offerings beyond the retirement community.

Scale indicators7 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Sunrise Senior Living: Large national senior living operator offering Independent Living, Assisted Living, and Memory Care communities across the U.S. Comparable as a multi-service-line senior housing provider; differs as a for-profit, large-network operator versus Brandermill Woods' single-site non-profit CCRC.
• Brookdale Senior Living: Largest U.S. senior living operator with ~640 communities spanning IL, AL, memory care, and skilled nursing. Comparable continuum-of-care portfolio and rental model; differs in scale, geographic footprint, and public-company capital structure.
• Atria Senior Living: National senior living operator with a portfolio of IL, AL, and memory care communities, primarily serving middle-to-upper income seniors. Comparable rental senior living model targeting middle-market residents; broader geographic footprint than Brandermill Woods.
• Life Care Services: Large third-party management company operating CCRCs and senior living communities nationwide, including non-profit and rental communities. Comparable through CCRC management expertise and operating model; differs as a management/operator for many communities rather than a single-site owner.
• Erickson Senior Living: Large operator of continuing care retirement communities focused on the 62+ active senior demographic with on-campus continuum of care. Comparable CCRC positioning, but operates large-scale, mostly entrance-fee communities in multiple states.
• Senior Lifestyle: National senior living operator offering IL, AL, memory care, and skilled nursing across 170+ communities. Comparable service lines and middle-market positioning; larger geographic footprint and broader portfolio mix.
• Five Star Senior Living: Operator and manager of senior living communities including IL, AL, memory care, and skilled nursing across the U.S. Comparable continuum-of-care services; differs in scale and corporate structure.

Direct peers

• Westminster Canterbury Richmond: Non-profit Life Plan/CCRC located in the same Richmond, VA market offering IL, AL, memory care, and skilled nursing. Closest direct competitor: comparable not-for-profit CCRC structure, overlapping continuum-of-care services, and shared Central Virginia service area.
• Virginia United Methodist Homes (VMRC / Hermitage): Non-profit faith-based CCRC in the Richmond metro providing IL, AL, memory care, and skilled nursing on a single campus. Highly comparable in structure (non-profit, single-site, full continuum) and geography, competing head-to-head for the same regional senior population.

Regional players

• Riverside Health System (Riverside Lifelong Health): Non-profit integrated health system serving eastern Virginia with continuing care retirement communities and senior services. Comparable non-profit, multi-level senior care provider in the broader Virginia market; broader health system integration differentiates it from Brandermill Woods' standalone CCRC.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BrandermillWoods
• LinkedInlinkedin.com/company/brandermill-woods

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brandermill Woods